This document summarizes information about Interclean Amsterdam 2018, a major international trade show for the cleaning and hygiene industry. It provides data on the 33,710 visitors from 143 countries, with over 80% involved in purchasing. The 892 exhibitors came from 47 countries, with nearly 95% being manufacturers. Key segments included washrooms, high pressure cleaning, steam cleaning, laundry, and management/mobility solutions. The show featured innovation labs, a robot arena, and other demonstration areas. Visitor and exhibitor satisfaction scores were high, around 8 out of 10, and most planned to return in 2020. The document analyzes trends in visitor numbers, countries, company profiles, and areas of interest over time.

1. Refresh your mind at the world’s most
advanced cleaning & hygiene show
Evaluation Interclean Amsterdam 2018
Rob den Hertog

2.  Interclean Exhibition Program - 3
 Interclean Segments and Special Interest Area’s – 4/5
 Interclean Innovation, Presentation and Demonstration - 6
 Interclean in brief – 7/8
 Interclean 2018 Visitor Numbers, Profile and Interest – 9/24
 Interclean 2018 Exhibitor Numbers and stats 25/30
Content

3. Machines
Machines and related accessories
Outdoor cleaning machines and related accessoires
Industrial cleaning machines and related accessoires
High Pressure machines, equipment and related accessories
Steam cleaning machines, equipment and related accessories
On-Premises laundry machines and related accessories
Robotic machines and related accessoires
Equipment
Equipment like mops, cloths and trolleys
Pestcontrol equipment and related products
Laundry Equipment and related accesoires
Window and façade cleaning equipment and related accessories
Car wash equipment and related products
Detergents
Chemicals, soaps, powders, agents, disinfection and care products
Washroom
Air Freshener
Garbage and Feminine bins, bags and related products
Hand dryers
Paper products and dispensers
Soap dispensers
Other Washroom appliances
Management & Mobility Solutions / E-Cleaning
Artificial Intelligence / Augmented Reality
Big Data solutions, services and consultancy
IoT devices, security and consultancy
Workflow/Workforce Planning/Management Software and Apps
Industry Specific Management Systems
Sensors and Beacons
Related Products/Services
Cleaning services
Components for manufacturing and maintenance
Consultancy on cleaning, contracts, tenders, etc.
Education, training, certification and research
Laundry services
Measurement methods and products, quality solutions and services.
Specialized cleaning services
Waste Management handling systems, equipment and services
Work wear and protective clothing
Exhibition program

4.  Washroom – Hall 10, 11 and 12
 High Pressure – Hall 5
 Steam – Hall 5
 Laundry – Hall 8
 Management & Mobility Solutions – Hall 8
 Zero Waste Management – Hall 7
 Healthcare Cleaning – Hall 9
Segments/Special Interest Area’s

5. Segments/Special Interest Area’s

6.  Innovation Lab – Hall 8
 Robot Arena – Hall 8
 Zero Waste LAB – Hall 7
 Healthcare Cleaning LAB – Hall 9
 Interclean Main stage – Elicium (Hall 13)
Innovation, Presentation and Demonstration

7. INTERCLEAN Amsterdam 2018 in brief
Who was visiting?
 33.710 visitors
 80% involved in purchasing
 77% from abroad (unique)
 from 143 countries
 5.000+ distributors
Who was exhibiting?
 892 exhibitors
 almost 95% manufacturer
 94% from abroad
 from 47 countries
 net booth space 34.668m2

8. Growth since 2004
24.510
25.653 28.000
26.570
28.698 29.205
32.969
34.668
27.460 25.426 23.923 23.415 28.001 29.228 30.289 33.710
527
597
627
651 670
692
816
892
0
100
200
300
400
500
600
700
800
900
1.000
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
2004 2006 2008 2010 2012 2014 2016 2018
Stand space m2 Visitors Exhibitors
|dotcom | banking | volcano | European
crash crisis eruption debt crisis

