Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Esco -led street light
1. Shenzhen Infinite Brightness Co., Limited
www.IBT-SZ.COM
www.ibtsled.com
IBTS Outdoor Lighting for
ESCOs
-Target for ESCOs
Kevin
13751056860
kevin_zou@ibt-sz.com
2010.Dec. 5th
Innovation drives world forward
2. Content Summary
�IBTS Outdoor Lighting classification and product
features
Products category/materials issue naming rules/street lamp characteristics
�IBTS LED lamp and high-pressure sodium lamp of comparative
performance
Efficiency/color temperature rules/colour developing index/life
�LED lamp and high-pressure sodium lamp economic
performance comparison
Power consumption/transformer and cable cost/electricity consumption/maintenance costs
�LED lamp of implementing case and effect
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3. IBTS LED Street
Lights
IBTS LED Tunnel
Lights
IBTS LED Outdoor
Lighting Products Line
IBTS LED High Bay
Lights
IBTS LED Stadium
Lights
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4. First Generation LED IBTS High Power LED Second Generation LED
Street Light Street Light Features Street Light
�Plastic Housing.
�Module Design �Antirust metal shell.
�Power:110W~250W �Module Design
�LED Chip:Nichia/CREE/SROUL �Power:75W~380W
�Lamps and lanterns elevation �LED Chip:Nichia/CREE/SROUL
Angle adjustable scope:+/- 15 �Angle adjustable scope:+/- 15
desgree degree
�Illuminate width can be adjusted �IP65
�IP65 �Excellent thermal design and
�Excellent thermal design and process
process �Long lifespan:more than
�Long lifespan:more than 50000 50000hours(5Years)
hours(5Years)
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5. Unique structure design:
�Elevation Angle adjusting device for patent
design, beneficial to the project installation
debugging
�All the modularization design. Each module for
independent illuminant, equivalent to an
independent bulb, and module has waterproof
functions
�Each module through waterproof cable joint
head and output power socket with and without
tools. Have waterproof function, beneficial to
remove follow-up maintenance
�Module embedded efficient heat-transfer
materials and unique thermal design. It has
obtained the China and American invention
patent. Assure light source high photosynthetic
efficiency long life.
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6. IBTS LED Street Light IBTS LED Street Light
Technical advantages
� Efficient heat-transfer materials and obtain sino-us invention patent cooling design,
which ensures high luminous efficiency and LED the low light failure and long life (in
20,000 hours less than 10%).
� The only global integrative heat encapsulating techniques, without thermal grease and
thermal pad, stable performance.
� Efficient power adapter, long life (50,000 hours), output current is constant, EMI&EMC
and total harmonic distortion parameters are excellent
� Unique super high-tenacity endure-climate property shell, acid and alkali resistant,
heat-resistant hardy (- 45 Celsius to + 90 degrees Celsius). And prevent lightning
� Real full modularization design process, mass production to better economic and
maintenance easy to change
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7. IBTS LED Street Light & HPS Street Light Illuminance Comparison
OSRAM NAV-T 250W HPS Illuminance IBTS LED Street
Light(115W)Illuinance
Distance Distance
0 4 8 12 16 0 4 8 12 16
(m) (m)
0 19 16 11 9 7 0 35 39 36 35 32
4 19 17 12 9 8 4 34 35 33 34 32
8 12 11 10 8 7 8 30 33 32 30 30
IBTS LED Street
Project OSRAM NAV-T 250W HPS
Light
Minimum illuminance(Lux) 7 30
Average illuminance(Lux) 12.2 33
evenness 0.57 0.90
Note: evenness = minium illumination/average illuminance, , the
higher the better
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8. IBTS LED Street Light& HPS performance comparison
250W HPS
Lamps and lanterns category 115W LED Street Light
(OSRAM NAV-T 250 )
LED Efficiency 126 1m/W 112 1m/W
Power efficiency >87 % 85 %
Lamps and lanterns efficiency >90 % 60 %
Road lighting efficiency 100 % 50 %
Maintain coefficient (a year later) 97% 80 %
Total efficiency 93 1m/W 33.6 1m/W
Illume consumed 0.0108 W/1m 0.0328 W/1m
Relative to the power magnification LED 1 2.17
Change LED province electricity rate - 50.8 %
CRI > 75 23
CCT 4500K~6000K 2300K
life span(Light depression less than 10%)
span( than10%) 20000 hr 4000 hr Chimney aging
