This document discusses word-of-mouth (WoM) marketing and introduces the company Buzzer, which specializes in WoM campaigns. Buzzer has run over 75 campaigns for brands in Europe and uses buzz agents and product samples to generate conversations and increase brand awareness. The document provides examples of Buzzer's storytelling tactics and cites research showing that buzzed consumers have much higher purchase intent than those who just see ads or get samples. It encourages contacting Buzzer to learn how their WoM strategies could benefit brands.
Kaibigan, kung ikaw ay gustong maka-DISCOUNT sa iyong personal na load araw-araw, ito na ang hinahanap mo: ang VMOBILE, at pwede ka pang kumita. Maaari kang magbenta ng load sa lahat ng network gamit lamang ang existing sim card mo. at maaari ka pang kumita ng malaki, iyon ay kung interesado ka, kaibigan. isipin mo na lang na ang load ngayon ay bahagi na ng pang-araw-araw na pangangailangan ng tao, kaya tiyak na malaki ang target market mo. kaya kung ako sa iyo, i will grab this opportunity to earn money while enjoying its benefits. Kaya ano pa ang hinihintay mo, marami na kami dito, baka napag-iiwanan ka na. Let's make 2011 a prosperous year for all of us. For more info, pls contact me at: 0929-9616356.
Presentation and workshop about Word of Mouth Marketing for the Brand Communication class at the UVA, Amsterdam, The Netherlands. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing platform and Jorien Langedijk, WoM Wisdom Worker at Buzzer.
Social Marketing voor non-profit organisaties - Willem Sodderland voor DDMA DDMA
De DDMA organiseerde een middag die volledig in het teken stond van non profit organisaties, en hoe zij zich het beste kunnen profileren via Social Marketing.
Dit is de presentatie van Willem Sodderland. Willem introduceerde de non profijt organisaties op een luchtige maar heldere manier over het wat en waarom van Social Marketing. Met veel goede voorbeelden werd duidelijk wat het nut van Social Marketing eigenlijk is. Zo brengt het de nieuwsgierige en de ervaren gebruikers bij elkaar wat tot de 'perfecte' Word of Mouth leidt.
Willem Sodderland, CEO of Europe's leading Word of Mouth Marketing agency Buzzer presents at the European Social Media Conference 2010 in Frankfurt on the 30th of november 2010.
Kaibigan, kung ikaw ay gustong maka-DISCOUNT sa iyong personal na load araw-araw, ito na ang hinahanap mo: ang VMOBILE, at pwede ka pang kumita. Maaari kang magbenta ng load sa lahat ng network gamit lamang ang existing sim card mo. at maaari ka pang kumita ng malaki, iyon ay kung interesado ka, kaibigan. isipin mo na lang na ang load ngayon ay bahagi na ng pang-araw-araw na pangangailangan ng tao, kaya tiyak na malaki ang target market mo. kaya kung ako sa iyo, i will grab this opportunity to earn money while enjoying its benefits. Kaya ano pa ang hinihintay mo, marami na kami dito, baka napag-iiwanan ka na. Let's make 2011 a prosperous year for all of us. For more info, pls contact me at: 0929-9616356.
Presentation and workshop about Word of Mouth Marketing for the Brand Communication class at the UVA, Amsterdam, The Netherlands. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading Word of Mouth Marketing platform and Jorien Langedijk, WoM Wisdom Worker at Buzzer.
Social Marketing voor non-profit organisaties - Willem Sodderland voor DDMA DDMA
De DDMA organiseerde een middag die volledig in het teken stond van non profit organisaties, en hoe zij zich het beste kunnen profileren via Social Marketing.
Dit is de presentatie van Willem Sodderland. Willem introduceerde de non profijt organisaties op een luchtige maar heldere manier over het wat en waarom van Social Marketing. Met veel goede voorbeelden werd duidelijk wat het nut van Social Marketing eigenlijk is. Zo brengt het de nieuwsgierige en de ervaren gebruikers bij elkaar wat tot de 'perfecte' Word of Mouth leidt.
Willem Sodderland, CEO of Europe's leading Word of Mouth Marketing agency Buzzer presents at the European Social Media Conference 2010 in Frankfurt on the 30th of november 2010.
Guest lecture & work shop on Word of Mouth Marketing for the Rotterdam School of Management, Class of 2011. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading WoM agency.
Broccoli.com: the future of marketing in Fruit & VeggiesWillem Sodderland
Presentation by Willem Sodderland, Founder & CEO of Buzzer. What is the future of marketing in Fruit & Vegetables ? 100 students invited to Enza's Student Experience will present their vision.
The rise of Word of Mouth vs. Ethics & Advertising LawWillem Sodderland
Presentation by Buzzer's founder Willem Sodderland about the rise of Social Marketing and Word of Mouth Marketing in the context of ethics and advertising law. Part of the program of an annual meeting of the Dutch Advertising Law Council.
Buzzable Business - Vakbeurs Creatieve Industrie 2014Willem Sodderland
Presentation given at the Vakbeurs Creatieve Industrie about making your business buzzable. Willem Sodderland is CEO of Buzzer, Europe's leading Word of Mouth agency and Buzzable, an innovation boutique.
9th Asian Insurance CEO Summit Mar09pdfClausNehmzow
"Monetizing and Marketing Insurance through Virtual Worlds". Overview of virtual worlds and 3D immersive environments in business and consumer entertainment. Examples of business applications and cost/benefits. Application to the insurance industry. Two videos illustrating corporate and consumer application in insurance were not included due to size. If interested, please contact claus.nehmzow@alcus.biz for further information.
A brief summary of how three brands are approaching their own Social Media: Cirque du Soleil, JetBlue, & Zappos with guest cartoon appearances from gapingvoid.com
Can we Build a Believable Brand with SEM Campaigns? From plain 1.0 Search Engine Marketing using Social Media towards Conversion & Contextual marketing.
Guest lecture & work shop on Word of Mouth Marketing for the Rotterdam School of Management, Class of 2011. By Willem Sodderland, Founder & CEO of Buzzer, Europe's leading WoM agency.
Broccoli.com: the future of marketing in Fruit & VeggiesWillem Sodderland
Presentation by Willem Sodderland, Founder & CEO of Buzzer. What is the future of marketing in Fruit & Vegetables ? 100 students invited to Enza's Student Experience will present their vision.
The rise of Word of Mouth vs. Ethics & Advertising LawWillem Sodderland
Presentation by Buzzer's founder Willem Sodderland about the rise of Social Marketing and Word of Mouth Marketing in the context of ethics and advertising law. Part of the program of an annual meeting of the Dutch Advertising Law Council.
Buzzable Business - Vakbeurs Creatieve Industrie 2014Willem Sodderland
Presentation given at the Vakbeurs Creatieve Industrie about making your business buzzable. Willem Sodderland is CEO of Buzzer, Europe's leading Word of Mouth agency and Buzzable, an innovation boutique.
9th Asian Insurance CEO Summit Mar09pdfClausNehmzow
"Monetizing and Marketing Insurance through Virtual Worlds". Overview of virtual worlds and 3D immersive environments in business and consumer entertainment. Examples of business applications and cost/benefits. Application to the insurance industry. Two videos illustrating corporate and consumer application in insurance were not included due to size. If interested, please contact claus.nehmzow@alcus.biz for further information.
A brief summary of how three brands are approaching their own Social Media: Cirque du Soleil, JetBlue, & Zappos with guest cartoon appearances from gapingvoid.com
Can we Build a Believable Brand with SEM Campaigns? From plain 1.0 Search Engine Marketing using Social Media towards Conversion & Contextual marketing.