Mas finanial ltd 2015 16 BK SCHOOL OF MANAGEMENT

B.K School Of Management |2015-17 0
PROJECT REPORT
ON
Loan against Property Analysis -
MAS V/S Competitor companies
Submitted in partial fulfillment for the award of degree of
Master of Business Administration
Company Guide College Guide
Mr.Vineet Kumar Gupta Dr. Nilam Panchal
Submitted By
Bhavesh Patel
Submitted
To
Department of Management Studies
BKSM
GUJARAT UNIVERSITY
AHMEDABAD, GUJARAT 380009

DECLARATION
I, Bhavesh G Patel do hereby declare that this project report entitled “Loan Against
property analysis MAS V/S competitor Companies” is a bonafied record of the
work done by me under the guidance of Prof. Dr. Nilam Panchal in partial
fulfillment for the award of degree of Masters of Business Administration of
Gujarat University.
I also declare that this thesis report has not been submitted by me fully or partially
for the award of any degree, diploma or title or recognition before.
Place: Ahmedabad Bhavesh Patel
Date: 28/07/2016

ACKNOWLEDGEMENT
First and foremost, I thank the almighty God for bestowing me with good health
and confidence to complete the project on time.
I would like to express my hearty gratitude to Dr.Pratik Kanchan, Director, School
of Management Studies for introducing me to the MAS finance services ltd.
I record my gratitude to Mr.Vineet Kumar Gupta Regional Manager MAS
finance services ltd for facilitating to carry out this research work in the
organization.
Place: Ahmedabad
Date: 28/07//2016 Bhavesh Patel

EXECUTIVE SUMMARY
There is growing competition between NBFC firms in post reform India. For
investor it is always difficult to decide which NBFC firm to choose. Research
was carried out to find which NBFC firm they choose For the LAP(Loan Against
Property Loan) This study suggests that people and are reluctant while taking a
loan from other NBFC due to lack of knowledge.
Through this report we were also able to understand, what are our Company’s
(MAS financial Services Ltd.) positive and strong points, on the basis of which we
come to know what can be the basis of pitching to a potential client

Index
Chapter Page No
1 Introduction
1.1 Introduction To study 2
1.2 Objective Of Study 4
1.3 Scope Of study 5
2 Industry Profile
2.1 Non-banking Financial company 7
2.2 Competitors Profile 9
3 Profile Of MAS Financial Services
3.1 Introduction About 14
4 4.1 Literature review
4.2 Limitation Of study 19
5 Process Overview
5.1 Loan Against Property (LAP) Process :
Overview
23
5.2 Detailed list of Documents Required 24
5.3 About MAS finance service Work Over View 27
5.4 Customers Over view 30
6 Research Methodology 32
35
7 Data Analysis
8 Findings and recommendation
8.1 Findings 50
8.2 Suggestions and recommendation 50
8.2 Suggestion given by the consumers at the time
of survey
52
8.3 Conclusion 53
9 Bibliography
10 Annexure
11 Other Attachments

Introduction

1.1 - INTRODUCTION TO STUDY
You may have a lot on your mind when it comes to sending your children for
education abroad or maybe finance your business or even finance your child's
wedding. The first thing that would come into the mind of most of us is, 'Where
would I get the money from?'
There are many ways you could arrange for money, and one of those ways is
taking a loan. You could take a personal loan for the amount required, or you could
take a loan against your property.
1.1.1What is a loan against property?
A loan against property (LAP) is exactly what the name implies -- a loan given or
disbursed against the mortgage of property. The loan is given as a certain
percentage of the property's market value, usually around 40 per cent to 60 per
cent.
Loan against property belongs to the secured loan category where the borrower
gives a guarantee by using his property as security.
What purposes can I take a loan against property for?
Loan against Property can be taken for following purposes:
 Expanding your business
 Getting your son/daughter married
 Sending your son/daughter for higher studies abroad
 Funding your dream vacation
 Funding medical treatments
What kind of properties can I mortgage for a loan?
You can normally take a loan against your self-occupied or rented residential
property. This could be a house or even a piece of land.

What are the eligibility criteria to get a loan against property?
This criteria will vary from one bank to another. However, from all the host of
factors, the common factors that all banks look at are:
 Your income, savings, debt obligations
 Cost/value of the property mortgaged
 Your repayment track record for other loans, credit cards, etc.
What are the normal interest rates and tenure for repayment offered for a
loan against property?
Interest rates on loan against property range from 12 per cent to 15.75 per cent, and
the loan tenure can be up to 15 years.

1.2 OBJECTIVE OF THE STUDY:
The following are the objective of the present study:
 The main objective of doing this project is Analysis of LAP Industries in
Ahmedabad City.
 To Understand MAS Finance services Ltd LAP Product and its
Competitors.
 To analyze Indian Mortgage loan market and its growing trends
 To analyze various methods of operating Mortgage Loan .To gain
knowledge about various LAP loan Product.
 To Understand Different challenges face by Financial institution.
 To understand Differences Between LAP (Loan against property, Mortgage
Loan) and Personal Loan.

1.3 SCOPE OF STUDY
 The study is limited to only MAS financial Services Limited.
 To understand in batter way of market condition of LAP industries.
 This study is mainly related to the individuals who are interested in taking
Mortgage loans from MAS finance to fulfill their dreams.
 The study is mainly related to all the loans provided by MAS finance limited
only only.

Industry
Profile

Non Banking Financial Company
Non-bank financial companies (NBFCs) are financial institutions that
provide banking services without meeting the legal definition of a bank, i.e. one
that does not hold a banking license. These institutions typically are restricted from
taking deposits from the public depending on the jurisdiction. Nonetheless,
operations of these institutions are often still covered under a country's banking
regulations.
The specific banking products that can be offered by NBFCs depends on the
jurisdiction, and may include services such as loans and credit facilities, savings
products, investments and money transfer services. In some jurisdictions, such as
New Zealand, any company can engage in banking business, except they are not
allowed to use the word bank in their name. A company can only call itself a bank
if it is a registered as such with the nation's central bank.
Non-banking financial companies (NBFCs) are fast emerging as important
segment of indian financial system. It is a heterogeneous group of institutions (
other than commercial and co operative banks) performing financial intermediation
in a variety of ways, like accepting deposits, making a loans to the various loans
and advances, leasing hire purchase , etc. they raise fund from the public, directly
or indirectly, and lend them to ultimate spenders. They advance loans to the
various wholesale and retail traders, small-scale industries and self-employed
persons. Thus they have broadness and diversified the range of product and
services offered by a financial sector . Gradually, they are being recognized as
complementary to the banking sector due to their customer-oriented services:
simplified procedures: attractive rate of return on deposits : flexibility and
timeliness in meeting the credit needs of specified sectors etc.
The working and operations of NBFCs are regulated by the reserve bank of india
within the framework of the reserve bank of Act, 1934(Chapter 3B) and the
directions issued by it under act . as per RBI Act, a non-banking financial company
is defined as:-
I. A financial institution which is a company.
II. A non-banking institution which is a company and which has its principal
business the receiving of deposits, under any scheme of arrangement or in
any other manner.

