The document presents a business plan for an escape room called "The Smashing Place" that allows customers to release stress by breaking, smashing, and destroying objects. The business aims to provide youth dealing with problems a safe way to vent frustration. Customers will be able to choose from strategies to reduce anger or depression. The business will collaborate with rehabilitation centers and has financing to create escape rooms.
LG Electronics began in 1958 as Goldstar, producing electronics and appliances. It is now a global leader, with over 83,000 employees worldwide. LG aims to be a leader in digital technology through innovation. It has a wide product line including TVs, computers, mobile phones, and home appliances. While it faces strong competition from Samsung and others, LG has strengths in its technology focus, brand recognition, and large distribution network. It looks to increase market share through new markets, products, and maintaining high quality.
1) The document summarizes a presentation by engineering students at Kolaghat College of Engineering and Management about a job recruitment seminar by LG Electronics.
2) It provides details about LG's management structure, founders, principles, global operations, and human resources policies which focus on creativity, rewards, equal opportunities, and long-term development.
3) The presentation promotes LG as offering great opportunities for growth, rewards, and a values-driven culture as part of a global electronics leader.
The document proposes a digital strategy for Sephora to reach a wider audience between 16-50 years old, including more men and beauty professionals. The strategy focuses on optimizing Sephora's website, social media presence, online advertising, mobile apps, and inbound marketing. A total budget of $765,000 is allocated across professional videos, YouTube and Facebook ads, a video contest, mobile app development, and website partnerships to make Sephora a leading beauty brand through an effective digital presence.
This document provides a strategic analysis and recommendations for Vegan Picnic, a vegan restaurant and catering business. It analyzes the business's financials, sales, customers, competitors and market. Key recommendations include cutting underperforming menu items, adding new popular items, improving the catering and online ordering experience, continuing weekly pop-up events, and optimizing hours of operation by adding dinner hours and eliminating afternoon hours with low sales. Implementing these recommendations would help increase profitability and adapt the business model to challenges from the COVID-19 pandemic.
This document outlines Lego's use of open innovation strategies. It discusses key concepts like open innovation, user innovation, and successful factors. It describes Lego's Idea Scout and Idea Connector programs which engage users in the innovation process from ideation to diffusion. Examples are given of how open innovation allows companies like Lego to identify customer needs, enhance products, and cultivate loyal communities.
LG is a South Korean multinational conglomerate corporation founded in 1947. It is headquartered in Seoul, South Korea and operates in various industries including electronics, chemicals, telecommunications, and more. LG initially started as a chemical company and later diversified into consumer electronics. It has over 200,000 employees worldwide and annual revenue of $143 billion. LG has established itself as a leading global brand through its wide range of innovative products and extensive global distribution network. However, it faces intense competition in the consumer electronics industry from other major players like Samsung.
This document discusses Unilever's marketing campaign for their Marmite spread in the UK. It provides background on Marmite and Unilever, describes their 2013 TV ad that received negative feedback, and considers ways to rebrand and market Marmite to children. This includes creating animated ads shown on Nickelodeon focusing on Marmite's health benefits and using vibrant colors, imagery, and language suited to children. It also discusses distributing the ads between popular kids shows and during prime family viewing hours on Channel 4. The goal is to make Marmite seem like an essential household item and appeal to both kids and their parents.
This document provides an overview of a Blue Ocean Strategy simulation developed by StratX. The simulation is designed to teach participants about Blue Ocean Strategy concepts developed by W. Chan Kim and Renée Mauborgne. In the simulation, participants manage a fictitious company competing in the game console industry over multiple decision rounds. The rounds progress from competing in existing red ocean markets to attempting to create blue oceans of uncontested market space through value innovation and other Blue Ocean Strategy tools and frameworks.
LG Electronics began in 1958 as Goldstar, producing electronics and appliances. It is now a global leader, with over 83,000 employees worldwide. LG aims to be a leader in digital technology through innovation. It has a wide product line including TVs, computers, mobile phones, and home appliances. While it faces strong competition from Samsung and others, LG has strengths in its technology focus, brand recognition, and large distribution network. It looks to increase market share through new markets, products, and maintaining high quality.
1) The document summarizes a presentation by engineering students at Kolaghat College of Engineering and Management about a job recruitment seminar by LG Electronics.
2) It provides details about LG's management structure, founders, principles, global operations, and human resources policies which focus on creativity, rewards, equal opportunities, and long-term development.
3) The presentation promotes LG as offering great opportunities for growth, rewards, and a values-driven culture as part of a global electronics leader.
The document proposes a digital strategy for Sephora to reach a wider audience between 16-50 years old, including more men and beauty professionals. The strategy focuses on optimizing Sephora's website, social media presence, online advertising, mobile apps, and inbound marketing. A total budget of $765,000 is allocated across professional videos, YouTube and Facebook ads, a video contest, mobile app development, and website partnerships to make Sephora a leading beauty brand through an effective digital presence.
This document provides a strategic analysis and recommendations for Vegan Picnic, a vegan restaurant and catering business. It analyzes the business's financials, sales, customers, competitors and market. Key recommendations include cutting underperforming menu items, adding new popular items, improving the catering and online ordering experience, continuing weekly pop-up events, and optimizing hours of operation by adding dinner hours and eliminating afternoon hours with low sales. Implementing these recommendations would help increase profitability and adapt the business model to challenges from the COVID-19 pandemic.
