SlideShare a Scribd company logo
WSBG is the Poconos
• 93.5 SBG is the Poconos Best Variety with…
  –   Mornings with Chuck & Jo-Ann
  –   Workdays with Harper
  –   Drive home with with Rod Bauman
  –   SBG Nights with Shinn

• “SBG Cares” our commitment
   to community service in
   the Poconos

• Total 12+ Weekly
  Audience 22,400 persons
Out & About with SBG
• SBG is out with their listeners
  –   Free Lunch Fridays
  –   BIG Events
  –   BIG Prizes
  –   Big Rewards

• We bring the best
  of everything to our listeners
SBG Morning Show #1
• Mornings with Chuck & Jo-
  Ann #1 in Monroe County
• Monroe County has the
  longest commute in the
  US. Commuters tune into
  WSBG for their traffic and
  news updates



   #1 Morning Show in Monroe County
At Work Listeners Going Strong
• SBG STILL dominates in the
  workplace
• SBG is listened to in
  businesses, restaurants,
  waiting rooms… just about
  everywhere you go in the
  Poconos !


    #1 Mid-Days in Monroe County
We’re STILL Driving You Home
• Listeners are chillin’
  with Rod Bauman on
  the way home…            Tied #1 Afternoons in Monroe County

• 18 traffic updates a
  day get you home
  safely !
Three Stations = Big Success
• Dominating Monroe
  County - 93.5 SBG, 99.9
                               WSBG/WODE/WWYY Reach More
  the Hawk & 107 the
  Bone
• The Power of Three!

                     Growing
Radio’s Relevance
• 41% of 12-24 year olds listen to the radio
  regularly in the morning
• The average 12-24 year old spends more time
  listening to the radio then playing video games!
       – 1 hour 24 minutes spent listening to the radio
       – 1 hour 10 minutes spent playing video games

• 93.1% of US Consumers listen to the radio!
       – Radio is the most used source of media-
         including Social Networking!

Sources: Edison Research, *Radio’s Future 2: The 2010 American Youth Study, Sep 29, 2010; Bridge Ratings, *Digital Preparedness Study, June 30, 2010

More Related Content

More from Nassau Broadcasting

More from Nassau Broadcasting (6)

PST Media Kit 2012
PST Media Kit 2012PST Media Kit 2012
PST Media Kit 2012
 
ESPN Radio Spring 2012
ESPN Radio Spring 2012ESPN Radio Spring 2012
ESPN Radio Spring 2012
 
Wode spring '12
Wode spring '12Wode spring '12
Wode spring '12
 
99.9 The Hawk Email Blast
99.9 The Hawk Email Blast99.9 The Hawk Email Blast
99.9 The Hawk Email Blast
 
99.9 The Hawk Media Kit
99.9 The Hawk Media Kit99.9 The Hawk Media Kit
99.9 The Hawk Media Kit
 
ESPN Radio Media Kit
ESPN Radio Media KitESPN Radio Media Kit
ESPN Radio Media Kit
 

WSBG Spring 2012

  • 1.
  • 2. WSBG is the Poconos • 93.5 SBG is the Poconos Best Variety with… – Mornings with Chuck & Jo-Ann – Workdays with Harper – Drive home with with Rod Bauman – SBG Nights with Shinn • “SBG Cares” our commitment to community service in the Poconos • Total 12+ Weekly Audience 22,400 persons
  • 3. Out & About with SBG • SBG is out with their listeners – Free Lunch Fridays – BIG Events – BIG Prizes – Big Rewards • We bring the best of everything to our listeners
  • 4. SBG Morning Show #1 • Mornings with Chuck & Jo- Ann #1 in Monroe County • Monroe County has the longest commute in the US. Commuters tune into WSBG for their traffic and news updates #1 Morning Show in Monroe County
  • 5. At Work Listeners Going Strong • SBG STILL dominates in the workplace • SBG is listened to in businesses, restaurants, waiting rooms… just about everywhere you go in the Poconos ! #1 Mid-Days in Monroe County
  • 6. We’re STILL Driving You Home • Listeners are chillin’ with Rod Bauman on the way home… Tied #1 Afternoons in Monroe County • 18 traffic updates a day get you home safely !
  • 7. Three Stations = Big Success • Dominating Monroe County - 93.5 SBG, 99.9 WSBG/WODE/WWYY Reach More the Hawk & 107 the Bone • The Power of Three! Growing
  • 8. Radio’s Relevance • 41% of 12-24 year olds listen to the radio regularly in the morning • The average 12-24 year old spends more time listening to the radio then playing video games! – 1 hour 24 minutes spent listening to the radio – 1 hour 10 minutes spent playing video games • 93.1% of US Consumers listen to the radio! – Radio is the most used source of media- including Social Networking! Sources: Edison Research, *Radio’s Future 2: The 2010 American Youth Study, Sep 29, 2010; Bridge Ratings, *Digital Preparedness Study, June 30, 2010