Ethics in mktg
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The document discusses marketing ethics from the textbook "Business Ethics and Corporate Governance" by A.C. Fernando. It covers the positive and negative roles of marketing, how marketing ethics is defined in terms of right and wrong actions as well as moral standards. Specific contexts discussed include the Indian economy with issues like corrupt governments, archaic laws, and lack of competition. Areas of marketing ethics are explored regarding product development, pricing, distribution, advertising, and other promotional activities. The document also notes marketing ethics goes beyond the traditional four Ps to include keeping stakeholder information confidential and following ethical standards in research.
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This document provides an introduction to business ethics. It discusses why ethics are important for business, including risk management, preparing for realities of business, and being affected by how ethically companies behave. The nature of business ethics is defined as the moral values and principles that guide business decisions and behavior. Key ethical issues in business discussed include honesty, unfair competition, just compensation, respecting rights of others, and respecting communities and the environment. Maintaining good business ethics is said to be essential for an organization's long-term success and reputation.
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Business ethics deals with moral principles in business situations. It helps classify actions as good or bad and provides a framework for conducting business within social, cultural, economic and legal limits. A code of conduct outlines appropriate behavior while protecting social groups. Practicing strong ethics builds goodwill, retains talent and satisfies customers. Issues like discrimination, marketing, finance, production and the environment fall within the scope of business ethics.
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This document discusses understanding business ethics. It aims to explain the ethical issues businesses need to consider in operations and implications of operating ethically. Businesses must consider corporate governance, corporate social responsibility, environmental impact, human rights, fair trading, legal compliance, working conditions, and individual ethics. Operating ethically can benefit stakeholders but may also create conflicts of interest between stakeholders and drawbacks for businesses. Assessments may involve written reports or presentations analyzing these issues for a specific company.
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This presentation provides an overview of business ethics, including definitions, key contributors, and tips for improvement. The objectives are to understand the topic of business ethics and plan organizational improvements. Key elements that contribute to descriptions of business ethics are an organization's values, code of conduct, communications, conflict management, best practices, and leadership. The presentation recommends reading materials and YouTube videos on business ethics and entrepreneurship.
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Business ethics is a branch of social science that deals with moral principles and values in business situations. It helps classify what is good and bad, and tells businesses to do good things and avoid harm. Business ethics provides a framework for conducting business within social, cultural, economic and legal limits. It is based on concepts like self-control, consumer protection, fair treatment, and not exploiting others. While business ethics should be voluntary, education and guidance are needed for its effective implementation.
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This document discusses the social responsibilities of businesses. It defines social responsibility as a moral obligation for businesses to safeguard the long-term interests of society through efforts beyond profit motives. Businesses rely on resources from society like labor, materials, infrastructure and more, so they have a duty to give back to society. The document then outlines specific responsibilities businesses have to various stakeholders like shareholders, customers, employees, creditors, government and the community at large. It provides examples of how companies can fulfill responsibilities in areas like product quality, fair wages and benefits for workers, environmental protection and more.
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- India has a diverse, multicultural society with many religions and social groups. Businesses need to be sensitive to local customs and traditions.
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- Labor laws aim to protect workers but are sometimes inadequate or poorly enforced. Businesses should ensure fair wages and working conditions.
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Ethics PPT.pptx
Business Ethics is a form of Applied Ethics. It originates from individuals, organizational
statements or from the legal system. It can be said to be the attitude, culture and manner of doing
business by the business community. Decision Making: It is our means of deciding a course of action. Without it our actions would be random and aimless.
Leadership: The conscious effort to adopt, integrate, and emulate the other 11 principles to guide decisions and behavior in all aspects of professional and personal life.
Accountability: Holding yourself and others responsible for their actions. Commitment to following ethical practices and ensuring others follow ethics guidelines.
Integrity: Incorporates other principles—honesty, trustworthiness, and reliability. Someone with integrity consistently does the right thing and strives to hold themselves to a higher standard.
Respect for others: To foster ethical behavior and environments in the workplace, respecting others is a critical component. Everyone deserves dignity, privacy, equality, opportunity, compassion, and empathy.
Honesty: Truth in all matters is key to fostering an ethical climate. Partial truths, omissions, and under or overstating don't help a business improve its performance. Bad news should be communicated and received in the same manner as good news so that solutions can be developed.
Business ethics
This slide gives information about the
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MEANING OF ETHICAL MODEL
PERFORMANCE OF ETHICS IN BUSINESS
ADVANTAGES OF ETHICS IN BUSINESS
FACTORS INFLUENCING ETHICS
TYPES OF MODEL
THIS INCLUSIVE OF M.COM AND FOR B.COM STUDENTS
THIS TOPIC IS INCLUSIVE OF BOTH SYLLABUS.
