1. A JOURNEY TO A...
A CONSUMER LED MOVEMENT FOR POSITIVE CHANGE
WORLD

2. CHILDLABOR-THEISSUE
UNICEF ESTIMATES THAT AROUND 150 MILLION
CHILDREN WORLDWIDE ARE ENGAGED IN
CHILD LABOR
In the least developed countries, nearly one in four children
(ages 5 to 14) are engaged in labor that is considered detrimental
to their health and development.
68 countries world wide are listed as extreme risk for child
labor. Agriculture underpins almost all industries, as the
source of raw materials used in manufacturing. Worldwide,
90 million children between 5 and 17 years are engaged in
agricultural labor.
Approximately 20 million children work in industrial production.
Young girls and boys produce a range of goods including
garments, carpets, toys, matches and fireworks, brassware,
sports equipment and homewares. Some child labourers work
from 6 in the morning until 7 at night for less than 20 cents a day.
EXTREME &
HIGH RISK
REGIONS
SOUTH ASIA
AFRICA
LATIN & SOUTH
AMERICA
EASTERN
EUROPE &
MIDDLE EAST
Source: Maplecroft Child Labor Index
1 in 4 modern day slaves are under 18 years old.
CHINA

3. CONSCIOUS
CONSUMERS
CONSUMERS CARE AND THEY ARE LOOKING FOR
BRANDS AND ORGANISATIONS THAT DO TOO
“We're entering a purpose-led
age, where a confident and
empowered consumer is
taking control.”
Colmar Brunton Better Business Better Future 2014
Child Fund Survey of American Opinions on Child Labor, 2013
88% of global consumers want
companies to tell them what they
are doing to operate responsibly
and in support of important
issues.
3/4 of consumers would be willing
to change their shopping habits in
response to the use of child labor
55% of consumers would be
willing to spend more on clothing
produced without child labor.

4. MODERNSLAVERY
COMPLIANCE IS AREQUIREMENT. CHILD LABOR FREE
ACCREDITATION TURNS THE PROCESS INTO ACOMMERCIAL
ASSET THAT ENABLES CONSUMER ENGAGEMENT & EFFECTIVE
COMMUNICATION OF YOUR BRAND'S VALUES.
“Byincreasingsupplychainaccountability,more
workerswillbeprotectedandconsumerswillhave
greaterconfidenceinthegoodsandservicestheybuy”
Rt Hon Theresa May, Home Secretary
THE CHILD LABOR FREE ADVANTAGE
• Robust review process, covering all
aspects of modern slavery
• Independent endorsement of the
standard reached
• Share ethical values with consumer
facing mark
• Audit to framework to cover wider
ethical or environmental aspects
ACT2015

5. CHILDWORK&
CHILDLABOR
Appropriated from: Convention of the
Rights of the Child (1990), Article 32. 1;
The International Labor Organization (2012,
2014), and the United Nations
definition (2014).
CHILD LABOR IS WORK UNDERTAKEN
BYA CHILD, WHICH:
The Child is legally prohibited
from undertaken; or
Is likely to be harmful to the
Child’s health or physical,
mental, spiritual, moral, or social
development; or
Interferes with a Child’s
education
CHILD WORK CHILD LABOR HARMFUL LABOR

6. A WORLD WHERE CHILDREN CAN BE FREE TO BE CHILDREN
Our vision is to create and experience
a world free from child labor. We know
child labor should not exist. We are on
the journey to see possibilities for
children around the world transformed.
We invite consumers, brands,
manufacturers and communities to join
us on this revolutionary journey.
The team at Child Labor Free
THEVISION

