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TECHNO NEXT IT                          M

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BUSINESS PLAN ON IT FIRM
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                                 2011



    PREPARED BY:
    BBBBBBBYBY:
                                            1
          www.technonextit.com
Group Name: Marketing Empire
                             Group Logo:




                         Group members:
Serial                 Name                  ID       Program

  1.     Md. Mehdi Hasan (G.L)             09102098    BBA

  2.     Synthia Alam Orin                 09102161    BBA

  3.     M M Farook                        09102076    BBA


  4.     Nazmul Huda                       09102157    BBA


  5.     Naznin Akter Lily                 09102132    BBA




                                                                2
Letter of Transmittal
July 24, 2011

Lutfar Rahman
(Faculty)
College of Business Administration (CBA)
IUBAT
4 Embankment Drive Road, Sector- 10, (Dhaka Ashulia Road)
Uttara Model Town, Dhaka 1230.




Dear Sir,
Thank You for giving a chance to us for work on “Entrepreneurship (MGT–402).


It’s a great opportunity for us to work as a report on an “ Entrepreneurship ” to implement the
knowledge that we have learned in our academic level.


We tried our level best to make this report to the required standard. We hope that this report will
fulfill our expectation. We therefore, hope that you would be kind enough to go through this
report for evaluation.




Thanking You
-------------------------------

Md. Mehdi Hasan (Group Leader)




                                                                                                  3
Acknowledgement


This is high time for us to convey our deepest gratitude and sincere submission to the Almighty
ALLAH for giving us the opportunity to accomplish such a huge task of preparing this report.




We convey our heartfelt thanks to our honorable faculty Md. Lutfar Rahman for his careful
suggestion and enthusiasm bringing words at every time during the preparation of the report.



We have so far given our best effort to prepare and represent the report according to instruction
of our honorable faculty. We hope our endeavor will be beneficial to the audience and for
exonerate eye for any mistake or error found in the report.




Sincerely Yours

Group: Marketing Empire




                                                                                                    4
Table of content
serial                               Name                            Page

1.       Introductory page                                           07-08
            A. Name and address of the business
            B. Name and address of the principles
            C. Reason of selecting IT business.
            D. Nature of business
            E. Statement of financing needed
            F. Statement of confidentiality of report.
2.       Executive summary                                            09
3.       Environmental and Industry Analysis                         10-12
            A. PEST Analysis
            B. Future outlook and trends
            C. Analysis of competitors
            D. Market segmentation
4.       Description of Venture                                      12-17
            A. Product(s)
            B. Service(s)
            C. Size of Business
            D. Background of entrepreneurs
5.       Marketing Plan                                              17-20
            A. SWOT analysis.
            B. Pricing
            C. Distribution
            D. Promotion
6.       Organizational plan                                         20-23
            A. Form of ownership
            B. Identification of partners
            C. Responsibility of principals
            D. Management-team-Background
            E. Role and responsibility of members of organization.
7.       Assessment of risk                                          23-24
            A. Evaluate weakness of business
            B. New technologies




                                                                             5
8.   Financial plan                                     24-27
        A. Cost-benefit analysis
        B. Cash flow projection
        C. Break-even analysis
        D. Salary Analysis

9.   Reference                                          28
        A. References from Books
        B. References from Internet




                 ------------------------------------




                                                                6
1. INTRODUCTORY PAGE
A. Name of the business (Proposed):




                            “TECHNO NEXT IT LTD”


B. Address of the business (Proposed): Motijheel business area.



C. Logo of the business (Proposed):




D. Names and Addresses of the principals (Proposed):




                Name                            Address
        Md. Mehdi Hasan           H.N: 1 R.N: 2, Motijheel, Dhaka.
        Synthia Alam Orin         H.N: 1 R.N: 2, Motijheel, Dhaka.
        Nazmul Huda               H.N: 2 R.N: 3, Motijheel, Dhaka.

        M M Farook                H.N: 2 R.N: 3, Motijheel, Dhaka.

        Naznin Akter Lily         H.N: 2 R.N: 3, Motijheel, Dhaka.



C. Reason of selecting IT business: 20 years ago, government and general people
   was unconscious on IT sector, but gradually this trend changed rapidly within 10
   years. Government becomes more conscious and has taken steps to develop this
   business. Now a day it becomes a vital issue for develop the country. Government
   is providing loan and tax free environment for the IT entrepreneurs. So from our

                                                                                 7
PEST and SWOT analysis shows that, this business is Profitable both socially and
   economically. So we have taken the step to build such IT firm which will be a
   leading IT Firm with super quality both in production and services.

E. Nature of Business (Proposed): To develop a nation, technology is a vital issue.
   So we are going to build an IT Firm which will change the idea of computer based
   technology in this nation. Our IT firm will develop the human and it will create a
   great source of income. We will also enrich our economy through earning foreign
   currency. We will develop business software which will process the business
   dates more easily and accurately.



F. Financing needed statement (Proposed):              Our initial requirement for the
   business is 8, 70,000 BDT. 50 percent of our initial capital will finance by bank
   loan and other capital will invested from our personal sources. Most of the
   investment will used to buy the PC and other computer related hardware. The most
   other capital will invest in the advance of office rent and furniture’s.



G. Confidentiality of report: This report is confidential and is the property of the
   co-owners listed above. It is intended only for use by the persons to whom it is
   transmitted, and any reproduction or divulgence of any of its contents without the
   prior written consent of the company is prohibited.




                                                                                    8
2. EXECUTIVE SUMMERY
Our world is now based on technology. Every technological sector is wanting to cerate
something new based on technology to improve the world and make digital country. For this
vision we also want to establish an IT firm to encourage people to know about technology
and come closer and know about its advantages in the different business sectors. This report
has made to assume the condition of entering in a new business as an individual
entrepreneur and what steps and management have to be prepared to make a completion of a
new business in IT sector. Our IT firm will have only one branch but our target is to
establish more branches in different commercial area in the whole country and bring more
outsourcing work for the outsourcing worker. Our office is a five room office and has five
departments. These are Software and web division, Training lab, General office, Account
section, and Outsourcing division. Bangladesh is comparatively quite new in IT sector
whereas INDIA is in the pick of this sector. But there is a lot of opportunity still there,
because of low price and high quality service. So although there is a lot of competitors
already established but that’s not enough for the country. We have still chance to defeat
them. This is a technological era so if we can do something better will arise in the pick of
Bangladeshi IT sector. As an IT firm we will produce computer based software and
industrial software for machine control. This will make the works easier and bring new
technologies. Our service category is divided into two parts. One is Graphical design,
software control, server control etc and another service is IT training and skill people

                                                                                          9
building. We know how important it is to make a marketing plan for the business, because
an effective marketing plan is mandatory for the business growth. So at the beginning of the
plan we are going to analyze our competitors to know our Strengths, opportunities,
weakness and threats in this business from our competitor’s side. The price of our service
and product determined on the basis of market condition, competitors pricing, consumers
buying power and our production cost. We have both product and services so our
distribution channel is little bit complex. We select three areas for distributing our product.
We have a strong marketing team and we will link our product with various institution
related with our business. And we also use media for increase our sales. We will promote
our business through the Paper media, marketing team, IT fair, campaigning, Web
promotion, Discount, letter marketing. We will build a strong promotion through social
website. In our business there are some risks, which can defeat our business. In this part we
will find the risks and find out its possible solution.




