3. As a way of combining all of our products both main and ancillary we used the same
recurring image as a way of creating synergy within all three products.
This reoccurring image works to visually connect the three products for the consumer.
Due to the nature of the song and genre of music the artist does not appear in our
music video and so the image of the “star” of the video, although not the artist works
in the same way. It is a face for the consumer to connect the video and the advert with
the album. This in turn creates a shared identity for all three products.
4. Another way in which we connected all my
media products was through emphasizing the
title “Gold” within all 3 products. For the print
products we used the colour gold repeatedly and
within the video made the gold props a staple
piece with repeated shots.
5. The use of the image of the album on the
advert connects the two directly. This in
turn advertises the music video as the
song for the video is featured on the track
listing on the album. The advert also
provides information not available on the
other platforms such as release dates and
reviews.
6. The album is a direct development of the music video as the album provides more
songs by the artist. The song booklet that is provided with the album creates a
progressive narrative as we used images of the same young girl within the booklet.
This suggests to the consumer that the album itself is the progression of the love
story featured in the music video.
The digipak itself provides information on other tracks and the bands social
networking sites that isn’t available in the music video.
7. When collected audience feedback we found that everyone agreed the style of
music (electronic) was reflected within the all three products. This was due to the a
common theme and stylised effect within the genre which feedback showed we
managed to emulate within our work.
Our work Artist work
Also audience feedback showed that the image used of the young girl was memorable
from the video as that on the album, and the use of the repeated image connected all
three products.
8. Overall we feel the final products work well as a unit. The content of the music video
works to inspire the style of the digipak and magazine advert while the digipak and
magazine provide extra information and content. The use of the repeated images and
themes such as gold and the young love story create a running narrative throughout and
increase the products synergy. As well as this the bands name is repeatedly used as
method of advertisement.
Music video (click to play)
