This document outlines the requirements and sections for a business planning project. As a group of 5 partners, students must come up with a new business idea and write a report that includes sections on the company description, products/services, market analysis, marketing plan, operational plan, and management team. Some suggested business ideas are a kids app, recycling pickup, or food truck. The report is worth 20% and there will also be a 10% group presentation.

1. BUSINESS PLANNING PROJECT
• Group Assignment
• 20% for the written report
• 10% for the group presentation
• As a group of 5, you guys are partners who want
to start up a new business venture.

2. Business Ideas
• Kids Friendly Apps
• Kids are your future customers so gaining their
loyalty now isn’t a bad idea.
• the connectivity of kids as a big trend for
2015.
• three-quarters of kids have access to a mobile
device.
• be educational or promote good health, you’ll
win their parents over, too.

3. Business Ideas
• Recycling pickup
• Healthcare Consulting
• Food Truck
• Freelancing

4. Company Description
Items to include in this section:
• Company description.
• Mission statement.
• Goals and Objectives
• Products and services.
• Current status.
• Legal status and ownership.
• Key partnerships (if any).

5. PART 1: THE CONTEMPORARY
BUSINESS ENVIRONMENT
• BUSINESS NAME
• What is the name of your business?
• DESCRIPTION OF BUSINESS
• What will your business do?
• FORM OF BUSINESS OWNERSHIP
• What form of business ownership (sole proprietorship,
partnership, or corporation) will your business take? Why
did you choose this form?

6. Examples
• Google's mission is to organize the world's
information and make it universally accessible
and useful.
• Objectives:
• Increase sales by 15% by the end of 2015.
• To create brand awareness by ensure that all
of the population of JB know about this
product by the year 2016.

7. Goals & Objectives
• Creating S.M.A.R.T. Goals
• Specific
• Measurable
• Attainable
• Realistic
• Timely
• Ask yourself the 5W question

8. Operational Plan
•Items to include in this section:
•Business location.
•Facilities and equipment.

9. Market Analysis
Items to include in this section:
• Market segmentation and target market
selection.
• Industry Trend
• Competitor analysis

10. Marketing Plan
Items to include in this section:
• Overall marketing strategy.
• Product, price, promotions, and distribution.

11. Cont’
• TARGET MARKET
• Briefly describe your ideal customer. What are they like
in terms of age, income level, and so on?
• OUR ADVANTAGES
• Why will customers choose to buy from your business,
instead of your competition?

12. PART 4: PRINCIPLES IN MARKETING
• PRODUCT FEATURES AND BENEFITS
• Describe the features and benefits of your product or
service.
• PRODUCT DIFFERENTIATION
• How will you make your product stand out in the crowd?
13-12

13. CONT
• PRICING
• What pricing strategy will you choose for your
product, and what are the reasons for this strategy?
• PLACE (DISTRIBUTION) ISSUES
• Where will customers find your product or service?
(That is, what issues of the distribution mix should
you consider?)
13-13

14. CONT
• ADVERTISING
• How will you advertise to your target market? Why
have you chosen these forms of advertisement?
• PROMOTIONS
• What other methods of promotion will you use, and
why?
Copyright © 2013 Pearson
Education, Inc. publishing as
Prentice Hall
13-14

15. CONT
• IT RESOURCES & CUSTOMER SERVICES
• What kind of IT resources will your business require?
• How will you use information technology to keep
track of your customers and potential customers?
Copyright © 2013 Pearson
Education, Inc. publishing as
Prentice Hall
13-15

16. Management Team and Company
Structure
Items to include in this section:
• Management team.
• Company structure.

17. Simple company structure