 3. ENVIRONMENTAL AND INDUSTRY ANALYSIS
A. PEST (Political, Economic, Social, Technological) Analysis:


                                    Political




   Technologica                      PEST                        Economic
   l                                       ANALYSIS




                                        Social


 Political Environment:




                                                                                            10
•      IT industry gets a great political support in this country. Government and
             the oppositions are very keen to improve this sector.

      •      Government is now providing copyright prevention low for software and
             new programming creation to save the innovative program from copyright.

      •      Government is also making a digitalized route among all government
             sectors.

      •        All kind of Income tax and other related taxes has removed from IT
             sector to improve it.



 Economic Environment:

         •   Bangladesh is now earning a good portion of foreign currency exporting
             software to others country.

         •   Bangladesh Bank is also providing interest free loan to the IT companies
             who has 3 years experience on this sector.

         •   Government is also providing a lot of facility to this sector. For example:
             In 2011 government decreased 50% Tax from ISP, 20% from importing
             PC hardware and other materials.

         •   People are earning from outsourcing sitting their home.




 Social Environment:

     •       The local population of this country is educated rapidly so they are
             realizing the importance of IT sector.

     • The government and private organizations are using computerized
       technology.

     • General peoples are getting the facility from the Sector.

     • People are getting a cheap communication system and a great source of
       learning.

                                                                                     11
 Technological Environment:

           • Government and Private Universities of our country is researching on IT
             sector and inventing new technology which is very developed and creative.

           • General people are becoming habituated with the new technology so the
             great possibility is rising to invest foreign currency in this country.

           •   Technical peoples are become more knowledgeable here and becoming able
               to think more broadly.



   B. Future outlook and trends: In Bangladesh, people are now realizing the merits
        of IT sector. So people are keener to enter this side. The government has also
        taken a lot of steps to make the people familiar with digitalized computer system.
        In below this graph will show how the users of IT sector is increasing day by day:




                            Illustration: IT users from 1990-till

From the illustration, we see that the importance of IT sector is growing rapidly. So this
sector is very much stronger than the other industry related with it. India is now
economically strong and dominating the world economy, because their IT sector is very
developed and well organized. So to become a great economically solvent country this
sector should become healthier. So the future of our business will be easy and profitable
and our customer will be more.

   C.   Analysis of competitors :


                                                                                         12
•   Example of some competitors in IT sector, Bangladesh:




Bangladesh is comparatively quite new in IT sector whereas INDIA is in the pick of this
sector. But there is a lot of opportunity still there, because of low price and high quality
service. So although there is a lot of competitors already established but that’s not enough
for the country. We have still chance to defeat them. This is a technological era so if we
can do something better will arise in the pick of Bangladeshi IT sector.

   D.   Market segmentation: In this part, we will analyze the consumer market and
        Business market.

           1. Consumer Market Segmentation: In this part we are segmenting our
               anticipated customers into two different segments. These are discussed
               below:

    For Services:

       Age: The minimum age limit of our customer has to be 16 years old. And must
        have knowledge on Computer.

       Education: The minimum educational requirement of the trainee has to be passed
        in S.S.C. and he should have good knowledge on English.

       Occupation: we normally prefer 3 types of trainee tor training and there are 2 types
        of training level.

       Income: according to our course level we can expect 2 types of trainee. Who have
        a good income source and has a great desire to become an expert in IT area, we
        will offer those professional courses and who are from low class or minimum level
        of income and very keen to learn, we will offer them beginner level courses.

    For Product: we will produce various categorical software, Such as industrial
        software, Official software, Database Software, Security software,
        communicational software, Business solution software, Management software and
        study related software.
                                                                                         13
   Customer Type: Our customers groups are Industry, Office, Student, accountant
       and different foreign buyers.



                         4. Description of Venture
A. Product: As an IT firm we will produce computer based software and industrial
   software for machine control. This will make the works easier and bring new
   technologies. The lists of products are shown below:



     Products                       Types of software            Users
Industrial software   Alarm, Worker database, machine          Industry
                      controller, Security etc
Official software     Data management, Security, Account        Offices
                      management.
Study software        Dictionary, Language translator.   Student, Teachers
                      Dynamic, static.                   Industrial     office,
Website                                                  Shop,        Fashion
                                                         house, Educational
                                                         instrument, others.
Web registration      Domain & Hosting                   Industrial     office,
                                                         Shop,        Fashion
                                                         house, Educational
                                                         instrument, others.
Others                As per customers demand            General people or
                                                         business people.


    We will provide software maintenance Tutorial with our product.




                                                                                  14
B. Services:

 Our service category is divided into two parts. One is Graphical design, software control,
 server control etc and another service is IT training and skill people building.

          Services                              Types                           Users
Server and software control,        1.   ISP Gateway setup,              Business people.
Graphical Solution                  2.   Switch Setup,
                                    3.   Server setup.
                                    4.   Logo making,
                                    5.   Banner design etc.
Training                            1.   Office software - for
                                         example: MS office, tally             Student,
                                         etc.                                  teacher,
                                    2.   Graphical     Software       –        General
                                         Adobe              illustrator,       people,
                                         Photoshop, coral draw etc             Professionals.
                                    3.   Web         design         and
                                         programming – HTML,
                                         CSS, JavaScript, PHP, J-
                                         Query etc
                                    4.   Software developing- C++,
                                         Java, PHP etc.
                                    5.   Networking       –     Router
                                         configure, switch configure,
                                         network interface.
                                    6.   And so on.



      These are some description of our services. But we will bring new services
       gradually.



C.   Size of Business: Our business is not a large business but we will make it large with
     the time. We have only one branch but our target is to establish more branches in
     different commercial area in the whole country and bring more outsourcing work for
     the outsourcing worker. Our office is a five room office and has five departments.

           • Software and web division

           • Training lab

                                                                                          15
• General office

            • Account section

            • Outsourcing division

    We have 26 people who will work in the office and market. All of them are team
members.

                        They are (Excluding Management team):



         Serial                 Designation                       Number
     1            Promotion Officer                          4
     2            Trainer                                    5
     3            Software Developer                         3
     4            Website designer                           2
     5            Website developer                          2
     6            Outsourcing Worker                         10




                                5. Marketing Plan
We know how important it is to make a marketing plan for the business, because an
effective marketing plan is mandatory for the business growth. So at the beginning of the
plan we are going to analyze our competitors to know our Strengths, opportunities,
weakness and threats in this business from our competitor’s side.




After analyze the SWOT, we will set our marketing plan and marketing issues:

   A. Pricing

                                                                                      16
B. Distribution

C. Promotion

D. Controls



A. SWOT analysis:



          Strengths of our company:

   Expert and active employees.

   Educated and friendly customers.

 Active management team

 Low TAX rate

 Population density

 Commercial area

 Government Facility and friendliness.

 Availability of outsourcing worker.



          Weaknesses of our company:

 Low investment

 Inexperienced management team.

 Scarcity of technical people.

 Financial crisis.

   Costly for general people.

 Low profit.



                                          17
 Opportunities:

    Easy loan facility

    Low interest rate.

    Consciousness of both government and public.

    Less competitors

    Etc



               Threats:

    Some established IT firm

    Electricity problems.

