The document discusses the target audience and design choices for a niche music magazine aimed at independent, university-educated women ages 19-25. Key points addressed include the magazine representing its target readership, an established media company being best suited for distribution, and conducting audience research to design the magazine in a way that would attract and address its target demographic.
The document discusses the target audience and design choices for a niche music magazine aimed at independent, university-educated women ages 19-25. Key points addressed include the magazine representing its target readership, an established media company being best suited for distribution, and conducting audience research to design the magazine in a way that would attract and address its target demographic.
A escola fundamental Batista Paludo e o núcleo Caraíba produziram um vídeo de dia internacional da mulher com uma música do DJ Luciano e imagens da internet para celebrar a data.
Epistemic Responsibility in the IT SocietyPeerEvaluation
A Trustful attitude towards communicated information is possible insofar there exist cognitive mechanisms, emotional dispositions, inherited norms, institutional cues that make us epistemically responsible.
A escola fundamental Batista Paludo e o núcleo Caraíba produziram um vídeo de dia internacional da mulher com uma música do DJ Luciano e imagens da internet para celebrar a data.
- The document discusses the author's media studies coursework evaluating their created magazine product called "Uncharted".
- It focuses on defining the target audience as predominantly female, middle-class students aged 19-25 interested in independent music. Research was used to tailor the design to this audience.
- The magazine would be distributed by IPC Media due to their experience with similar music magazines and marketing strategies for younger audiences.
- Techniques learned include using Photoshop to manipulate images through cropping, brightness/contrast adjustments, and removing blemishes.
- Comparing the preliminary and final products showed improvements in professionalizing designs and layouts based on what worked and did not work initially.
The document discusses the target audience and design choices for a niche music magazine aimed at independent, university-educated women ages 19-25. Key points addressed include the magazine representing its target readership, an established media company being best suited for distribution, and conducting audience research to design the magazine in a way that would attract and address its target demographic.
A escola fundamental Batista Paludo e o núcleo Caraíba produziram um vídeo de dia internacional da mulher com uma música do DJ Luciano e imagens da internet para celebrar a data.
Epistemic Responsibility in the IT SocietyPeerEvaluation
A Trustful attitude towards communicated information is possible insofar there exist cognitive mechanisms, emotional dispositions, inherited norms, institutional cues that make us epistemically responsible.
A escola fundamental Batista Paludo e o núcleo Caraíba produziram um vídeo de dia internacional da mulher com uma música do DJ Luciano e imagens da internet para celebrar a data.
- The document discusses the author's media studies coursework evaluating their created magazine product called "Uncharted".
- It focuses on defining the target audience as predominantly female, middle-class students aged 19-25 interested in independent music. Research was used to tailor the design to this audience.
- The magazine would be distributed by IPC Media due to their experience with similar music magazines and marketing strategies for younger audiences.
- Techniques learned include using Photoshop to manipulate images through cropping, brightness/contrast adjustments, and removing blemishes.
- Comparing the preliminary and final products showed improvements in professionalizing designs and layouts based on what worked and did not work initially.
- The document discusses the student's media studies coursework evaluating their created magazine product called "Uncharted".
- It describes the target audience as being predominantly 19-25 year old middle class females interested in independent music. Research was conducted to inform design choices to attract this audience.
- Techniques learned include using Photoshop to manipulate images by cropping, adjusting brightness and contrast, removing blemishes. An example image is improved this way.
- Comparing the preliminary and final products showed improvements such as removing distracting backgrounds from images and developing coverline stamps to look more professional.
The document summarizes a student's media product evaluation for a magazine they created. The student discusses how their magazine uses conventions of real magazines such as having a masthead, barcode, selling line, dateline, images and cover lines. They represent particular social groups like emos and scene kids through their choice of models and informal language with grammatical errors. The intended audience is 14-19 year olds and the magazine would be distributed independently to attract a fun, younger audience interested in parties and independence.
