The document discusses targeting a young audience who enjoys quick and easy access to food while watching thrilling movies or playing video games. They are very engaged on social media to keep up with their favorite entertainment and connect with friends, showing behaviors typical of their age group such as being spontaneous and passionate. The target audience values friendships and lively social lifestyles.

1. These are the
sort of games
that my target
audience
would play in
their own
time, targeted
at a similarly
aged audience.
As my target
audience enjoy
thrilling movies and
action, they want
quick easy access
to food that they
can enjoy whilst
watching the film.
These are popular
food parlours
amongst my target
audience.
My target
audience will be
very involved in
social media to
allow them to
keep up to date
with their
favourite things,
this also
supports the fact
that the most
common users
of these social
media websites
are in the same
age group as
those in my
target audience.

3. Target Audience

4. Psychographics
• Leisure Activities: Social networking, television, listening to music,
socialising, concerts, video games and sports.
• Values: Friendships, lively lifestyles, gossip.
• Attitude: Fun, sociable, opinionated and lively.
• Behaviour: Interesting, unreliable, spontaneous and passionate.