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Business ethics deals with establishing moral principles and values to guide business decisions and actions. It helps classify behaviors as good or bad, right or wrong, and fair or unfair. Organizations that support ethics initiatives show more productivity and employee retention than those that only focus on legal compliance. When a business operates ethically, it garners respect from within and outside the company. Employees are also more likely to stay at companies that promote ethical conduct. Consumers demonstrate loyalty to companies that exhibit strong corporate responsibility. The purpose of a business ethics code is to outline acceptable and unacceptable behaviors to regulate conduct where profit is the primary motive. Business ethics are important for companies' long-term survival and reputation.
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This document discusses ethical and legal issues in business. It outlines key ethical issues like developing codes of conduct, promoting integrity and trust, accommodating diversity, and empathetic decision making. Legal issues covered include complying with business communication regulations and understanding the legal framework. Examples are provided for issues like diversity, decision making, compliance, disclaimers, disclosures, and marketing communications. Fundamental ethical issues are integrity, trust and understanding customers.
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This document discusses marketing ethics and provides definitions and frameworks. It addresses factors that influence ethical decision making in marketing, including individual, organizational, and opportunity factors. Ethical issues related to the marketing mix of product, price, place, and promotion are explored. The roles of laws, regulatory authorities, and codes of conduct in governing ethical marketing practices are also summarized. Overall, the document outlines the importance of ethics in marketing and gaining consumer trust.
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This document discusses codes of ethics, including what they are, why they are important, and different types. It begins by defining ethics and explaining that a code of ethics is a set of guidelines to help professionals conduct business honestly and with integrity. A code outlines an organization's values and principles and the standards employees are expected to meet. Developing a code ensures employees behave respectfully and the organization's message of universal compliance is clear. The document then discusses three common types of codes: compliance-based, value-based, and codes among professionals. It provides steps to develop a code, including setting priorities, getting employee input, assigning oversight, and seeking expert advice. The purpose of a code is to provide guidance, especially in grey
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Ethics in marketing ppt
1. Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace.
2. Laws and regulations are designed to protect consumers from unethical business practices and recognize basic consumer rights.
3. Marketers must rely on their own value systems to determine what is ethical beyond what is legal.
business ethics_on.pptx
This document discusses business ethics, which it defines as the written and unspoken principles that guide decision-making within a company. It notes that a business's culture establishes standards for distinguishing right from wrong actions. The document outlines several factors that influence business ethics, like policies, norms, reward systems, and decision-making processes. It also lists some important categories of ethical issues like fairness, conflicts of interest, communications, and business relationships. Finally, the document presents reasons why misconduct may go unreported and provides six steps to improve ethics, such as gaining management support, embedding ethics in training, and enforcing ethical standards.
Dabbawala ppt
The document discusses the Dabbawala system of Mumbai, India which delivers home-cooked lunches to office workers. Some key points:
- Over 5,000 Dabbawalas use bicycles and trains to deliver 200,000 lunchboxes daily with nearly zero errors, achieving a Six Sigma level of quality.
- They have developed an efficient logistics and coding system to organize deliveries without using technology. Lunchboxes are marked with codes for collection points, colors for starting stations, and numbers for destinations.
- Their success is attributed to strong organizational culture emphasizing discipline, time management, and commitment to customers. Dabbawalas operate with minimal costs and infrastructure.
Anjitha lekshmi A
Anjitha Lekshmi A is seeking a career in human resources, finance, or business analysis. She has a BBA and MBA in HR and finance with over 73% marks. She has work experience in internships at Quality Food Product Industries and UST Global where she supported employees, answered calls and emails, and conducted research. She is skilled in communication, leadership, time management, and observation. She was formerly HR Manager of a student venture and has organized management events. Her areas of interest are human resources, finance, and business analysis.
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Chap. 3 ethical & legal issues
Ethical and legal issues in selling can be complex, as salespeople must balance their own goals, their company's goals, and customer needs. Salespeople face difficult situations like giving expensive gifts, paying bribes, or using high-pressure sales tactics. They must follow ethical principles, company policies, laws, and their own moral code. Developing long-term, mutually beneficial customer relationships based on trust and fairness is important.
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Here are some key points to consider regarding ethics in Indian business context:
- India has a diverse, multicultural society with many religions and social groups. Businesses need to be sensitive to local customs and traditions.
- Corruption and bribery have been long-standing issues. Businesses must institute strong anti-corruption policies and compliance programs.