This document outlines the structure and key elements of a presentation for a magazine. It discusses using bright colors, short introductions and headings to attract readers' attention. It emphasizes providing quality information through images and short sections on different topics. Concepts like opinion leadership, perceptual vigilance and celebrity endorsement are mentioned for engaging readers. Formats aim to be simple with bold text to emphasize important points.
This document discusses the evaluation of a magazine product created by the author. It summarizes how the magazine follows conventions of real music magazines, including things like a masthead, cover lines, and professional photography. It also discusses how the magazine represents social groups like young female musicians. The author explains that the target audience is 14-18 year old pop/rock fans and that the magazine would appeal to media institutions. The document also outlines how the author used design elements and a chatty tone to attract and address the intended audience. Finally, it reflects on the technologies used and what was learned throughout the process.
The document evaluates a media product called "LOUD!" magazine, noting that it uses bright colors, fun designs, and eye-catching headlines to target a young audience interested in pop and rock music. The evaluation discusses how the magazine represents this social group through the choice of bands featured and its lively layout. Creating the magazine in Photoshop presented a challenge due to the author's lack of experience with the design software.
Personal Brand Exploration - Tevin JonesTevin Jones
Tevin Jones is a student studying music business at Full Sail University. He has a background in graphic design and social media/digital marketing for musicians and record labels. His personal brand focuses on using design and marketing to help artists build audiences and increase visibility. His goals are to land an entry-level job in A&R or graphic design after graduation and eventually start his own global digital marketing and design agency.
1) The document discusses a music magazine media product and how it uses conventions from real magazines like NME. It has a consistent color scheme and simplistic design to make it recognizable and approachable.
2) The target audience is described as young people aged 16-24. The product would be released weekly to keep up with the fast-paced music industry.
3) Distribution through newsagents, supermarkets, and bookstores is discussed, but limited availability could increase competition against more established magazines.
Artist marketingpresentationwendylawartwendylawart
The document discusses key considerations for marketing an art exhibition or curatorial project. It outlines identifying the audience and their demographic profile, understanding the expectations of the organizing institution, creating a SMART marketing plan with specific, measurable, achievable, relevant, and timely objectives. It also covers the four Ps of marketing - product, price, promotion, and place of distribution. Social media is identified as an important distribution channel, with statistics on Facebook's large user base and time spent on the platform.
This document discusses how a media product uses, develops, or challenges conventions of real media. It represents particular social groups and would be distributed by an institution to niche outlets. The intended audience would be attracted to buzzwords, images, and design. Through the construction process, the author learned about technologies and progressed from an earlier preliminary task.
Aimee Lomas Foundation Portfolio Media Powerpoint AimeeLomas
This document contains the responses to various questions about a media evaluation project. It summarizes the key aspects of the designed media product, including its use of conventions like mastheads, fonts, and page layouts. It also discusses how the product represents a particular indie social group through the images and content used. The intended audience and distribution partner are also outlined. Reflections on what was learned about technologies and the progression from the preliminary task to the final product are provided.
This document contains Emily's evaluation of her media product, a magazine called Music Mania. She summarizes how she stuck to magazine conventions in terms of layout, design elements, and stylistic choices. She also represents her target audience of teenage girls through the images, colors, and topics featured. Finally, she reflects on what she has learned about design technologies and the progression of her work from initial concept to final product.
The document is a coursework evaluation for a media studies student's magazine project. It summarizes the key aspects of the student's magazine product, including how it used conventions of real magazines, represented its target audience and social groups, and would be distributed. The student believes their magazine front cover, contents page, and double page spread were generally conventional while introducing some variation. They aimed to represent their target audience of 15-21 year olds interested in various music genres. The evaluation suggests the magazine could be distributed by companies like NME or Q and that the construction process improved the student's Photoshop skills.
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdfBloomerang
This document discusses how to leverage a strategic plan for fundraising and marketing. It outlines three ways an organization can use its strategic plan externally: 1) Turn the plan into attraction content that draws in the right audiences through social media, blogs, and podcasts. 2) Optimize the organization's website to be audience-centric and directive based on the plan. 3) Create compelling donor and funder materials that combine emotional and logical appeals to cultivate potential supporters at different levels, from knowledge to trust and affinity, using the plan. The goal is to attract the right people and move them to take specific actions outlined in the plan.
