This document provides guidance to help promote an upcoming conference called EuroComm on social media platforms like LinkedIn, Facebook, and Twitter. It outlines basic and more advanced actions people can take on each platform to help spread awareness and earn points in a contest, such as marking themselves as attending an event, liking and sharing event posts, inviting friends, and commenting on event pages. Completing more engaging tasks like personalizing invites or posting regularly earns more points. The goal is to maximize outreach for EuroComm leading up to the event in Turin.