Adam Martin - G324 Advanced Production - Evaluation:

Adam Martin
Candidate number: 3511
OCR G324 – Advanced Production:
Soap logo – ‘Friends and foes’:

Planning, research, final soap trailer and ancillaries are in this blog:
http://adam091938.blogspot.com/
Link to soap trailer:
http://www.youtube.com/watch?v=GOepI-2IFBc
Evaluation questions are in this presentation:

Q1 Q2 Q3 Q4

Question 1:

In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

Camera shots:
Over the shoulder shots.
Usually run all – year Close ups.
round. Two shots.

Usually
represent a
region – e.g.
Soap Colour filters, e.g. Blue
filter, to reflect the
Coronation
Street
conventions: mood.

represents the
North West.

Lighting Realism – e.g. Parallel narratives –
reflects the Storylines multiple storylines at
mood. containing the same time.
family and
friendship
issues.

Comparison to existing soaps – Scene 1 – ‘Loan scene’ – comparison to
‘Hollyoaks’:
• Whilst planning this scene, we looked at a recent episode of Hollyoaks. We found that in
soaps, over the shoulder shots, and a point of view shot of the other character talking are used
during conversations.
• After finding this, we decided that during scene 1 – a scene with a conversation, we would use
over the shoulder shots, like the one in the screenshot, from a recent Hollyoaks episode.

My trailer: Existing soap:

Point of view, over Character who is speaking
the shoulder shot is shown from the point of
of other character view of the other
speaking. character.

Comparison to existing soaps – Scene 1 – ‘Loan scene’
– Over the shoulder shot example:

I found this type of shot
to be very conventional
Over the shoulder of the soap There is then a cut to an
shot of speaking genre, when I looked at over the shoulder shot
existing products. of the other character in
character.
the conversation.

Comparison to existing soaps – Scene 1 – ‘Loan scene’ – comparison to
‘EastEnders’:

In order to further reinforce the ‘over the shoulder shot’ convention, we looked at
an episode of EastEnders, and found this convention being used.

Over the
shoulder shot.

Comparison to existing soaps – Scene 1 – ‘Loan scene’ – comparison to ‘Waterloo Road’:

Whilst planning this scene, we looked at an episode of Waterloo Road. We found that
this soap also used the convention of ‘over the shoulder’ shots.


Over the shoulder shot. Over the shoulder shot.

Comparison to existing soaps – Scene 2 – ‘College
scene’ – comparison to ‘Hollyoaks’:
• Whilst planning this scene, we looked at a scene from a recent episode of Hollyoaks. We found that
in soaps, locations, such as schools and colleges are used to make the soap look gritty, and have a
sense of realism. (realism being a convention of the soap genre), and to add to the realism.
• We found that this sort of shot of characters of school or college age, outside a college, would be
appropriate.

Characters of school
Fairly gritty location or college age, to
– outside a college – make the scene look
realism. realistic.

scene’ – comparison to ‘Hollyoaks’:
In this shot, we used a slow zoom, so
that when the characters walked
forward, they didn’t get too near to
the camera.

Mise en scene of
2 shot. location – college.

scene’ – comparison to ‘EastEnders’:
Whilst planning, one of the soaps that we looked at, was ‘EastEnders’. We found, from
looking at this soap and others, that two shots are a convention of the soap genre.
Because of this, we decided to try and include two shots, whilst we were filming the clips
for our trailers.


2 shot. 2 shot.

scene’ – comparison to ‘Waterloo Road’:
Whilst planning, we looked at an episode from Waterloo Road. We found two shots so be
conventional of the soap genre, as shown below, with a two shot from my soap trailer, and a two
shot from Waterloo Road.


2 shot. 2 shot.

Comparison to existing soaps – Scene 3 – ‘Office scene’ – comparison to
‘Hollyoaks’:
• We decided to base a scene of our trailers on this scene from a recent Hollyoaks
episode.
• We did this because in one of our scenes, we wanted to show a rocky relationship
between an employer and an employee.

Mise en scene of the location
Character - – We wanted to make this
In medium room look as much like an
close up office as possible.

‘EastEnders’:
Whilst planning, we looked at EastEnders. We found that big close ups and medium close ups are
used, to show the emotion on the faces of characters. We wanted to use this convention in our
trailers.

Big close up. Medium close up –
big close up.

