Espire Group, founded by five MBA students, focuses on green consulting and bamboo-related products to drive corporate social responsibility and generate rural employment. Their offerings include safety matchsticks and premium bamboo structures, aimed at assisting companies in reducing carbon emissions while enhancing their social image. The business model promises both quantitative profits from sales and qualitative benefits by creating jobs and improving environmental quality.

1. Espire - Executive Summary
Espire Group ID:

2. Founders Background
Who is behind the company?
5 MBA students from DOMS-University of Madras.
Why do you think it would succeed ?
1. Green Consulting.
• Driving Corporate to CSR.
• Generate Rural Employment
• Value proposition for project cost.

3. • BUSINESS IDEA
o Selling of Beema Bamboo to build premium structures.
o creating Rural employment by Making artifacts using bamboo.
o Providing solution for companies to reduce CO2 by natural means and
o Selling of CER to them to meet their carbon limits.
o Safety match stick.
• CURRENT SITUATION
• Carbon Sequestration: After the Kyoto protocol and Copenhagen summit the
companies were in a great pressure to reduce their carbon emission and they have
to project themselves in the global view as a environmentally friendly companies.
• Products:
o Safety matches: There is ever green demand for match box
o Artifacts: The upper class and the upper middle class people were looking for
a good quality artifacts to make their homes beautiful.
o Culm : Need for structural support and the structures are increasing.

4. • Employees - 3 Managers, 5 Skilled laborers , and around 50 employees.
• Revenues.
• Revenues from sale of safety match sticks. Sale of Artifacts. Sale of
Bamboo poles for premium bamboo structures.
• Differentiator
• Bio Carbon sink , Generate employment, Building Social Image of
Company.
• Funding required
• 1,00,00,000.

5. Problem Statement
• World carbon emissions is responsible for rise in
temperature.
• Pollution in Major Water ways
• Unemployment is a Major problem plaguing India.

6. Your Solution
• Mass planting of Beema Bamboo Carbon sequesters huge quantity of
carbon and improves the quality of air.
• Bamboo has natural affinity towards nitrogen and phosphorous.
Hence, Beema Bamboo can be used to improve water quality.
• Bamboo based industries can generate more employment
opportunities.
Your differentiator,competition
Dharam international
Clenergen international

7. Why would a customer buy the
product/solution
• Quantitative Benefits
Companies which associate themselves with such projects can reap huge profit
because of the profitability of this business model.
• Qualitative Benefits
The projects help to build the social image of the company.
It provides employment opportunities to rural people.

8. Sales Strategy and Revenue Model
• How will you penetrate the market
• Early bird advantage .
• Low priced.
• Skilled labor who make artifacts of high quality.
• Your revenue model

9. Funding Details

10. THANK YOU