Evaluation 2
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The combination of the main music video product and ancillary texts like the digipacks and album adverts is effective due to the use of binary oppositions, consistent themes, and shared imagery. Specifically, the music video uses contrasts between happy and sad memories to convey positive and negative emotions. Both the video and ancillary materials feature dark, black and white imagery and themes to maintain consistency across products. The digipacks also directly reference the record label featured in the music video to clearly link all of the pieces together.
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Q2 evaluation
The promotional package uses consistent black and white coloring and bold font across the digipak and advertisement to clearly link the products and create a memorable visual style. By keeping the design simple and teaser-like, it appeals to a wide dubstep/electropop audience and grabs attention similarly to a "WANTED" poster. Testing shows the simple, consistent theme effectively promotes the music video and draws awareness to the artist.
Evaluation Q2
The student created several ancillary texts - a digipak containing two album disks, a magazine advertisement, and a main music video product - to promote a fictional indie artist's album. The ancillary texts and main product were designed to have continuity through shared elements like color scheme, fonts, imagery, and indie genre conventions. Peer feedback confirmed the products worked well together and effectively promoted the album through their consistent style and complementary nature.
Question 2
The combination of the main product, a digipak, and ancillary tasks like magazine advertisements is effective. The digipak uses consistent imagery from the music video across the front, back, and inside covers to encourage buying and learning more about the album. It also has a signature white and blue color scheme. The magazine ad features the first location from the music video and includes the digipak cover to connect the two. Black and white effects are used on the digipak panels to continue the dark theme of previous releases without compromising the images. Overall, the recurring themes across products will make the band recognizable to fans.
Evaluation Q1: Ancillary Texts
This document analyzes how a media product uses, develops, and challenges conventions of real media products. Specifically, it discusses:
1) How a magazine advertisement for a fictional album follows conventions like central layout, main image, consistent fonts while also promoting the album and music video together with character images rather than band photos.
2) How a digipak for the album uses images from the music video for consistency across promotional materials while developing conventions by varying light/dark tones to match the video rather than using a single color scheme.
3) How the digipak challenges conventions by having contrasting dark and light covers rather than a consistent color scheme through the whole digipak. This matches the varying tones
Q2 Evaluation .
The promotional package effectively combines the main video product with supporting digipak and advertisement materials. The digipak and advertisement share a consistent black and white bold theme to clearly link them visually and create a teaser effect for the genre of dubstep/electropop music. Keeping the design simple and ambiguous allows it to suit the wider target audience for this subgenre.
Media evaluation question 2
The document discusses the effectiveness of combining a music video with ancillary texts like an album cover and magazine advert. It explains that the complete project explored how love is not always black and white through a black and white theme carried across all products. Ideas for the ancillary texts were developed by focusing on relevant parts of the music video and creating references between the products to strengthen their connection.
Ancillaries brief
This document provides information and instructions for two ancillary texts that are part of an A2 coursework portfolio. Students must choose between producing a horror film promotion package or a music video package. The horror film package involves creating a movie poster and website, while the music video package involves designing a CD digipak and website. Draft versions of the ancillary texts and accompanying blogs are due in October, with final submissions due in December. The ancillary texts will contribute to the student's final coursework score.
Evaluation question 2 complete
The document discusses how the combination of a DJ's main music product and ancillary texts like advertisements are effective. It notes that the ancillary pieces use a black background to match the genre and house style. Both the main product music video and ancillary texts feature stereotypical elements for the genre like titles, fonts, and backgrounds that create consistency and link the content. Feedback shows the combination of elements is positively received by audiences.
Recommended
Q2 evaluation
The promotional package uses consistent black and white coloring and bold font across the digipak and advertisement to clearly link the products and create a memorable visual style. By keeping the design simple and teaser-like, it appeals to a wide dubstep/electropop audience and grabs attention similarly to a "WANTED" poster. Testing shows the simple, consistent theme effectively promotes the music video and draws awareness to the artist.