‘Waterloo Road’:
Here is a comparison between a shot from my trailer, and a shot from Waterloo Road. We looked at
this for conventions, and found that this type of shot –medium close up, was widely used in soaps.


Medium close up. Medium close up.

3 comparative existing trailers:
Here are YouTube links to 3 trailers that I believe I can compare my trailer to:
Here is a trailer from the
http://www.youtube.com/watch?v=DlkvIHll0b soap, ‘Neighbours’. I Looked at this
U&feature=player_embedded for the use of text, when deciding
whether or not to use title cards.

Here is a trailer from the soap
‘Hollyoaks’. I wanted to use montage
http://www.youtube.com/watch?v=x0_EF3sLb type editing, similar to that in this
m8&feature=player_embedded trailer. I also saw that this trailer had a
voiceover. This trailer was
useful, because it introduced me to
the conventions of trailers.
I have compared this trailer from the soap
‘Waterloo Road’ to my trailer, because of its editing.
Firstly, I wanted to implement montage type editing
http://www.youtube.com/watch?v=baC5I
into my trailer, similar to that in this trailer.
PP9f5g&feature=player_embedded Also, this trailer looks to include a ‘dissolve’ or
‘cross dissolve’ transition editing effect, similar to
the effect that I wanted to use. This trailer is useful
for looking at editing.

Mise en scene - locations:
Scene 1 – Meant to be set
in an office, mise en scene
is ok, but could have used
a real office.

Scene 2 – Meant to be set
outside a college. I think the
mise en scene in this scene is
good, as we have the college
building in the background, and
railings around it.

Scene 3 – Meant to be set in an office. We
used a garage as the location for this
scene. Mise en scene is ok, but does not
particularly look like an office. Also, the
natural light shows that there is no
corridor outside, which was a problem.

Mise en scene - costume:
Costume was an important factor when we were filming the scenes for our soap trailers.
Because soap is generally a gritty genre, which has a lot of realism. We had to try and
achieve this in our trailers. If the characters were, for example, dressed smartly, there
would have been a danger of our trailers looking like TV drama, rather than our genre, soap.
These screenshots from my soap
trailer show that the character’s
costumes are conventional of
the soap genre.

Mise en scene – props:
The props that we used had to fit in with the mise en scene of our trailers:
Prop 1 – Wallet, Scene 1:

The wallet was used to show how
desperate the character of Steven
was for money. He looked into his
empty wallet, and then angrily
threw it across the desk.
Prop 2 – Money, Scene 1:
The money was used to show the
character of Brendan giving the character
of Steven a loan. We did not have a large
amount of money, so took a single £10
note, and wrapped it around a roll of plain
paper, to show it as a ‘wad’ of bank notes.

Mise en scene – props:
The props that we used had to fit in with the mise en scene of our trailers:
Prop 3 – Bag, Scene 2:

The character of Michael stole a
bag off the character of Anthony.
We used a real bag to represent
this.

Prop 4 – Mobile Phone, Scene 3:
The mobile phone was used so that we
could show the character of Brendan
having an angry phone conversation. A
member of the group consented to having
their old mobile phone thrown across the
room.

Editing:
I used 2 types of edits in my trailer. These were:
• Simple cuts.
• Cross dissolves.
I used these, because I saw that they were widely used in real products, and are
therefore conventional.

Simple cut.
Used during each
storyline to link
the clips together.
They helped the
trailer to flow.

Cross dissolve.
Used in between
title cards and
clips, to show a
new storyline.

Sound – use of dialogue – diegetic sound:
• My trailer contains a lot of dialogue.

• This is because I wanted to show two, clear, separate
storylines in my trailer.

• I found that the best way to do this, was to use a large
amount of dialogue, to show the separation of the
storylines.

Sound – use of a soundtrack – non - diegetic sound:

My audience feedback told me that I needed to include an instrumental soundtrack in
my soap trailer. I was told that it was rare for soap trailers to not have instrumental
soundtracks. As a result of this, I went back to my soap trailer, and added a soundtrack.

The soundtrack I used was ‘The Bravery – Honest Mistake (superdiscount remix). This
was found on YouTube. I inserted it into my Adobe Premiere Elements soap trailer
project, and adjusted the volume accordingly.

I found that including an instrumental soundtrack in my soap trailer improved it a lot. I
found that it added to the tension, and definitely made my soap trailer look a lot more
conventional of the soap genre.

