WSBG 93.5 FM is a radio station serving the Pocono region with local morning, afternoon, and evening shows. It has the number one rated morning show and is the top station for listeners both at work and commuting home. With its three station network, it reaches a wide audience in Monroe County and continues to be a relevant media source for the local community.
Erin is the Assistant Director of CARES (the Center for Applied Research and Environmental Systems) at the University of Missouri, and Product Manager at IP3 (Institute for People, Place and Possibility) where they help communities, coalitions, government agencies, foundations, and other NGOs collaborate using maps and geographic information. She also manages Community Commons, an online site for collaboration around healthy and sustainable communities. She'll share some surprising thoughts on how GIS and maps can bring possible adversaries together to collaborate.
Erin is the Assistant Director of CARES (the Center for Applied Research and Environmental Systems) at the University of Missouri, and Product Manager at IP3 (Institute for People, Place and Possibility) where they help communities, coalitions, government agencies, foundations, and other NGOs collaborate using maps and geographic information. She also manages Community Commons, an online site for collaboration around healthy and sustainable communities. She'll share some surprising thoughts on how GIS and maps can bring possible adversaries together to collaborate.
2. WSBG is the Poconos
• 93.5 SBG is the Poconos Best Variety with…
– Mornings with Chuck & Jo-Ann
– Workdays with Harper
– Drive home with with Rod Bauman
– SBG Nights with Shinn
• “SBG Cares” our commitment
to community service in
the Poconos
• Total 12+ Weekly
Audience 22,400 persons
3. Out & About with SBG
• SBG is out with their listeners
– Free Lunch Fridays
– BIG Events
– BIG Prizes
– Big Rewards
• We bring the best
of everything to our listeners
4. SBG Morning Show #1
• Mornings with Chuck & Jo-
Ann #1 in Monroe County
• Monroe County has the
longest commute in the
US. Commuters tune into
WSBG for their traffic and
news updates
#1 Morning Show in Monroe County
5. At Work Listeners Going Strong
• SBG STILL dominates in the
workplace
• SBG is listened to in
businesses, restaurants,
waiting rooms… just about
everywhere you go in the
Poconos !
#1 Mid-Days in Monroe County
6. We’re STILL Driving You Home
• Listeners are chillin’
with Rod Bauman on
the way home… Tied #1 Afternoons in Monroe County
• 18 traffic updates a
day get you home
safely !
7. Three Stations = Big Success
• Dominating Monroe
County - 93.5 SBG, 99.9
WSBG/WODE/WWYY Reach More
the Hawk & 107 the
Bone
• The Power of Three!
Growing
8. Radio’s Relevance
• 41% of 12-24 year olds listen to the radio
regularly in the morning
• The average 12-24 year old spends more time
listening to the radio then playing video games!
– 1 hour 24 minutes spent listening to the radio
– 1 hour 10 minutes spent playing video games
• 93.1% of US Consumers listen to the radio!
– Radio is the most used source of media-
including Social Networking!
Sources: Edison Research, *Radio’s Future 2: The 2010 American Youth Study, Sep 29, 2010; Bridge Ratings, *Digital Preparedness Study, June 30, 2010