The document is a student's evaluation of their media magazine production task. They incorporated conventions of real music magazines such as including a band on the cover and columns of text. However, they also challenged conventions by using a logo instead of text for the title and spreading an image across two pages. The student represented their target audience of 16-25 year olds interested in alternative rock through the band's style and stories. They believe a large media company like IPC would distribute the magazine due to its potential popularity. The student attracted their audience through language, quotes and eye-catching design. They learned skills in photography, software and magazine production through completing this task.
This document discusses different aspects of a music magazine media product, including:
- Using columns, headings, and image/text integration in the layout and design.
- Representing the target audience of 16-18 year olds interested in various music genres through the use of images like a nose ring.
- Learning skills in Photoshop for image editing and manipulation.
- Distributing the magazine through a company that targets similar audiences.
- Gathering audience feedback through questionnaires to make the magazine more appealing.
Everyone knows there are challenges when job searching in these times. So the question becomes -- HOW do you stand out? I know what I bring to the party, you don\'t. So, in my quest to stand out, stand up and be a little bit different in the hopes of making an indelible impression -- here\'s a presentation for your review. What I\'ve done, where I\'ve been, and what people think about me.
Maybe this could be the difference between just another cover letter and resume. Who knows. In any event, it was fun for me to put it together. Hope you enjoy it -- and of course if you have feedback or want to chat -- I\'d love to.
This document summarizes the key things the student learned in creating their magazine media product. They learned that using bright colors, recognizable faces of artists, and an engaging layout are important for attracting their target audience. They also learned skills in using software like InDesign to lay out pages and incorporate text and images. In interviewing their brother for the magazine, the student gained experience in planning photographs and interviews for their media product.
Natasha Lakeshar Foundation Portfolio EvaluationAnne Horne
The document discusses the evaluation of a media magazine product created by the author for 9-14 year old girls. It describes how the magazine both used conventions of real music magazines for the target audience as well as challenged conventions by adding new concepts. Key aspects discussed include the cover design, layouts, representation of social groups, potential distribution channels, and attracting the target audience. Audience feedback on just the cover was positive regarding the colors, images, and desire to know more.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
- The document discusses the student's media studies coursework evaluating their created magazine product called "Uncharted".
- It describes the target audience as being predominantly 19-25 year old middle class females interested in independent music. Research was conducted to inform design choices to attract this audience.
- Techniques learned include using Photoshop to manipulate images by cropping, adjusting brightness and contrast, removing blemishes. An example image is improved this way.
- Comparing the preliminary and final products showed improvements such as removing distracting backgrounds from images and developing coverline stamps to look more professional.
The document summarizes a student's media product evaluation for a magazine they created. The student discusses how their magazine uses conventions of real magazines such as having a masthead, barcode, selling line, dateline, images and cover lines. They represent particular social groups like emos and scene kids through their choice of models and informal language with grammatical errors. The intended audience is 14-19 year olds and the magazine would be distributed independently to attract a fun, younger audience interested in parties and independence.
This document outlines the structure and key elements of a presentation for a magazine. It discusses using bright colors, short introductions and headings to attract readers' attention. It emphasizes providing quality information through images and short sections on different topics. Concepts like opinion leadership, perceptual vigilance and celebrity endorsement are mentioned for engaging readers. Formats aim to be simple with bold text to emphasize important points.
This document discusses the evaluation of a magazine product created by the author. It summarizes how the magazine follows conventions of real music magazines, including things like a masthead, cover lines, and professional photography. It also discusses how the magazine represents social groups like young female musicians. The author explains that the target audience is 14-18 year old pop/rock fans and that the magazine would appeal to media institutions. The document also outlines how the author used design elements and a chatty tone to attract and address the intended audience. Finally, it reflects on the technologies used and what was learned throughout the process.