III. Such other non-banking institutions or class of such institutions, as the bank
may, with the previous approval of the central government and by
notification in the official gazette, SPECIFIES.
Under this act, it is mandatory for a NBFC to get itself registered with the RBI as a
deposit taking company. This registration it to conduct its business as an NBFC.
For the registration authorizes it to conduct its business as an NBFC. For the
registration with the RBI, a company incorporated under the Companies Act, 1956
and desirous of commencing business of non banking financial intuition should
have a minimum net owned fund (NOF) of Rs 25 lakh (raised to Rp 200 Lakh ,
W.E.F April 21, 1999) . the term NOF means ,owned fund (paid-up) capital and
free reserves, minus accumulated losses, deferred revenue expenditure and other
intangible assets) less,
I. Investment in share of subsidiaries /companies in the same group/ all other
NBFCs; and
II. The book value of debentures/bonds/ outstanding loans and advances,
including hire-purchase and lease finance made to, and deposits with ,
subsidiaries/ companies in the same group, in excess of the 10% of the
owned funds.
The registration process involves submission of an application by the company
in the prescribed format along with the necessary document for RBI’s
consideration. If the bank is satisfied the condition enumerated in the RBI ACT,
1934 are fulfilled, it issue a ‘certificate of registration accept/ hold public
deposit. The NBFC’s accepting public deposits should comply with the Non-
banking Financial Companies Acceptance if Public Deposits (Reserve Bank)
direction, 1998, as issued by the bank . some if tge important regulations
relating to acceptance of deposits by NBFC’ are :-
 The are allowed accept/renew public deposits for minimum period of 12
months and maximum period of 60 months.
 They cannot be accept deposits repayable on demand.
 They cannot offer interest rates higher than the ceiling rate prescribed by
RBI for time to time.
 They cannot offer Gifts/incentives or any other additional benefit to the
depositors.
 They should have minimum investment grade credit rating.
 Their deposits are not insured.

 The repayment of deposit’s by NBFCs is not guaranteed by RBI.
The types of NBFCs registered with the RBI are:-
 Equipment leasing company:- is any financial intuition whose
principal business is that of leasing equipments or financing of such
an activity.
 Hire-purchase company:- is any financial intermediary whose
principal business relates to hire purchase transaction of financing of
such transactions.
 Loan company:- means any financial institution whose principal
business is that of providing finance, whether by making loans or
advances or otherwise for any activity other than its own (excluding
any equipment leasing or hire –purchase fiancé activity)
 Investment company:- is any financial intermediary whose principal
business is that of buying and selling of securities.
Now, these NBFCs have been reclassified into three categories:-
 Asset Finance Company
 Investment Company(IC)and
 Loan Company (LC) . Under this classification, ‘AFC’ is defined as a
financial institution whose principal business is that of financing the
physical assets which support various productive/ economic activities
in country.
2.2 Competitors Profile
Sbi (State Bank),
State Bank of India (SBI) is an Indian multinational, public
sector banking and financial services company. It is
a government-owned corporation with its headquarters
in Mumbai, Maharashtra. As of 2014-15, it had assets of INR
20,480 billion (USD 310 billion) and more than 14,000
branches, including 191 foreign offices spread across 36
countries, making it the largest banking and financial services

company in India by assets. The company is ranked 232nd on the Fortune Global
500 list of the world's biggest corporations as of 2016.
State Bank of India is one of the Big Four banks of India, along with ICICI
Bank, Bank of Baroda and Punjab National Bank.
The bank traces its ancestry to British India, through the Imperial Bank of India, to
the founding, in 1806, of the Bank of Calcutta, making it the oldest commercial
bank in the Indian Subcontinent. Bank of Madras merged into the other two
"presidency banks" in British India, Bank of Calcutta and Bank of Bombay, to
form the Imperial Bank of India, which in turn became the State Bank of India in
1956. Government of India owned the Imperial Bank of India in 1955,
with Reserve Bank of India (India's Central Bank) taking a 60% stake, and
renamed it the State Bank of India. In 2008, the government took over the stake
held by the Reserve Bank of India.
State Bank of India is a banking behemoth and has 20% market share in deposits
and loans among Indian commercial banks.
DHFL:- DHFL was established by Late Shri
Rajesh Kumar Wadhawan (16th April, 1949-
30th September, 2000), a visionary Indian
businessman.
The Founder Chairman observed the sad truth that most Indians couldn’t get a
housing loan on fair terms. He believed that owning a home is a critical element to
the building of an identity for every Indian. He thus set out on a mission to manage
this social need. On April 11, 1984, DHFL was established to enable access to
affordable housing finance to the lower and middle income groups in semi-urban
and rural parts of India. DHFL is the second housing finance Company to be
established in the country, however, with a unique mission, which is today
benchmark as a model of financial inclusion in the Indian financial services sector.
While most experts lauded Shri Rajesh Kumar Wadhawan’s altruism, they posed
pragmatic apprehensions on the possibility of this Vision becoming a reality.
However, that did not influence the visionary’s mission. DHFL disbursed funds
from its own equity contribution and had a return of less than 8% at a time when
interest rates were about 18%. But, what DHFL ascertained was the difference
between those who see things as they are and the visionaries who see things as they
can be.

HDFC BANK
HDFC Bank Limited is an Indian banking and
financial services company headquartered
in Mumbai, Maharashtra. It has about 76,286 employees including 12,680 women
and has a presence in Bahrain, Hong Kong and Dubai. HDFC Bank is the second
largest private bank in India as measured by assets. It is the largest bank in India by
market capitalization as of February 2016. It was ranked 58th among India’s most
trusted brands according to Brand Trust Report, 2015.
Total balance sheet size as of June 30, 2016 was Rs.755,100 crores as against
Rs.629,322 crores as of June 30, 2015. The Bank’s total income for the quarter
ended June 30, 2016 was Rs.19,322.6 crores, as against Rs.16,503.0 crores for the
quarter ended June 30, 2015. Net revenues (net interest income plus other income)
increased by 19.6% to Rs.10,588.1 crores for the quarter ended June 30, 2016 as
against Rs.8,850.7 crores in the corresponding quarter of the previous year.
INDIABULLS The Indiabulls Group is an
Indian conglomerat e headquartered in
Gurgaon, India. It was founded by Mr. Sameer
Gehlaut (Chairman) in 1999, and operates in
sectors spread across housing finance, real estate & wealth management. The three
main independently listed companies of the group are Indiabulls Housing Finance
Limited (IBHFL), Indiabulls Real Estate Limited (IBREL), and Indiabulls
Ventures Limited (IBVL).[2]
The Indiabulls Group has a net worth of Rs. 15,332 Cr. as of 30 June, 15 and is one
of the top dividend paying groups amongst the Indian listed promoter owned
group/companies.
Kotak Mahindra Bank is an Indian private sector banking headquartered
in Mumbai, Maharashtra, India. In February
2003, Reserve Bank of India (RBI) gave the licence to
Kotak Mahindra Finance Ltd., the group's flagship
company, to carry on banking business.

