Social Media: Behind the Scenes
2013 week 02
Social & technologies
1835
0 1
Men
Informations
Cables
Machines
(bordering the network)
No intelligence within the network
Protocols
Men
Informations
Cables
Machines
(bordering the network)
No intelligence within the network
Protocols
Men
Informations
Cables
Machines
(bordering the network)
No intelligence within the network
Protocols
Men
Informations
Cables
Machines
(bordering the network)
No intelligence within the network
Protocols
Men
Informations
Cables
Machines
(bordering the network)
No intelligence within the network
Protocols
Men
Informations
Cables
Machines
(bordering the network)
No intelligence within the network
Protocols
1887
mecanography
Herman Hollerith
1860-1929
x 350 millions
Banking industry
Insurance industry
Census
1920
Cryptography
WWII
Bletchley Park
deciphering
Enigma
modern
(electronic)
computer
Collosus
Alan Turing
reverse
engineering
HACKER
https://vimeo.com/31185786
sixties
from national corporations
to global corporation
global private networks
1968
Arpanet
1968 1969
1971 1973
packet switching
192.101.34.21
118.33.106.22
1969
1971
email
Ray Tomlinson
SMTP/POP
it’s open source / Free Software
it’s open source / Free Software
it belongs to everybody
it’s open source / Free Software
it belongs to everybody
everybody’s free to use
it’s open source / Free Software
it belongs to everybody
everybody’s free to use
any way they want
1973
TCP/IP
Transmission Control Protocol
Internet Protocol
it’s open source
inter-network
internet
distributed
intelligence
centralized
intelligence
previous networking
technologies
internet
networking
réseau hiérarchie
network hierarchy
1979
Usenet
forum
NNTP
it’s open source
first internet based
massively social technology
1979
1979
socialdisruption
technologies
1989
World Wide Web
Tim Bernes Lee
“Vague But Interesting”
HTTP
HTML
guess what?
it’s open source!
1993
Mosaic
it’s open source
«World Public Library»
«Internet is a media»
1995
1999
P2P
Creation
Production
Marketing
Distribution
Entertainment Economy
Creation
Production
Marketing
Distribution
Entertainment Economy
2001
but wait...
it’s open source
Creation
Production
Marketing
† Distribution
Entertainment Economy
abundance economy
?
What’s the impact?
one more thing...
it’s open source
2004
web 2.0
social web
@
Social Operating System for the Masses
x150
nombre de
Dumbar
Dunbar number
limite de
Facebook
x5000
Facebook’s limit
phatic link massified
phatic link massified
interpersonal to public phatic communication
phatic link massified
interpersonal to public phatic communication
(politics)
2006
global «word of mouth»
global «word of mouth»
crowdsourced «breaking news»
global «word of mouth»
crowdsourced «breaking news»
major problem for media
média
Top to
bottom
media social media
information distribution
information production
2009
http://bit.ly/RFrreZhttp://bit.ly/w3W3bJ
encryption
encryption
tax?
monetary policy?
one more thing...
it’s open source!
Thank you
see U next week

Sc po some-02