9. Visitors INTERCLEAN Amsterdam 2018
 33.710 visits – 83% from abroad
 21.158 unique persons – 77% from abroad* (75%)
 13.988 unique companies (13.487)
 Visitor report mark 8.2 - scale 1-10 (8.3)
 From 143 countries (136)
 40% first time visit (40%)
 61% (49%) did order / requested quotation
 90% expects to visit 2018 (91%)
(2016)

10. Top 15 visiting countries (excl. NL)
2.393
1.365 1.326
1.091 968
602 534
356 476 448 533
360 224 193 183 201 186
2.506
1.456
1.276 1.207
1.069
698
616
456 429 416 378 357
245 244 243 240 228
0
500
1.000
1.500
2.000
2.500
3.000
2016 2018
# Unique Persons, based on N200 registration / attendance, Netherlands 4.834

11. Visited before?
40%
47%
13%
VisitedIntercleanAmsterdam
yes in 2016 no, first time before 2016
Based on N200 registration / attendance

12. Visitors - Company profile
Based on N200 registration / attendance
1%
6%
17%
33%
3%
2%
4%
2%
9%
7%
5%
0% 5% 10% 15% 20% 25% 30% 35%
(Trade) Media and (Trade) Associations
Building Service Contractor / Facility Services provider
Cleaning Contractor / Contract Cleaning
Distributor / Wholesaler
Healthcare - In House Cleaning
Hospitality - In House Cleaning
Industrial - In House Cleaning
Institutional - In House Cleaning
Manufacturer - Other
Manufacturer of cleaning (related) machines or…
Other
Company profile

13. 21.158
visiting persons
5.000* distributors from 121 countries
7.005 persons
in distribution/
wholesale
5.830*
persons
from
foreign
distributors
*5.830 visitors in distribution / 1.15 person per distributor = 5,069 distributors

14. Visitors - Company size
13%
14%
15%
21%
16%
5%
15%
0% 5% 10% 15% 20% 25%
1 – 4 employees
5 – 10 employees
11 – 25 employees
26 – 100 employees
101 – 500 employees
501 – 1000 employees
1000 or more employees
Company size
Based on N200 registration / attendance

15. Visitors - Job function / unique persons
7.214
1.003
1.031
3.229
920
227
1.865
1.814
390
37
153
933
0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 8.000
CEO / Director / Owner
Facility manager
Purchasing manager
Sales / Marketing manager
Technical manager
Building / Site manager
Manager other
Employee / Staff
Advisor / Consultant
HSEQ Officer
Student
Other
Job function
Based on N200 registration / attendance

16. Visitors - Reason for visiting
Based on N200 registration / attendance
66%
55%
37%
11%
8%
37%
34%
9%
0% 10% 20% 30% 40% 50% 60% 70%
Getting a general overview over the market
Find new products, technologies, methods and services
Requesting quotations
Purchasing or ordering
Visiting a conference, workshop or seminar
Find new suppliers/ relations
Meet existing suppliers, relations
To become a distributor for a product
Reasons for visiting

17. Visitors – Ordering and/or RFQ
28%
13%
43%
10%
6%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
We will use the products to offer cleaning services (we
are a cleaning contractor)
We will use the products to clean in our own company
We will re-sell the products in our territory/region (we
are in distribution/whole sale)
We want to know what is available to select a cleaning
contractor/service
We are looking for a (new) cleaning service/contractor
What will you do with the product / service you are looking for?
Based on N200 registration / attendance

18. Visitors - Basic interest
Based on N200 registration / attendance
63%
54%
41%
27%
21%
26%
0% 10% 20% 30% 40% 50% 60% 70%
Machines
Equipment
Detergents
Washroom
E-Cleaning / Management & Mobility Solutions
Related Products/Services
Product interest

