Ethnic Eats (2)
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This document proposes a new ethnic food truck business to serve the culturally diverse campus of Stony Brook University. The business aims to address complaints about limited variety and blandness in the existing campus dining options. It will operate a food truck located at the Rec Center from 12-8pm Friday through Tuesday each week, focusing on different ethnic cuisines and rotating menus. The founders have pooled $35,000 in personal savings and aim to raise another $25,000 through friends/family and a Kickstarter campaign to fund the $60,000 budget.
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We also want to talk about what we can do to get things moving in our schools and make sure we have healthy options that taste good. So first we’ll talk a little about questions you might get from your principal and food service staff if you talk to them about starting to make changes.
Then we’ll work in small groups and plan out some first steps you can take, like setting up a meeting to talk to your principal and food service staff.
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Ethnic Eats (2)
- 1. Ethnic Eats
- 2. Ethnic Eats The food industry is one that many find quite challenging to get into. While the single food truck on Stony Brook campus has tasty food we wanted to take it one step further and offer great tasting ethnic meals, switching them up daily while still serving the great foods people are accustomed too!
- 3. Meet The Team David: Financial Jing: Product Adam: Food Professor Executive Development Thalia: VP Roberta: Marketing Nicholas: Operations of Miscellaneous Director Manager AJ: CEO of First Impressions
- 4. The Real Situation Overall, the food on Stony Brook Campus can be significantly improved. ● Many complain about the dining hall food being plain and bland. ● Others about how the food truck has few choices. ● We noticed very limited options for international foods to be brought onto our very culturally diverse campus. The problems here are simple: taste and variety.
- 5. The Answer Food Truck Located on campus Offering different ethnic foods Five main dishes from each country every other day
- 6. What We Provide Mission Statement: Providing Stony Brook students with a unique and diverse alternative to food provided on campus
- 7. The Food Truck has a different theme every week from Friday to Tuesday. Most of our menu will share similar ingredients (Rice, Chicken etc.). This will cut costs. Since our competition (Backstreet Burger) focuses on “finger food”, our truck will serve platters to differentiate. Product
- 8. Service ● Operating Hours are from 12pm-8pm ● Days open: Friday-Tuesday ● We will emphasize serving food during sporting events. ● The cart will be located at the Rec Center.
- 9. We are targeting YOU ! Target Market Demographics · Age: 17 and over · Location: Stony Brook University to begin · Gender: Male and Female · Education level: Student or nonstudent · Marital or family status: Both · Occupation: Any · Ethnic background: Any Psychographics · Personality: Willing to try new things · Attitude: Willing to adapt · Interest: Trying new tastes or sticking to the one’s they like
- 10. Target Market (continued) Evaluation of the target market We will bring something new and appealing to everyone. We will not only be providing different food but also jobs for the students which will be an opportunity to work with us and on campus for those who are interested in the food industry. We will be providing a service that is affordable and tasteful.
- 11. Marketing ● Social Media ● Relationship Building ● Flyers on information boards throughout campus
- 12. Competition ● Backstreet burger ● Stony Brook Campus Dining ● Off campus dining
- 13. Investing ● Investing will mainly come from the the personal savings of the founders ○ $35,000 of pooled personal savings of all founders ● More investing will come from friends and family ○ $15,000 from friends and family ● The rest will come from kickstarter ○ $10,000 goal on kickstarter ● The financial goal is to have $60,000 raised from investments Three hundred thousand five hundred thousand a million let's have a money shower -Future 2015 "How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case." - Robert G. Allen
- 15. Any Questions? Your turn class...