The document evaluates a media product called "LOUD!" magazine, noting that it uses bright colors, fun designs, and eye-catching headlines to target a young audience interested in pop and rock music. The evaluation discusses how the magazine represents this social group through the choice of bands featured and its lively layout. Creating the magazine in Photoshop presented a challenge due to the author's lack of experience with the design software.
Personal Brand Exploration - Tevin JonesTevin Jones
Tevin Jones is a student studying music business at Full Sail University. He has a background in graphic design and social media/digital marketing for musicians and record labels. His personal brand focuses on using design and marketing to help artists build audiences and increase visibility. His goals are to land an entry-level job in A&R or graphic design after graduation and eventually start his own global digital marketing and design agency.
1) The document discusses a music magazine media product and how it uses conventions from real magazines like NME. It has a consistent color scheme and simplistic design to make it recognizable and approachable.
2) The target audience is described as young people aged 16-24. The product would be released weekly to keep up with the fast-paced music industry.
3) Distribution through newsagents, supermarkets, and bookstores is discussed, but limited availability could increase competition against more established magazines.
Artist marketingpresentationwendylawartwendylawart
The document discusses key considerations for marketing an art exhibition or curatorial project. It outlines identifying the audience and their demographic profile, understanding the expectations of the organizing institution, creating a SMART marketing plan with specific, measurable, achievable, relevant, and timely objectives. It also covers the four Ps of marketing - product, price, promotion, and place of distribution. Social media is identified as an important distribution channel, with statistics on Facebook's large user base and time spent on the platform.
This document discusses how a media product uses, develops, or challenges conventions of real media. It represents particular social groups and would be distributed by an institution to niche outlets. The intended audience would be attracted to buzzwords, images, and design. Through the construction process, the author learned about technologies and progressed from an earlier preliminary task.
Aimee Lomas Foundation Portfolio Media Powerpoint AimeeLomas
This document contains the responses to various questions about a media evaluation project. It summarizes the key aspects of the designed media product, including its use of conventions like mastheads, fonts, and page layouts. It also discusses how the product represents a particular indie social group through the images and content used. The intended audience and distribution partner are also outlined. Reflections on what was learned about technologies and the progression from the preliminary task to the final product are provided.
This document contains Emily's evaluation of her media product, a magazine called Music Mania. She summarizes how she stuck to magazine conventions in terms of layout, design elements, and stylistic choices. She also represents her target audience of teenage girls through the images, colors, and topics featured. Finally, she reflects on what she has learned about design technologies and the progression of her work from initial concept to final product.
The document is a coursework evaluation for a media studies student's magazine project. It summarizes the key aspects of the student's magazine product, including how it used conventions of real magazines, represented its target audience and social groups, and would be distributed. The student believes their magazine front cover, contents page, and double page spread were generally conventional while introducing some variation. They aimed to represent their target audience of 15-21 year olds interested in various music genres. The evaluation suggests the magazine could be distributed by companies like NME or Q and that the construction process improved the student's Photoshop skills.
Strategic Plan for Marketing and Fundraising_Bloomerang_Jan2024 (1).pdfBloomerang
This document discusses how to leverage a strategic plan for fundraising and marketing. It outlines three ways an organization can use its strategic plan externally: 1) Turn the plan into attraction content that draws in the right audiences through social media, blogs, and podcasts. 2) Optimize the organization's website to be audience-centric and directive based on the plan. 3) Create compelling donor and funder materials that combine emotional and logical appeals to cultivate potential supporters at different levels, from knowledge to trust and affinity, using the plan. The goal is to attract the right people and move them to take specific actions outlined in the plan.
The document is a student's evaluation of their media magazine production task. They incorporated conventions of real music magazines such as including a band on the cover and columns of text. However, they also challenged conventions by using a logo instead of text for the title and spreading an image across two pages. The student represented their target audience of 16-25 year olds interested in alternative rock through the band's style and stories. They believe a large media company like IPC would distribute the magazine due to its potential popularity. The student attracted their audience through language, quotes and eye-catching design. They learned skills in photography, software and magazine production through completing this task.
