Presentation used to describe different approaches for user and collective engagement for Energy related projects mainly in the H2020 program.

2. BRINGING CITIZENS ON BOARD THE
ENERGY TRANSITION
Diego Casado-Mansilla
University of Deusto, Spain - PARITY and WHY projects
Participant in the Smart Tools for engagement group
dcasado@deusto.es

3. BRINGING CITIZENS ON BOARD THE
ENERGY TRANSITION
INTEGRATED LEARNINGS FROM
THREE EU PROJECTS IN RELATION TO
ENGAGEMENT STRATEGIES:
GreenSoul, WHY and PARITY (BRIDGE)

4. Goal: Engagement

5. Funnel approach

6. Top-down approach

7. Linear approach

8. Logarithmic approach

9. Ladder approach

10. Maturity Level: TRL

11. Ladder approach (TTM)

12. TTM+Logarithmic

13. Challenges

14. Diversity

15. Barriers for engagement

16. Investments

17. Categorisation based on behavioural traits
● Shortcut: Narrowly rational users, makes choices to
minimise energy or cognitive expenditure. This means
wanting the fastest way always
● Pinball: Reacts simply to inputs, doing the same thing each
time the same stimulus is applied, does not think about any
decisions
● Thoughtful: People who think about what they are doing
and why, analytically, being able to set and modify their own
goals
Diversity

18. Barriers

19. Investments

20. Stages of Change can be used for
collective action:
• As evaluation methodology (Are users more engaged tan
before (pre-post test)?)
• To better understand users and communities (Where are
they in relation to engagement and what they need?)
• To understand drivers and barriers that prevent or help to
advance (relapse or get stuck) in the ladder
• To understand what are main determinants to be used
when aiming at clustering people in one of the stages.
To conclude

21. Stages of Change should be considered as a conceptual heuristic
for understanding how action groups grow, but not as a fixed
unidirectional sequence that is strictly followed step-by-step.
Specific stages may be skipped, advance may come to a stop,
processes within a stage may be repeated until resolved, or the
action group may relapse to an earlier stage (Littell & Girvin
2002; Klöckner 2014; Pettifor, Wilson & Chryssochoidis 2015).
To conclude

22. Email: dcasado@deusto.es