This document outlines Lego's use of open innovation strategies. It discusses key concepts like open innovation, user innovation, and successful factors. It describes Lego's Idea Scout and Idea Connector programs which engage users in the innovation process from ideation to diffusion. Examples are given of how open innovation allows companies like Lego to identify customer needs, enhance products, and cultivate loyal communities.
LG is a South Korean multinational conglomerate corporation founded in 1947. It is headquartered in Seoul, South Korea and operates in various industries including electronics, chemicals, telecommunications, and more. LG initially started as a chemical company and later diversified into consumer electronics. It has over 200,000 employees worldwide and annual revenue of $143 billion. LG has established itself as a leading global brand through its wide range of innovative products and extensive global distribution network. However, it faces intense competition in the consumer electronics industry from other major players like Samsung.
This document discusses Unilever's marketing campaign for their Marmite spread in the UK. It provides background on Marmite and Unilever, describes their 2013 TV ad that received negative feedback, and considers ways to rebrand and market Marmite to children. This includes creating animated ads shown on Nickelodeon focusing on Marmite's health benefits and using vibrant colors, imagery, and language suited to children. It also discusses distributing the ads between popular kids shows and during prime family viewing hours on Channel 4. The goal is to make Marmite seem like an essential household item and appeal to both kids and their parents.
This document provides an overview of a Blue Ocean Strategy simulation developed by StratX. The simulation is designed to teach participants about Blue Ocean Strategy concepts developed by W. Chan Kim and Renée Mauborgne. In the simulation, participants manage a fictitious company competing in the game console industry over multiple decision rounds. The rounds progress from competing in existing red ocean markets to attempting to create blue oceans of uncontested market space through value innovation and other Blue Ocean Strategy tools and frameworks.
Google is a public computer software and telecom equipment company founded in 1998 with headquarters in California. It engages in corporate social responsibility initiatives like the Google China Social Innovation Cup for college students, supporting earthquake relief efforts, and Google Grants which provides free advertising to charities. Google also participates in other charitable endeavors through donations, employee volunteer activities, and scholarships.
Dialog's key customer groups are its voice and SMS services, broadband internet service, and satellite TV customers. It maintains relationships with these groups through various communication methods. It offers specialized packages and pricing plans tailored to each group. Dialog also uses a loyalty point system, 24/7 customer service, discounts, and attention to birthdays and special occasions to build relationships beyond expectations. While Dialog leads the market in voice/SMS and satellite TV, it is a challenger in broadband internet. New media could help Dialog further develop relationships across its major customer groups.
Coca-Cola targets all age groups but focuses most on ages 18-25, which make up 40% of their target market. They target youth and young adults from ages 15-25 but also reach up to age 40. While targeting is not based on gender, surveys show both females (58%) and males (42%) enjoy the product in Pakistan. Coca-Cola also segments the market based on lifestyle, family/occupation status, socioeconomic class, geography, demographics like age, family type and income level, as well as psychographic and behavioral factors like celebrations.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
The document provides guidance on completing and submitting the UC undergraduate application. It discusses each section of the application in detail, including academic history, activities, test scores, and personal statements. It emphasizes starting early, getting feedback, and the importance of accuracy. The application process involves completing biographical information, academic records, activities, personal statements, fee payment, and final submission by the November 30th deadline.
American subsidiary Harman was established in 1980 and acquired by Samsung in 2016 for $8 billion. Harman has over 26,000 employees worldwide and produces lifestyle audio, connected car, and professional audio products under brands like AKG, JBL, and Lexicon. The company aims to nearly triple its annual sales to $20 billion by 2025 through partnerships with tech giants and expanding its consumer audio, automotive, and professional business divisions.
This document provides an overview of a presentation on fact-based selling by Sydney Thomas and Marcus Allen. It discusses using business intelligence and data to communicate benefits to store managers and gain more product displays. Examples of Nabisco outselling competitors are presented. Store manager interviews indicate a preference for informal sales pitches over formal presentations. Feedback from sales reps suggests focusing on preparation, simplifying information, and providing it earlier. The top 3 recommended tools are a sales comparison calculator, profit feedback report, and top 100 report. The goal is for sales reps to effectively present fact-based selling to store managers.
Google is an American multinational technology company that specializes in Internet-related services and products. It has created a preferred employer reputation due to its focus on employee happiness through perks like free meals, recreation facilities, flexible work hours and inspiring work opportunities. Google aims to attract and retain top talent by cultivating a fun, casual and transparent work culture that values employee feedback and freedom.
This document analyzes Coca-Cola's financial statements and business strategies. It begins with an analysis of Coca-Cola's governance, including details about the CEO, board of directors, and executive compensation. It then discusses Porter's Five Forces analysis of the soda industry, finding rivalry to be high but threats of new entrants and substitutes to be medium. The document also analyzes Coca-Cola's income statements, balance sheets, profitability, and forecasts growth.
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
This document presents a SWOT analysis of Microsoft. It identifies Microsoft's main strengths as its strong brand loyalty and reputation, easy to use software, strong distribution channels, and robust financial performance. Weaknesses include poor acquisitions, dependence on hardware manufacturers, and being slow to innovate. Opportunities lie in cloud services, mobile advertising, and growth through acquisitions. Main threats are intense competition, changing consumer needs/habits, open source projects, and potential lawsuits. The analysis provides an overview of Microsoft's internal strengths and weaknesses along with external opportunities and threats in the industry.
