The document provides details about a business plan to promote handicrafts like kantha, sujni, and tikuli embroidery from rural Bihar, West Bengal, and Jharkhand. The plan involves setting up production units and offices to employ local women artisans, source materials, produce handicraft products, and market the products through various channels. The key objectives are promoting the crafts, empowering women, and generating rural employment and profits through customer satisfaction.

1. ENTREPRENEURSHIP DEVELOPMENT
PROGRAMME

2. Identify A Business Proposal And Preparation Of A Business Plan
For Initiating A Small Business

3. • Kantha , sujni and tikuli work are pre dominant in regions of Bihar, West
Bengal and Jharkhand.
• In villages stitching kantha and sujni blanket is the art that every women
learns without any training.
• It is the hobby of most of the village women to stitch.
• They are economically weak and have to option to earn their own living
other than helping the men in farms or working for someone who pays
them some money.
INTRODUCTION

4. Tikuli art
Kantha art
Sujani art

5. Objective Of The Business Plan
Promote handicraft.
Promote women empowerment.
Rural development by generating employment.
Earn maximum profit out of customer satisfaction.

6. HEAD OFFICE
(boring canal road Patna)
OFFICE
(Benachity , Durgapur)
OFFICE
(Church road, Ranchi)
Sub office In Patna City
Delivered on contract basis to
another group or individual
Delivered on contract basis to
another group or individual
Order Is Provided With
A Deadline
Production Unit
(Hazipur, Patna)
Business plan

7. HEAD OFFICE
(boring canal road patna)
• It has design team who focuses on the design that can be
transplanted in the product effectively without disturbing the ethics
of the craft and the culture associated with it.
• Head office does all the official works, specially paper works. Co-
ordinates with the office in West bengal and Jharkhand for order
and delivery.
• Receives the designs from production unit and circulate it to the
other offices. A copy is sent to the Patna City office for further
production process taken care from there onwards
• Head office has a store which exhibits and sells the products .

8. • It has product development officer who analyze the
designs and makes suitable changes according to the
availability and feasibility.
• There is a research team and a sourcing team to study ,
analyze latest fashion. Design team, research team
contribute their inputs to help the sourcing team, so
that the sourcing is done according to the designer and
research team’s demand.
• Necessary pattern making and cutting are done .
PRODUCTION UNIT
(HAZIPUR, PATNA)

9. • This offices are taken care of a third party who are given the
contract . They need to meet the terms and condition related
to it.
• The payment is transparent and immediate.
• Bonus is granted if shipment is made before the deadlline.
OFFICE
(Benachity , Durgapur and Church road , Ranchi)

10. • Kantha embroidery
• Sujni embroidery
• Tikuli painting
CRAFT

11. • Research team focuses on the latest trends , the current and upcoming
fashion trends.
• The design team contributes towards the innovative fashion styling,
transforms the cultural motifs into contemporary designs, decides the
placements. The product development officer contributes if necessary
changes are required based on the feasibility.
• Freelance designer are also contacted to avail fresh designs in exchange of
good price.
• The sourcing team sources all the necessary raw materials from local
regions of Hazipur , Patna city market and places like Bhagalpur, and in
and around from West bengal and Jharkhand.
PROCESS

12. • The patterns and design placements are done in the production unit. Cutting
is done accordingly.
• The cut raw materials are transported to the regions where the embroidery
and painting will be made.
• Once the embroidery and paintings are done the panels and the products
are brought back to production unit. If stitching is required before the craft
work its done before else after .
• The product is finally processed and finished which is done by a third party.
• After it is finished it is transported to a ware house which is in Hazipur.
• From there its shipped according to the orders received from different
distributors and retail outlets .
PROCESS

13. • We will organize a meeting with the local people of the region
selected. We will invite them offering them lunch and snacks.
• In a small and brief presentation we will explain them their work
• All the employers will be selected based on their skill level.
• Training will be granted to them simultaneously with their work
• Their wages increases with the increase of speed and skill level,
provided the quality is not disturbed
• Special technical sessions will be granted accordingly at the
company’s expense.
• They will be granted freedom to sell their designs to us if they come
up with something new. A percentage of the profit will be granted
to them.
INPUTS

14. • Innovation in terms of new designs,
contemporary motif and innovative placemets
• Giving craft a new dimension and an entire
new look without touching the sentiments
related to it.
INNOVATION

15. • After a period of few years when the business will stand on its own we will
collaborate with designers in the designing team and establish our own
brand selling our products with our own retail outlet.
• We will also try to collaborate with brands like Bata and other footwear
and accessory brands to sell our products through their outlets . We will
also manufacture for those brands.
COLLABORATION

16. • We will organize contest and competition in
different design universities and institutes.
• Exhibit and award the best artisan .
• Will keep motivating the workers through
offering them good returns.
EVENTS AND AWARDS

17. • Shoes
• Sunglasses
• Hats
• Handbags
• Belts
• Scarf
• buttons
• Detachable Collars and Ties
• Pillow and cushion covers
• Purses/wallets
• Accessories like headbands, neckpieces, anklets , etc.
PRODUCTS

20. • Through retail stores
• Exhibitions
• Online marketing
• Sponsoring fashion and cultural events
• Newspaper article, websites and blogs
MARKETTING

21. • ON PARTERNSHIP BASIS
– HEMLATA
– SHALINI RAJ
– SHILKI SAHAY
– SUSHOBHAN MISHRA
OWNERS

22. • 48 LACS WITH EQUAL SHARE AMONG FOUR
PARTNERS
START-UP INVESTMENT

23. • LAND IN HAZIPUR- 1361 sq feet RS . 18,00,000
• LAND IN THE RURAL AREA 1361 sq feet RS. 4,00,000
• MACHINERIES ( STRAIGHT KNIFE, CIRCULAR KNIFE,
STITCHING MACHINES, IRON, TABLES RS. 15,00,000
COMPUTERS AND OTHER TOOLS)
• LABOUR CHARGES FOR 2 MONTHS RS. 3,00,000
• STORE RENTS FOR TWO 2 MONTHS RS. 40,000
• MISCLEEOUS INCLUDING PAYMENT WITH VENDORS
AND OTHER 3RD PARTIES FOR 2 MONTHS RS. 6,00,000
• TRANSPORTATION AND EVENTS FOR 2 MONTHS RS. 60,000
• TOTAL RS. 48,00,000
START-UP INVESTMENT

24. • OWN ALL THE RENTED PROPERTIES
• EXTEND THE BUSINESS IN DIFFERENT CLUSTERS OF BIHAR , JHARKHAND AND
WEST BENGAL.
• TO UPLIFT CRAFTS OF DIFFERENT STATES
• OPEN OUR OWN RETAIL OUTLETS IN METRO CITIES.
• COLLABORATE WITH DIFFERENT BRANDS
• GAIN RECOGNIZATION BY N.H.R.D AND OTHE GOVERNMENT AGENCIES
• TO COME UP AS A BRAND IN THE AREA WE ARE CATERING.
VISION IN NEXT 5 YEARS

25. THANK YOU