It offers a wide range of banking products and financial services for corporate and
retail customers through a variety of delivery channels and specialized subsidiaries
in the areas of personal finance, banking, life, and wealth management.
As of 30 September 2014, Kotak Mahindra Bank has a network of 641 branches
and over 1,159 ATMs spread across 363 locations in the country. The bank, which
has garnered positive reviews from its customers and clients before its merger with
ING Vysya, had around 29,000 employees. In 2014, it was the fourth largest
private bank in India by market capitalization.
ING Vysya Bank was a privately owned Indian
multinational bank based in Bangalore, with retail,
wholesale, and private banking platforms formed
from the 2002 purchase of an equity stake in Vysya
Bank by t he Dutch ING Group. This merger marks
the first between an Indian bank and a foreign bank. Prior to this transaction,
Vysya Bank had a seven-year-old strategic alliance with erstwhile Belgian
bank Banque Bruxelles Lambert, which was also acquired by ING Group in 1998.
As of March 2013, ING Vysya is the seventh largest private sector bank in India
with assets totaling ₹54,836 crore (US$8.1 billion) and operating a pan-India
network of over 1,000 outlets, including 527 branches, which service over two
million customers. ING Group, the highest-ranking institutional shareholder,
currently holds a 44% equity stake in ING Vysya Bank, followed by Aberdeen
Asset Management, private equity firm ChrysCapital, Morgan Stanley,
and Citigroup, respectively.
ING Vysya has been ranked the "Safest Banker" by the New Indian Express and
among "Top 5 Most Trusted Private Sector Banks" by the Economic Times.
On 20 November 2014, in an all stock amalgamation, ING Vysya Bank decided to
merge with Kotak Mahindra Bank, creating the fourth largest private sector bank in
India. On 1 April 2015, the Reserve Bank of India approved the merger. On 15th
May 2016 the whole merger process was over.

Profile of MAS
Financial
limited

3.1 INTRODUCTION
 MAS Finance Services existence since last 22
years. Turned corporate in the year 1995.
 A focused retail finance company spread all
over Gujarat, Maharashtra, Rajasthan, Madhya
Pradesh (Indore), Tamilnadu (Chennai) &
Karnataka (Bangalore) with its 71 branches and more than 2500 Locations.
 Created the expertise in the distribution of credit and a base of more than
4,00,000 customers.
 Completed close to 8 cycles per customers tenor assuming the tenor to be on
average 30 months.
MAS is specialized retail financing organization engaged in financial services
since 1988, registered with Reserve Bank of India as an NBFC.
MAS Financial services offer loans and Financial Services for Home Loans,
Two Wheeler Loans, MSME Loans, Agri Loans, SME Loans and
Commercial Vehicle Loans to satisfy their varied needs.
The focus remains on the vast lower income and middle income groups of the
society, spread across urban, semi urban and rural areas, and including formal and
informal sector.
We are very proud to be associated with this class of customers since approx 2
decades.
MAS Financial services business model, vision, vast experience and distribution
network places us uniquely in the industry
MAS are excited at the vast opportunity this sector offers.
MAS aims to have a very significant market share in financial services distribution.
The Credit distribution to these class in particular assumes lot of importance as the
credit is to be given to those classes which have to be understood and assessed
from various perspectives of creditability in absence of proper and systematic
credit documents, but a commandable credit worthiness.

We are determined to accomplish the mission with dedicated team efforts and a
vast, ever increasing DISTRIBUTION NETWORK.
Seeing is believing. To get a feel of one of the finest range of financial services
Products and Services
MAS Financial services Limited Offer the widest range of products.
MSME Finance :MAS Financial services Limited
Cater to the micro entrepreneurs to augment their
business activities. The average ticket size is of Rs.
30K with tenure ranging from 18-24 Months. Loans
are extended based on income assessment and cash
flows, assessment of current leverage through
current banking and CIBIL. Repayment Mode is
PDC backed & Monthly. The interest rate for the product ranges between 21% to
30%
SME Finance: Small and Medium Enterprises
(SME) plays a pivotal role in the development of
Nation by promoting livelihood and creating Jobs.
We take pride in offering the best financial
services to them, thus being instrumental in their
development. The interest rate for the product
ranges between 16% - 20%.
TWO Wheeler Finance: MAS Financial services
limited Cater to farmers and service class. The
average ticket size is of Rs. 30K with Tenure
ranging to 24 Months. These loans are for
purchasing two wheelers in rural, semi urban and

urban areas. In case of farmers loans are extended based on income assessment
from farming activities and animal husbandry and in case of services class loans
are extended on income assessment and cash flows, assessment of current leverage
through current banking and CIBIL. Repayment Mode is PDC backed & Monthly.
The interest rate for the product ranges between 18% to 23%.
Commercial Vehicle Finance: MAS finance
services limited commercial vehichle financing
aims at promoting the individuals from users to
owners. We are proud to full fill his cherished
dream of becoming an owner. The interest rate for
the product ranges between 18% - 20
Insurance: Mas Financial services also take the
responsibility of educating our clients on various
types of risk. We strive to offer the best product in
order to insure them against various risk
Present Investors
Nederlandse Financierings Maatschappij voor Ontwikkelingslanden
N.V.(FMO)
 FMO, an entrepreneurial development bank of the Netherlands, has invested
INR 434.71 Million in equity through Cumulative Compulsorily Convertible
Preference Shares.
 FMO`s investment portfolio is EUR 3,4 billion, making it one of the largest
bilateral development banks worldwide. FMO has an AAA rating from
Standard and Poor`s and has recently obtained a banking license from the
Dutch Central Bank (DNB).

Through such investments FMO is stepping up to achieve their mission to
stimulate sustainable private sector development and optimize economic growth
through its investment activities in emerging markets.
FMO’s investment decisions are based on the fundamental concept that sustainable
economic growth is stimulated by the development of a healthy private sector,
which in turn contributes to combating poverty and to improving living standards
in developing countries.
Deutsche Investitions-Und Entwicklungsgesellschaft Mbh (DEG)
DEG invested EUR 10 Mn. in the MAS in the form of Compulsorily Convertible
Debentures.
DEG, a subsidiary of KFW, is one of the largest European development finance
institutions for long-term project and company financing. For 50 years, DEG has
been financing and structuring the investments of companies in developing and
transition countries in order to contribute to sustainable progress.
Its portfolio in India stands at over EUR 500 Mn. across 50 companies.
Lok Capital II LLC
The Lok Capital initiative was launched at the end of 2000 with the support of a
grant from the Rockefeller Foundation. Lok Capital means People’s Capital. Lok
Capital defines itself as a hands-on financial investor with social performance
goals and standards, dedicated to promoting financial and social inclusion through
all its activities.
Lok Capital manages two BoP funds with over $85mn under management. The
funds are the central entity of the Lok group structure. Lok Foundation, the
charitable trust at the heart of Lok Capital, was set up in 2003 to promote financial
and social inclusion, principally in India by means of targeted grants, technical
support, research and advocacy.
Past Investors
Bellwether