Camera techniques – pan:
Here, a pan was used, as a character ran into the shot. This helped to set the scene, and
is a convention of soaps.

Camera techniques – slow zoom:
Here, a slow zoom was used. This was used so that the characters could walk along the pavement
without walking too close to the camera. Also, it is conventional of the soap genre.

Lighting:
Lighting was important whilst we were filming the scenes for our trailers. We
found that in soaps, the lighting usually reflects the mood of the scene. We
wanted to achieve this in our trailers.

Scene 3 – This scene showed
a boss in an angry telephone
conversation, and then
Scene 1 – This scene showed Scene 2 – This scene showed shouting at his employee.
someone who needed a confrontation between Lighting in this scene was a
money, and was fed up. The two college students. This problem, as the room was
lighting needed to be fairly was also quite a gloomy simply too dark. Another
low, to reflect the gloomy subject matter. I think the member of the group had to
nature of the subject lighting worked well on this shine a lamp on the
matter. I believe that the scene, as we filmed on a character’s face, in order to
lighting here was maybe fairly dull day, in terms of give the scene light. I believe
weather. the lighting in this scene
slightly too bright.
reflects the mood.

Narrative – type of narrative:
I believe that my soap trailer runs a fairly linear narrative. By this, I mean, there is
somewhat of a beginning, middle and an end. This makes my trailer fairly easy to
understand.

• My trailer contains 3 scenes.
• Scene 1 and scene 3 contain the same characters, so there is a clear
narrative between them.
• Scene 2 contains unrelated characters this represents a different storyline. I
did this, because multiple storylines within the narrative is a convention of
soaps.

Narrative coherence:
Whilst creating the soap trailer, I found that narrative coherence
was important – My trailer had to make sense.
My trailer follows two storylines:
Scene 1 – ‘Loan scene’ – Employer gives his employee
a loan.
Scene 2 – ‘College scene’ – Pupil steals a bag off
another pupil, pupil retrieves his bag.
Scene 3 – ‘Office scene’ - (same characters as in scene
1) – Employee walks in employer’s office, interrupting
a telephone conversation, employer shouts at
employee.

Narrative coherence:
I believe that my trailer does have narrative coherence.

This is because, it starts off with an employer giving an
employee a loan. There is then a cut to a parallel
narrative, where some unrelated characters argue about a bag
outside a college. The final scene involves the same characters
as in the first, and shows the somewhat ‘bad’ side of the
employer character.

This means that the storyline from scene 1 is returned to in
scene 3. This means the trailer flows and isn’t difficult to
understand. I used a fairly unrelated scene in the
middle, because I found it to be conventional of soap trailers
to have multiple storylines running at the same time.

Storyboard of soap trailer:
Camera shot: N/A.
Shot duration: 3-4 seconds.

Camera shot: Two shot.
Shot duration: 2 seconds.
Sound: Diegetic dialogue.

Camera shot: Medium close up, crane shot.
Sound: Diegetic – wallet across desk.

Camera shot: Medium close up.
Sound: Diegetic, dialogue.

Camera shot: Over the shoulder shot.




Camera shot: N/A.

Camera shot: Establishing shot, camera pans across.
Sound: None.

Sound: None.


Camera shot: Medium shot.

Camera shot: Medium shot.

Camera shot: Two shot, with a slow zoom.

Camera shot: N/A.

Camera shot: Medium close up, camera pans across.



Camera shot: Medium close up, with a medium long
shot of character coming through the door.

Camera shot: Close up.

Shot duration: 1 second.




Camera shot: N/A.

Question 2:

How effective is the combination of
your main product and ancillary
texts?

Ancillary 1 – Front cover for a T.V listings magazine:

Ancillary 2: Promotional billboard for my soap
trailer:

Billboard – Genre:
Here are the factors of my billboard that I believe show that it is of the
soap genre:
Colour scheme
and fonts are
Storyline clue to
similar to those
draw the viewer
of the institution
in – ‘Things
– BBC One.
could get ugly’.

Characters
are dressed Title of soap is
fairly casually conventional –
– represents ‘Friends and foes’ –
grittiness and opposites.
realism.

Clear channel and time.

