The NBA playoffs provide local advertising opportunities from April to June. Viewership is high, with over 7.8 million tweets about the 2015 playoffs. The playoffs feature a best-of-five quarterfinals series and best-of-seven semifinals, conference finals, and championship. Fans watching games on cable TV tend to be educated, affluent, and active on social media, creating opportunities to leverage engagement across programming. The document provides an advertising guide with details on viewers, schedules, and analytics to help brands connect with basketball fans during the playoffs.