Bellwether Micro Finance Fund has invested Rs. 65 Million in the company in the
form of Redeemable Non-Convertible Cumulative Preference Shares.
The Bellwether Microfinance Fund is dedicated to investing in the capital of
Microfinance institutions (MFIs) in India. The Fund, incorporated in India, has its
operating base in Hyderabad, in the southern state of Andhra Pradesh. The Fund
invests in high potential startups as well as established medium-sized NGO-MFIs
intending to transform in to legally appropriate entities. The Fund looks to invest in
MFIs that focus on efficiency as well as commercial viability.
ICICI Venture
ICICI Venture Fund Management Company Limited, the private equity arm of
ICICI Bank Ltd., India’s second biggest lender, had invested INR 400 Million
through a mezzanine fund, India Advantage Fund - VII. The investment was in the
form of redeemable preference shares. The investment made by ICICI Venture has
been successfully redeemed by the company in the year 2012.
Vision
To be one of the most efficient distributer if financial services and create value on
a very large scale.
Mission
to constantly to attain excellence and create a very wide distribution netwrk and to
be catalyst in providing the most efficient financial services which we term as
financial inclusion

Literature review on
the study topic
research gap

The financial sector is one of the booming and increasing sectors in India. The
NBFC are one of the most powerful, efficient and effective channel through which
the company sales its various types of financial products and company takes
operational work also. It is really difficult to convince customers (Agents) and sell
a single product and accomplish operational work. Whereas in my entire project
work I found my interest in working in a team, dealing with customers(Agents)
and finally convincing them to buy Our Financial product.
An increasing trend has been observed in demand for the services of Non-Banking
Financial Institutions nowadays.
This project is aimed to find out factors affecting Demand of Loan against
Property. There has also been emphasis to find out the plus points of MAS
financial service’s or the differentiating factors that give Mas Finance services Ltd
a competitive edge. In short:
 To find out the factors affecting LAP (loan Against Property) in a NBFC.
 To find out various competitive advantages and Disadvantage that makes of
the largest Financial Institution
 .

LIMITATIONS OF STUDY
 The population size is limited to Ahmedabad area.
 There may be My bias or judgmental bias.
 There may be redundancy of data or area surveyed.
 Due to time and resource constraints some important segment of population
might have been missed out.
All the findings and conclusions obtained are based on the survey done in the
working area within the time limit. I tried to select the sample representative of the
whole group during my summer training. I have collected data from people linked
with different professional at Ahmedabad

Loan Against
Property (LAP):
Process: Overview

5.1 LOAN AGAINST PROPERTY (LAP): PROCESS: OVERVIEW
There are several steps in the process of getting a loan against property.
A loan against property (LAP) gets you capital based on the value of your
property. It is available for both salaried and self-employed persons and against
commercial as well as residential property. All this and, you don't have to sell your
property to raise the capital. It is all yours to keep if you repay the loan taken.
Steps involved in the application process are:
 Application
 Processing
 Documentation
 Sanctioning of the loan
 Valuation and legal check
 Disbursement
 Just as in case of every loan, the loan application begins the whole process.
You will need to fill in a loan application with details, personal and
professional, loan requirement, details of the property intended for mortgage
etc. Make sure the details are filled in accurately.
 Next comes the loan processing stage, the stage at which the loan process
gains actual momentum. This could start with a personal discussion followed
by the bank's field investigation.
 Along with the application form and the credit documents, you may have to
pay a processing fee to the bank, which could be 1-2 per cent of the intended
loan.
 An upfront fee could be collected to maintain your loan account records,
sending income tax certificates every year, maintaining post-dated cheques,
etc.
 When you go for a personal discussion, carry all the original documents
pertaining to the information provided on the application form. Do not submit
any forged documents or lie about the financial details requested.
 The bank's field investigation will follow; the bank might outsource this task
to third-party verification agents.

5.2 DETAILED LIST OF DOCUMENTS REQUIRED
CIBIL: CIBIL stands for Credit Information Bureau (India) Limited. It is the first
credit information company in India, established in August 2000. The company
collects and maintains credit records of individuals as well as commercial entities.
This includes borrowing and payments related to loans and credit cards.
CIBIL obtains this information with the help of its associate partners which include
members of banks and credit institutions. Information is provided to CIBIL on a
monthly basis based on which CIBIL prepares a Credit Information Report (CIR)
and credit score of an individual. This report is then provided to credit institutions,
when requested, to help them evaluate and approve loan/credit applications.
CIBIL plays a major role in India’s financial system by helping banking
institutions better manage their business and be helping customers secure credit on
fair terms. CIBIL is also referred to as the Credit Bureau. It is licensed by the RBI
and governed by the Credit Information Companies Regulation Act, 2005.
Proof of income: Copies of last three years income tax returns (along with copies
of Computation of Income/Annual accounts, if any), Form 16/Form 16A, last three
months salary slips, copies of the last 6 months statements of all the active bank
accounts that reflect your salary/business income details etc.
Age proof: Copy of the school leaving certificate/driver's licence/passport/ration
card/PAN card/voter identity card etc.
Address proof: Utilities bills, such as phone and electricity bills, need to be
provided to prove that you are actually staying at your current address.
Identification proof: Documents with your photograph.
Sometimes, one document, if it contains a photograph, the current residential
address, and the correct age can be the proof for all three mentioned above.
Employment details: If your company is not well-known, a short summary about
the nature of the company, its business lines, its main customers, its competitors,
number of offices, number of employees, turnover, profit, etc. may be needed.

Usually, the company profile that is available on the standard website of the
company is enough.
Property papers: The bank may require title deeds and other documents relevant
to the property. This will be important as the loan can be taken only against free-
hold property. Also, it can be only about 40-60 per cent of the cost of property. It is
important for the bank to establish the value of the property and its legal status
before the offer can be considered.
Meanwhile, bank verifies your personal and employment details. The bank also
does a valuation of the property.
loan sanction is the next process in the series. At this stage, the bank has checked
your financial credentials based on criteria such as your income, age,
qualifications, experience, employer, nature of business (if self employed), etc.
They work out the maximum loan eligibility, and an indicative loan amount that
the bank is willing to offer.
Offer letter/Sanction letter: The bank now sends you an offer letter with details
relevant to the loan. If these terms and conditions are acceptable to you, you can
sign an acceptance copy.
Valuation and legal check on property and papers is the next stage where the
focus of the bank will shift to the property that you intend to mortgage. Make sure
the property papers and the relevant NOCs are in place. The bank's lawyer will
check the property papers for their legality. The bank may also send an expert to
visit the property. This expert could be a bank employee or an associate with a
realty firm.
Once the bank has ascertained all that it needs to be assured of you as a client, the
property as a security, and your repayment capacity, it will disburse the loan. The
bank does not enquire about the purpose for which you use the loan. Though, it
stipulates that the loan should not be utilized in speculative activities.
Fees & Charges For Lap
Fees and charges applicable for LAP

