2. My recomendation to e-Types next step is follow what the design company
Works like, in this case is presenting the New Out of the box design to
Danmark even if the chances of winning the design contest are relatively
low in comparison to the simple design designers did, moving the edges is
what e-Types do and the firm should follow his own signature since this is
the differenciator factor present in e-Types.
This is the best fit for the agency since this way they will keep the path
they have been building as e-Types own model.
The impact of the business signature worth the risk of not winning the
contest, and is preferred than being against what e-types is.
Advise – Strategy Plan
3. • Being proud of what we do
• Follow our design strategy/pattern
• Present what we are to the world
• Being consistent with our design style.
• In case of winning the contest, e-Types will be proud/happy of mark it as a success
case.
Pros
• Lose the contest
• Decrease credibility to new customers
• Get punished by not following the contest rules
Cons