Evaluation Q2
The student created several ancillary texts - a digipak containing two album disks, a magazine advertisement, and a main music video product - to promote a fictional indie artist's album. The ancillary texts and main product were designed to have continuity through shared elements like color scheme, fonts, imagery, and indie genre conventions. Peer feedback confirmed the products worked well together and effectively promoted the album through their consistent style and complementary nature.
Question 2
The combination of the main product, a digipak, and ancillary tasks like magazine advertisements is effective. The digipak uses consistent imagery from the music video across the front, back, and inside covers to encourage buying and learning more about the album. It also has a signature white and blue color scheme. The magazine ad features the first location from the music video and includes the digipak cover to connect the two. Black and white effects are used on the digipak panels to continue the dark theme of previous releases without compromising the images. Overall, the recurring themes across products will make the band recognizable to fans.
Evaluation Q1: Ancillary Texts
This document analyzes how a media product uses, develops, and challenges conventions of real media products. Specifically, it discusses:
1) How a magazine advertisement for a fictional album follows conventions like central layout, main image, consistent fonts while also promoting the album and music video together with character images rather than band photos.
2) How a digipak for the album uses images from the music video for consistency across promotional materials while developing conventions by varying light/dark tones to match the video rather than using a single color scheme.
3) How the digipak challenges conventions by having contrasting dark and light covers rather than a consistent color scheme through the whole digipak. This matches the varying tones
Q2 Evaluation .
The promotional package effectively combines the main video product with supporting digipak and advertisement materials. The digipak and advertisement share a consistent black and white bold theme to clearly link them visually and create a teaser effect for the genre of dubstep/electropop music. Keeping the design simple and ambiguous allows it to suit the wider target audience for this subgenre.
Media evaluation question 2
The document discusses the effectiveness of combining a music video with ancillary texts like an album cover and magazine advert. It explains that the complete project explored how love is not always black and white through a black and white theme carried across all products. Ideas for the ancillary texts were developed by focusing on relevant parts of the music video and creating references between the products to strengthen their connection.
Ancillaries brief
This document provides information and instructions for two ancillary texts that are part of an A2 coursework portfolio. Students must choose between producing a horror film promotion package or a music video package. The horror film package involves creating a movie poster and website, while the music video package involves designing a CD digipak and website. Draft versions of the ancillary texts and accompanying blogs are due in October, with final submissions due in December. The ancillary texts will contribute to the student's final coursework score.
Evaluation question 2 complete
The document discusses how the combination of a DJ's main music product and ancillary texts like advertisements are effective. It notes that the ancillary pieces use a black background to match the genre and house style. Both the main product music video and ancillary texts feature stereotypical elements for the genre like titles, fonts, and backgrounds that create consistency and link the content. Feedback shows the combination of elements is positively received by audiences.
Ancillary
This document discusses ancillary texts that promote artists and albums, such as digipaks and advertisements. A digipak is a modern CD packaging that promotes the artist and album, while an advertisement complements the digipak by advertising the product to an audience. These elements create a cross-promotional package using various media to promote the artist and album. Ancillary products like album artwork and posters are additional promotional materials that work with elements like music videos to brand the artist and help audiences understand visual links. Codes and conventions are rules that govern how media texts are constructed and allow audiences to identify and enjoy similar products in a genre.
Question 2
The document discusses the effectiveness of combining a main product (album) with ancillary products (music video and digipack).
The ancillary products were designed to have synergy with each other and the main product. They feature a consistent black and white color scheme and conceptual imagery relating to the album's themes. Location shots from the music video are also featured on the digipack.
This synergy between the products was intended to effectively promote the main product. Keeping the ancillary products original yet linked helped create an overall professional style for the artist.
Ancillary 1 and 2 Brief
This document provides information and requirements for two ancillary texts that are part of an A2 coursework portfolio. Students must choose between producing a horror film promotion package or a music video package. The horror film package involves creating a movie poster and website, while the music video package involves designing a CD digipack and website. Both options require adhering to genre conventions and using original images and text to effectively promote the artistic product. Deadlines for draft and final submissions of the ancillary texts are provided.
