ENVIRONMENTAL
ANALYSIS
Task Environment
(Industry)
Suppliers
Special-
Interest
Groups
Customers Competitors
Internal
Environment
Structures
Culture
Resources
Sociocultural
Forces
Political-Legal
Forces
Economic
Forces
Technological
Forces
General Environment
ORGANISATIONAL ENVIRONMENT
“All elements existing outside the
organisations boundaries that have
the potential to affect the
organisation”.
The General external environment
can be further conceptualized as
having two layers
a) General Environment
b) Task Environment
GENERAL ENVIRONMENT
“The layer of the External Environment that
affects the organisation indirectly”.
“Outside Institutions are forces that
potentially affect an organisations
performance ”
TASK ENVIRONMENT
“The layer of the External Environment
that directly influences the organisations
operations and performances”
“The part of the Environment that is
directly relevant to the achievement of an
organisation goals”
INTERNAL ENVIRONMENT
“The Environment within the
organisations boundaries
GENERAL ENVIRONMENT
TECHNOLOGY
“The dimension of the General
Environment that includes
scientific and Technological
advancements in the Industry and
society at large”
SOCIO CULTURAL
“The dimensions of the General
Environment representing the
demographic characteristics,
norms, customs and values of the
population within which the
organisation operates”
ECONOMIC DIMENSIONS
“The dimension of the General
Environment representing the
overall economic health of the
country or the region in which the
organisation functions.
LEGAL-POLITICAL DIMENSIONS
“The dimensions of the General
Environment that includes
Government regulations and
political activities designed to
control company behaviour
TASK ENVIRONMENT
CUSTOMERS
“People and organisation in the
environment who acquire goods
or services from the organisation”
COMPETITORS
“Other organisations in the same
industry or type of business that
provide goods or services to the
same set of customers”
SUPPLIERS
“People and organisation who
provide the raw material the
organisation uses to produce its
output”
PUBLIC TASK GROUPS
“An interest group that works to
influence companies to behave in
socially responsible way”

Environmental analysis