- Labor laws aim to protect workers but are sometimes inadequate or poorly enforced. Businesses should ensure fair wages and working conditions.
- Environmental regulations exist but enforcement can be lax. Businesses must proactively manage their environmental footprint.
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Business ethics are moral principles that guide business decisions and behavior. They help determine what is good, bad, right and wrong in business. Business ethics promote honesty, fairness and responsibility to protect stakeholders like customers, employees and society. Following business ethics builds trust and loyalty, ensures long term success and prevents misconduct that could harm a business's reputation.
Ethics PPT.pptx
Business Ethics is a form of Applied Ethics. It originates from individuals, organizational
statements or from the legal system. It can be said to be the attitude, culture and manner of doing
business by the business community. Decision Making: It is our means of deciding a course of action. Without it our actions would be random and aimless.
Leadership: The conscious effort to adopt, integrate, and emulate the other 11 principles to guide decisions and behavior in all aspects of professional and personal life.
Accountability: Holding yourself and others responsible for their actions. Commitment to following ethical practices and ensuring others follow ethics guidelines.
Integrity: Incorporates other principles—honesty, trustworthiness, and reliability. Someone with integrity consistently does the right thing and strives to hold themselves to a higher standard.
Respect for others: To foster ethical behavior and environments in the workplace, respecting others is a critical component. Everyone deserves dignity, privacy, equality, opportunity, compassion, and empathy.
Honesty: Truth in all matters is key to fostering an ethical climate. Partial truths, omissions, and under or overstating don't help a business improve its performance. Bad news should be communicated and received in the same manner as good news so that solutions can be developed.
Business ethics
This slide gives information about the
MEANING OF BUSINESS ETHICS
MEANING OF ETHICAL MODEL
PERFORMANCE OF ETHICS IN BUSINESS
ADVANTAGES OF ETHICS IN BUSINESS
FACTORS INFLUENCING ETHICS
TYPES OF MODEL
THIS INCLUSIVE OF M.COM AND FOR B.COM STUDENTS
THIS TOPIC IS INCLUSIVE OF BOTH SYLLABUS.
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Business ethics deals with establishing moral principles and values to guide business decisions and actions. It helps classify behaviors as good or bad, right or wrong, and fair or unfair. Organizations that support ethics initiatives show more productivity and employee retention than those that only focus on legal compliance. When a business operates ethically, it garners respect from within and outside the company. Employees are also more likely to stay at companies that promote ethical conduct. Consumers demonstrate loyalty to companies that exhibit strong corporate responsibility. The purpose of a business ethics code is to outline acceptable and unacceptable behaviors to regulate conduct where profit is the primary motive. Business ethics are important for companies' long-term survival and reputation.
BC PRESENTATION.pptx
This document discusses ethical and legal issues in business. It outlines key ethical issues like developing codes of conduct, promoting integrity and trust, accommodating diversity, and empathetic decision making. Legal issues covered include complying with business communication regulations and understanding the legal framework. Examples are provided for issues like diversity, decision making, compliance, disclaimers, disclosures, and marketing communications. Fundamental ethical issues are integrity, trust and understanding customers.
PPT CJR AGRO_GROUP 8_CESP 20 (1).pptx
This document provides an overview of the foundations of entrepreneurial ethics and law. It discusses the importance of ethics for entrepreneurs and businesses. It defines entrepreneurial ethics as how entrepreneurs behave ethically in starting and running businesses. It outlines several approaches to formulating ethical business behavior, including utilitarian, individual rights, and justice approaches. The document also discusses various laws and regulations related to business, including those regarding brands, consumer protection, and prohibiting monopolistic practices. Overall, the document emphasizes that ethics and law are important guidelines for entrepreneurs to build trust, protect reputations, and ensure the long-term success and fairness of their businesses.
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This document discusses the importance of ethical leadership in business. It defines ethical leadership as leadership that respects the rights and dignity of others. Ethical leaders demonstrate integrity, which builds trust with followers and allows them to accept the leader's vision. Values like honesty, fairness, and responsibility inform ethical leadership. Unethical leaders exhibit traits like pride and arrogance, while ethical leaders take ethics seriously, are people-oriented, and acknowledge mistakes. The document advocates for embedding empowered ethics into business processes to drive ethical behavior and outlines the benefits organizations gain from ethical leadership, like competitive advantage and sustained long-term growth.