Eval question 2
The combination of the main product and ancillary texts like the music video, digi-pak, and website is effective because they maintain consistency through similar fonts, color schemes, and images of the artist Jake Black. This helps construct his image and brand recognition. Specifically, the black and white color scheme is used throughout, the same font is featured on the digi-pak and website, and pictures of the artist promote him across all materials. Together, these various products and texts effectively promote the artist and his new album to audiences.
Question 1B
This document discusses key concepts for a Level Media Studies revision question about a year two production project. It mentions several genre theorists like Diane Railton and Joe Gow, and discusses how productions can use, develop, or challenge conventions of real media products. Narrative structure and implied narratives in music videos are also covered. The document then discusses media language techniques like camera angles, mise-en-scene, editing, sound, and performance that can be used to represent artists and appeal to audiences. Participatory culture and how audiences now create media is briefly touched on as well.
Question 2
By using consistent colors, fonts, and imagery throughout her main products and ancillary texts, the artist is able to create a cohesive visual style or "house style" that allows audiences to easily recognize her work. She chooses the same core images from the album covers for the magazine ads to maintain this house style. Additionally, the blue tones featured prominently in her music video are also reflected in the magazine ad and digipak packaging to tie all of the products together under a unified visual theme that helps potential fans identify her work.
Evaluation
The document discusses the evaluation of a media project which included a music video, album cover, and poster. It summarizes that:
1) The music video conformed to conventions of indie rock music videos by including a story, depicting a band's performance, and relating visuals to lyrics.
2) The main products (video, cover, poster) were effectively combined by linking characters, stills, and fonts to create familiarity across media.
3) Feedback helped the creator learn to hold viewers' attention longer and improve the storyline clarity in the music video.
4) Research, planning, and evaluation involved analyzing online examples, creating a video animatic, designing covers in Fireworks, and
Digipak research
Digipaks typically consist of a gatefold paperboard or card stock outer binding with one or more plastic trays inside to hold a CD or DVD. Digipak-style packaging is commonly used for CD singles or special editions of albums. The tall DVD Digipak is used as a premium package for DVDs and DVD sets.
Digi-pak Overview
A Digipak is a packaging format used for CDs and music discs. It aims to attract consumers through its visual appearance, containing pictures, posters and other promotional materials related to the artist and album. Digipaks typically feature information like the artist name, album title, track listing, and images relating to the theme or artist. They help establish an artist's brand identity and sell their music by visually appealing to fans in a way that increases recognition and potentially sales.
Conventions of a digipak
The digipak is used to market both the artist and their album through visual representation. Artists maintain consistent imagery across their digipaks that reflects their style and themes of their music. Digipaks are also interwoven with music videos by sharing similar themes and imagery. Additional conventions include including artist biographies, lyrics, and credits.
Question 2
The combination of the main product and ancillary texts is effective. They are all linked through similar color schemes, images, and conventions from the music video. This makes the package easily recognizable as a cohesive package by audiences. Specifically, a black and white color scheme or black background is used to convey the indie genre. Additionally, the same style of text is used for the album and poster, while a different font is used on the back of the album to better convey the indie genre. The use of polaroid images throughout ties the elements together and makes the video unique. By portraying the band as young and vibrant, the package appeals to a similar target age group.
TASK 2A
Visuals are included in various media like newspapers, magazines, CD covers, DVD covers, book covers, and instruction manuals to provide context and information about their content. Images allow readers and audiences to see what is being described or see examples to make following instructions easier. Covers and illustrations attract audiences by representing genres and storylines or featuring characters and scenes to engage relevant fan bases.
Digipak work for blog
This document provides examples and steps taken to produce a digipak album cover. It describes collecting images, placing them within a template, resizing images, and editing faces. It also shows adding a blue tint and black and white, simple stylish text and a barcode. Keeping the same color scheme on the disc ensures continuity. Text is also added to the disc. An advertisement image was selected and simplified, and a single filter was added to produce the final advertisement piece.