hr(Chimney aging)
RoHS YES NO
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9. IBTS LED Street Light & HPS Electricity Compare
Lamps category 250W HPS
IBTS 115W LED Street Light
Iterm Compared (OSRAM NAV-T 250 )
Single lamp power
115 W 252 W
consumption (W/Hours)
consumption(W/ Hours)
(W/Hours
Power supply, or ballast power
115 W 43 W
consumption
Lamps total power consumption
130 W 295 W
power(W/Hours)
power(W/ Hours)
(W/Hours
Every hour province 130W (Relative to the high-pressure
(Relative
295W( 0%)
295W(省
electricity (W/Hours)
electricity(W/ Hours)
(W/Hours sodium lamp save 50.8 %)
Daily use 12 hours power 295W *12Hr/1000
295W*
130 W *12Hr/1000 =1.56 degree
consumption =3.54 degree
Every day electricity (industrial
RMB RMB
enterprises in accordance with
the RMB 0.85 yuan/degrees) 1.56*0.85=1.33/sets
1.56*0.85=1.33/sets 3.54*0.85=3.01/ sets
3.54*0.85=3.01/sets
Single lamp every month
RMB1.33*30 =39.9RMB
RMB1.33*30日=39.9RMB RMB 3.01*30=90.3/ sets
3.01*30=90.3/sets
electricity charges
100 lamps yearly needed
lamps yearly
100*(39.9*12)=47,880 RMB
100* (39.9* 90.3*100*12=108,360 RMB
90.3*100*
electricity charges
100 lamps every year to save
lamps
Every year to save 60,480 RMB 108,360 RMB
electricity charges
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10. About street lamp energy saving national standards CJJ45-2006)
CJJ45-2006)
Lighting power Corresponding
Road Level Lane No. density values average illuminance
(LPD)W/m²
(LPD)W/m² value (1x)
(1x)
≧6
6 ≧1.05
1.05
30
Expressway& Main
Expressway& <6
6 ≦1.25
1.25
road ≧6
6 ≧0.70
0.70
20
<6 ≦0.85
0.85
≧4
4 ≧0.70
0.70
15
<4 ≦0.85
0.85
Secondary road
≧4
4 ≦ 0.45
10
<4 ≦0.45
0.45
≧2
2 ≦ 0.55
10
<2 ≦0.60
0.60
Branch-road
≧2
2 ≦ 0.45
8
<2 ≦0.50
0.50
Energy-saving index: national standard, energy-saving index for lighting power density values LPD(W/m ²),Its defined as the specific
LPD(W/m² ),Its
pavement average illuminance, per unit area (m ²) energy consumed by (W) specifications (see China city road lighting design
standards, CJJ45-2006).
Innovation drives world forward
11. IBTS LED & HPS Energy-saving effect measured and compared
Test conditions: four lanes, the average
illuminance main 20Lx when power density ( ≦ 250W HPS Street Light
115W LED Street Light
0.85 LPD basis), maintaining the same average (OSRAM NAV-T 250 )
illuminance under test.
Power den sity LPD(W/m²)
dens LPD( 0.342 0.702
Relative to the high-pressure sodium lamp, rate
(0.32/0.702)= 45.6%
(0.32/0.702)=45.6% 100%
LPD percentage density (%)
Relative to the high-pressure sodium lamp, LPD
(0.702-0.32)/0.702= 54.4%
(0.702-0.32)/0.702=54.4% 100%
save percentage (%)
Lamps and lanterns power consumption (W), 130 295
Lamps and lanterns power saving percentage
(295-130)/295= 55.9%
(295-130)/295=55.9% 100%
(same illume effect under test)
Note: lamps and lanterns installation conditions
Lamps and lanterns distance pavement height (H) : 8m
8m
Lamp holder cantilever length :
length: 1m
1m
Lamps and lanterns Angle :
Angle: 15 degree
Light pole spacing (S=3H):
spacing(S=3H): 24m
24m
One-way range (W=H) :
range(W=H) 8m
8m
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12. Street lamp lighting cost constitution
Street lamp lighting cost Single total expenses cost %
constitution
Transformer purchasing cost + 30%
installation cost
Cable material cost 20%
Electricity charges for 40%
Maintenance costs 10%
Data sources: sichuan road municipal light
place for 30 years statistical results
Innovation drives world forward
1
13. IBTS LED Srteet Light& HPS The overall
cost simulated and compared
1. By comparing the two paragraphs lamps and lanterns chooses:
IBTS 115W LED street light brightness is equivalent to OSRAM
NAV-T 250 W HPS
2.Comparing conditions
Chongqing urban plan: there are three highway length
respectively 3 kilometers, 6 km, 9 km, installation for every 30
meters a lamp, bilateral symmetry decorate, these three road
lamps quantity needed are as follows:
3kilometers:((3000/30)+1)*2=202 sets
6kilometers: :((6000/30)+1)*2=402 sets
9kilometers: :((9000/30)+1)*2=602 sets
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14. 3 Kilometers scheme-OSRAM NAV-T 250 W HPS
Transformer and cable expenses
3 Kilometers scheme-OSRAM NAV-T 250 W HPS transformer and cable expenses
scheme-
Road Path length(KM)
length(KM) 3
Lamps and lanterns quantity(sets)
quantity( sets) 202
Single lamp power 295