T.V listings magazine front cover – genre:
Here are the factors of my front cover that I believe show that it is of the TV and
Strap containing a soap genre:
Button feature –
phrase to entice
price. ‘Only’
the reader.
used to entice
the reader.
Large, relevant
masthead.
Photo in medium
Relevant features, such as
close up, with
interviews, competitions
and soap news. Words good lighting and
such as ‘Exclusive’ and focus.
‘Win’ stand out, to entice
the reader. Tabs containing the days of
the week. These are evenly
spaced, colourful, and
conventional of the TV and
Secondary
soap genre.
feature, to show
the reader that
they are getting a Main feature that
lot of features. is relevant to my
soap trailer.

Front cover – comparison to real products:

Rather than create a soap-specific magazine front cover, I decided to create a general TV
magazine front cover. This was because I liked the layout of this particular type of front
cover, and the conventions are very consistent. When looking for conventions, I mainly looked at
the ‘TV and Satellite Week’ magazine, and the ‘Radio Times’ magazine, as I liked the style of the
front covers. Above, are examples of front covers that I looked at, during planning.

Billboard – comparisons to real products:
Title of soap.

Time – when it
is broadcasted.

Channel logo.

Image of characters. Neighbours billboard.

Time – when it
is broadcasted.

Image of characters.

Channel logo.
Title of T.V drama.
Doctor Who billboard – T.V drama, not a soap. Still
useful for conventions of billboards.

Brand:
Friends and foes
I have used the ‘Friends and foes’ brand throughout my 3 products.

On my final title card on my trailer, I used the same brand, but with the
font in white. This was because I believed that the black background was
effective.

I believe that my trailer is suited to BBC One.
Audience – already an audience for
soaps – EastEnders, Waterloo Road.
Time aired – 8pm – audience (fairly young people) would
be able to watch at that time, although a time such as
6.30 would have been more appropriate.

Brand – How the billboard poster links to the
institution – BBC One:

My billboard poster. The BBC One trailer end title card.

Here, I am showing how my billboard poster fits into the conventions of the
institution – BBC One, in terms of font and colour scheme. The BBC One trailer end
title card contains a red background and a white font. I looked at this when
creating my billboard poster, as I had to make sure that it fit in with the institution
– BBC One.

Consistency of channel:

Soap trailer.

Billboard.

• Here, I am displaying that I used the same channel (BBC One) throughout my
project. The time (8pm) is also consistent.
• I did this because a soap is usually only aired on one channel, so I had to make
sure this happened for my soap trailer.

Consistency of title and title font:

Soap trailer Billboard
Front cover

• This shows that I have used the same title for my soap – ‘Friends and foes’
on my trailer, front cover and billboard. I have also used it in the same font.
• I believe that this consistency is important, as it makes the products look
like they are related to the same soap, and therefore, makes them flow well.

Consistency of channel – end title card:

• Here is a comparison between the end title card on my soap trailer, and a
title card from an existing BBC One soap trailer.

• This shows that I should have paid more attention to BBC One’s
conventions, in terms of the end title card, with the name of the soap, day
and time.

• If I was doing this again, I could use a red background and looked at the
logo in more detail.

Consistency of storylines:

The main storyline of my
trailer (the storyline
between Brendan and
Steven, the boss and
employee) has featured
in my billboard poster
and soap trailer.

Representation of stars:
• I wanted the stars to be represented in the same way, in all 3 of my products.
• I wanted them to be represented as gritty, as grittiness is a convention of the soap genre.

Casual costume.
Low lighting Casual costume.
Casual costume. reflects mood.

Codes and connotations:

Similar facial expressions
– conflict.

• Codes and connotations stay the same throughout my 3 products.

• The front cover headline – ‘trouble ahead?’ links to the main text on the billboard, which states
‘Things could get ugly’. These link because they both foreshadow a turbulent future for the 2 main
characters.

• In the trailer, they are represented in the same way as in the ancillary products – the character of
Brendan gives the character of Steven a loan – this loan could be dodgy, so also signals a turbulent
future for them.

Audience:
• I believe that all 3 of my products are aimed at the same audience. This is because they
follow the narrative of my soap, and use the same characters.
• In my opinion, the audience for my products is probably fairly young people, aged 16-25.
This is because I believe that this age bracket can relate to the storylines, and characters
who are of a similar age to them.