How effective is the combination of your main
The combination of the main product and ancillary texts is effective because they complement each other, according to the author. Photoshop was used to edit photos and create fonts for the CD cover and poster to grab audiences' attention. While the CD cover uses bright colors to convey a happy song, the artist's black and white photo on the cover is mysterious, creating contrast that adds to the narrative. Examples of other CD covers were also analyzed to understand professional conventions. The video will also be posted on YouTube to get feedback from a worldwide audience.
In what ways does your media product use
The document discusses how a music video promotes an artist through visually connecting to the song's lyrics. The student created an experimental music video along with a digipak and magazine cover to publicize the video. Focusing on their genre and band name, which incorporates the color orange, the student made promotional materials that included some orange element to match their brand.
Evaluation Question 1
This document discusses how the media product adheres to and challenges conventions of house music genre. It uses theories of genre conventions and star theory to analyze music videos, CD covers, and websites in the genre. While it incorporates fast cuts and glitch effects like other house music videos, it challenges conventions by using darker colors. The music video focuses more on protagonists than the artist, as is common. The CD cover and website include elements from the video but use darker colors rather than the bright colors typically seen in the genre. Overall, the media product draws from house music conventions but also challenges expectations in its use of darker tones.
Evaluation q2
The document discusses the evaluation of a marketing package created for a band that included a digipak, music video, and magazine advert. The products were designed to have a coherent and matching style through the use of consistent costumes, lighting, fonts, colors, images, and visual effects. Feedback indicated the products clearly promoted the band and shared a strong link due to this coherent design approach.
Ancillary texts powerpoint
The document discusses how the combination of ancillary texts (a poster and digital album cover) work effectively with a music video. Both the ancillary texts and music video use a consistent dark color scheme with red as the primary color to suit the genre. Images for the ancillary texts were taken on the same day as filming to ensure cohesion. Stills from the music video show the aesthetic looks are clearly matched. The combination of ancillary texts and music video that keep a consistent style are concluded to be very successful at promoting the album.
EVALUATION Q2
The document discusses the effectiveness of combining a music video with ancillary promotional products like a digipak and advert. It analyzes the use of consistent font, colors, motifs and stills from the video across all products to tie them together as a cohesive package. Specifically, it describes using the dripping color motif and pop culture references throughout, and bright colors and a messy video still on the digipak to entice viewers to watch the full, colorful video. The combination of simple but visually linked ancillary products with the busy video is deemed effective at promoting the overall package.
Media evalutation
Laura Heath created a music video for the rock song "Are You Gonna Go My Way?" to portray a punk band as young students just having fun with music. She received feedback that helped her refine the video and ancillary materials to better convey the band's image. Laura learned new media technologies like Sony Vegas, microphones, and Adobe/Fireworks to record, edit, and design her project. She evaluated her work by gathering comments on Facebook and creating presentations.
Question 2
The combination of the main product and ancillary texts creates synergy through common elements. The music video advertises the album by displaying it at the end, the website promotes both the video and album, and the digipack design carries through the album art and style. While different formats require different presentations, the products establish a cohesive brand through shared visuals and details like the record label. This synergy makes the artist's work more recognizable and memorable as a complete package.
How effective is the combination of your main
The document discusses how effective the combination of a music video and ancillary products like posters and albums is. It notes that all the products were shot in a similar black and white style to represent the protagonist's bleak outlook on life. All products feature consistent themes of travel and point of view shots to tell the story of a man separated from his partner through drug use. By maintaining visual consistency across all products, synergy is created to better promote the music and sales.
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Ancillary
This document discusses ancillary texts that promote artists and albums, such as digipaks and advertisements. A digipak is a modern CD packaging that promotes the artist and album, while an advertisement complements the digipak by advertising the product to an audience. These elements create a cross-promotional package using various media to promote the artist and album. Ancillary products like album artwork and posters are additional promotional materials that work with elements like music videos to brand the artist and help audiences understand visual links. Codes and conventions are rules that govern how media texts are constructed and allow audiences to identify and enjoy similar products in a genre.