This document provides a marketing plan for KIKO Milano to enter the Irish business-to-business (B2B) cosmetics market. It outlines KIKO's current product offerings and brand situation, including its mission, locations, and revenues. It then analyzes the current Irish market, KIKO's competitors in Ireland, and performs a SWOT analysis. The objectives, marketing strategy, projected finances, controls, and conclusion are also summarized to support KIKO's entry into the Irish B2B cosmetics market. The strategy involves opening a flagship store in Dundrum Town Centre to establish the brand and expand to other Irish cities over 10 years.
Eugene Schueller developed a colour formula in 1907 and registered his own company L'Oreal in 1909. By 1920, L'Oreal employed 3 chemists and launched its first magazine in 1933. L'Oreal has since grown to become the world's largest cosmetics company, present in over 103 countries with products like hair colour, sun protection, perfumes, skincare, and makeup. The company strategically targets both younger consumers and older women and is known for its slogan "because you are worth it".
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
Samsung, Nokia, and Sony Ericsson are analyzed in the document. Samsung focuses on education, arts, volunteer services, and environmental initiatives through programs like Samsung Reclaim. Nokia supports positive youth development through Make a Connection and promotes the arts. It also focuses on recycling and creating more efficient products. Sony Ericsson focuses on substance control, ethics, energy/climate initiatives, and recycling through the MPPI with the UN. All three companies emphasize compliance with health and safety standards.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
Game Corner proposes starting gaming zones in major Swedish cities to attract game players. The business plan outlines offering facilities with various games that cannot be replicated at home. It analyzes the large Swedish gaming market and competitors. An online survey found most respondents are aged 18-30 and have problems playing certain games or finding regular opponents at home. The plan projects increasing customer numbers over 3 years and breaking even in the first year's second half. It presents financial projections and marketing strategies to target children, youths and adults interested in games.
L'Oreal faces several strategic global marketing challenges. These include greater competition in emerging markets like China, India, and Brazil, which are expected to account for three-fourths of the company's growth. L'Oreal must also adapt to changing cultural tastes and economic conditions in markets like the US and Europe where growth has slowed. Additionally, the company aims to double its consumer base to 2 billion by 2020, requiring innovation and strong branding on a global scale while still meeting local needs and tastes in different regions.
1. Online skill-based real-money gaming market in India is estimated to grow to become ~$3.8 Bn1 by 2024 speed of growing smartphone penetration, low cost of data and vast digital payment infrastructure allowing individuals access to instant real-time inter-bank transactions.
2. Introduced to Indian market in early 2010 and pioneered by Dream11, Fantasy sports contributed ~ 30% of the RMG market in 2019. Fantasy sports market has witnessed exponential growth in recent years fuelled by increasing user base, high engagement and increasing investor interest and is expected to grow by ~60% till 2024.
3. Casual online real-gaming market contributed ~70% of the total RMG market in 2019. However, it is expected to grow relatively slower at ~35% when compared to fantasy sports.
4. Driven by high growth opportunity in RMG market, horizontal players have started foraying in the segment. In 2019, Paytm entered the casual gaming space with Paytm First Games.
1) The document discusses five areas for business owners to evaluate to achieve growth: interpersonal skills, understanding the customer journey from awareness to action, analyzing customer profitability, effective time management, and managing stress.
2) It emphasizes the importance of interpersonal skills and customer interactions for business success and reputation.
3) A marketing model called AIDA is described that businesses should follow to move customers from awareness of the business to taking action and purchasing.
4) Analyzing customer profitability allows businesses to focus resources on high value customers.
The document discusses various strategies for achieving business and professional growth, including improving interpersonal skills, analyzing your marketing using the AIDA model, evaluating customer profitability, managing time effectively, dealing with stress, marketing yourself through websites and knowledge sharing, and personal networking. The key message is that growth requires careful planning, strategizing, management and accomplishing goals at each stage of the business process.
Google is a public computer software and telecom equipment company founded in 1998 with headquarters in California. It engages in corporate social responsibility initiatives like the Google China Social Innovation Cup for college students, supporting earthquake relief efforts, and Google Grants which provides free advertising to charities. Google also participates in other charitable endeavors through donations, employee volunteer activities, and scholarships.
Dialog's key customer groups are its voice and SMS services, broadband internet service, and satellite TV customers. It maintains relationships with these groups through various communication methods. It offers specialized packages and pricing plans tailored to each group. Dialog also uses a loyalty point system, 24/7 customer service, discounts, and attention to birthdays and special occasions to build relationships beyond expectations. While Dialog leads the market in voice/SMS and satellite TV, it is a challenger in broadband internet. New media could help Dialog further develop relationships across its major customer groups.
Coca-Cola targets all age groups but focuses most on ages 18-25, which make up 40% of their target market. They target youth and young adults from ages 15-25 but also reach up to age 40. While targeting is not based on gender, surveys show both females (58%) and males (42%) enjoy the product in Pakistan. Coca-Cola also segments the market based on lifestyle, family/occupation status, socioeconomic class, geography, demographics like age, family type and income level, as well as psychographic and behavioral factors like celebrations.
Case Study : Procter and Gamble (P&G) Marketing CapabilitiesSarthak Rahate
Case Analysis of the Business case provided by Harvard business school; on the well-known consumer goods brand named Procter and Gamble (P&G).This case study shows how P&G excelled in reaching out to customers by various methods and advanced techniques. Further, the presentation tells about the journey of marketing progress made by P&G.
The document provides guidance on completing and submitting the UC undergraduate application. It discusses each section of the application in detail, including academic history, activities, test scores, and personal statements. It emphasizes starting early, getting feedback, and the importance of accuracy. The application process involves completing biographical information, academic records, activities, personal statements, fee payment, and final submission by the November 30th deadline.
