This document discusses how a student media project utilized conventions from real media products like magazine covers and film posters and trailers within the horror genre. It provides several examples of how the student project took inspiration from elements of covers and posters for films like Harry Potter, Shutter, Halloween, Scream 4, The Blair Witch Project, and Texas Chainsaw Massacre. These elements included limited color palettes, images of killers, night shots, and silhouettes. The document argues the student project effectively highlighted many key conventions of the horror and slasher genres through these references.