Question 2
The document discusses the effectiveness of combining a main product (album) with ancillary products (music video and digipack).
The ancillary products were designed to have synergy with each other and the main product. They feature a consistent black and white color scheme and conceptual imagery relating to the album's themes. Location shots from the music video are also featured on the digipack.
This synergy between the products was intended to effectively promote the main product. Keeping the ancillary products original yet linked helped create an overall professional style for the artist.
Ancillary 1 and 2 Brief
This document provides information and requirements for two ancillary texts that are part of an A2 coursework portfolio. Students must choose between producing a horror film promotion package or a music video package. The horror film package involves creating a movie poster and website, while the music video package involves designing a CD digipack and website. Both options require adhering to genre conventions and using original images and text to effectively promote the artistic product. Deadlines for draft and final submissions of the ancillary texts are provided.
Eval question 2
The combination of the main product and ancillary texts like the music video, digi-pak, and website is effective because they maintain consistency through similar fonts, color schemes, and images of the artist Jake Black. This helps construct his image and brand recognition. Specifically, the black and white color scheme is used throughout, the same font is featured on the digi-pak and website, and pictures of the artist promote him across all materials. Together, these various products and texts effectively promote the artist and his new album to audiences.
Question 1B
This document discusses key concepts for a Level Media Studies revision question about a year two production project. It mentions several genre theorists like Diane Railton and Joe Gow, and discusses how productions can use, develop, or challenge conventions of real media products. Narrative structure and implied narratives in music videos are also covered. The document then discusses media language techniques like camera angles, mise-en-scene, editing, sound, and performance that can be used to represent artists and appeal to audiences. Participatory culture and how audiences now create media is briefly touched on as well.
Question 2
By using consistent colors, fonts, and imagery throughout her main products and ancillary texts, the artist is able to create a cohesive visual style or "house style" that allows audiences to easily recognize her work. She chooses the same core images from the album covers for the magazine ads to maintain this house style. Additionally, the blue tones featured prominently in her music video are also reflected in the magazine ad and digipak packaging to tie all of the products together under a unified visual theme that helps potential fans identify her work.
Evaluation
The document discusses the evaluation of a media project which included a music video, album cover, and poster. It summarizes that:
1) The music video conformed to conventions of indie rock music videos by including a story, depicting a band's performance, and relating visuals to lyrics.
2) The main products (video, cover, poster) were effectively combined by linking characters, stills, and fonts to create familiarity across media.
3) Feedback helped the creator learn to hold viewers' attention longer and improve the storyline clarity in the music video.
4) Research, planning, and evaluation involved analyzing online examples, creating a video animatic, designing covers in Fireworks, and
Digipak research
Digipaks typically consist of a gatefold paperboard or card stock outer binding with one or more plastic trays inside to hold a CD or DVD. Digipak-style packaging is commonly used for CD singles or special editions of albums. The tall DVD Digipak is used as a premium package for DVDs and DVD sets.
Digi-pak Overview
A Digipak is a packaging format used for CDs and music discs. It aims to attract consumers through its visual appearance, containing pictures, posters and other promotional materials related to the artist and album. Digipaks typically feature information like the artist name, album title, track listing, and images relating to the theme or artist. They help establish an artist's brand identity and sell their music by visually appealing to fans in a way that increases recognition and potentially sales.
Conventions of a digipak
The digipak is used to market both the artist and their album through visual representation. Artists maintain consistent imagery across their digipaks that reflects their style and themes of their music. Digipaks are also interwoven with music videos by sharing similar themes and imagery. Additional conventions include including artist biographies, lyrics, and credits.