American subsidiary Harman was established in 1980 and acquired by Samsung in 2016 for $8 billion. Harman has over 26,000 employees worldwide and produces lifestyle audio, connected car, and professional audio products under brands like AKG, JBL, and Lexicon. The company aims to nearly triple its annual sales to $20 billion by 2025 through partnerships with tech giants and expanding its consumer audio, automotive, and professional business divisions.
This document provides an overview of a presentation on fact-based selling by Sydney Thomas and Marcus Allen. It discusses using business intelligence and data to communicate benefits to store managers and gain more product displays. Examples of Nabisco outselling competitors are presented. Store manager interviews indicate a preference for informal sales pitches over formal presentations. Feedback from sales reps suggests focusing on preparation, simplifying information, and providing it earlier. The top 3 recommended tools are a sales comparison calculator, profit feedback report, and top 100 report. The goal is for sales reps to effectively present fact-based selling to store managers.
Google is an American multinational technology company that specializes in Internet-related services and products. It has created a preferred employer reputation due to its focus on employee happiness through perks like free meals, recreation facilities, flexible work hours and inspiring work opportunities. Google aims to attract and retain top talent by cultivating a fun, casual and transparent work culture that values employee feedback and freedom.
This document analyzes Coca-Cola's financial statements and business strategies. It begins with an analysis of Coca-Cola's governance, including details about the CEO, board of directors, and executive compensation. It then discusses Porter's Five Forces analysis of the soda industry, finding rivalry to be high but threats of new entrants and substitutes to be medium. The document also analyzes Coca-Cola's income statements, balance sheets, profitability, and forecasts growth.
Nokia rose to become the dominant mobile phone company capturing a large share of the market in the late 20th century by producing affordable and easy to use phones. However, competitors like Apple and Samsung emerged in the early 21st century introducing smartphones running on new operating systems like iOS and Android. Nokia failed to keep up with this transition and technological changes, sticking to its existing platform. It lost significant market share and was eventually acquired by Microsoft in 2013, marking the demise of the once leading mobile company.
This document presents a SWOT analysis of Microsoft. It identifies Microsoft's main strengths as its strong brand loyalty and reputation, easy to use software, strong distribution channels, and robust financial performance. Weaknesses include poor acquisitions, dependence on hardware manufacturers, and being slow to innovate. Opportunities lie in cloud services, mobile advertising, and growth through acquisitions. Main threats are intense competition, changing consumer needs/habits, open source projects, and potential lawsuits. The analysis provides an overview of Microsoft's internal strengths and weaknesses along with external opportunities and threats in the industry.
This document provides a marketing plan for KIKO Milano to enter the Irish business-to-business (B2B) cosmetics market. It outlines KIKO's current product offerings and brand situation, including its mission, locations, and revenues. It then analyzes the current Irish market, KIKO's competitors in Ireland, and performs a SWOT analysis. The objectives, marketing strategy, projected finances, controls, and conclusion are also summarized to support KIKO's entry into the Irish B2B cosmetics market. The strategy involves opening a flagship store in Dundrum Town Centre to establish the brand and expand to other Irish cities over 10 years.
Eugene Schueller developed a colour formula in 1907 and registered his own company L'Oreal in 1909. By 1920, L'Oreal employed 3 chemists and launched its first magazine in 1933. L'Oreal has since grown to become the world's largest cosmetics company, present in over 103 countries with products like hair colour, sun protection, perfumes, skincare, and makeup. The company strategically targets both younger consumers and older women and is known for its slogan "because you are worth it".
Nokia is a leading mobile phone manufacturer headquartered in Finland. It has operations worldwide including in India, where it entered the market in 1995 and has since become a market leader. The document discusses Nokia's logo, tagline, 7Ps of marketing, product life cycle, segmentation, targeting, positioning, print ads used for promotion, and a visit to Nokia priority stores. It summarizes Nokia's history and global operations, its focus on connecting people through services on its phones, and its marketing strategies used in India and abroad to achieve leadership in the mobile phone industry.
Samsung, Nokia, and Sony Ericsson are analyzed in the document. Samsung focuses on education, arts, volunteer services, and environmental initiatives through programs like Samsung Reclaim. Nokia supports positive youth development through Make a Connection and promotes the arts. It also focuses on recycling and creating more efficient products. Sony Ericsson focuses on substance control, ethics, energy/climate initiatives, and recycling through the MPPI with the UN. All three companies emphasize compliance with health and safety standards.
L'Oreal is a France-based global cosmetics company founded in 1909. It has achieved consistent double-digit profits for 18 years through a global presence in 130 countries with 23 major brands. L'Oreal utilizes regional brand ambassadors and focuses on hair color, skin care, hair care, fragrances, and color cosmetics. The company's strategies of global brand management, strategic acquisitions and makeovers of existing brands like Maybelline, extensive research and development, and regional product customization have contributed to its long-term financial success.
Game Corner proposes starting gaming zones in major Swedish cities to attract game players. The business plan outlines offering facilities with various games that cannot be replicated at home. It analyzes the large Swedish gaming market and competitors. An online survey found most respondents are aged 18-30 and have problems playing certain games or finding regular opponents at home. The plan projects increasing customer numbers over 3 years and breaking even in the first year's second half. It presents financial projections and marketing strategies to target children, youths and adults interested in games.
L'Oreal faces several strategic global marketing challenges. These include greater competition in emerging markets like China, India, and Brazil, which are expected to account for three-fourths of the company's growth. L'Oreal must also adapt to changing cultural tastes and economic conditions in markets like the US and Europe where growth has slowed. Additionally, the company aims to double its consumer base to 2 billion by 2020, requiring innovation and strong branding on a global scale while still meeting local needs and tastes in different regions.