This document discusses different aspects of a music magazine media product, including:
- Using columns, headings, and image/text integration in the layout and design.
- Representing the target audience of 16-18 year olds interested in various music genres through the use of images like a nose ring.
- Learning skills in Photoshop for image editing and manipulation.
- Distributing the magazine through a company that targets similar audiences.
- Gathering audience feedback through questionnaires to make the magazine more appealing.
Everyone knows there are challenges when job searching in these times. So the question becomes -- HOW do you stand out? I know what I bring to the party, you don\'t. So, in my quest to stand out, stand up and be a little bit different in the hopes of making an indelible impression -- here\'s a presentation for your review. What I\'ve done, where I\'ve been, and what people think about me.
Maybe this could be the difference between just another cover letter and resume. Who knows. In any event, it was fun for me to put it together. Hope you enjoy it -- and of course if you have feedback or want to chat -- I\'d love to.
This document summarizes the key things the student learned in creating their magazine media product. They learned that using bright colors, recognizable faces of artists, and an engaging layout are important for attracting their target audience. They also learned skills in using software like InDesign to lay out pages and incorporate text and images. In interviewing their brother for the magazine, the student gained experience in planning photographs and interviews for their media product.
Natasha Lakeshar Foundation Portfolio EvaluationAnne Horne
The document discusses the evaluation of a media magazine product created by the author for 9-14 year old girls. It describes how the magazine both used conventions of real music magazines for the target audience as well as challenged conventions by adding new concepts. Key aspects discussed include the cover design, layouts, representation of social groups, potential distribution channels, and attracting the target audience. Audience feedback on just the cover was positive regarding the colors, images, and desire to know more.
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
The presentation helps university communicators:
1. Gain an understanding about the importance of having your key stakeholders communicate to external audiences on their own.
2. Discover the motivational levers that will get your colleagues excited about communicating your brand.
3. Learn new tools, frameworks and techniques that will make you more effective in training your colleagues to communicate to external audiences, pulling the levers of earned media (traditional media relations), owned media (content on owned channels, like a blog or podcast) and shared media (social media).
2. In what ways does your media product use, develop or challenge forms and conventions of real media products? Lucy Davis
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8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Editor's Notes
Explain annotations on slide for front cover, contents page, and double page spread.
As my media product focuses on a more niche music genre its readership is also quite specific. Due to the attitudes, identities and representations my magazine conveys, my target audience can be specified to fit into a particular social group. This social group is predominantly made up of middle class students or career women who identify with “the independent woman”. Explain annotations shown on slide.
Before I began to construct my own media product I completed research of existing products such as Q magazine and NME in order to gain an understanding of how existing magazines effectively capture target audiences. These magazines were supported by particular distributors. As “Uncharted” would be placed in a similar market to NME (a magazine which also features non-chart artists) I would chose the institution IPC Media to distribute my magazine. The benefits of associating with this distributor are: - It will already have established clients and contacts in a similar music magazine genre to “ Uncharted” (as it distributes NME). -It will have an idea on marketing strategies and other ways of capturing younger audiences (16-24 yrs old) -The distributor is an established institution therefore has the power of a large, already successful company meaning my magazine will benefit from its ability to effectively promote, maximise sales and attract readership.
