This document discusses enterprise collaboration and how IT can support it. It defines key terms like equilibrium, meaning, communication and collaboration. It presents an "enterprise collaboration equation" of E=M2*C where equilibrium is a function of meaning, communication and collaboration. It outlines a 4-stage user adoption model and discusses approaches for continuous deployment and addressing different learning styles. Finally, it discusses how personal efficiency supports the goals of meaning, communication and collaboration through techniques like prioritizing tasks, weekly planning, and email management.

1. Einstein
and the
collaborative
enterprise
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2. Agenda
Enterprise Collaboration
What is the role of IT?
Adoption approach
Personal efficiency
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3. ENTERPRISE
COLLABORATION
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4. Key learning
Enterprise Collaboration
starts with
Personal Efficiency
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5. E=M
2
* C
Different context – new meaning
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6. Enterprise Collaboration Equation
E=M
2
* C
Equilibrium = Meaning x Communication x Collaboration
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7. Equilibrium
The condition of a system
in which all competing influences
are balanced, in a wide variety of
contexts
Individuals have to juggle
Work life vs. Private life
Private goals vs. business
objectives
Manager vs. LoB
Top down vs. Bottom up
Own tasks vs. Helping a
colleague
…
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Source: http://en.wikipedia.org/wiki/Equilibrium
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8. Meaning
Meaning creates happy and
productive employees
Knowledge of how you fit into
and contribute to the company’s
value chain
Influence on own job
assignments
How to prioritize which tasks
Planning your own time
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9. Communication
How to cope with information
overload
How to navigate all the new
communication channels in a
corporate contaxt
When to use which
communication channel
112 e-mails sent and received
in average each day
28% of a workday are spent on
processing e-mails – which
primarily are others request for
you, not your priorities
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10. Collaboration
Collaboration concerns:
Research programs
Product development
External partnerships
Cross disciplinary programs
In-house project teams
Customers
Professional topics
What we are working on
…
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11. WHAT IS THE
ROLE OF IT?
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12. Business processes
over
Technology
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13. High Performance Workplace
Global
Collaboration
Personal
Efficiency
Workplace
Productivity
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14. High Performance Landscape
Working Smarter
LU Tube
OneNote
LU News
SharePoint
Brainweb
Team Sites
Yammer
Outlook
Open
Office Suite
Lync
Desktop Search
SharePoint Search
iDevice
Phone
Windows 7
Meeting rooms
PC Client
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15. Continuous wauw –
or how to roll out new technology to end users
1. Build it and they will come is NOT an option
2. Never just launch and relax
3. Deploy the right levers for change
4. Use repetition to make the proposed change real
5. Encourage change rather than driving change
6. Give people time and space for change
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16. ADOPTION
APPROACH
Supporting E = M * C2
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17. 9 x Challenge
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Source: http://andrewmcafee.org/2006/09/the_9x_email_problem/
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18. 4 STAGES USER ADOPTION
MODEL
Winning attention
•The message needs to
rise above the noise
and clutter of every day
life
•People need to stop and
think of smarter ways to
do their job
•In short – the users
curiosity needs to be
piqued
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Cultivating basic
concepts
Enlivening
applicability
•Excite and empower
users, so they will take
ownership
•Cultivate an
understanding of the
tool
•Show how high-level
ideas can be done
•Uncover user scenarios
•Show that the new
system is smarter, faster
and better
•Emphasize the value
and the benefit for the
users
•Move beyond the most
basic solutions
Source: http://michaelsampson.net/useradoption/
Making it real
•Make it a part of daily
life
•Walk the walk and talk
the talk
•Alternative systems are
removed
•Integrate the new
system with other
systems

19. Learning styles
Auditory learners learn through
listening. They prefer the spoken
word, e.g. lectures, discussions,
pod cast…
Visual learners have a
preference for seeing how things
are done. Training material have
to be visual, such as video,
diagrams handouts…
Kinesthetic learners prefer to
carry out a physical activity. They
learn via experience, e.g. clicking
with a mouse, moving an object –
exploration of the application.

20. Adoption lifecycle (Lync)
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Source: http://upload.wikimedia.org/wikipedia/en/4/45/DiffusionOfInnovation.png

21. IT Campus – Training Portal

22. IT Campus - Topic Page

23. PERSONAL
EFFICIENCY
Supporting E = M * C2
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24. The Personal Productivity Pyramid
Prioritize
daily
Weekly
planning
Set goals
Mission/Values
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25. The Lundbeck Pyramid
Yearly
Goals
Individual
Development Plan
Operating Principles
Vision & Mission
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26. Urgent
Not Urgent
Important
Necessity
Effectiveness
Not Important
The Time Matrix
Distraction
Waste
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27. Top 5 advices
1
Check e-mails
in batches
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28. Top 5 advices
2
Send less –
receive less
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29. Top 5 advices
3
File
Act
Delete
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30. Top 5 advices
4
Weekly
planning
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31. Top 5 advices
5
Prioritize
daily
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32. Questions?
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33. Contact:
linkedin.com/in/frederikzebitz
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