1. Online skill-based real-money gaming market in India is estimated to grow to become ~$3.8 Bn1 by 2024 speed of growing smartphone penetration, low cost of data and vast digital payment infrastructure allowing individuals access to instant real-time inter-bank transactions.
2. Introduced to Indian market in early 2010 and pioneered by Dream11, Fantasy sports contributed ~ 30% of the RMG market in 2019. Fantasy sports market has witnessed exponential growth in recent years fuelled by increasing user base, high engagement and increasing investor interest and is expected to grow by ~60% till 2024.
3. Casual online real-gaming market contributed ~70% of the total RMG market in 2019. However, it is expected to grow relatively slower at ~35% when compared to fantasy sports.
4. Driven by high growth opportunity in RMG market, horizontal players have started foraying in the segment. In 2019, Paytm entered the casual gaming space with Paytm First Games.
1) The document discusses five areas for business owners to evaluate to achieve growth: interpersonal skills, understanding the customer journey from awareness to action, analyzing customer profitability, effective time management, and managing stress.
2) It emphasizes the importance of interpersonal skills and customer interactions for business success and reputation.
3) A marketing model called AIDA is described that businesses should follow to move customers from awareness of the business to taking action and purchasing.
4) Analyzing customer profitability allows businesses to focus resources on high value customers.
The document discusses various strategies for achieving business and professional growth, including improving interpersonal skills, analyzing your marketing using the AIDA model, evaluating customer profitability, managing time effectively, dealing with stress, marketing yourself through websites and knowledge sharing, and personal networking. The key message is that growth requires careful planning, strategizing, management and accomplishing goals at each stage of the business process.
This document outlines a 7-step process for turning a passion into a profitable business as an entrepreneur. It begins by discussing the importance of self-evaluation and internal discipline. Entrepreneurship requires challenging self-doubt and laziness through discipline. The document separates the process into two parts - the first focuses on developing the entrepreneurial mindset and skills within yourself, while the second provides the strategic plan for building the business. It emphasizes that self-evaluation of skills, fears, and the business idea is the first and most critical step before taking action to build a successful entrepreneur.
Secret formula for managing your career path& growth by mohamed abbasserag sayed
The document provides a career coaching presentation on managing your career. It discusses having a vision and dream, the importance of career planning and preparation, developing skills and emotional intelligence, and tips for right career planning. Some key tips include having a dream, sharpening your skills through practice, doing work and then fixing it, asking for criticism, not staying too long in one job, following your passion, constantly looking to improve your career, starting small, believing in yourself, and not being afraid to compete. The overall objective is to help attendees reach their career goals through self-development and managing their career journey.
The document provides tips for salespeople to effectively close sales in 3 steps:
1) Agree - Find common ground with the customer
2) Clarify - Lock onto a key word and ask follow up questions to understand the customer's concerns
3) Legitimize - Ask the customer what they will do next if their concerns are addressed
It emphasizes listening to understand the customer, being positive, delivering on promises to build trust, and assuming the sale.
This document discusses various techniques for managing problems in the workplace. It addresses the importance of employees understanding the company's vision and goals and how their work contributes. It also stresses that managers must create an environment where employees feel valued, supported, and not set up for failure. The document outlines common steps for problem solving, such as defining the problem, identifying solutions, and implementing a choice. It also provides tips for creative problem solving, including separating ideation from evaluation and using analogies to spark new ideas.
How do certain companies offer outstanding customer support in the current digital environment? In these slides we explore what the best companies do to foster a "Culture of Outstanding Support." Although we're experiencing an overall decline in customer service, companies today can focus on service as part of their branding to stand apart from the competition and increase loyalty. We go over everything from strategy and management to specific tactics to outshine your competition in any industry.
The document discusses the psychology of selling and closing sales. It covers topics like developing a powerful sales personality, understanding why people buy, and effective closing techniques. The key points are that successful salespeople have traits like self-confidence, goal orientation, empathy for customers, and the ability to turn strangers into friends. It also emphasizes that people buy based on emotions and benefits rather than logic, and the salesperson's role is to uncover the customer's needs and show how the product satisfies those needs.
The innovation methodology that helps you transforms your industry and prepare your brand for the future, making your business more sustainable and human.
Chapter One Valuing Diversity 1 Chapter One Valuin.docxjoyjonna282
| Chapter One: Valuing Diversity 1
Chapter One: Valuing
Diversity
The wise are as rare as eagles that fly
high in the sky.
Bantu proverb
| Chapter One: Valuing Diversity 2
VALUING DIVERSITY
Chapter Objectives
After reading this chapter, you should be able to:
x know how to value diversity.
x understand what it takes to manage change.
x explain how the right or wrong attitude affects managing
change.
x clarify what it means to embrace diversity.
x see the connection between interrogating my thinking and
valuing diversity
x identify the three approaches to diversity.
x describe what is required for cultural competence.
Chapter One
| Chapter One: Valuing Diversity 3
Introduction
What is Diversity? Organizations use definitions of diversity that are almost as
diverse as the subject itself, but what is clear is that the central theme of ‘valuing
everyone as individuals – as employees, customers, and clients’ extends diversity
beyond what is legislated.