Very often we fail to read the fine print in a loan document. If you intend to make
comparisons with other types of loans, it is necessary to take into account these
charges to arrive at the real cost. For example, the processing fee and prepayment
fee is lesser in the case of a loan against propertythan that of personal loan.
Here is a list of all charges that are levied either before the loan is disbursed or
through the course of the loan or when you terminate the loan:
Description of Charges:
 Processing fee
 Prepayment fee
 Charges for changing from fixed to floating rate of interest
 Charges for changing from floating to fixed rate of interest
Processing fee:
Processing fee is the amount charged by banks to cover the cost of processing your
loan application. Processing fees vary from one bank to another. Some banks ask
you to pay the processing fee upfront even before the loan is sanctioned. This is
often charged when you submit your loan application along with the supporting
documents.
The processing fee is generally a percentage of the loan amount and is between
0.25-2 per cent for loan against property.
Prepayment fee:
The pre-payment fee is the penalty paid by the borrower for foreclosing the loan
before the actual tenure. Pre-payment fees are levied as a percentage of the
outstanding principal of the loan amount. The prepayment fee varies from bank to
bank. It varies from 1-4 per cent of the outstanding loan amount, if the repayment
amount exceeds 25 per cent of the outstanding loan amount.
There are a few banks that allow you prepay the loan if you have funds without
charging you any penalty on it. Ideally one should opt for a lender that does not
charge a prepayment penalty.
Charges for changing from fixed to floating rate of interest:
This is charge wherein you are charged for switching your interest rate from fixed
to floating rate of interest. It is levied as a percentage of the outstanding principal
of the loan amount. The charge varies from 0.25-2 per cent.
Charges for changing from floating to fixed rate of interest:
This is charge wherein you are charged for switching your interest rate from
floating to fixed rate of interest. It is levied as a percentage of the outstanding
principal of the loan amount. The charge varies from 1-2 per cent.

There are banks that also have others charges such as charges for late payment of
EMI, duplicate no due certificate / NOC, cheque swapping charges, bounce cheque
charges, statement charges (per statement), duplicate repayment schedule charges
5.3 ABOUT MAS FINANCE SERVICE WORK OVER VIEW
 MAS finance services Ltd. Provide Three type Loan to the customer’s But
They mainly focus on on Business Loan.
 MAS finance divided three categories LAP Loan. (CAT-A)(CAT-B)(CAT-
C)
 Two type of Loan they provide Formal and Informal.
 MAS Finance Services Ltd. Always try to find Customer who take Long
term loan.


Particular Formal
CAT A CAT B CAT C
Business Class
Business Class
Purpose Loan For Business Purpose Only For Business Purpose Only For Business Purpose Only
Vintage Of Business ≥ 5 years ≥ 3 years ≥ 3 years
Ownership Residence+ business place Residence+ business place Atleast Ownership
Bank account Current account Current account Current account
T/O reflected in current Account 75% of actual T/O 75% of actual T/O 60% of actual T/O
Financial ->ITR and Books of
account
Audited Audited CA certified
Income reflected in financial /(ITRs) Min. income should be 2.50
Lakh
Min. income should be 2.00
Lakh
Min. income should be 1.00Lakh
Maximum Loan offered (metro) 200 175 150
Maximum Loan Offered(urban) 175 150 125
Maximum Loan Offered(semi-urban) 150 100 75
Maximum Loan Offered(semi-urban
1)
150 100 75
2 )
150 100 75
Co-Applicant
(All the property owner to be taken
as Co- applicant)
NA NA One women family member
Guarantor NA NA One Guarantor:
1.CIBIL & internal DE dupe to be
positive
2.SV Positive
3.Referance Positive
4.Collection positive
Type Of Property Residence only .
Commercial property can be
consider with proper approval
Residential only.
consider with the proper
approval.
Residential only
consider with the proper approval.
ROI 16%-17% 17%-18% 18%-19%
PF 0.75%-1 0.75%-1 0.75%-1
Stamping & Other Charges To be born By customer’s To be born By customer’s To be born By customer’s
LTV <60% <60% <55%
Property Registered Mortgage Registered Mortgage Registered Mortgage
Legal and Technical Clearance By approval Of vendors Of
MAS
By approval Of vendors Of
MAS
By approval Of vendors Of MAS
Sight visit of Office & Residency To Be positive To Be positive To Be positive
Collection comfort Of Office &
Residency
To Be positive To Be positive To Be positive
CIBIL &Internal De-dupe To Be positive To Be positive To Be positive
IIR <55% <45% <40%
FOIR <55% <50% <45%
Tenure up to 84 Month Up to 84 Month up to 84 Month
Loan Eligibility according to Banking, ITR & Financial
-> 30 % Of turnover
->4 times Of debt to Equity
->IIR<55%
->FOIR<60%
Banking, ITR & Financial
->25 % Of turnover
->IIR<50%
->FOIR<55%
Banking, ITR & Financial
-> 30 % Of turnover
->3.50 times Of debt to Equity
->IIR<45%
->FOIR<50%
Cash Flow
(format Attached)
Taking Minimum exposure of
above, cumulative cash flow
should be positive
Taking minimum ezposer of
above ,cumulative cash flow
should be positive
Taking minimum ezposer of above
,cumulative cash flow should be
positive

Particular informal
CAT A CAT B CAT C
Business Class
Business Class
Purpose Loan For Business Purpose Only For Business Purpose Only For Business Purpose Only
Vintage Of Business ≥ 5 years ≥ 3 years ≥ 3 years
Ownership Residence+ business place Residence+ business place Atleast Ownership
Bank account Current account Current account Current account
T/O reflected in current Account 50% of actual T/O 40% of actual T/O 10%-30%
Financial ->ITR and Books of
account
CA Certified IF above rs 25
Lakh
Unaudited Unaudited Not Compulsory
Income reflected in financial /(ITRs) NA NA NA
Maximum Loan offered (metro) 75 50 30
Maximum Loan Offered(urban) 50 40 25
Maximum Loan Offered(semi-urban) 50 40 25
1)
50 40 25
2 )
50 40 25
Co-Applicant
(All the property owner to be taken
as Co- applicant)
One women family member One women family member One women family member
Guarantor One Guarantor:
1.CIBIL & internal DE dupe to
be positive
2.SV Positive
One Guarantor:
1.CIBIL & internal DE dupe
to be positive
2.SV Positive
One Guarantor:
1.CIBIL & internal DE dupe to be
positive
2.SV Positive
5.Minimum income of 1.25 x
Installment As per SV
Type Of Property Residence only .
consider with proper approval
Residential only.
consider with the proper
approval.
Residential only
consider with the proper approval.
ROI 18.50%-19.50% 19.50%-20.50% 20.50%-22%
PF 1%-1.5% 1%-1.50% 1-1.50%
Stamping & Other Charges To be born By customer’s To be born By customer’s To be born By customer’s
LTV <50% <50% <50%
Property Registered Mortgage Registered Mortgage Registered Mortgage
Legal and Technical Clearance By approval Of vendors Of
MAS
By approval Of vendors Of
MAS
By approval Of vendors Of MAS
Sight visit of Office & Residency To Be positive To Be positive To Be positive
Collection comfort Of Office &
Residency
To Be positive To Be positive To Be positive
CIBIL &Internal De-dupe To Be positive To Be positive To Be positive
IIR <40% <35% <30%
FOIR <45% <40% <35%
Tenure up to 84 Month Up to 84 Month up to 84 Month
Loan Eligibility according to Income assessment (sales &
Purchase bills/ TDS Certificate
Required)
-> 20 % Of turnover
->IIR 40%
->FOIR<45%
Income assessment (sales &
Purchase bills/ TDS
Certificate Required)
-> 20 % Of turnover
->IIR <30%
->FOIR<40%
Income assessment (sales &
Purchase bills/ TDS Certificate
Required)
-> 15 % Of turnover
->3.00 times Of debt to Equity
->IIR 30%
->FOIR<45%
Cash Flow
(format Attached)
Taking Minimum exposure of
above, cumulative cash flow
should be positive
Taking minimum ezposer of
above ,cumulative cash flow
should be positive
Taking minimum ezposer of above
,cumulative cash flow should be
positive

