OSRAM SYLVANIA is committed to developing energy efficient LED lighting systems. The document discusses OSRAM SYLVANIA's vision for LEDs, the LED value chain, benefits of LEDs such as long life and energy efficiency compared to other lighting technologies, and market segments being impacted by LEDs such as outdoor, indoor, and signage lighting. It provides examples of LED applications and concludes that LEDs have started transforming general lighting by penetrating initial market segments and will evolve to be a common lighting technology.

1. The beginning of a
transformation – how LED’s
are starting to re-shape
general illumination
applications

2. Presentation Overview
• OSRAM SYLVANIA’s vision for LEDs
• LED value chain
• LED technology benefits and comparisons
• General lighting market segments that are being impacted
by LEDs
• Barriers to LED adoption
• LED business models in general lighting
• Application examples
• Conclusion

3. OSRAM SYLVANIA’s vision for LED lighting
OSRAM SYLVANIA is committed to develop and promote
environmentally friendly and energy efficient lighting systems.
LED systems for general lighting, display backlighting and automotive
headlamps reflect our current focus on commercializing this technology.
We believe in using lighting technology to offer products that are useful,
create new applications and are fun to use
“We make better light for better living”

4. OSRAM global sales by business divisions FY 2006
Global sales for
FY 06 Euro 4.6
Billion

5. OSRAM SYLVANIA’s commitment to energy efficiency

6. LED value chain:
Bridging the gap between discrete devices and system solutions
Chip Package Board Heat Optics Driver Light Power Fixture
sink Source +
Control
OSRAM SYLVANIA OEM’s

7. Key advantages of LED’s for general illumination
• Long life (50K hrs)
• Directional light source
• Small size
• Flexible light source/unique looks/trendy
• Color tunability of white light
• Colored lighting
• Energy efficiency/savings
• Maintenance cost savings
• Low voltage/safety
• Rugged

8. Lighting Technology Comparison:
Emission patterns vs. technology
Directional Linear Array Chain
Incandescent/
Halogen
Fluorescent
HID
LED Systems

9. Lighting Technology Comparison:
CRI vs. technology
LED System
Incandescent
Induction FL
Linear FL
CFL
HID HPSodium
HID Metal Halide
0 20 40 60 80 100 120
CRI

10. Lighting Technology Comparison:
Lamp LPW vs. technology
LED System
Incandescent
Induction FL
Linear FL
CFL
HID HPSodium
HID Metal Halide
0 20 40 60 80 100 120
LPW

11. Lighting Technology Comparison:
Lamp life vs. technology
LED System
Incandescent
Induction FL
Linear FL
CFL
HID HPSodium
HID Metal Halide
0 20000 40000 60000 80000 100000 120000
Hours

12. OSRAM SYLVANIA Application
macro-segments for General Lighting
General Illumination
• Cove, wall-washing,
undercabinet, freezer case, down
lighting, street-lighting, display
cases, task lighting, retrofits
Decorative/Architectural lighting
• Colormixing, colored lighting of
building facades/coves, accent
lighting
Signage
• Channel letter signs

13. From macro-segments to sub-segments:
Matching LED attributes to general illumination segment needs
Streetlighting/Tunnels
Gas stations
Parking garages
Outdoor
Landscape
Billboards
Signage
Undercabinet High end retail
Downlights Museums
Shelf/Freezer case Medical/Patient rooms
Indoor Cove High end residential
Wall washing
Residential
Fixed color temperature Tunable white
For each application metrics should be used to evaluate LED systems vs. the incumbent
technology along the dimensions of lifetime, CRI, CCT, efficiency and cost

14. Downlight Application Example
32W TT CFL LED
1492 lm
Lightsource Lumens 2400 lm -38%
Light exiting fixture (after losses) 1134 lm 1134 lm
CCT 3300 K 3300 K
Typ Lm per LED instant-on 77.3 lm
Typ # of LEDs 19
W 22.0 W
Typ input power 35.0
LPW 45.7 LPW
Typ efficacy (cc PS 90%) 32.4 +41%
In certain cases LED luminaires can meet and exceed CFL
luminaire efficacy!

15. Barriers to adoption of LED technology in General
Lighting
• Consistent quality of light
»The “b” word for CCT………….
»CRI of some of the white light generation techniques (RGB, RGBW,
RW…)
• Standardization
»Of terminologies
»Of performance metrics
»And eventually of light sources/systems
• Initial system costs
• Continued rapid pace of change in technology
• Emergence of OLEDs, other inorganic LED technologies,
improvements in existing lighting technologies

16. Binning challenges with LEDs for adoption into general
lighting

17. Business models
Lighting designer/ Architect
Specifier
Lamp
Manuf.
Fixture OEM Lighting agents/ End user
Distributors
Ballast
Manuf.
Contractor
Lighting services
org.

18. OSRAM SYLVANIA’s
LED Lighting Value Proposition
Light Source Power/Control Service/Support
•Discrete LEDs • Power Supplies •Commercial Engineering
• Class 2 Power Supplies • Specification support
•LED Modules & Accessories
• Various power/voltage
•LED Lamps •SYLVANIA Lighting Services
• Damp rated • Total Turnkey Lighting
Solutions
•Control Interfaces
• In-field service
• Dimming
• Retrofit products and services
• Color sequencing
•Other
• DMX, DALI, etc.
• Custom systems design
• Application development

19. General Illumination Application Segments:
Façade lighting

20. General Illumination Application Segments:
Cove Lighting
Louis Polson Lighting

21. Decorative lighting applications:
Hybrid LED/ Fluorescent downlights

22. General Illumination Application Segments:
Cove Lighting

23. General Illumination Application Segments:
Display case, Freezer case and Shelf lighting applications

24. Decorative lighting applications:
Facade lighting, Architectural accents

25. General Illumination Application Segments:
Undercabinet and Spot/Downlighting

26. Signage and Outdoor Lighting Applications

27. Conclusion
• LEDs have started transforming the general lighting
marketspace
»Initial market penetration has been in specific application
segments - signage, architectural lighting, down lighting, cove
lighting, streetlighting, undercabinet, shelf lighting, display/freezer
cases
»LEDs will evolve to become one of the common general lighting
technologies to compete with fluorescent and HID technologies
»LEDs have to overcome “quality of light” performance barriers to
deliver on customer expectations
»Several alternative business models will evolve in the mid-term
THANK YOU!