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ESP Collective Research

!
We find insights to
inform and design
services, products,
and experiences.

Our multidisciplinary group of

Our actionable insights allow

social scientists help our clients

clients to find unmet needs,

find opportunities and better

discover innovation areas, and

understand the products and

better understand their

services they are delivering.

customer’s relationship with

!

their products.

!

!
!
!
www.helloESP.com | inquire@helloesp.com

(559) 549-3353

!1
Insights for Success

!

!

The result from seeking deeper insight into

Hidden Solutions

Through ethnographic research and contextual

what your customers really want and need are

interviews with your customers, we get to the

invaluable opportunities for innovation. Our

core of their goals, beliefs, values, and needs.

actionable research informs the creation of

Deep in the research lies solutions and

new, reimagined, or validated experiences,

opportunities that shift thinking from exploitive

services, and products for your business. With

and commodity based business to explorative

these solutions, you may even have a new

and innovative outcomes that your customers

direction altogether that wasn’t initially sought,

have directly informed.

but that is forever beneficial.




!
!

!
!
!
How we get there
Planning

Immersion

Insights

Opportunities

~ 1 week

~ 2 weeks

~ 2 weeks

~ 1 week

Creating the plan that
will drive results

Using ethnography to truly Analyzing the data into
understand
insights and new ideas

Delivering results and
innovative suggestions

We figure out who needs We observe human

Operation: synthesis and Here is where we define

to be involved, what

behavior using

discover. Then we do it

key opportunities from

needs to be done, and

ethnography, contextual

again, generating ideas

our best informed ideas,

where we need to drive

interviews, and other

that will match our

insights. Then we inform

breakthrough results

activities to gain

insights.

new or reimagined

!
	

understanding.

	

	

products and services.

	

www.helloESP.com | inquire@helloesp.com

(559) 549-3353

!2

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Ethnographic Research and Insights - ESP Collective

  • 1. ESP Collective Research ! We find insights to inform and design services, products, and experiences. Our multidisciplinary group of Our actionable insights allow social scientists help our clients clients to find unmet needs, find opportunities and better discover innovation areas, and understand the products and better understand their services they are delivering. customer’s relationship with ! their products. ! ! ! ! www.helloESP.com | inquire@helloesp.com (559) 549-3353 !1
  • 2. Insights for Success ! ! The result from seeking deeper insight into Hidden Solutions Through ethnographic research and contextual what your customers really want and need are interviews with your customers, we get to the invaluable opportunities for innovation. Our core of their goals, beliefs, values, and needs. actionable research informs the creation of Deep in the research lies solutions and new, reimagined, or validated experiences, opportunities that shift thinking from exploitive services, and products for your business. With and commodity based business to explorative these solutions, you may even have a new and innovative outcomes that your customers direction altogether that wasn’t initially sought, have directly informed. but that is forever beneficial. ! ! ! ! ! How we get there Planning Immersion Insights Opportunities ~ 1 week ~ 2 weeks ~ 2 weeks ~ 1 week Creating the plan that will drive results Using ethnography to truly Analyzing the data into understand insights and new ideas Delivering results and innovative suggestions We figure out who needs We observe human Operation: synthesis and Here is where we define to be involved, what behavior using discover. Then we do it key opportunities from needs to be done, and ethnography, contextual again, generating ideas our best informed ideas, where we need to drive interviews, and other that will match our insights. Then we inform breakthrough results activities to gain insights. new or reimagined ! understanding. products and services. www.helloESP.com | inquire@helloesp.com (559) 549-3353 !2