Question 2
The combination of the main product and ancillary texts is effective. They are all linked through similar color schemes, images, and conventions from the music video. This makes the package easily recognizable as a cohesive package by audiences. Specifically, a black and white color scheme or black background is used to convey the indie genre. Additionally, the same style of text is used for the album and poster, while a different font is used on the back of the album to better convey the indie genre. The use of polaroid images throughout ties the elements together and makes the video unique. By portraying the band as young and vibrant, the package appeals to a similar target age group.
TASK 2A
Visuals are included in various media like newspapers, magazines, CD covers, DVD covers, book covers, and instruction manuals to provide context and information about their content. Images allow readers and audiences to see what is being described or see examples to make following instructions easier. Covers and illustrations attract audiences by representing genres and storylines or featuring characters and scenes to engage relevant fan bases.
Digipak work for blog
This document provides examples and steps taken to produce a digipak album cover. It describes collecting images, placing them within a template, resizing images, and editing faces. It also shows adding a blue tint and black and white, simple stylish text and a barcode. Keeping the same color scheme on the disc ensures continuity. Text is also added to the disc. An advertisement image was selected and simplified, and a single filter was added to produce the final advertisement piece.
How effective is the combination of your main
The combination of the main product and ancillary texts is effective because they complement each other, according to the author. Photoshop was used to edit photos and create fonts for the CD cover and poster to grab audiences' attention. While the CD cover uses bright colors to convey a happy song, the artist's black and white photo on the cover is mysterious, creating contrast that adds to the narrative. Examples of other CD covers were also analyzed to understand professional conventions. The video will also be posted on YouTube to get feedback from a worldwide audience.
In what ways does your media product use
The document discusses how a music video promotes an artist through visually connecting to the song's lyrics. The student created an experimental music video along with a digipak and magazine cover to publicize the video. Focusing on their genre and band name, which incorporates the color orange, the student made promotional materials that included some orange element to match their brand.
Evaluation Question 1
This document discusses how the media product adheres to and challenges conventions of house music genre. It uses theories of genre conventions and star theory to analyze music videos, CD covers, and websites in the genre. While it incorporates fast cuts and glitch effects like other house music videos, it challenges conventions by using darker colors. The music video focuses more on protagonists than the artist, as is common. The CD cover and website include elements from the video but use darker colors rather than the bright colors typically seen in the genre. Overall, the media product draws from house music conventions but also challenges expectations in its use of darker tones.
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Similar to Evaluation 2
Evaluation q2
The document discusses the evaluation of a marketing package created for a band that included a digipak, music video, and magazine advert. The products were designed to have a coherent and matching style through the use of consistent costumes, lighting, fonts, colors, images, and visual effects. Feedback indicated the products clearly promoted the band and shared a strong link due to this coherent design approach.
Ancillary texts powerpoint
The document discusses how the combination of ancillary texts (a poster and digital album cover) work effectively with a music video. Both the ancillary texts and music video use a consistent dark color scheme with red as the primary color to suit the genre. Images for the ancillary texts were taken on the same day as filming to ensure cohesion. Stills from the music video show the aesthetic looks are clearly matched. The combination of ancillary texts and music video that keep a consistent style are concluded to be very successful at promoting the album.
EVALUATION Q2
The document discusses the effectiveness of combining a music video with ancillary promotional products like a digipak and advert. It analyzes the use of consistent font, colors, motifs and stills from the video across all products to tie them together as a cohesive package. Specifically, it describes using the dripping color motif and pop culture references throughout, and bright colors and a messy video still on the digipak to entice viewers to watch the full, colorful video. The combination of simple but visually linked ancillary products with the busy video is deemed effective at promoting the overall package.
Media evalutation
Laura Heath created a music video for the rock song "Are You Gonna Go My Way?" to portray a punk band as young students just having fun with music. She received feedback that helped her refine the video and ancillary materials to better convey the band's image. Laura learned new media technologies like Sony Vegas, microphones, and Adobe/Fireworks to record, edit, and design her project. She evaluated her work by gathering comments on Facebook and creating presentations.
