Details about Calm app and its SWOT analysis

1. CALMAPP
ANUNICORN
COMPANY
PRESENTED BY:
SAURABH SINGHI
DIVYAXI RAJ
ZUBIN PATEL
ANIRUDH PATEL

2. Our mission is to make the
world a happier and healthier
place. We're devoted to
helping you live mindfully,
sleep better and breathe
deeper.
2
AboutCalm
Calm is the #1 app for
meditation and mindfulness.
With over 100+ guided
meditations to help you manage
anxiety, lower stress and sleep
better. Calm is the perfect
mindfulness app for beginners,
but also includes hundreds of
programs for intermediate and
advanced users
Company’s mission

3. Meditation
Provide 100+ guided
mediations
Variety of meditations
topics are installed in
the app.
Rewarded with a
motivational poster.
Renders soothing
background noise and
beautiful imagery.
Sleep Stories
Soothing tales read by
well-known voices.
It helps people
unwind and fall into
deep sleep each
evening.
Add new stories
every week
Music
Help you feel relax,
focus or sleep.
Music includes
original composition,
Nature voice, White
Voice.
Background music
varies as per the
categories. For
instance, Waterfall or
Rain.
Calm Body
Provides video lesson
on mindful movement
and gentle stretching.
Helps to reduce
tension in your body
and recharge the
mind.
They provide 8
different categories of
videos.
Master Class
Intended to teach
about the various
obstacles or
challenges.
These are more like
an online class or an
informative podcast
Inspiration and
knowledge base
3
ServicesprovidedbyCalmApplication

4. Unique home
screen
Nature Sounds Mindfulness
Reminder
Innovative
Aspect
• Apple’s App of the year in
2017
• Apple’s best of 2018 award
winner
• Google play editor choice 2018
• It is Considered as World’s
Happiest App by Center for
Humane Technology
4

5. MICHAEL ACTON
SMITH
• CO-FOUNDER AND CO CEO OF
CALM APP
• EDUCATION- UNIVERSITY OF
BRIMINGHAM
• ALSO FOUNDER OF FIREBOX.COM
AND MIND CANDY
5

6. ALEXTEW
• CO-FOUNDER AND CO CEO OF
CALM APP
• EDUCATION- UNIVERSITY OF
NOTTINGHAM
• ALSO CREATOR OF MILLION
DOLLAR HOMEPAGE.
6

7. INITIALIDEA
• PERSONAL EXPERIENCE OF BOTH THE
ENTREPRENEURS
WEALTH COMES WITH WORRY
• DISCOVERED BENEFITS OF HAVING A
STRONG MIND
• WANTED TO MAKE THE SKILL ASSESSIBLE
TO EVERYONE.
• MAKE PEOPLE HAVE HAPPIER AND
HEALTHIER LIFE
7

8. 8
Calm.com
• Begin by Creating a website
• Purchased a Domain in 2011
• With a motto to start digital content
business around mindfulness.
• In 2013, the company began developing
its library of guided meditations and
soothing nature sounds and scenes.
• Then, in 2014, Tamara Levitt joined the
company as Head of Mindfulness with its
20+ years of meditation expertise. She
has been Calm’s meditation instructor
ever since.
• To bring meditation to masses launched
Calm in 2014.

9. FEB 6, 2019
SERIES B = $88M
.
JUN 20, 2018
SERIES A = $22M
FEB 26, 2013
SEED ROUND 1 = $465K
JUN 18, 2014
SEED ROUND 2 = $578K
FUNDINGANDVALUATION
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VALUE OF THE COMPNY 1 BILLION USD
TOTAL FUNDING $116M

10. XpresSap UBER American
Airlines
Calm mist
spray
Feedback
10
HowCalmAppmanagestheinnovationprocess

11. • WELLNESS APP CALM HAS
INVESTED A $3 MILLION
EQUITY INVESTMENT IN
XPRESSPA GROUP.
• CALM SUBSCRIBERS WILL HAVE
ACCESS TO A VARIETY OF IN-
STORE BENEFITS AND
TREATMENTS AT ONE OF 52
XPRESSPA LOCATIONS IN CITIES
LIKE ATLANTA, CHICAGO, LOS
ANGELES, MIAMI AND NEW
YORK.
• $3B
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XPRESSPA
GROUP,INC.