    Unskilled workers

       Political instability

These are the important analysis for our business which is conducted on considering
competitors, government, politics, worker, consumer and the economic condition of our
country.

   B.   Pricing: The price of our service and product determined on the basis of market
        condition, competitors pricing, consumers buying power and our production cost.



                                The price list of IT training services

Course name         Teaching software’s          Price (beginners)       Price (professionals)

Office course       Ms word, Excel, power                BDT                       BDT
                    point and                         Tk. 2500                   Tk. 5000
Outsourcing         Blogging, Freelancing &           Tk. 3500                   Tk. 6000
                    Affiliate Marketing, SEO
Graphic design      Adobe Photoshop,                  Tk. 4000                  Tk. 10000
                    Illustrator, Quark Xpress


                                                                                            18
Web design         HTML, CSS, java script,        Tk. 10000              Tk. 25000
                   PHP(my SQL),
Web design         Flash for designer, Action     Tk. 10000              Tk. 25000
                   script 2, Action script 3,
                   Adobe flex, Adobe Air,
                   PHP (My SQL)
Web design         HTML, CSS, JOOMLA,             Tk. 10000              Tk. 25000
CMS                DRUPAL.
Audio and          Adobe premiere pro cs4,        Tk. 4000               Tk. 10000
video editing      Adobe after effect, Title
                   Deco, Sound Forge 7
Architectural      Auto cad & 3d studio           Tk. 6000               Tk. 10000
design             Max, Photoshop
Microtic based     Router configure, Switch       Tk.6000                Tk. 10000
networking         configure, Wireless
                   configure, LAN, WAN.
Forex currency     You can learn here about       Tk. 4000                Tk. 7000
trading            International currency
                   market trading system.




                      Anticipated software and web (product) price

      Products              Types of software             Price level (in BDT)

Industrial software     Alarm, Worker database,      Hardware+20000+Setup cost.
                          machine controller,
                              Security etc
 Official software         Data management,               5000 to 10000 BDT.
                         Financial calculation.
  Study software         Dictionary, Language            300 to 500 BDT each.
                               translator.
                               Dynamic,                15000 BDT to 50000 BDT
      Website
                                 Static.                3000 BDT to 8000 BDT




                                                                                     19
Web registration                 Domain                            600 each

                                  Hosting                  4 BDT * required space (MB)
        Others           As per customers demand                    Variable


    Others pricing will defined by management committee.



   C. distribution channel: we have both product and services so our distribution
        channel is little bit complex.



    o    For Product:


                                 Product distribution Channel




         Direct sell by                   Sells                       Advertisement
         marketing team                   associates                  and promotion




                                              USER


We select three areas for distributing our product. We have a strong marketing team and
we will link our product with various institution related with our business. And we also
                                    Services distribution channel
use media for increase our sales.

    o    For Services:



                                         Advertising and             Reference and link
        Marketing Team
                                         Promotion                   marketing


                                                                                          20


                                            Trainee
Our training service will promote by also these 2 links but, we will give some discount to
the students as reference discount and we will show some earning way to collect students.

   D. Promotion: we will promote our business through the Paper media, marketing
       team, IT fair, campaigning, Web promotion, Discount, letter marketing. We will
       build a strong promotion through social website.

                                   List of promotion media:

   •   Paper media: Paper is good promotional media for our product. We will search our
       distributor through this media. This is not costly and business man searches their
       product through this media most.

   •   IT fair: We will arrange some IT fair, so that our product becomes familiar to the
       market.

   •   Marketing Team: This is the best trustworthy way for us. We will send our
       marketing team to the projected customer. They will work for both our services
       and product.

   •   Letter marketing: we will send our letter to our listed projected customer so that
       they become familiar with our customer.

   • Job fair: we will provide IT job to our trainees in different offices. This kind of
     offer will increase our customers.

    These are some of our promotional system. We will use this technique to make us
       known to the customer and future customer.




                                                                                       21
6. Organizational plan
A. Form of ownership:

 Term:
   The partnership shall begin on 30/07/2011,and shall continue until terminated.



 Capital:
   The capital of the partnership shall be contributed in cash by the partners as
   follows:

      o   A separate capital account shall be maintained for each partner.
      o   Neither partner shall withdraw any part of their capital account.
      o   Upon the demand of either partner, the capital accounts of the partners shall
          be maintained at all times in the proportions in which the partners share in
          the profits and losses of the partnership.

 Profit and Loss:
   the net profits of the partnership shall be divided equally between the partners and
   the net losses shall be borne equally by them. A separate income account shall be
   maintained for each partner. Partnership profits and losses shall be charged or
   credited to the separate income account of each partner. If a partner has no credit
   balance in their income account, losses shall be charged to their capital account.



 Salaries and Withdrawals:
   Neither partner shall receive any salary for services rendered to the partnership.
   Each partner may, from time to time, withdraw the credit balance in their income
   account.




 Interest:
   No interest shall be paid on the initial contributions to the capital of the
   partnership or on any subsequent contributions of capital.




                                                                                     22
 Banking:
   All funds of the partnership shall be deposited in its name in such checking
   account or accounts as shall be designated by the partners. All withdrawals there
   from are to be made upon checks signed by either partner.



 Books:
   The partnership books shall be maintained at the principal office of the
   partnership, and each partner shall at all times have access thereto. The books shall
   be kept on a fiscal year basis, and shall be closed and balanced at the end of each
   fiscal year. An audit shall be made as of the closing date.



 Voluntary Termination:
   The partnership may be dissolved at any time by agreement of the partners, in
   which event the partners shall proceed with reasonable promptness to liquidate the
   business of the partnership. The partnership name shall be sold with the other
   assets of the business. The assets of the partnership business shall be used and
   distributed in the following order:

           (a) to pay or provide for the payment of all partnership liabilities and
           liquidating expenses and obligations;

           (b) to equalize the income accounts of the partners;

           (c) to discharge the balance of the income accounts of the partners;

           (d) to equalize the capital accounts of the partners; and

           (e) to discharge the balance of the capital accounts of the partners.

 Death:
   Upon the death of either partner, the surviving partner shall have the right either to
   purchase the interest of the decedent in the partnership or to terminate and
   liquidate the partnership business. If the surviving partner elects to purchase the
   decedent's interest, he shall serve notice in writing of such election, within three
   months after the death of the decedent, upon the executor or administrator of the
   decedent, or, if at the time of such election no legal representative has been
   appointed, upon any one of the known legal heirs of the decedent at the last-
   known address of such heir.


                                                                                       23
(a) If the surviving partner elects to purchase the interest of the decedent in
               the partnership, the purchase price shall be equal to the decedent's capital
               account as at the date of their death plus the decedent's income account as
               at the end of the prior fiscal year, increased by their share of partnership
               profits or decreased by their share of partnership losses for the period from
               the beginning of the fiscal year in which their death occurred until the end
               of the calendar month in which their death occurred, and decreased by
               withdrawals charged to their income account during such period.