Question 2
The combination of the main product and ancillary texts creates synergy through common elements. The music video advertises the album by displaying it at the end, the website promotes both the video and album, and the digipack design carries through the album art and style. While different formats require different presentations, the products establish a cohesive brand through shared visuals and details like the record label. This synergy makes the artist's work more recognizable and memorable as a complete package.
How effective is the combination of your main
The document discusses how effective the combination of a music video and ancillary products like posters and albums is. It notes that all the products were shot in a similar black and white style to represent the protagonist's bleak outlook on life. All products feature consistent themes of travel and point of view shots to tell the story of a man separated from his partner through drug use. By maintaining visual consistency across all products, synergy is created to better promote the music and sales.
Question 2 media
The combination of the main product (music video) and ancillary texts (digipak and album advert) is effective because they maintain a consistent branding and visual style. Key elements like colors, logo, and photos are integrated throughout all materials to clearly identify the band and genre. Doodles added to the music video and polaroid transitions help engage the target audience and enhance repeat viewing. Maintaining continuity across all promotional packages successfully establishes and reinforces the band's brand identity.
Question 2 media
The combination of the main product (music video) and ancillary texts (digipak and album advert) is highly effective through consistent branding. The branding establishes a clear message and genre that is recognizable across all promotional materials. Color, logo, and imagery are integrated throughout the products to create continuity and instantly connect them to the band. Doodles and polaroid transitions in the music video enhance engagement and narrative.
How effective is the combination of your main
The document discusses the effectiveness of various ancillary texts for promoting a band called Two Door Cinema Club, including a music video, digipak, live DVD, and promoting the band's image. It finds that the music video successfully follows conventions and creates audience appeal. The digipak and live DVD help create cohesion across products and generate hype and promotion. Overall, adhering to conventions makes marketing and selling the band as a brand easier.
EVALUATION Q2
Q2 How effective is the combination of your main product and ancillary texts?
A2 Media Studies
Advanced Portfolio
Evaluation question 2
The document evaluates the effectiveness of combining a music video with ancillary tasks like a digipak and magazine advert. It finds the combination is very effective because using consistent colors, fonts, imagery and themes across the products helps viewers easily recognize them as being related. Specific techniques used included a black and orange color scheme, photos of the artist with the signature sunburst guitar, and fairy lights featured in both the digipak and advert. While the brand identity is strong, it could be strengthened even more by including the female actor's photo in the digipak or editing techniques on the video.
Evaluation
The document describes how various media technologies were used at different stages of creating media products. Pinnacle video editing software was used to capture footage, add cuts and effects, and compile into a music video. Fireworks was used to design digital packaging like CD covers and posters by importing images and adding fonts and backgrounds. Microsoft Office programs like Word and PowerPoint were utilized for planning, research, and evaluation - Word for writing blog posts and spellchecking, and PowerPoint for tallying questionnaire results. Overall, a range of software was employed for construction, research, and evaluating the media projects.
Notes on evaluation 2
The document discusses how color, font, costume, and lighting were used across a website, digipak, and music video to create clear links between the products. Black, white, and yellow were used as the color scheme in all three products. A bold white font was used consistently for the artist's name. The same outfit, featuring black clothing and a bright yellow jacket, appeared in the music video and imagery for the other products. Bright colors like yellow and white were chosen for the ancillary products to represent the natural lighting used in the video and create continuity.
Evaluation question 2
The document discusses the development of a house style across a music artist's music video, digital packaging, and print advertising. Key elements of the house style included an outdoor, woodland theme to reflect the emotional lyrics; consistent clothing, lighting, and location shots; simple fonts and layouts; and incorporation of the artist's guitar to help craft their identity. The goal was to create continuity and a sense of professionalism across all promotional materials through a coherent visual style that aligned with the indie music genre.