Ancillary progression – TV Listings magazine front
cover – draft 1:
Here is my first draft of a TV Listings
magazine front cover. At first, I wanted to
create a soap-specific front cover.
However, later in the process, I decided that
the final front cover would be more of a
general TV magazine front cover.

There are a number of aspects of this front
cover that I would change:

• The day tabs on the right hand side need to
go all the way down the page, as this is
conventional.
• More secondary features are needed.
• The main feature – ‘Trouble ahead’ needs
to be further down the page.
• The masthead needs to be larger.

cover – draft 2:
Here is my second draft of a TV Listings
magazine front cover. With this draft, I
decided to create a more general TV listings
magazine front cover, rather than a soap-
specific magazine front cover.

There are a number of aspects of this front
cover that I would change:

• The masthead and price button do not need
an outline, as this is not conventional.
• The main feature and subheading (Friends
and foes, Adam talks about his new role) need
to be lower down the page, as this is
conventional.
• The secondary feature and photo could be
moved to the bottom left of the page, and the
secondary features could be moved to the left
of the page.

cover – final front cover:
Here is my final TV Listings magazine
front cover. I feel that I dealt with the
errors that I came across in the
drafts, by:

• Moving the main feature nearer to
the bottom of the page.
• Moving the secondary feature and
photo to the bottom left of the page.
• Moving the other secondary
features to the left of the page.
• Deleting the outlines on the
masthead and the price button.

Ancillary progression – Billboard poster – draft 1:

Here is my first draft of a billboard poster. There area number of aspects of this billboard
poster that I would change:
• The font for ‘Things could get ugly’ needs to be changed, so it fits in with the institution
– BBC One.
• The colour scheme, i.e. The background needs to be changed to red, so it fits in with
the institution – BBC one.
• The information about when the soap is on, and what channel it is on needs to be
made larger. This is a roadside billboard, so people going past need to see clearly what
channel it is on, at what time, and on what day.

Ancillary progression – Billboard poster – final
billboard poster:

Here is my final billboard poster. I feel that I dealt with the errors that I came across in
the draft by:
• Changing the font of ‘Things could get ugly’ to a font that is similar to the one that the
institution (BBC one) use.
• Changing the colour scheme – I changed the background to a red fill, so that the
billboard fit in with the institution.
• I made the text showing when the soap is on, and what channel it is on, larger, because
it is a roadside billboard, and people going past need to see this information clearly.

Question 3:

What have you learnt from your
audience feedback?

Planning – how I found my audience:
The method I used to find my audience, was a questionnaire. The questionnaire was
aimed at finding out who watched soaps, and more specifically, which particular soaps
males and females watched. This helped me to find my audience, because I was able
to see who watched soaps, and which soaps they watched. We, as a class, individually
asked people the questionnaire, and then we collated our results together, in order to
obtain a large number of results.
Here are some examples of the results:

Do you watch soaps? Soap and TV viewing - MALE:

9 Coronation Street
18 14 Eastenders
Emmerdale
49 Yes Female
2 None
14 No Female
Other
Yes Male 5 Glee
1
No Male 1
21 10
Doctor Who

Questionnaire results continued:
Soap and TV viewing - FEMALE:
Coronation Street
When did you start watching
Eastenders soaps? - MALE:
14 18
Holby City
6 Emmerdale
Neighbours 5 8
12 15 None
< 12

Waterloo Road
9 13-20

7 2 21-42
4 Dr.Who
4 42+
19 Glee
24
Other

When did you start watching soaps? -
FEMALE:

2 4
6 13 < 12
13-20
21-42
42+
Never
32

Questionnaire results summary:
From the collated results of the questionnaire, I found that:

Do you watch Soap and TV viewing - Soap and TV viewing -
soaps? MALE: FEMALE:
Coronation
Street
18 Yes
Eastenders
Coronation Street
Eastenders
Female 14
No Emmerdale 18 Holby City
9
49 Female
Yes
2
14
None
6 Emmerdale
Male Neighbours
No Male 12 15
5 1 Other
None
1
10 Waterloo Road
2
14 21 Glee
7
19
4
4 Dr.Who
Glee
Doctor Who
• 49 females said they Other
watched soaps, compared
to 14 males.
• The most viewed soap • The most viewed soap
or T.V programme by or T.V programme by
• 21 females said they males was coronation
didn’t watch
females was coronation
street. street.
soaps, compared to 18
males.

