This document provides guidance to help promote an upcoming conference called EuroComm on social media platforms like LinkedIn, Facebook, and Twitter. It outlines basic and more advanced actions people can take on each platform to help spread awareness and earn points in a contest, such as marking themselves as attending an event, liking and sharing event posts, inviting friends, and commenting on event pages. Completing more engaging tasks like personalizing invites or posting regularly earns more points. The goal is to maximize outreach for EuroComm leading up to the event in Turin.

1. EuroComm Countdown A practical guide for how you can help lead the way on the road to Turin

2. Do you believe in behavioural economics? Even if you don't - there's a bottle of bubbly up for grabs for the IABC leader who does the most. Each basic action earns a point - and some several. We'll tally them up and announce the winner at EuroComm.

3. Do your bit on LinkedIn The basic ask If you haven’t already, please visit the LinkedIn event page - http://bit.ly/eNL07n - and do the following: Make sure you're marked as attending/presenting (as relevant) The bit more advanced for extra points Next, hit Recommend ...and then hit Share and pick relevant folk from your contacts and invite them... Extra extra bonus points: Post a comment on the event wall Extra extra extra bonus points: You know that personalising each invite with a word or two makes a massive difference - we know it takes time ... and we'd be ever so grateful if you would - also do say RSVP.

4. Do your bit on Facebook The basic ask If you haven’t already, please visit the Facebook event page http://on.fb.me/hA6sz2 - and do the following: Make sure you're marked as attending The bit more advanced for extra points Next, hit Like ...and then hit Select guests to invite and pick relevant folk from your friends and invite them... Extra extra bonus points: Post a comment on the event wall Extra extra extra bonus points: You know that personalising each invite with a word or two makes a massive difference - we know it takes time ... and we'd be ever so grateful if you would - also do say RSVP.

5. Do your bit on Twitter The basic ask If you haven’t already, please follow @IABCEME on Twitter The bit more advanced for extra points Follow the speaker list: http:// twitter .com/#!/IABCEME/eurocomm-2011 Extra extra bonus points: Post relevant stuff and include hashtags #EuroComm #IABCEME and #IABC as relevant Extra extra extra bonus points: Do it every day...

6. Thanks! See you in Turin