The document provides marketing tips for promoting an upcoming production, including writing an effective press release. It includes a sample press release that can be modified with event details. Suggestions are made to distribute the press release widely through local publications, radio, churches and organizations. Posters and flyers should be printed and distributed in community areas. A committee can help sell tickets and promote the event. Color printing is recommended for marketing materials to attract audiences.

1. Marketing Tips and Press Release Samples
El Shaddai Productions understands that marketing is one of the most important
factors in getting the “word out” about an upcoming production. Here are some tips
for your ministry as your prepare for bringing our show to your area:
1. Write A Great Press Release: Press releases are generally 400 words or less. They are submitted to
publications and printed free of charge. The editor makes the decision about whether the release is
printed based upon available space in the publication. Send your release several weeks prior to your
event and ask that it be run in every issue until performance date. You may or may not get printed
but it increases your opportunities. Below is a sample press release. Feel free to add your
information and use in your marketing.
For Immediate Release:
Contact (Media Contact):
Contact Name
Ministry Address
Phone
Email
(Your Ministry Name) Presents Gospel Stage Play “The First Lady Diaries”
(Your Ministry Name) invites all to come out and experience the gospel stage play
sensation, “The First Lady Diaries” (Date of Event). The First Lady Diaries will be
performed at (Venue name and address).
Written by Tamika Hall, The First Lady Diaries are stories filled with distinction, power,
and determination! From the pastor’s wife who contends with living in the shadow of her
husband, to the recovering drug addict fighting to stay clean, to the woman that will sleep
with your husband if you turn your back. The First Lady has a story to tell about the
things that make her laugh, and the pain that causes her to cry in the dark. These stories
speak of the unshakeable love and redemptive power of Christ as the ladies take their
rightful place as God’s Virtuous First Lady.
This is an event you don’t want to miss! Tickets are (Cost). Call (Contact Person &
Phone Number) to reserve your ticket
2. Submit your press release to these suggested publications:
 Local Newspapers
 Local Magazine (Deadlines are usually 1-2 months in advance of event)
 Post in your church bulletin & make the announcement during church service
 Local radio stations
 Put press release on your ministry letterhead and mail out formal invitations to surrounding
churches.
 Organization newsletters
 Mail postcards
 Send out E-Vites!
3. Posters & Flyers: Print large posters or Flyers and post them in your local grocery store, and areas
where your community gathers such as the local gym, library, etc.
4. Put together a committee within your ministry to help sell tickets, post flyers, and send out evites.
We find that FULL COLOR postcards, flyers, and tickets are more attractive and appealing
to potential audience members. Low cost flyers and tickets are available through our
website: www.promotions.praizeinmotion.com