The document summarizes information about radio station WODE-FM 99.9 The Hawk based in Allentown-Bethlehem, PA. It targets adults ages 35-54 with a classic hits format. Key details include its #1 ranking in morning and midday shows, reach of over 50,000 listeners during morning drive time and 52,600 midday. Statistics on the station's demographics, website traffic and streaming listeners are provided to showcase its value in advertising to the Allentown-Bethlehem market.

1. 99.9 The Hawk
WODE-FM
Allentown-Bethlehem, PA/NJ
Spring 2012 Arbitron Report

2. WODE- FM 99.9 The Hawk
99.9 The Hawk Wilkes Barre
Metro County
‣Classic Hits Allentown-
Bethlehem Metro
‣Targets Adults 35-54
50,000 Watts
‣Allentown-Bethlehem, PA Metro
Quality Service
‣Promotions
‣Commercial Production
‣Testimonials

3. Promotion Commotion
We believe in client solutions
Bike Nights at McDonalds
‣Summer long promotion
Top Star Free Refill Fridays
‣Five years and still running
‣Over 70,000 coffee mugs distributed
Visual - Events & Appearances
‣Interactive games
‣At all major events
‣Allentown Fair
‣Musikfest
‣Charity & Fundraisers
‣Testimonials

4. The Hawk is On
No matter when & where your clients are listening... The Hawk delivers adults!
Average Persons
Average Persons
Source: 2012 Spring Arbitron
Allentown-Bethlehem Metro 35-
54 Multiple Dayparts

5. Michaels & Layne
Morning Show
#1 Morning Show in the Valley
Samantha Layne & Rick Michaels
‣Personality Full Service Morning Show
‣WFMZ-TV News & Traffic
‣Regular features
‣The Contest Roulette, Morning
Mindbender,
Defend Your Gender, 99 @ 9
53,000 Morning Drive Listeners!

6. The Back to Work Perk
with Kara Curry
More Loyal Listeners
=
More Loyal Customers
Consistently #1 at work!
Reach more listeners in
EVERY demographic
52,600 Midday Listeners!

7. WODE...Where the $$ are
Gender Homeowners
‣58% Male ‣78.8% own a home
‣42% Female High Household Income
Education ‣27% earn $25k-$50k
‣47.8% have some college, a ‣23.4% earn $50k-$75k or more
degree or more Employment
Age ‣68.5% are employed
‣24% ages 35-44 ‣34.9% white collar
‣36.3% ages 45-54 ‣33.7% blue collar
‣16.8% ages 55-64 Households
‣58% are married
‣41% have children under 18
Source: Arbitron Retail Direct APR-JUN11/OCT-
NOV11 ALLENTOWN-BETHLEHEM METRO
STATION WODE-FM

8. Hawk Online
All New Marketing Opportunities
Integrate your business’
branding with online advertising
Streaming, On Demand, “Powered By”, Banner
Advertising, Facebook, Twitter, E-Blasts, and
The Hawk
Workforce
Reach new customers through
one-to-one media!
Ask your sales representative how we can build
and manage your reputation online!

9. www.999thehawk.com
June 2012 Website Statistics
‣37,965 page views
‣21,873 visits
June 2012 Streaming Statistics
‣31,405 total connections
‣2.35 average hours streamed
Source: Google Analytics

10. Why invest in the Allentown-
Bethlehem Market?
Over 90% of area residents are reached by radio each week!
Listeners spend on average over 16 hours with radio each
week!