Venerdì, 25 ottobre 2013, Rodolfo Baggio, PhD FRG, docente di informatica presso l'Università Bocconi, ha presentato E-tourism, nuove competenze e nuovi mestieri.

1. Tourism, Technology & WEB Science
Rodolfo Baggio
MET – Bocconi University

3. 
a sanity check

4. 

7. “Information technology”?
The application of computers and telecommunications equipment
to store, retrieve, transmit and manipulate data
R. Baggio – Bocconi University
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8. And the "Global Village" became a Reality
The Web is not simply a technological
manifestation but a reflection of social
structures and processes
R. Baggio – Bocconi University
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9. Some questions…
• How is the Web structured? What is its size?
• How can unstructured data mined from the Web be
combined in meaningful ways?
• How does information/misinformation spread on the
Web? How can we discover its origin?
• How can the Web be used to effectively harness the
collective intelligence of its users?
• How can trust be measured on the Web?
• How can Web help identifying influential actors?
• How can privacy be maintained on the Web?
• How can online social networks give evidence about
the human condition?
• How has the Web changed how humans think &
behave?
• How has the Web affected the economy?
etc. etc. etc.
R. Baggio – Bocconi University
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10. a matter of perspective

11. Web today: processes
environment
questions
problems
creativity
idea
engineering
design
analysis
(science)
Social
Tech
implementation
emergent
properties
(complexity)
meso
macro
R. Baggio – Bocconi University
interaction
(collaboration)
micro
system
system
system
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12. The Web
Information
System
Data
Base
Economic
Business
&
Organization
Distributed
Computer
Distributed
Software
Complex
Adaptive
System Complex
network
R. Baggio – Bocconi University
Marketing
Individuals
Political
Social
Communic.

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13. Web Science
Web Science:
the interdisciplinary study of the Web as an entity and phenomenon.
It includes studies of the Web’s properties, protocols, algorithms,
and societal effects.
R. Baggio – Bocconi University
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14. The Economy
Actors, goods, processes
 resources, capital, work  products & services
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15. Web economy
Actors
Goods
Structure
R. Baggio – Bocconi University
Processes
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16. what about tourism?

17. Tourism & technology
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19. Tourism & Technology
A close relationship
A challenging relationship
A constrained relationship
A «dangerous» relationship
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20. Digital ecosystem
Complex adaptive system
– real and virtual agents interacting between themselves & with
environment
– digital components are intelligent active and adaptive organisms
– system is in continuous evolution (perpetual beta)
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22. Digital ecosystem globalization
Cultural values & behaviors
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23. …digital ecosystem…
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24. Studying relationships
Milani, Baggio & Piattelli, 2011
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25. WHO? WHAT? WHEN? WHERE? WHY?

26. CHALLENGES

29. Then?