This is a study on the Human Resources at The North Face

1. The North Face
Human
Resources
By: Colin Benford

2. About The North face
The North Face was opened in 1966 by
Doug Tompkins
In the 1980 they turned a focus on to
skiing
While continuing to call the Bay Area of
California home
From the opening of a single storefront in
1966 to now being a global year round
retailer

3. Founder
Douglas Tompkins
Founded the company as a mail
order camping equipment
The North Face quickly became
popular due to their tents having
a flexible rod that at that time no
other retailer had done.
Tomkpin later sold the company to
the co-founder also ex-wife

4. Human Resources Defined
Human Resources Approach
View of organizations that
acknowledges contributions of
classical and, especially, human
relations approaches to
organizing approach that
concentrate on the contributions
of all employees in reaching
organizational goals.

5. The North Face Vision Statement
"Our passion is beyond setting
records and achieving fame. For us,
it's all about changing lives, not just
our lives, but also, the lives of those
people who inspire us to aim for
extraordinary dreams.“

6. Maslow Hierarchy of Needs
Maslow Hierarchy of Needs
Theory over a period of many years as a
general theory of human motivation
Organizations use the Maslow Hierarchy of
Needs to address the issues of employees
with hopes to increase productivity.
The North Face is one of the organizations that
uses the Maslow Hierarchy of Needs by
starting from the bottom then working to
the top.

7. Physocologial Needs
Psychological Needs are the most
basic needs of people on the Maslow’s
chart.
The wages that The North Face pays
it’s employees is above the minimum
wage which in retrospect allows for
them to fulfill these needs.
Along with Employees Discounts

8. Safety Needs
Safety Needs are the second most
important on Maslow’s Hierarchy. The
North Face meets these needs by
once again providing livable wages.
They also fulfill this need by providing
safe working condition for their
employees.

9. Belongingness and Love Needs
This Stage is also referred to as the
Affiliation Stage
This stage focuses on the
relationships between the
organization and workers.
The North Face allows for a
employees to move up in the
company with promotions which gives
a sense of belonging.

10. The North Face has events
for employees to get from
behind the desk or inside
the store and interact with
their colleagues.
The picture to the right is
employees from The North
Face Rundle’s Revenge –
Charity Partner

11. Esteem Needs
Esteem needs are met through
recognitions the company offers to
employees
The North Face provides annual
raises and reviews for their
employees.
This allows for the employees
confidence to be established and built
upon.

12. Self Actualization
The Self Actualization stage is going to
allow for employees to feel that they
have become more and established
themselve.
By being able to move up in The
North Face Company with ample
amount of opportunity, along with
giving benefits and other comforts of
being employed.

13. The North Face Actualization
“DIVERSITY, EQUITY, AND INCLUSION
THE CALIFORNIA CONSERVATION CORP
FOUNDATION is taking a group of 8 to 10 young
women of color between the ages of 18-24 on
an introductory and immersive trip into the
backcountry as part of their Wilderness Diversity
Program. The long-term goal is to increase the
number of underrepresented groups working in
natural resource management by providing
young women with a meaningful wilderness
experience.”
This article is pulled from the The North Face
website, and they are involving the your
women and corporate employees as part of
many charity programs.
By giving back this allows for employees to
feel more involved and self satisfied.

14. The North Face Benefits
Glassdoor.com offers a look in how The
North Face pays employees
Salaries
Hourly Associate
$10.50 a hour
Managers
$15.13 a hour
Assistant Sale Manager

15. Benefits Cont...
Along with paying a livable wage the
north face also offers
Medical Benefits
401K that they match 6%
PTO to all employees
Options for Tele-Commute

16. Culture
The Culture for The North Face is
interesting like most companies
today.
Being a company that promotes the
environment and outdoors they
encourage employees to go out and
enjoys it. The Organization provides
50% off for all employees so they
can afford the product they sell.

17. The North Face Code of Conduct
Code of Conduct
is a set of rules outlining the social norms and
rules and responsibilities of, or proper
practices for, an individual, party or
organization. Related concepts include
ethical, honor, moral codes and religious
laws.
The North Face is a public company but they do
not share their Code of Conduct with the
community.

18. Questions
With the changing dynamics in society how does The North Face
accommodate women in today's workforces? Maternity leave?
With the increase in of millennials joining the workforce, does The North Face
provide tuition reimbursement?
How does The North Face plan to accommodate clothing or products for
transgender customers?

19. Thoughts
The North Face is a company that is renowned for offering many benefits for
their employes.
With the ever growing competition it seems that The North Face has kept
along the curve with offering their employees honest and livable wages
The North Face is also conscious with changing demographics in their
company.

20. Work Cited
"The North Face Salaries." Glassdoor. N.p., n.d. Web. 27 Mar. 2017.
"The North Face® | Free Shipping – No Minimum." TheNorthFace USA - English. N.p., n.d. Web. 25
Mar. 2017.
"The North Face Rundle's Revenge - Charity Partner." TransRockies Race Series by TransRockies
Events. N.p., n.d. Web. 26 Mar. 2017.
"VF Corporation." VF Reports 2015 Fourth Quarter and Full Year Results; Announces Outlook for 2016.
N.p., n.d. Web. 26 Mar. 2017.
"2013 VF Corp Annual Report – The Northface Brand 2013 Financial Reporting." The Northface
Revenue, Investor Relations | VF Corp 2013 Annual Report. N.p., n.d. Web. 26 Mar. 2017.