5.4 MAS FINANCE LIMITED SERVICES APPROCHES TO
COUSTOMERS
1. Direct Sales Associated
2. Referral Appointments
Sales Associate job description
Sales Associates are responsible for marketing products in a very direct way. They
interact with clients or customers in order to persuade them to purchase specific
products or services of a company. They are required to work in irregular shifts,
including nights and weekends. These workers frequently need to complete
financial transactions and use cash registers. They may work at different industries
including pharmaceuticals, automobile, retail, aviation, among other areas.
Sales Associates usually perform many of the following tasks:
 Filing sales reports.
 Developing sales plans.
 Participating in sales events.
 Giving product demonstrations.
 Maintaining contact with clients.
Skills
• Having good communication skills.
• Being proactive.
• Having time management skills.
• Being able to develop good relationships with clients.
• Having IT skills.
• Being able to deliver customized sales proposals and presentations.
• Having knowledge to operate all necessary equipment.
• Being able to travel a few days in a month.
• Having good sales skills.
• Being able to understand client´s needs.

2. Referral Appointments
In the referral Appointment MAS Finance consult and tie-up with the Agents.
(CA, CS, Manager, financial consultants) they refer their client for borrow loan
from MAS financial services.
In the referral . the agent make all the require documents and directly send to the
MAS financial services Ltd. And after the passing the loan agents earn Incentive.
so the referral appointments is very useful to run LAP business.
Agent create a network for MAS financial services Ltd.
they are situated in different Ahmedabad Locations. and they are very important
for the Business.

6.Research
methodology

6. Research methodology
Research methodology is a methodology for collecting all sorts of information &
data pertaining to the subject in question. The objective is to examine all the issues
involved & conduct situational analysis. The methodology includes the overall
research design, sampling procedure & fieldwork done & finally the analysis
procedure. The methodology used in the study consistent of sample survey using
both primary & secondary data. The primary data has been collected with the help
of questionnaire as well as personal observation book, and magazine; journals
website have been referred for secondary data. The questionnaire has been drafted
& presented by the researcher himself.
 Sample Size:
Sample of 2000 people was taken into study, and their data was collected
 Sampling Technique:
To study the Project, a Simple Random Sampling technique is used.
 Data Collection:
Collection of data is done by
Secondary Data & through
Questionnaire
i.e., Primary data was collected through Questionnaire.
 Data Analysis:
After data collection, I’m able to analyze customer’s views, ideas and opinions
related to MAS Finance And Its competitors

Data Interpretation:
Interpretation of data is done by using statistical tools like Pie diagrams, Bar
graphs, and also using quantitative techniques (by using these techniques) accurate
information is obtained.
Classification & tabulation of data:
The data thus collected were classified according to the categories, counting sheets
& the summary tables were prepared. The resultant tables were one dimensional,
two dimensional.
Statistical tools used for analysis:
Out of the total respondents, the respondents who responded logically were taken
into account while going into statistical details & analysis of data. The tools that
have been used for analyzing data & inference drawing are mainly statistical tools
like percentage, ranking, averages, etc.
As per questionnaire and market surveys I have find out different responses from
different people. According to their responses I analyze the findings and draw
certain remarks.

7. DATA
INTERPRETATION

Q .1 Do You Know about Mas Finance Services Limited?
Response Number Percentage
Yes 82 82%
No 12 12%
Hear 100 sample taken from Market. Who regularly deal with client. In this
survey out of 100 respondent 82 Give positive response that a good sign for
company Profile.
Q .1 Do You Know about Mas Finance Services
Limited?
Yes
No

Q.2 Are you aware about advance product of MAS finance services Ltd.?
Yes 70 70%
No 15 15%
Don’t have proper idea 15 15%
From the above data and pie chart we can interpret that respondent are majorly
aware about advance product of MAS finance service with 70% and 15% are not
aware about it, and rest 15% don’t have Proper Idea.
Aware
Yes
No
Don’t have Proper Idea

Q.3 Are you aware about LAP (loan Against Property) Policy of Mas
Finance?
Yes 40 40%
No 60 60%
From the above data and pie chart we can interpret that respondent are do not
aware with MAS finance Services LAP policy.
Column1
Yes
No

Q.4 Do you have client who require Immediate Long term / Short Tern ?
Yes 55 55%
No 45 45%
From the above data and pie chart we can interpret that respondent are majorly
aware about advance product of MAS finance service. But Half Of the CA CS or
management Firm not take Interest in LAP referral Scheme.
Sales
Yes
No

Q.5 If yes, than which purpose they require loan ?
Business Loan 60 30%
Home Loan 20 50%
Personal Loan 20 20%
From the above data and pie chart we can interpret that Agents having client who
require Business loan. So there is good market on providing a Business Loan.
Loan Require
Business Loan
Home Loan
Personal Loan

Q.6 How Much your client able to pay interest for Loan ?
<10-14% 45 45%
<15-18% 30 30%
<18-20% 15 15%
<22-25% 10 10%
require Business loan. But there is a big reason to worry that Less no of agent who
having the client that can able to pay 18% to 25% interest rate.
0
5
10
15
20
25
30
35
40
45
50
< 10 -14% <15 -18% <18 -20% <22-25%
Intrest Rate
Intrest Rate

Q.7 Are You Associated with any financial institution for LAP Referral
scheme?
Yes 40 40%
No 30 30%
No But want to associate 30 30%
require Business loan. And other Loan . there is 40% Agent who already associate
with other Financial service but there may be 30% new agents who want to
associate with MAS financial services.
Associate
Yes
No

Q.8 If yes than which financial service provider ?
SBI 13 13%
DHFL 4 4%
HDFC 9 9%
IndiaBulls 28 28%
Kotak Mahindra 12 12%
ING Vyasya 14 145
MAS Finance 18 18%
Other 2 2%
Above Plotter chart show that maximum Market cover By Indiabulls in
Ahmedabad city, who have a large number of agent network.
0
5
10
15
20
25
30
Market Cover
Market Cover

Q.9 If No, can you justify the reason ?
Particular Number Percentage
Lack Of Trust 4 4%
Past Experience 2 2%
Less Incentives For Agents 20 20%
Time Consuming Process 10 10%
High Rate Of Interest 42 42%
Not Convince Property
valuation Method
4 4
From the above data and pie chart we can interpret that The reason behind the
Agents inconvenient that the High Rate of interest. That we comprise in Secondary
data.
Resone Behind Rejection Of Refral Piority For
MAS
Lack Of Trust
Past Experience
Less Incentives For Agent
Time Consuming Loan Process
High rate Of intrest
Not Convince Property
valuation method