3KMThe total power of lamps and
3KMThe 202*295=59.59
202*
lanterns(KVA)
lanterns(KVA)
Main cable normal load current I(A) I=P/U=(202*250)/(2*220)=115
I=P/U=(202*250)/(2*
Main cable normal load flow I(A) I=I Starting current*202/2=256.54A
current*
Singleline current I(A) 115/3=38A
Singleline maximum current 256.54/3=85.5A
Cable TongXin cross-sectional area(m㎡)
area( ) 35
Cable total cost(unit price rmb 29.2/m)
cost( 29.2/m
/m) 29.2*3000*5*2=87.6 RMB
29.2*3000* 2=87.6万RMB
Dry type transformer expenses(35KVA A set
expenses(35KVA 9.6*2=19.2 RMB
9.6*2=19.2万RMB
9.6 million RMB cost)
cost)
Transformer + cable material cost RMB 1068000
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15. 3 Kilometers scheme -IBTS 115W LED street light
scheme- 115W
Transformer and cable expenses
3 Kilometers scheme-IBTS 115W LED transformer and cable expenses
IBTS
Road Path length (KM)
(KM) 3
Lamps and lanterns quantity(sets)
quantity( sets) 202
Single lamp power 295
3KM Lamps and lanterns total power (KVA) 202*130=26.3
(KVA) 202*
Main cable normal load current I(A) I=P/U=(202*130)/(2*220)=59.68
I=P/U=(202*130)/(2*
Main cable normal load flow I(A) I=I Single lamp *202/2=57.1A
Singleline current I(A) 57.1/3=19A
)
Cable TongXin cross-sectional area (m㎡) 6
Cable total cost(unit price 7.2rmb/m)
cost( 7.2rmb
rmb/ 7.2*3000*5*2=216,000 RMB
7.2*3000* 2=216,000
Dry type transformer expenses(35KVA A
expenses(35KVA 9.6*1=96000 RMB
9.6*1=96000
set 9.6 million RMB cost)
cost)
Transformer + cable material cost 312,000 RMB
Relative to the high-pressure sodium lamp 1068000 RMB 312,000 RMB=748,000
RMB-312,000 RMB=748,000
of cost savings RMB
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16. 3/6/9 Kilometers scheme-Transformer and cable expenses
comparative summary
Lamps LEDLamps and
Road Path OSRAM NAV-T 250 IBTS 115W LED lanterns cost
quantity
length (KM) W HPS street light saving (Ten
(sets) thousand RMB)
10.68(Ten thousand 31.2(Ten -75.6(Ten
3 km 202
RMB) thousand RMB)
RMB) thousand RMB)
21.36(Ten thousand 62.4(Ten -151.2(Ten
6 km 402
RMB) thousand RMB)
RMB) thousand RMB)
32.04(Ten thousand 93.6(Ten -226.8(Ten
9 km 602
RMB) thousand RMB)
RMB) thousand RMB)
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17. 3/6/9 Kilometers scheme-Road lighting overall cost(Use
one year) compare summary
The overall
OSRAM NAV-T 250W IBTS 115WLEDStreet light
115WLEDStreet
Roads cost saving
Expense item
length
ten thousand then thousand
ten thousand RMB total (RMB) total (RMB)
RMB RMB
31.2(ten
31.2(
Cable 106.8(ten
106.8(
thousand)
expenses thousand ) RMB 125.29 (ten RMB 40.29(ten
40.29( -85(ten
-85(
3 km thousand)
9.09(ten
9.09( thousand) RMB thousand) RMB
thousand)RMB
Electricity 18.49(ten
18.49( RMB
thousand)
( one year) thousand) RMB
RMB
62.4(ten
62.4(
Cable 213.6(ten
213.6(
thousand)
expenses thousand) RMB 250.4(ten
250.4( 80.48(ten
80.48(
RMB -169.9(ten
-169.9(
6 km thousand) RMB
thousand)RMB
Electricity 18.08(ten
18.08( thousand) RMB
thousand)RMB
36.79(ten
36.79( RMB
( one year) thousand)
thousand) RMB
RMB
93.6(ten
93.6(
Cable 320.4(ten
320.4( 375.5(ten
375.5( thousand) -254.82(ten
-254.82(
expenses thousand) RMB thousand) 120.68(ten
120.68(
9 km RMB thousand) RMB
thousand)RMB
RMB thousand) RMB
Electricity 55.1(ten thousand)
55.1(
27.08 RMB
27.08万RMB
( one year) RMB
Note: this cost comparison only contain lamps and lanterns, transformer and cable, electric lamp total cost comparison. Contained
light pole, installation and maintenance costs. Actually LED lamp installation way longer save costs more. Sometimes more
obvious
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18. 3/6/9 Kilometers scheme-Road lighting maintenance costs
(compare summary)
Roads
OSRAM NAV-T 250W IBTS 115W LED
lengt
HPS maintenance costs street light
h
[250(bulbs)+100(installation
3 km expenses)]*5(times)*202(sets)=35.35(ten thousand) 0 RMB
RMB
[250(bulbs)+100(installation
6 km expenses)]*5(times)*402(sets)=70.35(ten thousand) 0 RMB
RMB
[250(bulbs)+100(installation
9 km expenses)]*5(times)*602(sets)=105.35(ten thoudand) 0 RMB
RMB
Note: homebred high-pressure sodium lamp for the quality, service
life is less than 3000 hour, import bulb to Philip, life can best
reaching 4,000 hours, after improving high-pressure sodium lamp
life can reach 5000 hours, IBTS LED lamp of product life can reach
50,000 hours (light failure less than 10%)
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