19. Pitching your story Before you pick up the phone: Know your story: details, 5 W’s, hook Think about why you would want to read the story you are pitching. Practice pitching it to a friend in 30-seconds-1min.
20. Pitching your story Keep it short Be friendly Call between 10am and 2pm Don’t forget the details Have a hook
21. Pitching your story Reminder! Don’t just call to see if they got your release. They get tons. Pitch the news, remind them about the release, resend it once they know why the event is important.
22. Practicing your Pitch: Try it at home! Stage a pitch call with a friend. Have them pretend to be the reporter, and practice introducing yourself, confirming they received your advisory, and selling your event in less than 2 min. When selling your event: Who, what, where, when, why (…and don’t forget your hook!)
23. Summary! Work your media lists, explore new and alternative media Network, network, network. Notify, invite, confirm Tell a compelling story, and people will cover it.