               (b) Except as herein otherwise stated, the procedure as to liquidation and
               distribution of the assets of the partnership business shall be the same as
               stated in paragraph 10 with reference to voluntary termination. s



   B.   Identification of partners:



           Name                     Role and responsibility                   Share
Md. Mehdi Hasan                 Managing Director                    40% of total share
Synthia Alam Orin               Chairman                             30% of total share
Nazmul Huda                     Head of Marketing                    10% of total share
M M Farook                      Director (Foreign Com.)              10% of total share
Naznin Akter Lily               Manager                              10% of total share



   C.   Responsibility of principals:

              Managing director: managing director is selecting by the vote of
               management committee. He is the head of all departments. Any
               decision will be approved by him and he is the heads of authority, he
               can change any business decision.

              Chairman: chairman will monitor the work progress and show the
               direction of the work. He will control the HR department and inform
               the managing director about the progress and requirement of the
               company. He will also control the local issues.

                                                                                             24
    Head of Marketing: He will control the marketing team, promotional
           activity and taken decision and make report on the activity and
           progress of marketing.

          Director (Foreign Communication): He will contract will the foreign
           buyers and influence them to get work. He will also control the biding
           sector and the outsourcing worker.

          Manager: His responsibility is to control the financial activity and
           inform any need of business.

Background of entrepreneurs: our most of the entrepreneurs are from business
background student. They are from marketing department, Finance department, HRM
department, Management department etc.



D.   Role and responsibility of members of organization:

          All members who are in managing committee have to submit their
           work progress every month of the year.

        The business plan will be highly confidential for the managing
         committee.

          Every member has to be attaining in the monthly meeting.

          Every member has to be maintaining time schedule which is
           mentioned in their agreement.

          Marketing members have to fulfill their target sells. If they can sell
           more than limit they will get 20% bonus on their salary.

        The official environment will be hassle free. No can blame each
         others in the office.

          No leave will be available except authorities’ decision. If someone
           misses 2 days without permission, his 1 day salary will be deducted.

        All the further rules will be approved by the managing committee.


                                                                                  25
7. Assessment of risk
    A.    Evaluate weakness of business: In our business there are some risks, which
          can defeat our business. In this part we will find the risks and find out its
          possible solution.

              Possible risks assessment:

                   Currency transfer is a great barrier in our country.

                     People are not yet conscious about digital management system.

                   Competitors are increasing day by day.

                     Insufficient idea of technology in business society.

                     High rate of interest on bank loan.

    B.    New technologies: IT firm is technological business. Every day new
          technology is coming to our business and it becomes a risk for the business.
          For example, designer use HTML 4 for web design but when HTML 5 will be
          available, it will create problem for the designer.

                                      Financial analysis
         1.   Cost-benefit analysis (Anticipated):


SL                Costs (estimated)            BDT             Benefits (estimated)    BDT

          Fixed Cost:                                       Earnings

1         PC (2000020)                         400000      Training (15000012)      1800000
2         Other Hardware                         50000      Website development        500000
3         Furniture                            1,00,000     Software making            500000
4         Decoration                             50,000     Out sourcing              1000000
5         Networking                             20,000     Domain and Hosting         500000
6         Internet tools                         50,000     Others                     150000
7         Server Machine                         50,000

                                                                                         26
8        Domain and hosting (Buy)                  50,000
         Total (F.C)                              770,000

         Variable Cost:

1        Salary (23500012)                       2820000
2        Office Rent                               240,000
3        Software cost                              15,000
4        Maintenance                                18000
5        Electricity cost                           39,600
6        Internet cost                              50400
7        Promotion cost                            102000
8        Utility bill                               24000
9        Others                                     16000

         Total (V.C)                             3,325,000
         Total cost (F.C+V.C)                    4,095,000 Total Profit                          4450000
               Net profit Analysis
         Tax before net profit =                  355,000
         (-)Income Tax                             35500
         Tax after net profit                     319500




       2. Cash-flow analysis (Anticipated):

           (1st 6 months)

    Monthly Cash Flow Projection
    Techno Next IT LTD
    1-Jan-12                           Jan        Feb         Mar        April         May         June
    1.Cash in
    Hand(Beginning)                  1000000     2092500     2405000    27887500     28280000    28672500
    2. CASH RECEIPTS
    Collections from (Credit)                0          0           0            0           0             0
    Bank Loan                                0          0           0            0           0             0
    Training                          150000      150000      150000      150000      150000       150000
    Website development               20000       30000        50000      50000        50000        50000

                                                                                                      27
Software making                   10000       40000        50000        50000        50000       50000
Out sourcing                      30000       50000        70000        80000        80000       90000
Domain and Hosting                20000       30000        50000        50000        50000       50000
Others                            12500       12500        12500        12500        12500       12500
3. CASH RECEIPTS                 242500       312500      382500        392500      392500       402500
4. Total Cash Available (B.C)   2092500      2405000     27887500     28280000     28672500    29075000
5. CASH PAID OUT
a. Fixed Cost                    770000              0            0            0           0            0
b. Variable cost
A. Salary                        235000       235000      235000        235000      235000       235000
B. Office Rent                    20000       20000        20000        20000        20000       20000
C. Software cost                   1250         1250         1250         1250         1250        1250
Maintenance                        1500         1500         1500         1500         1500        1500
Electricity cost                   3300         3300         3300         3300         3300        3300
Internet cost                      4200         4200         4200         4200         4200        4200
Promotion cost                     8500         8500         8500         8500         8500        8500
Utility bill                       2000         2000         2000         2000         2000        2000
Others                             3200         3200                                   3200
6. TOTAL CASH PAID OUT          1048950       278950      275750        275750      278950       275750
7. CASH POSITION (End of M)     1043550      2126050     27611750       116750     28393550    28799250


(2nd 6 months)



Monthly Cash Flow Projection
Techno Next IT LTD
1-Jan-12                          July         Aug          Sep          Oct         Nov          Dec
1.Cash in
Hand(Beginning)                 29075000 29487500 29900000 30302500 30715000                    31127500
2. CASH RECEIPTS
Collections from (Credit)                0           0            0            0           0                0
Bank Loan                                0           0            0            0           0                0
Training                         150000       150000       150000       150000       150000       150000

                                                                                                   28
Website development                    50000     50000      50000   50000       50000      50000
 Software making                        50000     50000      50000   50000       50000      50000
 Out sourcing                       100000       100000     100000   100000     100000     100000
 Domain and Hosting                     50000     50000      50000   50000       50000      50000
 Others                                 12500     12500      12500   12500       12500      12500
 3. CASH RECEIPTS                   412500       412500     412500   412500     412500     412500
 4. Total Cash Available (B.C)    29487500 29900000 30302500 30715000 31127500            31540000
 5. CASH PAID OUT
 a. Fixed Cost                              0           0        0       0           0            0
 b. Variable cost
 A. Salary                          235000       235000     235000   235000     235000     235000
 B. Office Rent                         20000     20000      20000   20000       20000      20000
 C. Software cost                        1250      1250       1250    1250        1250        1250
 Maintenance                             1500      1500       1500    1500        1500        1500
 Electricity cost                        3300      3300       3300    3300        3300        3300
 Internet cost                           4200      4200       4200    4200        4200        4200
 Promotion cost                          8500      8500       8500    8500        8500        8500
 Utility bill                            2000      2000       2000    2000        2000        2000
 Others                                            3200                           3200
 6. TOTAL CASH PAID OUT             275750       278950     275750   275750     278950     278950
 7. CASH POSITION (End of M)      29211750       133550 30026750     136750 30848550      31261050