Business exists in competitive and changing markets, which means that all
employees must make significant contributions to business success and add value
in every conceivable manner, but everyone is different, so organizations will need
to be able to harness individual workers’ unique differences and convert them into
competitive advantage.1 When studying organizational phenomena, many
researchers state that employers implicitly assume that employees within
an organization are homogeneous.
Diversity researchers reject this assumption. Their work focuses on
questions that arise when the workforce is acknowledged as a heterogeneous mix
of people with different backgrounds, experiences, values, and identities.2 A
challenge of this type puts a premium on value systems that are inclusive, fair
and ethical. We know from the essential characteristics of the psychological
contract that employees expect their employers to value who they are.3 This is
why effective workplace diversity is so important to enhancing business
performance and, as research evidence shows, is correlated with good people
management.4
According to the change agenda, Managing Diversity: Linking Theory and
Practice to Business Performance Conference foreword by Dianah Worman:
[Type the company name] | Chapter One: Valuing Diversity 4
In the global market place of the twenty-first century, the pace of change in
business practice is considered faster than ever before. Organizations are striving
to keep one step ahead of competitors to gain and sustain market share and to
appease the increasingly voracious appetites of customers regarding products and
service delivery. Against this fluid background, the challenge organizations face is
to be able to respond to change in ways that assure survival.5
While change is a constant factor in today’s workplace, many of us perceive
change t ...
Check out the resources that were made available to the UNESCO MIL Hackathon participants to help think and act like an entrepreneur, how to design think and gain access to free IBM badges & resources for pitching, learning more & completing two important templates: (1) business model canvas & (2) buyer persona. Best of luck with your hackathon projects everyone!
HPE Ideas Transformation Box delivers an actionable process for discovering new opportunities, validating customer engagement, and evaluating new business potential. For more information visit: http://www8.hp.com/us/en/solutions/ideas-transformation-box.html
Personal Trainer Magazine: Fitness Business, Marketing and Career Successdanieljacobes
Learn how to get more fitness clients, promote yourself as a fitness professional. For more detail you can check out at http://www.personaltrainermagazine.com
107 tips to_gain_customers_and_grow_your_businessPenny Scott
This document provides 107 tips for gaining customers in network marketing. It discusses the importance of intentional, proactive marketing with a positive mindset. Some key tips include balancing business discussions with personal conversations to be an active rather than passive or aggressive marketer. It also explains how to turn an elevator speech about one's business into a broader public service announcement.
1. Emotional intelligence refers to one's ability to monitor and regulate emotions and use this awareness to guide thinking and behavior.
2. There are four key aspects of emotional intelligence: self-awareness, self-management, social awareness, and relationship management.
3. Developing emotional intelligence can help one better understand themselves and others, which can lead to increased career success and personal relationships.
This is concept paper entitled "Tackling Your Organization Pain & Gain Issues" which is good for all business owners and all senior top managers to help them fulfill their mission/vision statement obligations and achieve their short, medium and long-term goals
short-questions/11.jpg
short-questions/Chapter.pdf
| Chapter One: Valuing Diversity 1
Chapter One: Valuing
Diversity
The wise are as rare as eagles that fly
high in the sky.
Bantu proverb
| Chapter One: Valuing Diversity 2
VALUING DIVERSITY
Chapter Objectives
After reading this chapter, you should be able to:
x know how to value diversity.
x understand what it takes to manage change.
x explain how the right or wrong attitude affects managing
change.
x clarify what it means to embrace diversity.
x see the connection between interrogating my thinking and
valuing diversity
x identify the three approaches to diversity.
x describe what is required for cultural competence.
Chapter One
| Chapter One: Valuing Diversity 3
Introduction
What is Diversity? Organizations use definitions of diversity that are almost as
diverse as the subject itself, but what is clear is that the central theme of ‘valuing
everyone as individuals – as employees, customers, and clients’ extends diversity
beyond what is legislated.
Business exists in competitive and changing markets, which means that all
employees must make significant contributions to business success and add value
in every conceivable manner, but everyone is different, so organizations will need
to be able to harness individual workers’ unique differences and convert them into
competitive advantage.1 When studying organizational phenomena, many
researchers state that employers implicitly assume that employees within
an organization are homogeneous.
Diversity researchers reject this assumption. Their work focuses on
questions that arise when the workforce is acknowledged as a heterogeneous mix
of people with different backgrounds, experiences, values, and identities.2 A
challenge of this type puts a premium on value systems that are inclusive, fair
and ethical. We know from the essential characteristics of the psychological
contract that employees expect their employers to value who they are.3 This is
why effective workplace diversity is so important to enhancing business
performance and, as research evidence shows, is correlated with good people
management.4
According to the change agenda, Managing Diversity: Linking Theory and
Practice to Business Performance Conference foreword by Dianah Worman:
[Type the company name] | Chapter One: Valuing Diversity 4
In the global market place of the twenty-first century, the pace of change in
business practice is considered faster than ever before. Organizations are striving
to keep one step ahead of competitors to gain and sustain market share and to
appease the increasingly voracious appetites of customers regarding products and
service delivery. Against this fluid background, the challenge organizations face is
to be able to respond to change in ways that assure survival.5
While change is a constant fac.
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2. 2
Executive summary
This report is created to explain our business plan for Escape Room (The smashing place).
The smashing place will provide a free space like an empty room where people can go and release
their stress through shatter, break, stomp, tear and yell. It’s a therapy that doesn't involve reflection,
a meditation that doesn't involve soul searching. It will offer customer a safe way to release
frustration.
Our customers will be most of the youth because of the existing problems in our youth. We will
collaborate with different rehabilitation centers for better results. We have different financers who
will help us in making the escape rooms.
