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•ESPN Radio
 • World Wide Leader in
   Sports
•Allentown-
 • Simulcast
Bethlehem Two Signals
    • ESPN 1320 AM
      • WTKZ-AM, Allentown, PA
    • ESPN 1230 AM
      • WEEX-AM, Easton, PA
ESPN 1230/1320:
                          The Iron Pigs’ NEW Flagship
                                    Station
• ESPN 1230/1320 is THE Source
  for All Iron Pigs Coverage
   • Featuring live Play-by-Play Coverage of
     All Iron Pigs preseason, regular season
     and postseason games! PLUS, extensive
     pre-game and post-game coverage!

• Reach the Local Lehigh Valley
  audience with the Iron Pigs
   • Over 670,000 Total Attendance in 2010!
   • The Iron Pigs are in the top 6 Minor
     League Baseball Franchises!
   • The International League is growing!
       • Single-season attendance record with
         over 7 million fans for the first time in the
         league’s 125-year history!
Quality Audience
• Prime Demos                              • Education
  • 65.4% Age 25-54                                  • 63.4% Have Some
     • 83.5% Male                                      College, A Degree or
                                                       More
• Homeowners
                                           • Employed
  • 92.8% Own Home                                   • 82.8% Are Employed
• High Household                                        • 50% White Collar
  Income                                                • 32.3% Blue Collar

  • 20% $75k-$100k                         • Marital Status
  • 22.7% $100k or more                              • 64% Married
                    Source: Arbitron RETAIL DIRECT   • 19% Single
                    OCT-NOV10/APR-JUN11Adults 18+
                              Station WEEX
ESPN 1230 and 1320
                         Two Dial Positions = Greater Reach
• ESPN Radio Lehigh Valley is         •ESPN blows away the competition
  the first choice for local sports   with 4,900 More Listeners than
  enthusiasts!                        the next sports station!




  Source: Fall 2011 Arbitron
  TapScan Allentown-Bethlehem
  TSA; M-Su 6a-12m; P 25-54
Strong With Men




DEMO   M 18-24   M 25-34           M 35-44       M 45-54   M 55+

CUME   1,900     2,100              6,400        4,900     2,100
                  Source: Fall 2011 ARBITRON
                 Allentown-Bethlehem; TSA M-Su
                      6am-12p Weekly Cume
                   Men; Multiple Age Ranges
Reach People Who Spend $$$

Have Shopped in the Past 60 Days       Eat in Restaurants




     Utilize Professional          Attend Leisure and Sporting
           Services                          Events
Your Local Home for All Things Football!
• National Football League
    • ESPN Lehigh Valley presents complete coverage of the
      NY Giants football season.
    • Monday Night Football, All NFL Playoff games and Super
      Bowl XLIII, and the Pro Bowl!
    • PLUS, Sunday night game and Thursday night games!
    • In-game sponsorship opportunities available.
• Lehigh University Football
    • ESPN Lehigh Valley provides live commentary for Lehigh
      football – both home and away!
    • Broadcasts available on Lehigh’s web-site.
    • Includes pre-game show and branding opportunities at
      Lehigh’s Goodman Stadium.
• Extended College Football Coverage
    • ESPN Lehigh Valley delivers coverage of select Saturday
      night competition.
    • Home of the college bowl season including the BCS Bowl
      Games as well as the BCS National Championship Game.
LV Sports Radio Line-Up
                                                               Tom
                                                                     Fallo
                                                                          n
• Mike & Mike in the Morning
  (6A-10A)
  • Traffic & Weather every 20 minutes
  • The Morning Call Headline News
                                                        rkus
  • High profile interviews
                                               Mat t Ma

• ESPN’s The Herd (10A-1P)
  • With Colin Cowherd
• ESPN’s The Scott Van Pelt Show
  (1P-4P)
• The Happy Hour Show (4P-7P)
  • The Valley’s Top Rated & Longest-Running live
    call-in sports show!
  • Great guests, polarizing commentary, and
    intelligent insight into everything sports-related
  • With Tom Fallon, Matt Markus and Mike
ESPN 1230/1320
  Happy Hour live in the Lehigh Valley

• The Happy Hour broadcasted live at local
  businesses 185 times in 2011
• There were 377 ESPN related events and live
  broadcasts in 2011
• Munch Madness, March Madness Bracket
  Contest, NFL Draft Contest, 411, Bridge of Death,
  10k Tailgate Tour, Athlete of the Week, Local
  Sports Update
Lehigh Valley’s Exclusive
            Home for March Madness