      3. Salary analysis (Anticipated):

                TECNO NEXT
                IT                         Salary Sheet              (1 Year)

                                                Number of            Salary
Serial             Designation                  Employee             Range               Total

  1             M. Director                         1                            0                0
  2             Chairman                            1                            0                0
  3             Head of the Marketing               1                            0                0
  4             Director                            1                            0                0

                                                                                             29
5         Manager                            1                            0                  0
 6         Promotion Officer                  4                         6000             24000
 7         Trainer                            5                        10000             50000
 8         Software Developer                 3                        15000             45000
 9         Website designer                   2                        10000             20000
10         Website developer                  2                        13000             26000
11         Outsourcing Worker                 10                        7000             70000

           Total (1 Month)                    31                                        235000
           Total (1 Year)                     31                Total12            2820000

           Total Salary in a
           year:                        28,20,000




                                    REFERENCE:

<<< Books >>>
     • Bibliography Part : MLA Handbook for writers of Research Papers by Joseph
       Gibaldi

     •   Format of the Business plan: Entrepreneurship by Robert D Histich, Michale P
         Peters, Dean A Shepherd

<<< Internet >>>
     1) Outline of Business Plan: http://www.quickmba.com/entre/

                                                                                         30
2) http://www.statsoft.com/textbook/general-regression-models/?button=2

3) PEST Analysis : http://www.marketingteacher.com/lesson-store/lesson-pest.html

4) SWOT Analysis: http://www.marketingteacher.com/lesson-store/lesson-swot.html

5) Income tax Rate on personal income : http://www.nbr-bd.org/incometax.html

6) Partnership agreement: http://www.smallbusinessnotes.com/managing-your-
   business/sample-partnership-agreement.html




                                                                               31

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Entrepreneur (report)