3. 3
Table of contents
Introduction........................................................................................................................................4
Vision and Mission Statement...........................................................................................................4
Why Start a Rage Room Business?.................................................................................................4
SWOT Analysis .................................................................................................................................5
Strengths .......................................................................................................................................5
Weaknesses..................................................................................................................................5
Opportunities .................................................................................................................................5
Threats...........................................................................................................................................5
Force Field Analysis:.........................................................................................................................6
Market Analysis.................................................................................................................................6
Market Gap........................................................................................................................................7
Target market....................................................................................................................................7
The Customers:.................................................................................................................................7
Value added for customers...............................................................................................................8
Partners.............................................................................................................................................8
Competitors.......................................................................................................................................8
Our Competitive Advantage..............................................................................................................8
Marketing and sales strategy............................................................................................................8
Advertising Strategy ..........................................................................................................................9
Our Business Structure.....................................................................................................................9
Cost...................................................................................................................................................9
Startup Expenditure ..........................................................................................................................9
Generating Funds/Startup Capital for Escape Room.....................................................................10
Sources of Income..........................................................................................................................10
Our Pricing Strategy........................................................................................................................11
Payment Options.............................................................................................................................11
Escape Room Business Plan – Sustainability and Expansion Strategy........................................11
Research introduction:....................................................................................................................12
Research methodology: ..................................................................................................................12
Population....................................................................................................................................12
Sample.........................................................................................................................................12
Survey results..............................................................................................................................12
Survey conclusion:..........................................................................................................................13
Questionnaire..................................................................................................................................14
4. 4
Introduction
The escape room is the place where mentally disturbed people can go and reduce or throw away
their stress on things that have no living importance. The customers can vent their anger by
destroying things through tools that we will provide them. We have devised strategies according to
customers taste and preferences they can choose any of the strategy which they like to reduce their
anger or depression.
The anxieties that let people come to escape room are friend drama, work stress, relationships and family
problems. These rooms will have items that could be easily smashed up because people love to break or tear
up things while they are depressed.
The escape room will provide customers a save and healthy place to throw their anger away and will keep
their secrecy rather leaking their information.
Vision and MissionStatement
Our vision: “to release anger and stress from their precious life”.
We provide a therapy to decrease their anger and relax down. They can feel good and stress-free after
venting out their anger on non-living things.
Our mission: “to give society healthy and happy life”.
With the passage of time we will add many newer concepts to achieve our main goal.
Why Start a Rage RoomBusiness?
We are passionate about resolving anger issues among young adults and even older individuals we
think towards beginning our own rage room business. The main aim of starting this business is
usually to take the stress off people, getting them out to vent their anger in a safe and healthy
environment..
5. 5
SWOT Analysis
Strengths
Using Modern Technology:
We will use modern technologies to make them feel stress free.
● Two-way platform for learning:
Anyone can come and break things and can sell things for break.
● Verified profiles and rating systems:
We will make sure the security of our customers and the employees. Through customer’s feedback
we can rate their change in anger.
Weaknesses
Many people may have negative effect of using these rooms as they will become angrier
towards things.
People usually don’t consider mental health as a problem and if they are depressed they must
go to physiatrists and have a checkup.
Opportunities
● Weak competition:
There are almost zero competitors who are good enough.
Attract the youth by solving their issues.
Threats
● Therapist can oppose because they are dealing with the same target market.
● New Competitors?
6. 6
If a big player becomes competition.
Force FieldAnalysis:
For Against
Aggression is like a pressure cooker. If you don’t let off some steam out of the cooker or release
your aggression, it is obvious that it will turn dangerous and harmful. Do not hold it in for too long
or otherwise you will eventually go mad and lose all control. Therefore, anger ought to be taken
out. Some mental health professionals says that escape rooms are an effective way of expressing
and letting off anger.
MarketAnalysis
With the invention of this platform, we can fill the gap between individual’s internal satisfaction
and safety.
Society is going towards the worst behavior due to a lot of stress and anger in them.
7. 7
This will not only allow the people to vent their rage but also a peaceful mind and healthy
environment. Despite of destroying things at your home or throwing your phone away or any other
action a person can simply come to us.
MarketGap
What we are trying to yield with this is the possibility of something new in Pakistan which has
never been done. An opportunity to introduce the concept of stress releasing place. In short, here
is the list of things that our company/app would be filing in the needs for the customers:
1. Mental peace.
2. Experiment with their anger towards destruction.
3. Realizing them the importance of every second of life and family.
Targetmarket
Our main focus will be the youth who are facing many problems inside and outside the homes. People who
are going through different traumas in their lives. Many people gets anxiety attacks and they suffer a lot due
to depression and stress.
The Customers:
Dividing the market into small group’s having similar preferences and tastes is important because
it becomes convenient for us to promote our service. Therefore, our market segmentation are those
young people who are stressed up with their relationships and overwhelmed by a huge burden of
study and they wanted to set free their stress out without having a fear of judgment by others.
Pakistan has an increasing number of youth in its population. And they are the ones who are more
disturbed mentally and want their stress to be release. Following are the people we will advertise
our marketing plan to:
Youth
students
parents who work
housewife
8. 8
Value added for customers
We will give them a platform to release their stress without having a fear of judgment by others. We are
accepting that mental health is very important and to maintain this health we are giving them the solution.
Mental peace is very important for having healthy life.
Partners
We will collaborate with rehabilitation centers as they are also working for the kind of same purpose. We
may need some psychologists with us to give more solutions to our customer.
