1. The V
Sour alley
ce Fo ’s #1
r Loc
Spor al
ts
Lehigh Valley Spring 2012

2. ESPN Radio
✓World wide leader in sports
Allentown-Bethlehem
✓Simulcast two signals
✓ESPN 1320 AM
✓WTKZ-AM, Allentown, PA
✓WEEX-AM, Easton, PA

3. ESPN 1230/1320 is THE Source for
all Iron Pigs Coverage
✓Featuring live play-by-play coverage of all
Iron Pigs preseason, regular season and
postseason games! PLUS, extensive pre-
game and post-game coverage!
•Reach the Local Lehigh Valley
Audience with the Iron Pigs
✓Over 670,000 total attendance in 2010!
✓The Iron Pigs are in the top 6 Minor
League Baseball Franchises!
✓The International League is growing
✓Single-season attendance record with
over 7 million fans for the first time in
the league’s 125-year history!

4. Quality Audience
Education Prime Demos
✓63.6% have some college, ✓64.5% ages 25-54
a degree, or more ✓ 91.9% male
Employed Homeowners
✓78.2% are employed ✓81% own home
✓48.3% white collar High Household Income
✓29.9% blue collar ✓17.8% $75k-$100k
Marital Status ✓25.3% $100k or more
✓68% married
✓21% single
Source: Arbitron RETAIL DIRECT APR-
JUN11/OCT-NOV11 18+ Station WEEX

5. Two Dial Positions = Greater Reach
ESPN Radio
Lehigh Valley is the
first choice for local
sports enthusiasts!
ESPN blows away
the competition with
2,000 more listeners
than the next sports
station!
Source: Spring 2012 Arbitron
TapScan Allentown-Bethlehem TSA;
M-Su 6a-12m; P 18-64

6. Strong With Men
DEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+
CUME 1,100 2,400 2,600 4,100 3,400
Source: Spring 2012 ARBITRON Allentown-
Bethlehem; TSA M-Su 6am-12p Weekly Cume
Men; Multiple Age Ranges

7. Your Local Home for All
Things Football!
National Football League
✓ ESPN Lehigh Valley presents complete coverage of the NY Giants football
season.
✓ Monday night football, ALL NFL playoff games and Superbowl XLIII, and the
Pro Bowl!
✓ Plus, Sunday night game and Thursday night games!
✓ In-game sponsorship opportunities available.
Lehigh University Football
✓ ESPN Lehigh Valley provides live commentary for Lehigh football- both home
and away!
✓ Broadcasts available on Lehigh’s website.
✓ Includes pre-game show and branding opportunities at Lehigh’s Goodman
Stadium.
Extended College Football Coverage
✓ ESPN Lehigh Valley delivers coverage of select Saturday night competition.
✓ Home of the college bowl season including the BCS Bowl Games as well as
the BCS National Championship Game.

8. LV Sports Radio Line-Up
Mike & Mike in the Morning (6A-
To llo
Fa
10A)
m n
✓Traffic & Weather every 20 minutes
✓The Morning Call Headline News
✓High Profile Interviews
ESPN’s The Herd (10A-1P)
✓With Colin Cowherd
ESPN’s The Scott Van Pelt Show at t s
(1P-4P)
M u
M ark
The Happy Hour Show (4P-7P)
✓The Valley’s Top Rated & Longest-
Running live call-in sports show!
✓Great guest, polarizing commentary, and
intelligent insight into everything sports-
related
✓With Tom Fallon, Matt Markus, and Mike
Mreczko

9. Happy Hour live
in the Lehigh Valley
The Happy Hour broadcasted live at local businesses 185 times in 2011
There were 377 ESPN related events and live broadcasts in 2011
Munch Madness, March Madness Bracket Contest, NFL Draft Contest, 411,
Bridge of Death, 10k Tailgate Tour, Athlete of the Week, Local Sports Update

10. Lehigh Valley’s Exclusive
Home for March Madness
✓Only Lehigh Valley station to deliver
full coverage of NCAA Basketball
Tournament
✓Every minute of the madness...
- Conference
Championship Games
- The entire NCAA
tournament, from the
play-in game all the way