Evaluation 2
The document evaluates the effectiveness of combining a music video with ancillary texts like a digi-pak and print ad. It finds the combination is generally effective because there are clear thematic connections between the products, though they don't always use the same color schemes. Testing with the target audience found most could recognize the combination by linking elements like an umbrella and girl between the video and digi-pak design. Overall, the research-based approach created a set of complementary promotional products in line with conventions of the indie genre.
Evaluation Question Two
Felix Howarth created a linked set of ancillary materials for a music video by following a consistent creative process and visual style across all elements. He began by deeply analyzing the song "Dead Editors" by Massive Attack to understand its emotions and gritty nature. This inspired him to make a non-conventional music video using a technique of multiple still images edited together. To ensure cohesion, he drew inspiration from the same sources for the digipak and poster while maintaining an original vision. Key visual elements like the prominent color red, character imagery, and symbols were carried through each product to create recognition and familiarity while staying coherent and unique.
Evaluation question 1
The document discusses how the author's media products used and challenged conventions of real indie/alternative rock media. Specifically:
1) The author aimed to visually link their music video, poster, and digipak with an inverted bold color theme. Screenshots from the video were also used in the digipak.
2) The digipak challenged conventions by using screenshots from the music video rather than different shots.
3) The poster took inspiration from another band's poster but used a darker text color that blended in more to challenge conventions.
4) Areas for improvement in replicating real media were identified, such as better understanding DIY video style and post-editing. However, the author
Evaluation question 2
The combination of the main music video product and ancillary tasks of the digipak and magazine advert is very effective. Ensuring continuity between the products is important so that the viewer can easily recognize them as being connected. The theme of love is portrayed throughout the products through the colors, fonts, and imagery used, such as photos of the artists. Continuity is achieved through the consistent use of the same warm color scheme, fonts, and images of the artists and their guitar across all products to clearly link them together and create a recognizable brand identity.
Planning and evalution
Natasha created promotional materials for the release of an album, including a music video, CD/DVD digipak cover, and magazine advertisement. She conducted research through a questionnaire to determine her target audience of teenagers and young adults, and their preferences for music videos and effects. Her music video took inspiration from the Chemical Brothers' "Galvanize" video, featuring clown characters having fun in various nightlife locations. Feedback was positive for the cohesive color adjustments in the video and designs of the ancillary materials, with suggestions to improve clarity and add more content. Natasha used iMovie to edit footage and Photoshop to design the additional promotional materials.
EVALUATION QUESTION 2: PART 1
The document discusses how the combination of a band's main product (music video) and ancillary products (digipak and webpage) can effectively establish a brand identity. It was important to the band to have consistent links, themes, typefaces, colors, and images across all of their products. During research, they found that brands often use the same features like typeface, colors and themes across a digipak and webpage to achieve permanence and a successful brand. For their own products, the band used a consistent natural theme and typeface, as well as similar house colors across the digipak and webpage to effectively link all of their products and establish their brand.
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Evaluation 2
- 1. Evaluation Q2 How effective is the combination of your main product and your ancillary texts?
- 2. Binary Opposition Within • I made sure that within my music video, and my ancillary products, that there were binary oppositions throughout. • In my video, i have used the juxtaposition of happy memories in lighter color filters and bad memories in darker filters. This gives off the negative and positive effects that is desired for the audience.
- 3. Themes • I decides that another effective method of keeping a house style and keeping consistency was to eep a general similar theme along all of my different media products. • In my music video, there are many black and white shots of negative footage. My digipacks and album advert are both majorly dark pieces of work. This provide consistency and helps the audience recognize other materials that ave been created by the same artist.
- 4. Imagery of the Material • Pretty much every single video or picture that I have of the group and the performers were taken on one of either two days of filming. These are the main images that I have used in my digi pack. • This shows the convergence and the link of all my products showing that I have the same theme and imagery in the album advert and digi pack, as I do in my actual video.
- 5. Record Company Label • My digipack, album advert and music video both reference the record label that the song belongs to. This is the real label as we emailed the actual label to ask permission to use the song in our research stage earlier on in the process. • This is another form of convergence between all my products and also adds professinilism to my work.