Competitors
We do not have any direct rivals who will influence us. However, over business indirectly competes
with other stress relief businesses running in the industry such as yoga centers, gyms, and massage
parlors.
Our Competitive Advantage
The Anger Room industry or business is indeed a green and less competitive industry. We for the
very first are introducing this idea into reality and practicability and that’s our unique competitive
edge.
We will hire individuals whom are highly experienced and qualified to work with us helping us
achieve our required goals. We will be providing this service 24/7 to fit in people according to their
availability.
Marketing and sales strategy
Marketing strategies that we are going to adopt.
Advertise our escape room on television station and radio stations
Advertise the business of our escape room online through our website and other social
media platforms
Print out brochures and cards in offices, libraries, public facilities etc
9. 9
We will install attractive billboards across the town in order to attract people.
Advertising Strategy
Following are our advertising strategies:
We paste our printed banners with logo at the back side of rickshaws.
We painted wall in order to advertise our escape room.
We advertise our escape room by sending text messages to their mobile phones.
Our Business Structure
To make our business of escape room leading escape room business in the country we have to
acquire a team of professionals whom will collaborate with us to meet the both ends meet and to
achieve our organizational goals. It will require the appropriate facility, efficient management and
structure of organization to achieve our goal.
These are the positions that will be held by experienced and qualified individuals:
Chief Executive Officer
Manager
Accountant or Cashier
Escape Room Instructor
Cleaners
Cost
Customers’ suit up in protective dress, safety glasses are must and a “weapon” for smash
destruction. Typical ones are hammers, cricket bats, baseball bats and golf stick. By keeping in
consideration all these things along with the rent or buying of place then turning it in an escape
room. It will cost us approximately 2.5 lac rupees.
The cost for customer depends upon how much time he/she will spend in the room, as Rs.500 for
15 minutes and Rs.1000 for 30 minutes.
Startup Expenditure
The cost of rent, and setting up the room can cost as approximately 10 000.
10. 10
Marketing advertising expenses (500 flyers at Rs 2 per copy) for the total amount of – Rs
1,000.
The total cost for appointing Business Consultant RS 2,000.
Other expenses like stationery – RS 5,000
Employee salaries and payment of utility bills– RS 50,000
Protective body suit, mask, Kevlar gloves, and close toed shoes and accessories – RS 10,000
LED TVs, computers, comfortable chairs, tables, and accessories amongst others. – RS
25,000
Initiating a Website – RS 500
We should be having an approximate amount of 104500 to successfully launch a platform and well
equipped escape room.
Generating Funds/Startup Capital for Escape Room
Our business of escape room is a business that will be owned and managed by we three group
partners Aqsa Khalid, Maria Gohar, Wajeeha Yousaf. We will generate funds from:
Create portion of the startup capital from personal savings.
Create portion of the startup capital from friends and other extended family members.
Create a larger portion of the startup capital from the bank (loan facility).
Sources ofIncome
Escape room will be established with the motive of maximizing profit. We will generate money by
offering the following services:
We provide the items for breaking them.
The tools that are to be used in destruction, and the Bluetooth speakers for clients to play
out their favorite tunes.
11. 11
Offering anger management counselling session.
Sale of food and beverages from inside our cafeteria.
Our Pricing Strategy
The cost typically depends on how much time you spend in the room – as little as RS 5OO
for 15 minutes, or 1000 for 30 minutes.
We have put ideas in place to deal concession services once in a while and also to reward
our faithful customers especially when they refer customers to us or when they register as
a family or a group.
Payment Options
The payment policy we are going to adopt included following because we know that different
customers prefer different payment options that suits them. There are the payment options .
Payment with cash
Payment through online bank transfer
Payment through mobile money
Payment through check
Escape RoomBusiness Plan – Sustainability and ExpansionStrategy
The future of any business depends upon the number of loyal customers we have, the competence
of their employees, their investment strategy and the business structure. If any of these factors are
missing from a business, then it won’t be last for too long.
One of our major goals of starting business that will survive off its own cash flow without injecting
finance from external sources once the business is officially running. We know that one of the ways
of gaining approval and winning customers over in our rage room is to equip our facility and to
make our facility highly secured and accessible.
As a matter of fact, profit-sharing preparation will be made accessible to all our management staff
and it will be based on their performance for a period of ten years or more. We know that if that is
put in place, we will be able to successfully hire and keep the best hands we can get in the industry;
they will be more loyal to help us build the business of our dreams.
12. 12
Researchintroduction:
We conducted a small scale research from our surroundings and concluded the following results:
Researchmethodology:
Population
Our population was people of Rawalpindi, Pakistan.
Sample
Sample include students of Fatima Jinnah Women University, employed individuals, youth of our
respective areas, working parents and housewives.
Survey results
Would you be interested to break things in a safe and controlled environment to relieve your stress?
Does your institution or company offer you any stress relieving programs?
yes no
13. 13
Would an escape room be helpful for making you feel relax?
Survey conclusion:
In question no1 68.8% people agree to opt for the opportunity to break things because they think
that they are not provided with stress management programs in their organizations or Institutions.
They are overwhelmed with the routine tasks and want them to take their bursts out. Therefore,
they were happy with our plan and showed willingness to participate in.
yes no
Sales
no yes
14. 14
Questionnaire
Would you be interested to break things in a safe and controlled environment to relieve your stress?
(a) Yes
(b) No
Does your institution or company offer you any stress relieving program?
(a) Yes
(b) No
Would an escape room be helpful for making you feel relax?
(a) Yes
(b) No