• ESPN 1230 AM 1320 AM
 • Only LV Station to deliver Full
   Coverage of NCAA Basketball
   Tournament
 • Every minute of the madness…
    • Conference Championship Games
    • The entire NCAA tournament, from
      the play-in game all the way to the
      Final Four and Championship Game

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ESPN Radio Media Kit

  • 1.
  • 2. •ESPN Radio • World Wide Leader in Sports •Allentown- • Simulcast Bethlehem Two Signals • ESPN 1320 AM • WTKZ-AM, Allentown, PA • ESPN 1230 AM • WEEX-AM, Easton, PA
  • 3. ESPN 1230/1320: The Iron Pigs’ NEW Flagship Station • ESPN 1230/1320 is THE Source for All Iron Pigs Coverage • Featuring live Play-by-Play Coverage of All Iron Pigs preseason, regular season and postseason games! PLUS, extensive pre-game and post-game coverage! • Reach the Local Lehigh Valley audience with the Iron Pigs • Over 670,000 Total Attendance in 2010! • The Iron Pigs are in the top 6 Minor League Baseball Franchises! • The International League is growing! • Single-season attendance record with over 7 million fans for the first time in the league’s 125-year history!
  • 4. Quality Audience • Prime Demos • Education • 65.4% Age 25-54 • 63.4% Have Some • 83.5% Male College, A Degree or More • Homeowners • Employed • 92.8% Own Home • 82.8% Are Employed • High Household • 50% White Collar Income • 32.3% Blue Collar • 20% $75k-$100k • Marital Status • 22.7% $100k or more • 64% Married Source: Arbitron RETAIL DIRECT • 19% Single OCT-NOV10/APR-JUN11Adults 18+ Station WEEX
  • 5. ESPN 1230 and 1320 Two Dial Positions = Greater Reach • ESPN Radio Lehigh Valley is •ESPN blows away the competition the first choice for local sports with 4,900 More Listeners than enthusiasts! the next sports station! Source: Fall 2011 Arbitron TapScan Allentown-Bethlehem TSA; M-Su 6a-12m; P 25-54
  • 6. Strong With Men DEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+ CUME 1,900 2,100 6,400 4,900 2,100 Source: Fall 2011 ARBITRON Allentown-Bethlehem; TSA M-Su 6am-12p Weekly Cume Men; Multiple Age Ranges
  • 7. Reach People Who Spend $$$ Have Shopped in the Past 60 Days Eat in Restaurants Utilize Professional Attend Leisure and Sporting Services Events
  • 8. Your Local Home for All Things Football! • National Football League • ESPN Lehigh Valley presents complete coverage of the NY Giants football season. • Monday Night Football, All NFL Playoff games and Super Bowl XLIII, and the Pro Bowl! • PLUS, Sunday night game and Thursday night games! • In-game sponsorship opportunities available. • Lehigh University Football • ESPN Lehigh Valley provides live commentary for Lehigh football – both home and away! • Broadcasts available on Lehigh’s web-site. • Includes pre-game show and branding opportunities at Lehigh’s Goodman Stadium. • Extended College Football Coverage • ESPN Lehigh Valley delivers coverage of select Saturday night competition. • Home of the college bowl season including the BCS Bowl Games as well as the BCS National Championship Game.
  • 9. LV Sports Radio Line-Up Tom Fallo n • Mike & Mike in the Morning (6A-10A) • Traffic & Weather every 20 minutes • The Morning Call Headline News rkus • High profile interviews Mat t Ma • ESPN’s The Herd (10A-1P) • With Colin Cowherd • ESPN’s The Scott Van Pelt Show (1P-4P) • The Happy Hour Show (4P-7P) • The Valley’s Top Rated & Longest-Running live call-in sports show! • Great guests, polarizing commentary, and intelligent insight into everything sports-related • With Tom Fallon, Matt Markus and Mike
  • 10. ESPN 1230/1320 Happy Hour live in the Lehigh Valley • The Happy Hour broadcasted live at local businesses 185 times in 2011 • There were 377 ESPN related events and live broadcasts in 2011 • Munch Madness, March Madness Bracket Contest, NFL Draft Contest, 411, Bridge of Death, 10k Tailgate Tour, Athlete of the Week, Local Sports Update
  • 11. Lehigh Valley’s Exclusive Home for March Madness • ESPN 1230 AM 1320 AM • Only LV Station to deliver Full Coverage of NCAA Basketball Tournament • Every minute of the madness… • Conference Championship Games • The entire NCAA tournament, from the play-in game all the way to the Final Four and Championship Game