Finding better ways to innovate by rethinking the essence of real estate.

1. Rethinking Real Estate:
Building Connected Communities
Tales from yesterday to inform tomorrow.
www.helloESP.com

2. The anthropological object is very
important to the architecture and
building of communities.

4. Modern real estate must understand
how communities naturally
emerge to innovate and get to the
heart of community building today.

5. The building blocks...

6. ..are the same.

7. By gaining an understanding of how things
came to be and how they evolve
We can understand the dynamics that are
crucial for their survival and success.

8. We need to remember why we're
building things not just copy the status
quo because it's there.
What does a community mean to you?

9. Many modern communities are selling
features. What really matters to people
are more intangible aspects:
security freedom to be themselves
community of support accomplishment
shelter family

11. Selling homes on features makes
the home a commodity
You can only compete with people based on
who has the most features in their homes
Instead, look at the social, cultural, and
economical values people place
in communities
These cannot be replicated so easily.

12. ESP helps define and understand the
local culture, values, and behaviors of
communities
What is their relationship with their home?
What is their lifestyle?
What social ideals do they want?
What cultural norms do they live in?
This informs the creation of integrated communities

13. We gain insight into:
who they are
their wants and needs
Then we build communities that fit their lives today
and help them grow into a community that fits their
values

14. We experience their homes with them, look at their
artefacts, what makes their home special to them, and
we get to the core of their motivations, desires, beliefs,
and values.
By putting ourselves as close to "in their shoes" as
possible, we gain hidden insights into the world as they
see it.

16. Let us not just create housing
communities
Let us deeply and empathetically develop
communities where people will love to spend their
lives

17. Some people say you build houses..

18. We say you build...

19. A checkpoint for their college graduate to
come back home to...

20. ...where family can be accepted for who
they are, quirks and all

21. ...where the kids took their first steps

22. ...where family memories and traditions are made

23. The better we understand their lives,
the more we can connect with them to
make these experiences real for new
buyers

24. Let's build communities differently.
The way they were made to be.

26. Let's get to know the real lives of the
people living here.
By connection, and empathy.
Helping them build lives they've always dreamed of.

28. Let's get back to it's essence.

29. www.helloESP.com
inquire@helloesp.com
(559) 549-3353