19. Visitors - Machine interest 63%
41%
18%
26%
19%
17%
8%
18%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Machines and related accessories
Outdoor cleaning machines and related accessories
Industrial cleaning machines and accessories
High Pressure machines and equipment
Steam cleaning machines and equipment
On-Premises laundry machines and accessories
Robotic machines and related accessories
Machines interest
Based on N200 registration / attendance

20. Visitors - Equipment interest 54%
37%
11%
13%
20%
10%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Equipment like mops, cloths and trolleys
Pestcontrol equipment and related products
Laundry Equipment and related accessories
Window and facade cleaning equipment
Car wash equipment and related products
Equipment interest
Based on N200 registration / attendance

21. Visitors - Detergents interest 41%
30%
20%
15%
23%
General interest Detergents
Chemicals Soaps Powders Disinfection products
Based on N200 registration / attendance

22. Visitors - Washroom interest 27%
65%
50%
49%
74%
68%
54%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Air Freshener
Garbage and Feminine bins, and related products
Hand dryers
Paper products and dispensers
Soap dispensers
Other Washroom appliances
Washroom interest
Based on N200 registration / attendance

23. Visitors - E-cleaning interest 21%
10%
9%
7%
10%
8%
0% 2% 4% 6% 8% 10% 12%
Artificial Intelligence / Augmented Reality
Big Data solutions, services and consultancy
IoT devices, security and consultancy
Workflow Planning/Management Software and Apps
Industry Specific Management Systems
E-cleaning interest
Based on N200 registration / attendance

24. Visitors - Related products interest 26%
15%
6%
7%
6%
4%
6%
8%
6%
6%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Cleaning services
Components for manufacturing and maintenance
Consultancy on cleaning, contracts, tenders, etc.
Education, training, certification and research
Laundry services
Measurement products, quality solutions and services
Specialized cleaning services
Waste Management handling systems, equipment
Work wear and protective clothing
Related Products
Based on N200 registration / attendance

25. Exhibitor evaluation Amsterdam 2016
 892 exhibitors* (816)
 from 47 countries (42)
 booth space net 34.688 (32.969)
 94% exhibitors from abroad* (92%)
 exhibitor report mark 8.0 - scale 1-10 (8.0)
 97% would advise colleague / competitor to exhibit 2020 edition (94%)
 97% expects to exhibit in 2020 (95%)
(2016)
Based on N200 registration / attendance

26. INTERCLEAN Amsterdam is thé B-to-B event
cleaningcontractor/buyer/facilitymanager
distributor/agent
manufacturer

27. 34.688 m2 net exhibition space by region
Based on applications for stand space indoor + outdoor Amsterdam 2018
6.537
860
922
2.823
1.287
9.408
1.732
988
2.136
3.755
540
3.700
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
2018
2016
2014
2012

28. 892 exhibitors from 47 countries
Based on applications for stand space Amsterdam 2018
120
26
37
66
51
155
51
27
59
176
30
94
0
20
40
60
80
100
120
140
160
180
200
2018
2016
2014
2012

29. Reasons to exhibit
Based on post show survey Amsterdam 2018
1%
17%
30%
55%
69%
97%
0% 20% 40% 60% 80% 100% 120%
Other
Booking orders /quotations
Image and PR purposes
Introduction new product/service
Meeting existing customers
Meeting new potential customers

30. 7,7 7,7
7,4
7,6
8
8,3
8 8
6,8
7
7,2
7,4
7,6
7,8
8
8,2
8,4
2004 2006 2008 2010 2012 2014 2016 2018
Exhibitors
Excellent scores from stakeholders
Change from Hall 7 to 10-11-12
Addition Hall 7
7,3
7,5
7,6
7,7
7,9
8,2
8,3
8,2
6,8
7
7,2
7,4
7,6
7,8
8
8,2
8,4
2004 2006 2008 2010 2012 2014 2016 2018
Visitors
Addition Hall 8

31. For more information please contact
Sales – Marjolijn van Loon / m.v.loon@rai.nl
Statistics - Rob den Hertog / r.d.hertog@rai.nl