  • 1. TECHNO NEXT IT M A R K E T BUSINESS PLAN ON IT FIRM I B N G E M P I R E 2011 PREPARED BY: BBBBBBBYBY: 1 www.technonextit.com
  • 2. Group Name: Marketing Empire Group Logo: Group members: Serial Name ID Program 1. Md. Mehdi Hasan (G.L) 09102098 BBA 2. Synthia Alam Orin 09102161 BBA 3. M M Farook 09102076 BBA 4. Nazmul Huda 09102157 BBA 5. Naznin Akter Lily 09102132 BBA 2
  • 3. Letter of Transmittal July 24, 2011 Lutfar Rahman (Faculty) College of Business Administration (CBA) IUBAT 4 Embankment Drive Road, Sector- 10, (Dhaka Ashulia Road) Uttara Model Town, Dhaka 1230. Dear Sir, Thank You for giving a chance to us for work on “Entrepreneurship (MGT–402). It’s a great opportunity for us to work as a report on an “ Entrepreneurship ” to implement the knowledge that we have learned in our academic level. We tried our level best to make this report to the required standard. We hope that this report will fulfill our expectation. We therefore, hope that you would be kind enough to go through this report for evaluation. Thanking You ------------------------------- Md. Mehdi Hasan (Group Leader) 3
  • 4. Acknowledgement This is high time for us to convey our deepest gratitude and sincere submission to the Almighty ALLAH for giving us the opportunity to accomplish such a huge task of preparing this report. We convey our heartfelt thanks to our honorable faculty Md. Lutfar Rahman for his careful suggestion and enthusiasm bringing words at every time during the preparation of the report. We have so far given our best effort to prepare and represent the report according to instruction of our honorable faculty. We hope our endeavor will be beneficial to the audience and for exonerate eye for any mistake or error found in the report. Sincerely Yours Group: Marketing Empire 4
  • 5. Table of content serial Name Page 1. Introductory page 07-08 A. Name and address of the business B. Name and address of the principles C. Reason of selecting IT business. D. Nature of business E. Statement of financing needed F. Statement of confidentiality of report. 2. Executive summary 09 3. Environmental and Industry Analysis 10-12 A. PEST Analysis B. Future outlook and trends C. Analysis of competitors D. Market segmentation 4. Description of Venture 12-17 A. Product(s) B. Service(s) C. Size of Business D. Background of entrepreneurs 5. Marketing Plan 17-20 A. SWOT analysis. B. Pricing C. Distribution D. Promotion 6. Organizational plan 20-23 A. Form of ownership B. Identification of partners C. Responsibility of principals D. Management-team-Background E. Role and responsibility of members of organization. 7. Assessment of risk 23-24 A. Evaluate weakness of business B. New technologies 5
  • 6. 8. Financial plan 24-27 A. Cost-benefit analysis B. Cash flow projection C. Break-even analysis D. Salary Analysis 9. Reference 28 A. References from Books B. References from Internet ------------------------------------ 6
  • 7. 1. INTRODUCTORY PAGE A. Name of the business (Proposed): “TECHNO NEXT IT LTD” B. Address of the business (Proposed): Motijheel business area. C. Logo of the business (Proposed): D. Names and Addresses of the principals (Proposed): Name Address Md. Mehdi Hasan H.N: 1 R.N: 2, Motijheel, Dhaka. Synthia Alam Orin H.N: 1 R.N: 2, Motijheel, Dhaka. Nazmul Huda H.N: 2 R.N: 3, Motijheel, Dhaka. M M Farook H.N: 2 R.N: 3, Motijheel, Dhaka. Naznin Akter Lily H.N: 2 R.N: 3, Motijheel, Dhaka. C. Reason of selecting IT business: 20 years ago, government and general people was unconscious on IT sector, but gradually this trend changed rapidly within 10 years. Government becomes more conscious and has taken steps to develop this business. Now a day it becomes a vital issue for develop the country. Government is providing loan and tax free environment for the IT entrepreneurs. So from our 7
  • 8. PEST and SWOT analysis shows that, this business is Profitable both socially and economically. So we have taken the step to build such IT firm which will be a leading IT Firm with super quality both in production and services. E. Nature of Business (Proposed): To develop a nation, technology is a vital issue. So we are going to build an IT Firm which will change the idea of computer based technology in this nation. Our IT firm will develop the human and it will create a great source of income. We will also enrich our economy through earning foreign currency. We will develop business software which will process the business dates more easily and accurately. F. Financing needed statement (Proposed): Our initial requirement for the business is 8, 70,000 BDT. 50 percent of our initial capital will finance by bank loan and other capital will invested from our personal sources. Most of the investment will used to buy the PC and other computer related hardware. The most other capital will invest in the advance of office rent and furniture’s. G. Confidentiality of report: This report is confidential and is the property of the co-owners listed above. It is intended only for use by the persons to whom it is transmitted, and any reproduction or divulgence of any of its contents without the prior written consent of the company is prohibited. 8
  • 9. 2. EXECUTIVE SUMMERY Our world is now based on technology. Every technological sector is wanting to cerate something new based on technology to improve the world and make digital country. For this vision we also want to establish an IT firm to encourage people to know about technology and come closer and know about its advantages in the different business sectors. This report has made to assume the condition of entering in a new business as an individual entrepreneur and what steps and management have to be prepared to make a completion of a new business in IT sector. Our IT firm will have only one branch but our target is to establish more branches in different commercial area in the whole country and bring more outsourcing work for the outsourcing worker. Our office is a five room office and has five departments. These are Software and web division, Training lab, General office, Account section, and Outsourcing division. Bangladesh is comparatively quite new in IT sector whereas INDIA is in the pick of this sector. But there is a lot of opportunity still there, because of low price and high quality service. So although there is a lot of competitors already established but that’s not enough for the country. We have still chance to defeat them. This is a technological era so if we can do something better will arise in the pick of Bangladeshi IT sector. As an IT firm we will produce computer based software and industrial software for machine control. This will make the works easier and bring new technologies. Our service category is divided into two parts. One is Graphical design, software control, server control etc and another service is IT training and skill people 9
  • 10. building. We know how important it is to make a marketing plan for the business, because an effective marketing plan is mandatory for the business growth. So at the beginning of the plan we are going to analyze our competitors to know our Strengths, opportunities, weakness and threats in this business from our competitor’s side. The price of our service and product determined on the basis of market condition, competitors pricing, consumers buying power and our production cost. We have both product and services so our distribution channel is little bit complex. We select three areas for distributing our product. We have a strong marketing team and we will link our product with various institution related with our business. And we also use media for increase our sales. We will promote our business through the Paper media, marketing team, IT fair, campaigning, Web promotion, Discount, letter marketing. We will build a strong promotion through social website. In our business there are some risks, which can defeat our business. In this part we will find the risks and find out its possible solution. 3. ENVIRONMENTAL AND INDUSTRY ANALYSIS A. PEST (Political, Economic, Social, Technological) Analysis: Political Technologica PEST Economic l ANALYSIS Social  Political Environment: 10
  • 11. IT industry gets a great political support in this country. Government and the oppositions are very keen to improve this sector. • Government is now providing copyright prevention low for software and new programming creation to save the innovative program from copyright. • Government is also making a digitalized route among all government sectors. • All kind of Income tax and other related taxes has removed from IT sector to improve it.  Economic Environment: • Bangladesh is now earning a good portion of foreign currency exporting software to others country. • Bangladesh Bank is also providing interest free loan to the IT companies who has 3 years experience on this sector. • Government is also providing a lot of facility to this sector. For example: In 2011 government decreased 50% Tax from ISP, 20% from importing PC hardware and other materials. • People are earning from outsourcing sitting their home.  Social Environment: • The local population of this country is educated rapidly so they are realizing the importance of IT sector. • The government and private organizations are using computerized technology. • General peoples are getting the facility from the Sector. • People are getting a cheap communication system and a great source of learning. 11
  • 12.  Technological Environment: • Government and Private Universities of our country is researching on IT sector and inventing new technology which is very developed and creative. • General people are becoming habituated with the new technology so the great possibility is rising to invest foreign currency in this country. • Technical peoples are become more knowledgeable here and becoming able to think more broadly. B. Future outlook and trends: In Bangladesh, people are now realizing the merits of IT sector. So people are keener to enter this side. The government has also taken a lot of steps to make the people familiar with digitalized computer system. In below this graph will show how the users of IT sector is increasing day by day: Illustration: IT users from 1990-till From the illustration, we see that the importance of IT sector is growing rapidly. So this sector is very much stronger than the other industry related with it. India is now economically strong and dominating the world economy, because their IT sector is very developed and well organized. So to become a great economically solvent country this sector should become healthier. So the future of our business will be easy and profitable and our customer will be more. C. Analysis of competitors : 12