Questionnaire results summary:
From the collated results of the questionnaire, I found that:
When did you start watching
soaps? - FEMALE: When did you start
watching soaps? - MALE:
2 4
13 5
6 < 12
8
13-20 < 12
21-42 9 13-20
42+ 21-42
Never 42+

32 24

• The most common age • The most common age
for females to start for males to start
watching soaps was 13-20. watching soaps was 13-20.

Post production - audience feedback:
After constructing my soap trailer, I wanted to get some audience feedback.
I obtained audience feedback by showing my trailer to someone. They then
made some points about my trailer, which are listed below.

I received the following audience feedback:

• Title cards on screen for too long.
• Needs instrumental soundtrack – soundtracks help to
build genre.
• Voice over on title cards not necessary, and the sound
quality on the voice over is poor.
• All male cast – male audience?
• Narrative clear.

Post production – what I learnt from my audience feedback:

• One of the main points of my audience feedback was that my soap
trailer did not have an instrumental soundtrack.

• The audience feedback told me that this was a potential problem, as
most soap trailers include an instrumental soundtrack in the
background, as this is a convention of soap trailers.

• As a result of this, I went back to my soap trailer, and added in a
soundtrack. The soundtrack was found on YouTube, and was called
‘The Bravery – Honest Mistake (superdiscount remix).

• This change to my soap trailer shows how important audience
feedback was for me, because something that I had not noticed was
pointed out to me.

Post production - what I learnt from my audience feedback:

• My audience feedback told me that my title cards were on the screen for too
long.
• On my soap trailer, the title cards are on screen for around 3-4 seconds. On
reflection, this is too long, as a convention of the soap genre is quick editing.
• Because of this, the duration that the title cards are on the screen probably
appears to slow down my soap trailer.
• If I was making a soap trailer again, I would make it so the title cards were on
the screen for a very short duration of time – 1-2 seconds each.

Conclusion of audience feedback:
Planning:
• I believe that the questionnaire used in planning was very useful, as it
allowed me to gain an insight into who watched soaps, and T.V in general.
• Also, it allowed me to think about who the audience was going to be for my
soap trailer, which was very important.

Post production:
• I believe that having someone view my soap trailer was very useful, as it
allowed me to see what the potential audience for my soap trailer thought of
it.
• Also, having someone view my soap trailer was useful, because it gave me
direct feedback of my soap trailer, with good points, and also bad
points, which I could use, if I was to create a soap trailer in the future.

Question 4:

How did you use media
technologies in the construction
and research, planning and
evaluation stages?

Comic strip trailer – YouTube, to look at
generating a comic similar, existing
strip trailer, uploading products, and to upload
it to YouTube, and work to my blog, using
then to my blog. HTML codes.

Media
technologies used
in research:

Audience research
– Using Microsoft
Word to generate
charts for
audience research.

Use of YouTube:
During research, I used YouTube quite frequently.

The main purpose of me using YouTube during research, was to
search for existing products – soap trailers, so that I could look
at the conventions of soap trailers.

I often embedded relevant videos into my blog, so that I could
look at them at a later date, and include them in planning.

Audience research:
Before constructing our products, we generated a questionnaire, in order to create an
audience profile of who watches soaps.
This was first written on paper, and then the data was collated into different types of
charts, using Microsoft Word.
Example of a chart.
How I generated the charts.

Soap trailer: During Ancillaries:
construction, many
media technologies
An HD, memory A digital stills
card camcorder to were used: camera to capture
film our scenes. still images for the
magazine and
billboard.
Adobe Premiere Media
Elements 8.0 to technologies used
edit the trailer.
in construction: Microsoft
Publisher to create
Adobe the front cover
Photoshop, to and billboard.
create title cards.

Adobe Photoshop to
edit images (we cut
the background out of
our billboard image).

Soap trailer – use of the camcorder and filming:

Use of the camcorder:
• Me, and the group that I filmed in found the camcorder fairly simple to use.
• We also found uploading from the camcorder to the external hard drive fairly
simple, as the camcorder used a memory card for storage.
• However, it was sometimes difficult to locate clips, as we filmed over a number of
days. Despite this, we never lost any clips, so work was not impacted upon.

Soap trailer – editing, using Adobe
Premiere Elements 8.0:
After we had filmed the scenes for the trailer in a group, we had to each edit our own
individual soap trailer.

