SlideShare a Scribd company logo
What	
  the	
  payment	
  industry	
  can	
  learn	
  from	
  
Silicon	
  Alley?
ElieToubiana,VP of Engineering at CardFlight
@elietoubiana
@cardflight
CARDFLIGHT
WHAT’STHE SILICON ALLEY?
What is their secrets to innovate so fast?
TIP #1: JUMP CURVES
QUIZZ:WHO AM I?
• “______ has been turning ideas into breakthroughs for
well over a century”
• Invented grammar check
• Invented electronic dictionaries (1985)
• Invented the laptop processor? (1989)
• Started building PDAs (1994)
SMITH CORONA
“The best typewriter company in the world”
TIP #2: FAIL FAST AND
ITERATE QUICKLY
INNOVATION INTHE PAYMENT
INDUSTRY (WATERFALL)
Plan% Build% Test% Review% Deploy%
Project%cycle%
THE LEAN STARTUP
THE LEAN STARTUP IN
PAYMENT
D
on’t
STEP 1: MISSION STATEMENT
X is a product that doesY and Z
STEP 2: REDUCE SCOPE
• Feature 1
• Feature 2
• Feature 3
• Feature 4
• Feature 5
• Feature 1
• Feature 2
• Feature 3
• Feature 4
• Feature 5
STEP 3: BUILD MINIMUM
VIABLE PRODUCT
WHY BUILDING AN MVP
Waterfall(
Lean(
Plan( Build( Test( Review( Deploy(
Plan(
Build(
Test(Review(
deploy(
Plan(
Build(
Test(Review(
deploy(
Plan(
Build(
Test(Review(
deploy(
Plan(
Build(
Test(Review(
deploy(
MVP(
MVP
• Charge a card
• No refund / void
• No Dashboard
• No inventory management
• No offline mode
• No Android support
MVP
MVP
–Reid Hoffman, founder of LinkedIn
“If you are not embarrassed by the first version of
your product, you’ve launched too late.”
TIP 3: DON’T REINVENTTHE
WHEEL
BUILD ONTOP OF EXISTING
PLATFORM
Your internal plateform
TIP 4: BE DATA DRIVEN
–Jim Barksdale, former Netscape CEO
“If we have data, let’s look at data. If all we have are
opinions, let’s go with mine.”
TIP 5:ALWAYS BE CLOSING
SHIPPING
CONTINUOUS INNOVATION
Internet Explorer
1995
11
September 2014
First Release
Last major release
Last version:
Chrome
2008
39
January 9 2015
TAKEAWAYS
• Jump curves
• Fail fast and iterate quickly
• Don’t reinvent the wheel
• Be data driven
• Always Be Shipping!
QUESTIONS?
@elietoubiana
@cardflight

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