  • 13. Example of some competitors in IT sector, Bangladesh: Bangladesh is comparatively quite new in IT sector whereas INDIA is in the pick of this sector. But there is a lot of opportunity still there, because of low price and high quality service. So although there is a lot of competitors already established but that’s not enough for the country. We have still chance to defeat them. This is a technological era so if we can do something better will arise in the pick of Bangladeshi IT sector. D. Market segmentation: In this part, we will analyze the consumer market and Business market. 1. Consumer Market Segmentation: In this part we are segmenting our anticipated customers into two different segments. These are discussed below:  For Services:  Age: The minimum age limit of our customer has to be 16 years old. And must have knowledge on Computer.  Education: The minimum educational requirement of the trainee has to be passed in S.S.C. and he should have good knowledge on English.  Occupation: we normally prefer 3 types of trainee tor training and there are 2 types of training level.  Income: according to our course level we can expect 2 types of trainee. Who have a good income source and has a great desire to become an expert in IT area, we will offer those professional courses and who are from low class or minimum level of income and very keen to learn, we will offer them beginner level courses.  For Product: we will produce various categorical software, Such as industrial software, Official software, Database Software, Security software, communicational software, Business solution software, Management software and study related software. 13
  • 14. Customer Type: Our customers groups are Industry, Office, Student, accountant and different foreign buyers. 4. Description of Venture A. Product: As an IT firm we will produce computer based software and industrial software for machine control. This will make the works easier and bring new technologies. The lists of products are shown below: Products Types of software Users Industrial software Alarm, Worker database, machine Industry controller, Security etc Official software Data management, Security, Account Offices management. Study software Dictionary, Language translator. Student, Teachers Dynamic, static. Industrial office, Website Shop, Fashion house, Educational instrument, others. Web registration Domain & Hosting Industrial office, Shop, Fashion house, Educational instrument, others. Others As per customers demand General people or business people.  We will provide software maintenance Tutorial with our product. 14
  • 15. B. Services: Our service category is divided into two parts. One is Graphical design, software control, server control etc and another service is IT training and skill people building. Services Types Users Server and software control, 1. ISP Gateway setup, Business people. Graphical Solution 2. Switch Setup, 3. Server setup. 4. Logo making, 5. Banner design etc. Training 1. Office software - for example: MS office, tally Student, etc. teacher, 2. Graphical Software – General Adobe illustrator, people, Photoshop, coral draw etc Professionals. 3. Web design and programming – HTML, CSS, JavaScript, PHP, J- Query etc 4. Software developing- C++, Java, PHP etc. 5. Networking – Router configure, switch configure, network interface. 6. And so on.  These are some description of our services. But we will bring new services gradually. C. Size of Business: Our business is not a large business but we will make it large with the time. We have only one branch but our target is to establish more branches in different commercial area in the whole country and bring more outsourcing work for the outsourcing worker. Our office is a five room office and has five departments. • Software and web division • Training lab 15
  • 16. • General office • Account section • Outsourcing division We have 26 people who will work in the office and market. All of them are team members. They are (Excluding Management team): Serial Designation Number 1 Promotion Officer 4 2 Trainer 5 3 Software Developer 3 4 Website designer 2 5 Website developer 2 6 Outsourcing Worker 10 5. Marketing Plan We know how important it is to make a marketing plan for the business, because an effective marketing plan is mandatory for the business growth. So at the beginning of the plan we are going to analyze our competitors to know our Strengths, opportunities, weakness and threats in this business from our competitor’s side. After analyze the SWOT, we will set our marketing plan and marketing issues: A. Pricing 16
  • 17. B. Distribution C. Promotion D. Controls A. SWOT analysis:  Strengths of our company:  Expert and active employees.  Educated and friendly customers.  Active management team  Low TAX rate  Population density  Commercial area  Government Facility and friendliness.  Availability of outsourcing worker.  Weaknesses of our company:  Low investment  Inexperienced management team.  Scarcity of technical people.  Financial crisis.  Costly for general people.  Low profit. 17
  • 18.  Opportunities:  Easy loan facility  Low interest rate.  Consciousness of both government and public.  Less competitors  Etc  Threats:  Some established IT firm  Electricity problems.  Unskilled workers  Political instability These are the important analysis for our business which is conducted on considering competitors, government, politics, worker, consumer and the economic condition of our country. B. Pricing: The price of our service and product determined on the basis of market condition, competitors pricing, consumers buying power and our production cost. The price list of IT training services Course name Teaching software’s Price (beginners) Price (professionals) Office course Ms word, Excel, power BDT BDT point and Tk. 2500 Tk. 5000 Outsourcing Blogging, Freelancing & Tk. 3500 Tk. 6000 Affiliate Marketing, SEO Graphic design Adobe Photoshop, Tk. 4000 Tk. 10000 Illustrator, Quark Xpress 18
  • 19. Web design HTML, CSS, java script, Tk. 10000 Tk. 25000 PHP(my SQL), Web design Flash for designer, Action Tk. 10000 Tk. 25000 script 2, Action script 3, Adobe flex, Adobe Air, PHP (My SQL) Web design HTML, CSS, JOOMLA, Tk. 10000 Tk. 25000 CMS DRUPAL. Audio and Adobe premiere pro cs4, Tk. 4000 Tk. 10000 video editing Adobe after effect, Title Deco, Sound Forge 7 Architectural Auto cad & 3d studio Tk. 6000 Tk. 10000 design Max, Photoshop Microtic based Router configure, Switch Tk.6000 Tk. 10000 networking configure, Wireless configure, LAN, WAN. Forex currency You can learn here about Tk. 4000 Tk. 7000 trading International currency market trading system. Anticipated software and web (product) price Products Types of software Price level (in BDT) Industrial software Alarm, Worker database, Hardware+20000+Setup cost. machine controller, Security etc Official software Data management, 5000 to 10000 BDT. Financial calculation. Study software Dictionary, Language 300 to 500 BDT each. translator. Dynamic, 15000 BDT to 50000 BDT Website Static. 3000 BDT to 8000 BDT 19
  • 20. Web registration Domain 600 each Hosting 4 BDT * required space (MB) Others As per customers demand Variable  Others pricing will defined by management committee. C. distribution channel: we have both product and services so our distribution channel is little bit complex. o For Product: Product distribution Channel Direct sell by Sells Advertisement marketing team associates and promotion USER We select three areas for distributing our product. We have a strong marketing team and we will link our product with various institution related with our business. And we also Services distribution channel use media for increase our sales. o For Services: Advertising and Reference and link Marketing Team Promotion marketing 20 Trainee
  • 21. Our training service will promote by also these 2 links but, we will give some discount to the students as reference discount and we will show some earning way to collect students. D. Promotion: we will promote our business through the Paper media, marketing team, IT fair, campaigning, Web promotion, Discount, letter marketing. We will build a strong promotion through social website. List of promotion media: • Paper media: Paper is good promotional media for our product. We will search our distributor through this media. This is not costly and business man searches their product through this media most. • IT fair: We will arrange some IT fair, so that our product becomes familiar to the market. • Marketing Team: This is the best trustworthy way for us. We will send our marketing team to the projected customer. They will work for both our services and product. • Letter marketing: we will send our letter to our listed projected customer so that they become familiar with our customer. • Job fair: we will provide IT job to our trainees in different offices. This kind of offer will increase our customers.  These are some of our promotional system. We will use this technique to make us known to the customer and future customer. 21
  • 22. 6. Organizational plan A. Form of ownership:  Term: The partnership shall begin on 30/07/2011,and shall continue until terminated.  Capital: The capital of the partnership shall be contributed in cash by the partners as follows: o A separate capital account shall be maintained for each partner. o Neither partner shall withdraw any part of their capital account. o Upon the demand of either partner, the capital accounts of the partners shall be maintained at all times in the proportions in which the partners share in the profits and losses of the partnership.  Profit and Loss: the net profits of the partnership shall be divided equally between the partners and the net losses shall be borne equally by them. A separate income account shall be maintained for each partner. Partnership profits and losses shall be charged or credited to the separate income account of each partner. If a partner has no credit balance in their income account, losses shall be charged to their capital account.  Salaries and Withdrawals: Neither partner shall receive any salary for services rendered to the partnership. Each partner may, from time to time, withdraw the credit balance in their income account.  Interest: No interest shall be paid on the initial contributions to the capital of the partnership or on any subsequent contributions of capital. 22