Inserting transitions into my soap trailer: • Here, I am inserting the
‘cross dissolve’ transition
into my soap trailer.
• I did this by going to
‘edit’, ‘transitions’, and
then finding the individual
transition.
• I used the ‘cross
dissolve’ transition
throughout the editing
process, because it is
conventional of the soap
genre.

Soap trailer – editing, using Adobe
Premiere Elements 8.0:
After we had filmed the scenes for the trailer in a group, we had to each edit our own
individual soap trailer.

Uploading my soap trailer to YouTube:
• Here, I am uploading
my trailer to YouTube.
• I am doing this so
that I can embed my
soap trailer into my
blog.
• I am doing this by
going to
‘share’, ‘online’, and
then following the on-
screen instructions to
upload to YouTube.

Soap trailer – creating title cards for my
soap trailer, using Adobe Photoshop:
During editing, I decided that I wanted to insert title cards into my soap trailer. I did
this because it is a convention of the soap genre, and because it would help to tell a
story. I used Adobe Photoshop to create the title cards.

Here, I am choosing the background colour for Here, I am creating the base for my title
my title card. I chose for the background to be card, making sure it is the right size, and
black, as it looked effective, and the white text the background colour is set.
would look good on it.


After creating the base for my title card, I When I had finished creating my title card, I
then added text. I added text, by going to the saved it. I saved each of my title cards as
text tool on the left hand side, and drawing a ‘JPEG’ image files, so that they could easily
text box. After this, I typed the text in. Next, I be inserted into my trailer. I did this by going
chose a font. In the end, I chose the ‘Aerohop to ‘save’ and then choosing an appropriate
Black’ font, as it is easy to read and looks like file format and location for my title card.
it could appear in a soap.


Here is an example of one of my
finished title cards.

Ancillaries – Using a digital stills camera to capture
still images for the magazine and billboard.

• To capture images for the ancillaries – T.V listings front cover and billboard, a
digital stills camera, similar to the one above, was used.
• As a group, we found the camera simple to use. We did not use the flash
setting, as we captured images in a very well – lit area.
• For the billboard, we used the landscape setting on the camera, as we wanted
the picture to fit well on a landscape page. We found this fairly simple, as the
menus were quite simple to navigate.

Ancillaries – Using Microsoft Publisher to
create the front cover and billboard.

Here, I am inserting an image onto the Here, I am formatting the word art
front cover document. This was done by masthead, in order to change the colour and
going to insert, photo. I then located the outline of the masthead. I am doing this by
file. Images were needed for the main right – clicking the masthead, clicking format
front cover picture and secondary word art, and then changing it accordingly.
features.

Ancillaries – Using Microsoft Publisher to
create the front cover and billboard.

Here, I am formatting a picture. This was Here, I am inserting an auto shape into
done by right clicking on the picture, and the front cover document. This was done
then going to format picture. Certain by going to format, picture, and then auto
pictures needed to be formatted because shapes. An ‘oval’ auto shape was needed
the images needed to have borders, so for the price button in the top right hand
that they stood out on the page. side of the front cover.

Comic strip trailer:
Our first task, was to create a soap trailer, using an existing comic strip. This activity was
done in pairs, and introduced us to the conventions of the soap genre.

Screenshot from our comic strip trailer.

http://www.youtube.com/watch?v=VuWOSOGe92Y

Technology used:
• Microsoft Publisher, to display the comic strip.
• A video camera, to film the comic strip – we recorded a
voiceover whilst filming.
• Adobe Premiere Elements 8.0 to edit the comic strip trailer.
• YouTube, in order to embed the comic strip trailer in our blogs.

Blogging: During Filming and editing:
planning, many
Regularly updating media Using memory card
a blog. technologies were video cameras to
film a relevant
used: preliminary task.
Using HTML codes Media
to insert relevant
videos into my technologies
blog. used in Using Adobe
Premiere Elements
Using word processing planning: 8.0 to edit my
software to type preliminary task.
evaluations, then pasting
them to my blog. Using
‘Slideshare’. Uploading my preliminary
Using the internet, to look at task to YouTube, directly
soap products, for conventions. from Adobe Premiere
Elements 8.0.