Ethical issues and marketing mix
This document discusses marketing ethics and provides definitions and frameworks. It addresses factors that influence ethical decision making in marketing, including individual, organizational, and opportunity factors. Ethical issues related to the marketing mix of product, price, place, and promotion are explored. The roles of laws, regulatory authorities, and codes of conduct in governing ethical marketing practices are also summarized. Overall, the document outlines the importance of ethics in marketing and gaining consumer trust.
Business ethics in social marketing
This document discusses business ethics and social marketing. It defines ethics as moral principles or values that govern behavior. Business ethics concern right and wrong behavior according to societal standards. Elements of business ethics include top management behavior, codes of conduct, implementation, employee participation, and measuring results. Social marketing aims to change individual behavior for societal benefit using commercial marketing techniques. Involving in social marketing requires identifying the behavior to change, audience, barriers to change, and reducing barriers. The document outlines advantages like ensuring laws are followed and building trust and loyalty, and disadvantages like reduced freedom and costs of ethical practices.
L 8 business ethics
This document discusses the meaning and importance of business ethics. It defines business ethics as dealing with moral principles that guide behavior and good/bad actions in business. Examples of ethical practices include charging fair prices and paying taxes, while unethical practices include false advertising and exploiting employees. Characteristics of business ethics are good intentions, protecting society, self-imposed discipline, honesty and equality. Following ethics is significant for a business's long-term interests, avoiding government intervention, and maintaining credibility with the public.
Ethical branding
The document discusses the meaning and importance of branding. It states that branding is the process of creating a unique name and image for a product in consumers' minds through advertising to establish a presence in the market. An effective brand strategy gives companies an advantage by differentiating their offering and telling customers what to expect. It also discusses elements of an effective brand name and the importance of branding in driving new business and awareness. The document then explains what a brand concept is and its key elements, including the brand name, tagline, and messages it conveys to curate a distinctive identity.
Codes of ethics
This document discusses codes of ethics, including what they are, why they are important, and different types. It begins by defining ethics and explaining that a code of ethics is a set of guidelines to help professionals conduct business honestly and with integrity. A code outlines an organization's values and principles and the standards employees are expected to meet. Developing a code ensures employees behave respectfully and the organization's message of universal compliance is clear. The document then discusses three common types of codes: compliance-based, value-based, and codes among professionals. It provides steps to develop a code, including setting priorities, getting employee input, assigning oversight, and seeking expert advice. The purpose of a code is to provide guidance, especially in grey
Business ethics and corporate governance
Business ethics focuses on applying moral principles to business situations and decisions. While businesses aim to make profits, they also have responsibilities to shareholders, employees, customers, and society. Unethical practices harm stakeholders and include misleading advertising, profiteering, adulterating products, and not fulfilling social responsibilities. Corporate governance is meant to ensure companies are run ethically and treat all stakeholders fairly, not just maximizing shareholder profits at the expense of others. Ethics and values need to come from within an organization's culture and leadership.
Ethics in marketing ppt
1. Marketing ethics addresses principles and standards that define acceptable conduct in the marketplace.
2. Laws and regulations are designed to protect consumers from unethical business practices and recognize basic consumer rights.
3. Marketers must rely on their own value systems to determine what is ethical beyond what is legal.
business ethics_on.pptx
This document discusses business ethics, which it defines as the written and unspoken principles that guide decision-making within a company. It notes that a business's culture establishes standards for distinguishing right from wrong actions. The document outlines several factors that influence business ethics, like policies, norms, reward systems, and decision-making processes. It also lists some important categories of ethical issues like fairness, conflicts of interest, communications, and business relationships. Finally, the document presents reasons why misconduct may go unreported and provides six steps to improve ethics, such as gaining management support, embedding ethics in training, and enforcing ethical standards.
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The document discusses the Dabbawala system of Mumbai, India which delivers home-cooked lunches to office workers. Some key points:
- Over 5,000 Dabbawalas use bicycles and trains to deliver 200,000 lunchboxes daily with nearly zero errors, achieving a Six Sigma level of quality.
- They have developed an efficient logistics and coding system to organize deliveries without using technology. Lunchboxes are marked with codes for collection points, colors for starting stations, and numbers for destinations.
- Their success is attributed to strong organizational culture emphasizing discipline, time management, and commitment to customers. Dabbawalas operate with minimal costs and infrastructure.
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Anjitha Lekshmi A is seeking a career in human resources, finance, or business analysis. She has a BBA and MBA in HR and finance with over 73% marks. She has work experience in internships at Quality Food Product Industries and UST Global where she supported employees, answered calls and emails, and conducted research. She is skilled in communication, leadership, time management, and observation. She was formerly HR Manager of a student venture and has organized management events. Her areas of interest are human resources, finance, and business analysis.
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