  • 23.  Banking: All funds of the partnership shall be deposited in its name in such checking account or accounts as shall be designated by the partners. All withdrawals there from are to be made upon checks signed by either partner.  Books: The partnership books shall be maintained at the principal office of the partnership, and each partner shall at all times have access thereto. The books shall be kept on a fiscal year basis, and shall be closed and balanced at the end of each fiscal year. An audit shall be made as of the closing date.  Voluntary Termination: The partnership may be dissolved at any time by agreement of the partners, in which event the partners shall proceed with reasonable promptness to liquidate the business of the partnership. The partnership name shall be sold with the other assets of the business. The assets of the partnership business shall be used and distributed in the following order: (a) to pay or provide for the payment of all partnership liabilities and liquidating expenses and obligations; (b) to equalize the income accounts of the partners; (c) to discharge the balance of the income accounts of the partners; (d) to equalize the capital accounts of the partners; and (e) to discharge the balance of the capital accounts of the partners.  Death: Upon the death of either partner, the surviving partner shall have the right either to purchase the interest of the decedent in the partnership or to terminate and liquidate the partnership business. If the surviving partner elects to purchase the decedent's interest, he shall serve notice in writing of such election, within three months after the death of the decedent, upon the executor or administrator of the decedent, or, if at the time of such election no legal representative has been appointed, upon any one of the known legal heirs of the decedent at the last- known address of such heir. 23
  • 24. (a) If the surviving partner elects to purchase the interest of the decedent in the partnership, the purchase price shall be equal to the decedent's capital account as at the date of their death plus the decedent's income account as at the end of the prior fiscal year, increased by their share of partnership profits or decreased by their share of partnership losses for the period from the beginning of the fiscal year in which their death occurred until the end of the calendar month in which their death occurred, and decreased by withdrawals charged to their income account during such period. (b) Except as herein otherwise stated, the procedure as to liquidation and distribution of the assets of the partnership business shall be the same as stated in paragraph 10 with reference to voluntary termination. s B. Identification of partners: Name Role and responsibility Share Md. Mehdi Hasan Managing Director 40% of total share Synthia Alam Orin Chairman 30% of total share Nazmul Huda Head of Marketing 10% of total share M M Farook Director (Foreign Com.) 10% of total share Naznin Akter Lily Manager 10% of total share C. Responsibility of principals:  Managing director: managing director is selecting by the vote of management committee. He is the head of all departments. Any decision will be approved by him and he is the heads of authority, he can change any business decision.  Chairman: chairman will monitor the work progress and show the direction of the work. He will control the HR department and inform the managing director about the progress and requirement of the company. He will also control the local issues. 24
  • 25. Head of Marketing: He will control the marketing team, promotional activity and taken decision and make report on the activity and progress of marketing.  Director (Foreign Communication): He will contract will the foreign buyers and influence them to get work. He will also control the biding sector and the outsourcing worker.  Manager: His responsibility is to control the financial activity and inform any need of business. Background of entrepreneurs: our most of the entrepreneurs are from business background student. They are from marketing department, Finance department, HRM department, Management department etc. D. Role and responsibility of members of organization:  All members who are in managing committee have to submit their work progress every month of the year.  The business plan will be highly confidential for the managing committee.  Every member has to be attaining in the monthly meeting.  Every member has to be maintaining time schedule which is mentioned in their agreement.  Marketing members have to fulfill their target sells. If they can sell more than limit they will get 20% bonus on their salary.  The official environment will be hassle free. No can blame each others in the office.  No leave will be available except authorities’ decision. If someone misses 2 days without permission, his 1 day salary will be deducted.  All the further rules will be approved by the managing committee. 25
  • 26. 7. Assessment of risk A. Evaluate weakness of business: In our business there are some risks, which can defeat our business. In this part we will find the risks and find out its possible solution. Possible risks assessment:  Currency transfer is a great barrier in our country.  People are not yet conscious about digital management system.  Competitors are increasing day by day.  Insufficient idea of technology in business society.  High rate of interest on bank loan. B. New technologies: IT firm is technological business. Every day new technology is coming to our business and it becomes a risk for the business. For example, designer use HTML 4 for web design but when HTML 5 will be available, it will create problem for the designer. Financial analysis 1. Cost-benefit analysis (Anticipated): SL Costs (estimated) BDT Benefits (estimated) BDT Fixed Cost: Earnings 1 PC (2000020) 400000 Training (15000012) 1800000 2 Other Hardware 50000 Website development 500000 3 Furniture 1,00,000 Software making 500000 4 Decoration 50,000 Out sourcing 1000000 5 Networking 20,000 Domain and Hosting 500000 6 Internet tools 50,000 Others 150000 7 Server Machine 50,000 26
  • 27. 8 Domain and hosting (Buy) 50,000 Total (F.C) 770,000 Variable Cost: 1 Salary (23500012) 2820000 2 Office Rent 240,000 3 Software cost 15,000 4 Maintenance 18000 5 Electricity cost 39,600 6 Internet cost 50400 7 Promotion cost 102000 8 Utility bill 24000 9 Others 16000 Total (V.C) 3,325,000 Total cost (F.C+V.C) 4,095,000 Total Profit 4450000 Net profit Analysis Tax before net profit = 355,000 (-)Income Tax 35500 Tax after net profit 319500 2. Cash-flow analysis (Anticipated): (1st 6 months) Monthly Cash Flow Projection Techno Next IT LTD 1-Jan-12 Jan Feb Mar April May June 1.Cash in Hand(Beginning) 1000000 2092500 2405000 27887500 28280000 28672500 2. CASH RECEIPTS Collections from (Credit) 0 0 0 0 0 0 Bank Loan 0 0 0 0 0 0 Training 150000 150000 150000 150000 150000 150000 Website development 20000 30000 50000 50000 50000 50000 27
  • 28. Software making 10000 40000 50000 50000 50000 50000 Out sourcing 30000 50000 70000 80000 80000 90000 Domain and Hosting 20000 30000 50000 50000 50000 50000 Others 12500 12500 12500 12500 12500 12500 3. CASH RECEIPTS 242500 312500 382500 392500 392500 402500 4. Total Cash Available (B.C) 2092500 2405000 27887500 28280000 28672500 29075000 5. CASH PAID OUT a. Fixed Cost 770000 0 0 0 0 0 b. Variable cost A. Salary 235000 235000 235000 235000 235000 235000 B. Office Rent 20000 20000 20000 20000 20000 20000 C. Software cost 1250 1250 1250 1250 1250 1250 Maintenance 1500 1500 1500 1500 1500 1500 Electricity cost 3300 3300 3300 3300 3300 3300 Internet cost 4200 4200 4200 4200 4200 4200 Promotion cost 8500 8500 8500 8500 8500 8500 Utility bill 2000 2000 2000 2000 2000 2000 Others 3200 3200 3200 6. TOTAL CASH PAID OUT 1048950 278950 275750 275750 278950 275750 7. CASH POSITION (End of M) 1043550 2126050 27611750 116750 28393550 28799250 (2nd 6 months) Monthly Cash Flow Projection Techno Next IT LTD 1-Jan-12 July Aug Sep Oct Nov Dec 1.Cash in Hand(Beginning) 29075000 29487500 29900000 30302500 30715000 31127500 2. CASH RECEIPTS Collections from (Credit) 0 0 0 0 0 0 Bank Loan 0 0 0 0 0 0 Training 150000 150000 150000 150000 150000 150000 28
  • 29. Website development 50000 50000 50000 50000 50000 50000 Software making 50000 50000 50000 50000 50000 50000 Out sourcing 100000 100000 100000 100000 100000 100000 Domain and Hosting 50000 50000 50000 50000 50000 50000 Others 12500 12500 12500 12500 12500 12500 3. CASH RECEIPTS 412500 412500 412500 412500 412500 412500 4. Total Cash Available (B.C) 29487500 29900000 30302500 30715000 31127500 31540000 5. CASH PAID OUT a. Fixed Cost 0 0 0 0 0 0 b. Variable cost A. Salary 235000 235000 235000 235000 235000 235000 B. Office Rent 20000 20000 20000 20000 20000 20000 C. Software cost 1250 1250 1250 1250 1250 1250 Maintenance 1500 1500 1500 1500 1500 1500 Electricity cost 3300 3300 3300 3300 3300 3300 Internet cost 4200 4200 4200 4200 4200 4200 Promotion cost 8500 8500 8500 8500 8500 8500 Utility bill 2000 2000 2000 2000 2000 2000 Others 3200 3200 6. TOTAL CASH PAID OUT 275750 278950 275750 275750 278950 278950 7. CASH POSITION (End of M) 29211750 133550 30026750 136750 30848550 31261050 3. Salary analysis (Anticipated): TECNO NEXT IT Salary Sheet (1 Year) Number of Salary Serial Designation Employee Range Total 1 M. Director 1 0 0 2 Chairman 1 0 0 3 Head of the Marketing 1 0 0 4 Director 1 0 0 29
  • 30. 5 Manager 1 0 0 6 Promotion Officer 4 6000 24000 7 Trainer 5 10000 50000 8 Software Developer 3 15000 45000 9 Website designer 2 10000 20000 10 Website developer 2 13000 26000 11 Outsourcing Worker 10 7000 70000 Total (1 Month) 31 235000 Total (1 Year) 31 Total12 2820000 Total Salary in a year: 28,20,000 REFERENCE: <<< Books >>> • Bibliography Part : MLA Handbook for writers of Research Papers by Joseph Gibaldi • Format of the Business plan: Entrepreneurship by Robert D Histich, Michale P Peters, Dean A Shepherd <<< Internet >>> 1) Outline of Business Plan: http://www.quickmba.com/entre/ 30
  • 31. 2) http://www.statsoft.com/textbook/general-regression-models/?button=2 3) PEST Analysis : http://www.marketingteacher.com/lesson-store/lesson-pest.html 4) SWOT Analysis: http://www.marketingteacher.com/lesson-store/lesson-swot.html 5) Income tax Rate on personal income : http://www.nbr-bd.org/incometax.html 6) Partnership agreement: http://www.smallbusinessnotes.com/managing-your- business/sample-partnership-agreement.html 31