Digital storyboarding:
• One of the first planning tasks I did, was to create a simple digital storyboard of a
soap. To do this, I opened BBC iplayer, and selected a recent episode of ‘Waterloo
Road’.
• I then took 15 print screens from the first 10-15 minutes of the episode, and
pasted them into a Microsoft PowerPoint document.
• Although this digital storyboard is rather short, and only included the print screens
themselves, it still helped me to gain an understanding of the conventions of the
soap genre.

An example of a slide from
my digital storyboard.

If I did this again, I could
include camera
angle, duration of shot, and
details of any diegetic or
non-diegetic sound.

Blogging:
Creating a blog, using ‘Blogspot’:

The first step was to create a ‘Google account’.

The process was
Next, I chose a starter completed by clicking
I then named my
template for my blog. ‘start blogging’.
blog, giving it a suitable
title.

Blogging:
Posting to my blog:
Title of blog post. This
depended on what I
posted.

Pasting a HTML code
from YouTube, to show a
video in my blog.

Typing in a description of
the above video. Could
be pasted from word
processing software, or
typed straight in.

To post the item to my blog, I
clicked on ‘Publish Post’.

Blogging: Date of posting.

Title of blog post.

HTML video.

Description.

This is what the video and description from the previous slide
look like in my blog.

Soap Preliminary Task
• In groups, we had to film a soap preliminary task. This was to familiarise us with the
conventions of the soap genre.
• Our group based our soap preliminary task on an extract from an EastEnders episode.

We used:

• An HD, memory card • Adobe Premiere Elements
camcorder, so that we could 8.0, to edit the Soap
• A tripod, so that we could film in a high quality, and Preliminary task, and upload
get steady shots, and pan upload clips to a computer it to YouTube.
smoothly. quickly.

Editing the soap preliminary task:
We then had to individually edit our own version of the soap preliminary
task, using Adobe Premiere Elements 8.0. Here is how I did it:

1. Firstly, I went to ‘get 2. The next task was to edit 3. My final task was to upload
my soap preliminary task. I my soap preliminary task to
media’. I then located YouTube, to an account that I
did this by putting the clips in
the memory order, and adding in had previously created.
card, which was in a transitions (mainly ‘cross I did this by going to the ‘share’
dissolve’ because it is tab, clicking ‘online’, and then
card reader. After this, I following the instructions to
conventional). I also added a
imported the clips from upload the video to my
music soundtrack at the
the memory card, to YouTube account. I uploaded
start, and some text, which this video to YouTube so that I
the software. stated ‘previously’ at the could embed it in my blog.
start.

Uploading to YouTube:
Clicking on the ‘share’ tab.

Signing into YouTube
with my
account, clicking
Selecting ‘upload video ‘next’, and then
Clicking on to YouTube’, and following the
‘online’. clicking ‘next’. instructions to upload
my video.

Using ‘Slideshare’:
Whilst planning, I used ‘slideshare’. Slideshare allowed me to upload my
PowerPoint presentations to the internet, and embed them in my blog.
This was useful when I was displaying my planning documents in my blog.

Here is an example of how one of my presentations looked, when
it was embedded in my blog:

Ability to scroll through the
slides of the
presentation, within my blog.
There is also an option to view
the presentation in full screen.

Media
technologies used
in evaluation:

Using Microsoft
PowerPoint.

Using PowerPoint:
• To display my evaluation, I used Microsoft PowerPoint.
• This allowed me to display screenshots and text. I also
used auto shapes, such as arrows, to point to relevant
screenshots and images.

Main PowerPoint
screen.

Using PowerPoint:
I used the ‘insert picture from file’ function to
add pictures to my evaluation. I used this to add
my finished ancillaries into my evaluation, as I
had saved them in the ‘JPEG’ file format.
I also inserted pictures by using the ‘print
screen’ function on the keyboard. This was
useful for adding screenshots from my blog, my
soap trailer, Adobe Premiere Elements 8.0 and
Microsoft Publisher.

I also used the ‘insert shapes’ function, in order
to add shapes to my evaluation. I mainly used
the ‘arrow’ shape, as it allowed me to point to
relevant parts of the images.

Adam Martin - G324 Advanced Production - Evaluation:

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Viewers also liked

Viewers also liked (9)

Similar to Adam Martin - G324 Advanced Production - Evaluation:

Similar to Adam Martin - G324 Advanced Production - Evaluation: (20)

Adam Martin - G324 Advanced Production - Evaluation: