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BUDGETING FOR TECHNOLOGY & SOCIAL MEDIA IN 2014
Presented by Ed Swiderski
LEGACY MARKETING PARTNERS
2. CHANNEL DEVELOPMENT
3. CONTENT CREATION

Community management
•  ESTABLISHING AN
EDITORIAL CALENDER
•  CONTENT UPLOAD
•  OUTREACH/
ENGAGEMENT
–  Retweets,
Follows, and Likes
> shaking hands
and kissing babies
•  INFLUENCER
TARGETING
•  TOOL CONFIGURATION
–  Test/Pilot
Thank You
CONTACT INFO
Ed.swiderski@legacymp.com

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Budgeting for Technology and Social Media in 2014