june 29th 2013
Fabrice Epelboin
• Startupper
• Journalist, social Media Editor & founder
ReadWriteWeb France, Owni, Fhimt.com, Reflets.info....
• Hacktivist
• Teacher at Sciences Po. Paris University
Information war, Surveillance State, Political Science & social technology
Using social media
for social change:
The Tunisian case
and the Arab springs
4 journalists during 2 months
gathering data to understand
social technology’s role
during the Arab Spring
and in the post revolution Tunisia
#context
Tunisia, Maghreb, Africa & the world
source : TNS Sofres / The Digital Landscape 2010
Internet usageNorthen Africa & Middle East
Africa & Middle East
Worldwide average
62%
61%
use internet for news
22%
8%
have been using internet for less than 2 years
61%
39%
use internet for free speech
62%
61%
use internet daily
54%
39%
several times a day
use social networking websites
86%
76%
46%
42%
several times a day
32%24%16% 40%
2001 2010
25
%
37
%
#unemployment
No study Elementary College University
22,9
13,7
9,2
5,7
10,9
1817,3
9,8
13 %
average
2000 2010
86/87 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10
6%
25%
28%
31,7%
33,3%
34,6% 34,6%
36,2%
37,3% 37,6%
Source MES http://www.mes.tn/francais/données_de_base/brochure_fr_09_10.pdf
Public
Private
students
370 058
4
97%
%
19-24yo students
tauxdescolarisation
enseignementsupérieur
19a-24a
Gabes
Kairouan
Sfax
Université Virtuelle
Gafsa
Higher education
in Tunisia
Monastir
Sousse
Jendouba
Tunis el ManarEz-zitouna
7 novembre
Manouba
Tunis
13universities
958
2046
1739
765799
1387
Sources : 2010 - Ministère Tunisien du Développement et de la Coopération internationale
Economy
4003
1454
2546
4309
5020
Transports & communications
Trading & commerce
Tourism
Finance
Other
Services
211232
696
Huile d’olive
Pêche
Dattes
Agriculture
Agrofooding
Construction material
Chemical
Mechanics & electricity
Textile
Other
2368
3228
Industry
Mining, energy, electricity, water
Construction & public const.
Manufacturing
Services
Manufacturing
Industry
Agriculture et fishery
Other
12%
12%
14%
19%43%
GrosDomesticProduct(millionDT)
36%
Holland
600k
France
Benelux
Switzerland
Sweden
United Kingdom
Austria
Danemark
Finland
Norway
Spain
Poland
Czech Republic
Greece
Ukraine
Italy150k
Germany130k
64%
Roumania
Pantin
Lyon
Marseille
Nice
Strasbourg
Grenoble
Toulouse
Tunisian diaspora
in France
Paris
63%
37%
188.055
104,328
67,689
82,580
77,451
19,002
40,154
19,245
population : 598.504
66% of total internet users
2,4 millions
%8,7
of Facebook
in Africa
31of Facebook
in Maghreb countries
%
DecNov Jan Feb Mars April
2,4
1,6
1,8
2,0
2,2
#sidibouzid
#OpTunisia
#14jan
Homeland Security State Sec is fired
#jan25
Moubarak is arrested
Libya
#tunileaks
from #Gafsa to #Sidibouzid
2008-2010
mars 3rd 2010
immolation of Abdessalem Trimèche,
street vendor in Monastir, Tunisia.
immolation as a way to protest against authority
a copycat phenomenon
boosted by social networking
dec 17th 2010
#Bouazizi
infowar ignition
FAKE
FAKE
between rivalry and competition
week 1
dec. 17th 2001 - first week
week 1
week 1
week 2
week 3
week 4
revolt > revolution
citizen journalism / transparency
...meanwhile at La Marsa (Tunis’ rich suburb)
from poor suburbs to middle classes
«After Wikileaks, I could have a conversation
about Ben Ali with my gardener»
Mourad, Tunisian industry mogul
From rumors to global consciousness
Wikileaks sparkled conversations
connecting the dots...
2 social structures struggling for political power
Guerre asymétrique 2.0
Sun Tzu - l’Art de la Guerre
organization confrontation
decentralized
agile 
hierarchy
inertia
oral ✔ ✔
written ✘ ✔network ✔ ✘-
ability to transform
information into
political power
oral printing press print media mass media internet e-civilisation
network based organizations
hierarchy based organizations
ability
to create
political
power
Two decentralized network-based social structures
Anonymous & the Arab Spring
Anonymous’ concept
spreads into the Arab World
2010
sept 2010
Jan 2nd 2011
#OpTunisia
Tunisian cyberdissidence
becomes a generational phenomenon
networked news distribution vs.
media embargo
#14jan
think global, act local
#Telecomix
privacy toolbox
internet connectivity
secured communication
collaborative press agency
collaborative translation services
Where are we now?
Sun Tzu - l’Art de la Guerre
numerous network vs. pyramid social order clash
(Cairo, Madrid, Athens, WallStreet, Istanbul, Rio...)
Information as a weapon
asymmetric conflict
XXe XXIe
open source guerilla
Social technology are affecting
political power redistribution
(90s: commerce, 00s: media, 10s: politics)
Social media: think outside the box
my 2¢
Social media are just social technologies
powered by content
Thank you

Social Technology leveraging during the Arab Spring - Euromed june 2013