The document discusses the changing landscape of marketing and conversations. It notes that social networks are increasingly important but many people may not know you exist. It emphasizes starting genuine conversations by being remarkable, loving what you do, and building a community through hard work rather than traditional expensive media campaigns.

4. The old rules don't apply anymore

6. The change has come. The revolution is here. . Are you ready?

8. CONVERSATION START A

10. An estimated $1.4bn will be spent by brands on WOM marketing in 2009

12. They will be friends With a person.

13. Start with the assumption that no-one wants to be your friend

15. Be Original Be remarkable

16. Why start something just because? Do it because it's something you LOVE

18. Blogging can be frustrating

19. You may want to GIVE UP

26. Start a conversation

30. Ad Campaign Trade Publication In UK Or USA €5000

31. TV Ad Campaign - €10,000+

32. Trade Show €5000-10,000

36. Build Community

37. Traditional Media

38. Sweet FA

39. Hard Work

40. Your Year