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Sc po some-09-astroturfing
This document discusses various forms of astroturfing, which is creating fake grassroots movements or opinions. It provides examples of astroturfing in politics, including the US creating fake letters to support Nixon, China employing people to post pro-government comments, and South Korea's spy agency creating anti-opposition tweets before an election. Astroturfing is also used in marketing to bash competitors or create fake momentum for startups. The document examines new technologies that generate fake online profiles and personas to make astroturfing campaigns appear more authentic.
Sc po some-09-astroturfing
- 1. Social Media: Behindthe Scenes 2013 week 09
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- 3. President Richard M.Nixon had White House staffers write «letters to the editor» to various American newspapers, purporting to be from ordinary citizens who favored Nixon's policies.
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- 6. Et tu, Brute? williamshakespeare - Julius Caesar, 1599
- 7. Cassius Brutus Caesar I will thisnight, in several hands, in at his windows throw, As if they came from several citizens, Writings all tending to the great opinion That Rome holds of his name; wherein obscurely Caesar's ambition shall be glanced at william shakespeare - Julius Caesar, 1599
- 12. f r u t o r t s A A false orsimulated «grass roots» movement that’s really a Viral Marketing campaign.
- 13. Grassroot A grassroots movementis one driven by the politics of a community. The term implies that the creation of the movement and the group supporting it are natural and spontaneous.
- 14. One whose solereason for participating in a discussion or forum is to support, or express agreement with another participant.
- 15. A pseudonym usedby someone to distance themselves from their actions, especially to talk about themselves in the guise of a neutral observer
- 16. Bootstrapping Bootstrapping in businessmeans starting a business without external help or capital.
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- 22. ‣ Companies nowuse "persona management software" ‣ This software creates all the online furniture a real person would possess: a name, email accounts, web pages and social media. ‣ Fake accounts can be kept updated by automatically reposting or linking to content generated elsewhere ‣ Human astroturfers can then be assigned these "pre-aged" accounts to create a back story ‣ Software can create "static IP addresses" for each persona, enabling different astroturfers "to look like the same person over time". ‣ The US Army is building such software
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- 26. 网 水 Water army 50 centsparty 280.000 employees bit.ly/scpo-09-05
- 27. 网 水 Water army 50 centsparty a group of Internet ghostwriters paid to post online comments with particular content. Online Chinese companies, the Chinese Gov. and the Communist Party of China employ people to make postings on social media in order to change public opinion.
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- 31. National Intelligence Service «CyberwarfareCommand» busted bit.ly/scpo-09-09
- 32. Won Sei-hoon Head ofSecret Services
- 33. Won Sei-hoon Park Geun-hye Headof Secret Services President of South Korea
- 34. Won Sei-hoon Park Geun-hye MoonJae-in Head of Secret Services President of South Korea Opponent
- 35. one week priorto presidential election 55,700 tweets bashing president Park Geun-hye’s opponent
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- 38. Aug 14th 2013- Seoul
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- 43. EU Troll Patrol •2m€ budget • Monitoring conversation • Sentiment Analysis • Inhouse trained ‘troll patrol’ team • acting as EU official (no AT here)
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- 45. Manuel Valls France’s HomelandSecurity State Sec.
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- 52. Steve Huffman Reddit Cofounder ‘Youwould go to Reddit in the early days, the first couple of months and there’d be tons of... fake users’ bit.ly/scpo-09-08
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- 56. A ‘cash forcomment’ scandal
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