The audience I have targeted my product at are 19-25 year olds, who are primarily females. As the genre of my magazine (independent music) moves away from mainstream commerciality it tends to attract a more borderline niche market. As the overall style of my product shows my magazine in particular focuses on a more sophisticated and feminine kind of “indie”. This means the typical consumer of my product is a certain type of female – one that has a slightly more mature and focused interest in music and the type that are independent in terms of career and lifestyle. I believe my product aims to be slightly more refined than the typical “glossy” girls’ magazine therefore it is more likely to attract a more mature, less conformist female. Looking at my target audience as fitting into a demographic it is likely to have the following features: (bullet points on slide) …………………………………………………………………………………………… . As well as applying this knowledge of my target audience to my product, I also carried out audience research in order to understand their preferences. The results from my audience research influenced how I went about constructing my product as it enabled me to tailor the design for my specified audience, as explained below: Preferred existing masthead = NME - therefore I chose a dense, heavily coloured typeface for Uncharted’s masthead 2. Preference in artist = new female band/artist – for this reason I focused on a female newcomer 3. Preferred organisation of contents page = via written text rather than pictures, and categorised – hence I listed coverlines into categories with relating page number. 4. Most appealing feature in article = image - based on this knowledge I chose to centre my double page spread around a dominant image 5. Position of image = separated from text – therefore I concentrated focus on the image further by dividing it from written text 6. Preference in style of article = interview – hence question and answer format to article
I have designed my media product around my target audience to ensure the overall product is suitable and successful at attracting the correct readership. I was also aware during the process of constructing my product that it must effectively create an immediate impression upon their first look. I achieved both of these aims by means of typeface, layout, language (through coverlines) and images. Front cover - Typeface is distinctive and individual to reach out to independent music fans (i.e. readership) - Image depicts a very feminine artist to relate to female audience - Main coverline focuses on a new act which identifies with the interest of the audience as indie fans tend to be open-minded to “newcomers” - Layout of front cover isn’t flooded with coverlines as its niche target audience has a more dedicated interest in their music genre and therefore don’t need flooding with features - Overall design is fairly simplistic and image is subtle to reach out to a more mature audience Contents Page - Coverlines are less “fame” fuelled for example Going Underground: brand new indie club opens its doors purposely doesn’t refer to a famous artist to focus purely on the music itself – this addresses Uncharted’s serious audience. - Layout is organised and logical to appeal to older, more intellectual audience - Coverlines focus on a range of artists to cater for indie music fans’ varied tastes - Image connotes sophisticated femininty to identify with audience whilst also creating continuity from front cover image to maintain the audience’s attraction Double Page Spread - Text is more dense and in depth to cater for readership with a serious, more dedicated interest in music and artists - Image is very striking as it dominates the spread this immediately attracts the audience’s eye - Sophisticated typeface is used to illustrate the artist’s image giving her individuality which attracts a niche audience - Artist’s persona is expressed through words such as “humble” “genuine” and “down to earth” this backs away from mainstream celebrity culture to attract a more niche audience
During the process of constructing my media product I have used the assistance of digital photograph software, desktop publishing programmes and internet blogging. Of these the one I learned most about, and probably the most technical of the programmes, was digital photography (on Photoshop). The majority of images featured in my magazine pages are main images therefore I manipulated them in detail in order to achieve an effective final product. Through use of Photoshop I developed many technical skills, such as: cropping, manipulating brightness saturation and contrast, cutting out an element of an image, eliminating red eye and removing blemishes. Here is an example of an image I have improved via manipulation: (on slide) I have sharpened, cropped, flipped, extended the height of background, increased the brightness and contrast, and replaced the eye colour of this image in order to create and more striking and fitting image for my media product.
Before I set out on my actual media product I completed a preliminary task (on left) which enabled me to experiment my ideas on magazine design, gain practice at using computer software and also to detect improvements that could then be made to my plan for my final media product. I believe that upon comparing my preliminary task with my final media product it is clear to see I have learnt about and improved on many aspects of design and construction of a magazine. Following this initial task I observed both unsuccessful and successful features, some of which I changed completely. For example, the main image on the front cover of my preliminary piece features a background as part of the image. However I decided this distracted the eye from the subject and generally looked unprofessional therefore on my final piece I cut the main image away from its background and used a neutral fill in its place. On the other hand, I maintained some successful features such as the contents page’s layout that followed the principle of thirds. I decided to replicate this left-hand-third column in my final product as I believed it successfully created an organised and appealing layout that would attract my target audience whilst also balancing the weight of the main image I chose to use on my final contents page. Finally, I also adapted unsuccessful features that I thought needed improvement. For instance, I kept the idea of integrating a coverline into a stamp format but with developments to the original such as adding shadows, layers, a fill and softer tones - which together created a more professional looking stamp that worked effectively with the rest of the design.