These are the slides for the first lecture of the Massive Open Online Course (MOOC) Entrepreneurship.

1. Entrepreneurship
Why Entrepreneurship?
Mushtak Al-Atabi

2. Outline
• Course structure and assessment
• MOOCs and education in 21st Century
• The course philosophy
• Personal note from the lecturer
• Entrepreneurship and CDIO
• Brain Rewiring
• Teams and Projects

3. Course Structure & Assessment
• The course runs for 14 weeks
• Total expected learning hours is 120 hours
• Lectures will be every Wednesday 8-10 am (Malaysia
time) and will be recorded and uploaded online.
• Assessment will be 50% for the coursework and 50%
for the final exam
• Students will need to maintain a portfolio of learning
• A Project represents a central piece of the coursework

4. MOOCs
• Massive Open Online Courses
• Promise to transform the world educational
landscape
• Currently we have 900 online students from
more than 100 countries and 100 students on
campus
• We would like to create as much interaction
between students for maximum learning

5. Philosophy
• Why entrepreneurship?
– Making money or making a difference?
– Making the world a better place through
entrepreneurship
• Transforming our mindset to awaken the
entrepreneur within
– Converting challenges into opportunities
– Optimistic and romantic
– Practical and hands on
• Dream big, be different and have fun.

6. Entrepreneur’s Story
http://brightspotsculture.wordpress.com/the-original-story/
• In 1990, Jerry Sternin was sent by Save the
Children to fight severe malnutrition in rural
communities of Vietnam.
• The Vietnamese foreign minister gave him just six
months to make a difference.
• Malnutrition in Vietnam is caused by
– poor sanitation
– Poverty
– lack of education
• What would you do in such situation?

7. Search for the Entrepreneur
• Are there any very poor families whose children were
bigger and healthier than the typical child?
• Mothers of the healthiest children were doing things
differently.
– Feeding their children smaller portions of food, more often
during the day.
– Taking brine shrimp from the rice paddies and greens from
sweet potatoes grown in their gardens and adding these to
their daily soups or rice dishes (even though most people
avoided these “low class” foods)
– When serving their children, they were ladling from the
bottom of the pot, making sure the kids got the shrimp
and greens that had settled during cooking

8. Bright Spots
http://www.positivedeviance.org/about_pd/case_studies.html
65% Reduction in Malnutrition

9. Personal Note
• Why am I doing this module?
• A journey to zero
– Education is done for free- Zero tuition fees
– Have Zero impact on Job Market
• Sustainable value

10. Entrepreneurship and CDIO
• A System Approach to Entrepreneurship
• Conceive
• Design
• Implement
• Operate

11. Exercise
• On a piece of paper
– Draw a car
– Draw a trivoslone
– You saw cars (image) and learnt what are they
called (name)
– You have not seen a trivoslone (no image in your
brain), so you cannot name it.
– It does not exist! I just made it up!

12. Thinking – Mental Model
• When observing something, a baby will start by
Naming
giving it a name or finding about its name
Classifying
• A baby will then classify it (good, bad, hot, cold)
• Then, the baby will make a decision (cry, play,
Processing
etc..)

13. Thinking Exercise
• What is this?
• What do you think of it?
• What should we do with it?

14. Problems vs Opportunities and
Challenges
• The story of the Opportunity Fund
• Solving Ps is a destination, realising
opportunities is a journey
• Mission milestones
– Making Detroit Fit!

15. Problems vs Opportunities and
Challenges
• The Opportunity Banknote
• Course pledge
• Restart

16. Thinking Exercise – Again
Let us repeat the same exercise
without using any negative terms
• What is this?
– Blattella Asahinai
• What do you think of it?
– Flyer, resilient, brown, antenna, six legged,
winged, protein
• What can we do with it?

17. Thinking- Mental Model
• Naming
• Classifying
• Processing

18. Brain Rewiring
• So now we know the brain thinks, let us see how can
we rewire it
• Rewiring your brain will enable you to create a state of
mind that will enable the change in the world
• Our brains are built to respond to negative stimulus
(danger, threats) and we need to train them to behave
otherwise to identify opportunities
• From now until the end of the module, you will need to
report and share three things that you are grateful for
• This will build synapses in the brain

19. What are You Supposed to Do?
• Think of a project
• Complete the activity
• Form a team
• Interact with other participants
• Submit homework on time

20. Teams and Projects

21. Teams and Projects

23. Recap
• You will report three (new) things that you are
grateful for daily. This will be done on the
“Brain Rewiring” page
• You will actively replace the word “problem; p-
word” with opportunity or challenge in both
your spoken and written communications
• You will actively get yourself into a team and
choose a project

24. Reflection Questions
• What did you learn today?
• What will you do differently from now on?
• Will it help you if we stream the lecture live?