Secondary Data :-
Loan Against Property Interest Rates and Lowest EMI per Lakh Comparison of Banks in
India
Bank Loan Against Property Interest Rates* Max Tenure
Lowest EMI per Rs.1
lakh for Max Tenure
SBI
Upto Rs. 10,000,000 - 10.75%,
Above Rs. 10,000,000 - 11.25% -
11.75% Floating
10 Years Rs. 1363
HDFC
Upto Rs. 10,000,000 - 10.6% - 12.35%,
Above Rs. 10,000,000 - 10.6% -
12.35% Floating
15 Years Rs. 1112
ICICI Bank
Upto Rs. 5,000,000 - 11.5% - 13.75%,
Above Rs. 5,000,000 - 11.5% -
13.75% Floating
10 Years Rs. 1406
Axis Bank
Upto Rs. 4,000,000 - 11.6% - 12.6%,
Above Rs. 4,000,000 - 11.6% -
12.6% Floating
15 Years Rs. 1175
PNB Housing
Finance
Upto Rs. 7,500,000 - 11.25% - 11.75%,
Above Rs. 7,500,000 - 11.25% -
11.75% Floating
15 Years Rs. 1152
Citibank
Upto Rs. 50,000,000 - 10.25% -
11.5% Floating
15 Years Rs. 1090
Standard
Chartered Bank
Upto Rs. 7,500,000 - 10.75%,
Above Rs. 7,500,000 - 10.75% Floating
15 Years Rs. 1121
DBS Bank
Upto Rs. 10,000,000 - 10.2% - 12.2%,
Above Rs. 10,000,000 - 10.2% - 12.2%,
Above Rs. 30,000,000 - 10.2% -
10 Years Rs. 1333

12.2% Floating
IndusInd Bank
Upto Rs. 20,000,000 - 10.9% - 13.5%,
Above Rs. 20,000,000 - 10.9% -
13.5% Floating
15 Years Rs. 1130
ING Vysya Bank Upto Rs. 7,500,000 - 0% Floating 10 Years
Karur Vysya Bank
Upto Rs. 7,500,000 - 12.9%,
8 Years Rs. 1675
Kotak Bank
Upto Rs. 7,500,000 - 12.75% - 16%,
Above Rs. 7,500,000 - 12.75% -
16% Floating
12 Years Rs. 1359
Ratnakar Bank
Upto Rs. 7,500,000 - 13.1% - 13.35%,
Above Rs. 7,500,000 - 13.1% -
13.35% Floating
15 Years Rs. 1272
HSBC Bank
Upto Rs. 5,000,000 - 10.6%,
15 Years Rs. 1112
DHFL
Upto Rs. 3,500,000 - 13.75%,
15 Years Rs. 1315
Edelweiss
Upto Rs. 7,500,000 - 12% - 12.75%,
Above Rs. 7,500,000 - 12% -
12.75% Floating
15 Years Rs. 1200
Corporation Bank
Upto Rs. 6,000,000 - 12% - 14%,
Above Rs. 6,000,000 - 12% - 14% Floating
10 Years Rs. 1435
IDBI Bank Upto Rs. 5,000,000 - 11.1% - 11.6%,
Above Rs. 5,000,000 - 11.1% -
15 Years Rs. 1143

11.6% Floating
Indian Bank
Upto Rs. 7,500,000 - 13.9%,
7 Years Rs. 1868
Indian Overseas
Bank
Upto Rs. 7,500,000 - 12.2%,
5 Years Rs. 2235
OBC
Upto Rs. 75,000,000 - 11.8%,
7 Years Rs. 1755
PNB
Upto Rs. 7,500,000 - 11.15% - 15.4%,
Above Rs. 7,500,000 - 11.15% -
15.4% Floating
7 Years Rs. 1720
SBBJ
Upto Rs. 7,500,000 - 12.05%,
10 Years Rs. 1438
Syndicate Bank
Upto Rs. 7,500,000 - 12.35%,
10 Years Rs. 1455
HDFC Bank
Upto Rs. 7,500,000 - 11.3% - 12.8%,
Above Rs. 7,500,000 - 11.3% -
12.8% Floating
9 Years Rs. 1479
City Union Bank
Upto Rs. 200,000 - 14.75%,
Above Rs. 200,000 - 16.25% Floating
5 Years Rs. 2366
Development
Credit Bank
Upto Rs. 75,000,000 - 13.29%,
15 Years Rs. 1284
Dhan Laxmi Bank
Upto Rs. 7,500,000 - 12.18% - 14.65%,
Above Rs. 7,500,000 - 12.18% -
14.65% Floating
15 Years Rs. 1212

Karnataka Bank
Upto Rs. 7,500,000 - 13.2%,
15 Years Rs. 1278
South Indian
Bank
Upto Rs. 7,500,000 - 13.65%,
7 Years Rs. 1855
Tamilnad
Mercantile Bank
Upto Rs. 7,500,000 - 16.15%,
5 Years Rs. 2440
Federal Bank
Upto Rs. 7,500,000 - 12.22% - 15.47%,
Above Rs. 7,500,000 - 12.22% -
15.47% Floating
10 Years Rs. 1447
Jammu And
Kashmir Bank
Upto Rs. 200,000 - 13.25%,
Above Rs. 200,000 - 13.75%,
7 Years Rs. 1833
Lakshmi Vilas
Bank
Upto Rs. 5,000,000 - 12.55%,
20 Years Rs. 1140
Nainital Bank
Upto Rs. 5,000,000 - 14.75%,
10 Years Rs. 1598
Allahabad Bank
Upto Rs. 7,500,000 - 15.1%,
9 Years Rs. 1698
Andhra Bank
Upto Rs. 7,500,000 - 12.5% - 13%,
Above Rs. 7,500,000 - 12.5% -
13% Floating
5 Years Rs. 2250
Bank of India
Upto Rs. 7,500,000 - 11.2% - 11.7%,
Above Rs. 7,500,000 - 11.2% -
11.7% Floating
12 Years Rs. 1265
Canara Bank
Upto Rs. 7,500,000 - 12.4%,
10 Years Rs. 1458

Central Bank of
India
Upto Rs. 7,500,000 - 12.2%,
10 Years Rs. 1446
Dena Bank
Upto Rs. 7,500,000 - 11.3%,
7 Years Rs. 1728
Punjab and Sind
Bank
Upto Rs. 7,500,000 - 11.9%,
7 Years Rs. 1760
State Bank of
Hyderabad
Upto Rs. 7,500,000 - 13% - 13.25%,
Above Rs. 7,500,000 - 13% -
13.25% Floating
10 Years Rs. 1493
State Bank of
Mysore
Upto Rs. 7,500,000 - 12.6%,
7 Years Rs. 1798
State Bank of
Patiala
Upto Rs. 7,500,000 - 14.5%,
5 Years Rs. 2353
State Bank of
Travancore
Upto Rs. 7,500,000 - 12.6%,
10 Years Rs. 1470
UCO Bank
Upto Rs. 7,500,000 - 11.7%,
7 Years Rs. 1749
Union Bank of
India
Upto Rs. 7,500,000 - 12.35%,
10 Years Rs. 1455
Vijaya Bank
Upto Rs. 7,500,000 - 12.15%,
7 Years Rs. 1773
United Bank of
India
Upto Rs. 7,500,000 - 11.35%,
7 Years Rs. 1731

