The document discusses different aspects of the media product's poster, music video, and DigiPak packaging and how they use or challenge conventions of real media products. For the poster, it portrays the main artist as a leader giving a passionate speech which follows conventions of other album covers. The music video challenges conventions of diamonds, drugs, money and voyeurism seen in other hip hop videos by portraying the suit as symbolic of the artist's message. The DigiPak's black and white motif follows an emerging trend in the UK music scene and aligns with the artist focusing on good music over image.