Pharmacogenomics offers the prospect of safer and more effective drugs through a more individualized approach, but also raises new ethical challenges. It promises to fulfill the goal of personalized medicine in an unexpected way. Key ethical issues in pharmacogenomic research include regulatory oversight, informed consent, and access to resulting drugs. In clinical practice, confidentiality, availability of drugs, and clinicians' responsibilities require consideration. Overall, pharmacogenomics research may help protect participants and reduce trial sizes, but clear regulations and procedures are still needed to guide this emerging field.