8.1 Findings.
 MAS financial services has Less number of DSA Agent thane other NBFC
Firm.
 MAS finances services charges higher rate of interest as compare to its
competitors.
 Approximately 28% agent Prefer to his client Indiabulls .
 SBI Provide Lone against property at Lowest Rate Upto Rs. 10,000,000 -
10.75%, Above Rs. 10,000,000 - 11.25% - 11.75% Floating
 MAS finance services Ltd Give Loan at minimum interest 16% . that’s the
reason they can not compete the LAP industry
SUGGESTION & RECOMMENDATION
Recommendation:
 Customer(Agen Or Other Associated Firms) awareness programme is
required so that more people should attract towards advance product.
 If there are any kind of hidden charges than that must disclose to customer
before giving loan to them.
 MAS Finance Services must take some steps so that customers can get their
loan in time. Like phone verification by customer care that one customer is
got their loan on time or not .It must be before a certain date so necessary
steps can be taken.
 Though the service quality is good but it should become better consistently
as good service and better relationships are the key success factors of current
market situations.
 Advance product selling agents must not give any type of wrong information
regarding advance product.
 For the better service new offers would be require.

 MAS Finance Services Ltd customer care should more concern about the
fastest settlement of customer problems.
 Before deducting or charging any monetary charge MAS Finance must consult
with customer.
 Direct sales associate should be trained, well educated & proper trained to
convince the people about different advance product.
 It is the duty of the Financial Institution to disclose all the material facts
regarding advance product, like interest charged, repayment period, other
types of charges, etc.
 Special scheme should be implemented to encourage both customer and
agents.
 The MAS finance services Ltd should increase the period for repayment of
loan.
 MAS Finance services Ltd should more focus on Retaining existing
customers, broker , Agent.
 MAS Finance services Ltd must take feedbacks of customers regarding
features & services.
 A customer awareness programme should be taking place in rural area.

8.2 SUGGESTIONS GIVEN BY THE CONSUMERS AT THE TIME OF
SURVEY:
 There is more time period for repayment of Business Loan . because a
person who take loan from NBFC ban, on Mortgage its property. That
means he/ she willing to repay you. You should wait for 2 month minimum.
Because you charge more than 18 % its quite high rate.
 MAS Services Ltd Should to solve Agents problem immediately
 Mas Finances services take more time for documentation and loan process
time than India Bulls, and that the problem Agents are not associate with
Mas finance .
 Loan sanction date should be according to customer convenient.

Conclusion
From the analysis part it can be conclude that customers and Agent have a good
respond towards MAS Financial services Limited advance products LAP(loan
Against Property) in Ahmedabad . MAS finance is in 3st
position having large
number of customers & providing good services to them. The Company has a
wide customer base, so the Company should concentrate on this to retain these
customers.
In present scenario MAS Become largest NBFC in Ahmedabad . Within a very
short period of time the achievement made by MAS financial services is excellent,
what a normal NBFC cannot expect, but it is being done by MAS Finance . It
happens due to employee dedication towards the organization, fastest growing
Indian economy, & brand image.
MAS finance Ltd has high interest rate, then other Financial institution that’s the
reason MAS finance Services have to face more Competition from Exiting
competitor.
MAS finance Services Spread almost in country. A focused retail finance
company spread all over Gujarat, Maharashtra, Rajasthan, Madhya Pradesh
(Indore), Tamilnadu (Chennai) & Karnataka (Bangalore) with its 71 branches and
more than 2500 Locations. That’s not enough for Lead in NBFC Market.
other Competitors have large Network than MAS financial services Ltd.
To be the largest NBFC Loan issuer In Ahmedabad & india , MAS finance
should focus on-
 Launch New LAP scheme. With attractive customers benefit’s
 Customized advance products
 Better customer services
 Fastest customers/ agents problem solving techniques
 Customer / agent retention
Apart from all the above, MAS Financial service’s believe in providing good
customer services to their customers which is a key factor for success in future.

BIBLIOGRAPHY
Bhattacharyya, D.K. (2011) “Performance management system and strategies” Pearson Education, New
Delhi.
Varma, A., Budhwar, P.S. and DeNisi, A.S. (2008) “Performance management systems – A global
perspective” Taylor & Francis, New York.
http://www.mas.co.in/about-us/about-us.aspx
http://www.financemarket.co.in/mortgage-loans.html
https://www.bankbazaar.com/cibil/how-to-check-cibil-credit-score.html
https://www.jobisjob.com/sales+associate/job-description
https://en.wikipedia.org/wiki/State_Bank_of_India
https://en.wikipedia.org/wiki/Indiabulls
https://en.wikipedia.org/wiki/ING_Vysya_Bank
https://en.wikipedia.org/wiki/Kotak_Mahindra_Bank
https://www.myloancare.in/loan-against-property-lap/

RESEARCH QUESTIONNAIRE FOR A STUDY ON “Loan against Property Analysis -
MAS V/S Competitor companies”
THANK YOU IN ADVANCE
Thank You for your willingness to participate in this survey. We value your precious time and assure you
that this will not take more than 10 minutes of your time. Your responsiveness to the questionnaire are
highly valued and considered extremely vital for this research.
NAME : AGE :
DESIGNATION : DATE OF JOINING :
__/__/____
Contact No:________________________
Address______________________________________________________________________________
Q .1 Do You Know about Mas Finance Services Limited? (If No than Continue with Q .6 )
Yes No
Q. 2 Are you aware About advance product of MAS finance services Ltd.?
Yes No
Q.3 Are you aware about LAP (loan Against Property) Policy of Mas Finance?
Yes No
Q.4 Do you have client who require Immediate Long term / Short Tern ?
Yes No
Q.5 If yes, than which purpose they require loan ?
Business Loan Home Loan Personal Loan
Q.6 How Much your client able to pay interest for Loan ?
< 10 -14% <15 -18%
<18 -20% <22-25%
Q.7 Are you Associated with any financial institution for Lap Referral scheme ?
Yes No

Q.8 If yes than which financial service provider ?
Other ________________________
Q.8 Would You like to refer LAP(loan Against Property) From Mass financial Services ?
Yes No
Q.9 If No, can you justify the reason ?
Lake Of thrust Past Bad Experience With MAS finance Services .
Less Incentive Time Consuming Loan Process
High Rate Of Interest Not convince Property valuation Method
inconvenient with Processing fees.
Other ___________________________________________________________
Q.10 What Do You Feel About The services Provided By the mas Finance ?
Bad Satisfied.
Good Excellent

Q.11 Give priority You refer First to Last ?
Other ________________________
Q.13 Mention which Features would you like suggest MAS Finance service Ltd. ?

Mas finanial ltd 2015 16 BK SCHOOL OF MANAGEMENT

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