7. THESOLUTION
CHILD LABOR FREE BELIEVES IN A STRONG HOLISTIC
APPROACH TO THIS COMPLEX ISSUE. WE SHIFT THE
CONVERSATION FROM NAMING AND BLAMING TO
A JOURNEY OF TRANSPARENCY TO DRIVE
MEANINGFUL CHANGE.
Developing ethical supply chains, child labor remediation, telling
a story of transparency and providing support to communities
transitioning away from labor that exploits children. We all play a
part in the solution.
BRANDS CONSUMERS FACTORIES & MANAFACTURERS COMMUNITIES
Striving for authenticity
Developing ethical supply chains
Sharing social good with
consumers
Utilizing buying power for good
Starting conversations about
child labor
Loyal to brands that match
their values
Driving a holistic and social
approach to quality
Valuing communities where
productions takes place
Value freedom, childhood and
education
Unlocking potential through
opportunity

8. MAKINGOUR
The Child Labor Free mark is a timeless
universal quality stamp. It is authoritative and
simple. It is recognisable in red or black or
white and can be applied to any surface. It
provides positive reinforcement for the
consumer illustratively, into which meaning
can be built by the individual. Our mark is used
in our corporate brand identity Child Labor
Free and licensed to accredtied firms in the
recognition of the value they have placed on
ensuring a child labor free supply chain.
MARK

9. HOWWILLIT
GROWYOUR
BUSINESS
MEANINGFULLY DIFFERENT BRANDS GROW THEIR
FINANCIAL VALUE FASTER AND LONGER, CAPTURING
FIVE TIMES MORE VOLUME / MARKET SHARE,
COMMANDING A 13% PRICE PREMIUM
CONSUMER ENGAGEMENT
Joining the consumer led conversation
Lowering reputational risk
Increased social media engagement
& reach
Online brand conversations are positive
and longer lasting
SALES
Sales conversion from competitors
Increased pricing opportunities
Ethical products a growing segment
of the market
Point of difference
B2B opportunities
Meeting market expectations
BRAND EQUITY
Grow customer loyalty
Broader target audience
Independent endorsement on good work
Align brand values with customer values
Increased positive perception

10. THECLFJOURNEYFORBRANDS
DISCOVERY ENGAGEMENT DELIVERY
Gathering & Assessment
Verification
C
ertification*AnnualR
eview
&Development
Discover where your brand
currently sits in the ethical
space, and develop a road
map to enhance this.
Child Labor Free will●
● Collaborate to deliver your story●
● Enable you join the consumer led
conversation●
● Help to build your brand equity●
● Support you to solve
potential issues●
● Create authenticity in brand
perceptions●
● Help your customers make
informed choices●
● Help position your brand as a key
part of the solution to child labor
*Where the mark has not been awarded, corrective and
remedial action plans developed with client.
MANUFACTURE COMPONENT SOURCE

11. OURJOURNEY
CLF believes in a holistic approach
to social change. We collaborate
with field inspection and audit
firms, manufacturing agents, and
non-governmental organisations
globally.
We meet brands where they are,
so we work alongside existing
accreditation systems or audit
procedures to meet our definition
and ultimately award the mark.
Working with Ernst & Young, Saatchi
& Saatchi, DLA Piper
and NGO's.

12. DISCOVERYPROCESS
A BESPOKE SESSION WITH KEY STAFF TO
JOIN OR CONTINUE THE JOURNEY TO ETHICAL
SOURCING AND TRANSPARENCY
NEXT STEPS...
System and information security are of utmost importance for CLF●
● Landscape understanding●
● Mapping the Supply Chain●
● Communication and Education●
● The CLF Accreditation Process●
● Consumer engagement and transparency●
● Understanding the investment of the process
Agree in principle
Schedule Discovery Session
CLF provides proposal to join the journey
Engagement & telling the story
Fiona Millar — Business Development Executive
fiona.millar@childlaborfree.com
+64 9 377 1985
+64 21 355 481
www.childlaborfree.com
CONTACT

13. IF YOU CAN MAKE
PEOPLE'S LIVES ALOT
BETTER YOU'VE GOT A
REALLY GOOD BUSINESS.”
Sir Richard Branson
WWW.CHILDLABORFREE.COM
“