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 . Honesty. When communicating
with the public on behalf of a
company or organization, it's crucial
that public relations professionals are
honest. This means providing
accurate and truthful information.
 Advocacy. Since a public relations
professional works as an advocate for the
public, it is important to provide the public
with pertinent information so that people
can make informed decisions. For
instance, when presenting information to
the public, it's important to provide views
from different sides and/or people, as well
as all of the relevant facts.
 Expertise. In order to communicate
accurate information, public relations
professionals must do their homework.
This means doing research and using
critical thinking in order to maintain
credibility as an expert and a trusting
relationship between the company and
the public.
 Independence. This simply
means that public relations
professionals take responsibility
for their own actions when
representing a company or
organization. After all,
accountability is essential to
ethics.
 Loyalty. A public relations employee
should respect and maintain loyalty
to the company for which he or she is
working. That allows the employer to
rest assured that the public relations
professional is working in the best
interest of the company.
 Fairness. Everyone has their own
views and opinions. As an individual
working in public relations, it's
important to respect all of those
different views and opinions. It's also
important to remain fair to all of those
you work for and with, so that each
person feels free to express their
thoughts.
Ethics of PR-1.pptx

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Ethics of PR-1.pptx

  • 1.
  • 2.
  • 3.  . Honesty. When communicating with the public on behalf of a company or organization, it's crucial that public relations professionals are honest. This means providing accurate and truthful information.
  • 4.
  • 5.  Advocacy. Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.
  • 6.
  • 7.  Expertise. In order to communicate accurate information, public relations professionals must do their homework. This means doing research and using critical thinking in order to maintain credibility as an expert and a trusting relationship between the company and the public.
  • 8.
  • 9.  Independence. This simply means that public relations professionals take responsibility for their own actions when representing a company or organization. After all, accountability is essential to ethics.
  • 10.
  • 11.  Loyalty. A public relations employee should respect and maintain loyalty to the company for which he or she is working. That allows the employer to rest assured that the public relations professional is working in the best interest of the company.
  • 12.
  • 13.  Fairness. Everyone has their own views and opinions. As an individual working in public relations, it's important to respect all of those different views and opinions. It's also important to remain fair to all of those you work for and with, so that each person feels free to express their thoughts.