How to change the corporate culture of a big, old company? How to make people aware that gender balance is a performance driver? How to bring people from non awareness to awareness, then interest, then action? In this presentation to EuroComm 2013 I have shared how a few colleagues and I have built a community for women - from the bottom up. Conveying disruptive ideas to the very top of my organization through a social community has been a very fruitful experience, with a huge impact at collective and individual levels. It has also provided very interesting learning that I am now putting in practice at work to create value for the company.

1. Grass-Roots Disruption
Celine Schillinger
@CelineSchill

2. @CelineSchill

3. Leave?
Accept?
Act?
@CelineSchill

4. “Dear Mr. CEO”
@CelineSchill

5. “Dear Mr. CEO”WiSP
@CelineSchill

6. Impact
@CelineSchill

7. @CelineSchill
Visibility

8. @CelineSchill
Change

9. @CelineSchill
Expansion

10. @CelineSchill
Empowerment

11. @CelineSchill

12. @CelineSchill
Disruption
Inclusion
Engagement

13. Lessons

14. @CelineSchill
Community
+
Social Network
=
Change

15. @CelineSchill
It Works
for Business
Too

16. @CelineSchill
Companies,
Nurture
Your
Corporate Rebels!

17. @CelineSchill
@corprebels
corporaterebelsunited.com
@rebelsatwork
rebelsatwork.com
@chagww
changeagentsworldwide.com

18. @CelineSchill
Listen
UnderstandEngage

19. What do you think?
@CelineSchill
Scoopit http://www.scoop.it/t/acting-for-change
LinkedIn http://www.linkedin.com/in/celineschillinger