12. CALMAPPTEAMUPWITHUBER
• UBER HAS TEAMED UP WITH CALM APP TO OFFER
PASSENGERS MINDFULNESS EXERCISES WHILE
TRAVELLING.
• USERS CAN CHOOSE BETWEEN FOUR RELAXING
EXERCISES WHICH WILL LAST BETWEEN THREE
MINUTES, FIVE MINUTES AND 30 SECONDS, 12
MINUTES 20 SECONDS AND 30 MINUTES – THE
MOST COMMON LENGTHS FOR UBER TRIPS.
• AN UBER SPOKESPERSON SAID: “SOME 54 PER CENT
OF PEOPLE USE THEIR TIME IN AN UBER TO SCROLL
THROUGH EMAILS, SOCIAL MEDIA AND THE NEWS
ON THEIR SMARTPHONES, SO ON YOUR NEXT UBER
TRIP, ESCAPE YOUR WORK FOR JUST A FEW
MOMENTS TO UNWIND.
12

13. CALMAPPTEAMUPWITHAMERICANAIRLINES
• AMERICAN AIRLINES WILL START OFFERING
CALM, A MINDFULNESS AND RELAXATION
APP, ON ALL DOMESTIC AND
INTERNATIONAL FLIGHTS.
• AMERICAN AIRLINE WILL START SHOWING
NATURE VIDEOS AND OFFERING
PASSENGERS ACCESS TO MATERIAL
THROUGH THE CALM MEDITATION APP
ABOARD MOST FLIGHTS TO HELP KEEP
TRAVELERS RELAXED.
• THE AIRLINE WILL PLAY NATURE VIDEOS
DURING BOARDING AND OFFER CALM'S
GUIDED MEDITATIONS AND OTHER
CONTENT ON THE PLANE'S SEAT BACK
SCREENS FOR PASSENGERS DURING
FLIGHTS.
13

14. SLEEPMIST
• THE GROUND-BREAKING NEW SLEEP AID,
KNOWN AS SLEEP MIST, CONTAINS A
RELAXING SCENT MADE FROM A SPECIAL
BLEND OF LAVENDER AND OTHER
ESSENTIAL OILS, WHICH USERS CAN SPRAY
ON THEIR PILLOW TO AID SLEEP, WHILE
LISTENING TO A BEDTIME STORY
SPECIFICALLY DESIGNED TO ACCOMPANY
IT. SLEEP MIST, CALM’S FIRST PHYSICAL
PRODUCT.
• CALM IS A DEDICATED COMPANY
TOWARDS THEIR CONSUMER AND TO
ENSURE THE MENTAL HEALTH OF THEM
THEY TRY TO MAKE THE PRODUCT
EXPERIENCE MORE AROMATIC AND LIVELY
14

15. USERSFEEDBACKANDRESEARCH
• COMPANY TAKE SERIOUSLY THEIR CONSUMERS
FEEDBACK
• THEIR DEDICATED TEAM ALWAYS TRY TO
RESEARCH AND MAKE REGULAR UPDATE WITH
NEW CONTENT
• THEIR TOP PRIORITIES WILL BE TO EXPAND INTO
MORE LANGUAGES INTERNATIONALLY, GROW
OUR TEAM (CURRENTLY THEY ARE SMALL BUT
MIGHTY COMPANY OF 50) AND CREATE MORE
CONTENT
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17. • Packs handle enormous life themes through different,
edible reflection sessions.
• Dazzling application experience.
• Pioneer in the market with a great brand value
• Huge amount of funding for future research and
development
• Tie ups with giant companies
STERENGTHS
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18. WEAKNESSES
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• Expensive Premium version.
• Not much modules in free version.
• Language barrier

19. •Development of new variations.
•Updating the app with new features.
•Increasing stress in people life can increase
opportunity to gain the market
OPPORTUNITY

20. •Competitors.
THREATS

21. • Looking at their limited team
who are consumer oriented they
can create great brand value.
• They have already set a high bar
in the market.
• Tie ups with companies to
expand their market.
• They have limited threats
• Huge valuation with great
investors.
21
Conclusion

22. THANKYOU

23. References