The concept of enterprise innovation goes far outside the once popular but notions are still the backbone of a successful innovation platform, they are only part of a larger process - a process that should always result in measurable business outcomes for your organization. This PPT gives you an overview of Enterprise Innovation, Process innovation, Extent of innovation, Methods for maintaining or increasing the competitiveness for product and process innovations.
Spillover of technology and competitivenessM S Siddiqui
Inter-enterprise linkages of MNEs and local enterprises can be a remarkable source of technology for local enterprises. There are many types of linkages: backward, forward, R&D and horizontal. According to UNIDO (2002), Ireland, Malaysia, Mexico, the Philippines, South Africa and Singapore upgraded their local productive capacities and enhanced their industrial performance by integrating into the MNEs supply chain.
An Analytic Network Process Modeling to Assess Technological Innovation Capab...drboon
To handle swift changes in global environment, Technological Innovation Capabilities (TICs) is one crucial and unique strategy to increase firms’ competitiveness. This research proposed a systematic framework of TICs assessment by employing Analytic Network Process (ANP) method for solving the complicate decision-making and assessing the interrelationship among various evaluation factors, whereas the relative important weight data were provided by industrial experts based on pair-wise comparison. With the novel TIC assessment model, high-level managers could easily gain management information to rationalizes the decision-making process based on the most important criteria which affect the firms’ competitive advantages and the highest priority factors which were needed to be handled. The last section also displayed the application of TICs assessment on three Thai automotive parts firms, as case study.
Spillover of technology and competitivenessM S Siddiqui
Inter-enterprise linkages of MNEs and local enterprises can be a remarkable source of technology for local enterprises. There are many types of linkages: backward, forward, R&D and horizontal. According to UNIDO (2002), Ireland, Malaysia, Mexico, the Philippines, South Africa and Singapore upgraded their local productive capacities and enhanced their industrial performance by integrating into the MNEs supply chain.
An Analytic Network Process Modeling to Assess Technological Innovation Capab...drboon
To handle swift changes in global environment, Technological Innovation Capabilities (TICs) is one crucial and unique strategy to increase firms’ competitiveness. This research proposed a systematic framework of TICs assessment by employing Analytic Network Process (ANP) method for solving the complicate decision-making and assessing the interrelationship among various evaluation factors, whereas the relative important weight data were provided by industrial experts based on pair-wise comparison. With the novel TIC assessment model, high-level managers could easily gain management information to rationalizes the decision-making process based on the most important criteria which affect the firms’ competitive advantages and the highest priority factors which were needed to be handled. The last section also displayed the application of TICs assessment on three Thai automotive parts firms, as case study.
Ukraine: National Export Strategy Consultation. Innovation - An International...Subhrendu Chatterji
Introductory presentation to Ukranian National Export Strategy consultation participants on concepts re developing an export-oriented national innovation system and policies.
The Puzzle of Innovation in China - Adding the Missing Parts (goetzpartners s...Wolfram Römhild
+ Innovation: the key to continuing growth in China
+ A plan for the future: setting an innovation road map for MNCs
+ Overcoming barriers: taking the lead with proactive measures
+ Looking inward: a way to identify innovation capabilities
Methodology
The opinions and data presented in this report are based on goetzpartners’ work experience with multinational corporations in China. In addition, a comprehensive innovation survey was jointly undertaken with our partners from renowned Chinese institutions. In cooperation with Professor Zheng Han, Chair of Innovation and Entrepreneurship at Tongji University, and the
German Chamber of Commerce in Shanghai, we interviewed more than 100 German corporations operating subsidiaries in the Chinese market, with two thirds of them being present in China for more than ten years.
https://www.goetzpartners.com/publications/studies/
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/consolidation-endgame-curve-framework-201
The Consolidation Curve, or Endgame Curve, is a
framework based on the theory that all industries
consolidate and follow a similar course through the 4
stages of: Opening, Scale, Focus, and Balance &
Alliance. This framework is based on a study of
25,000 firms globally, representing 98% of the global
market cap, conducted by the strategy consulting firm AT Kearney. The Consolidation Curve shows that
merger actions and consolidation trends can be
predicted.
Using the Consolidation Curve as guidance, a business can strengthen its consolidation strategies and facilitate merger integrations. A niche player can also determine the appropriate niche strategy to use and when is the best time to be acquired.
Every major strategic and operational move should be evaluated with regard to the industry?s stage in the Consolidation Curve. Likewise, endgames positioning also offers a guide for portfolio optimization.
This document explains the framework in detail and includes case examples and PowerPoint templates. Topics include:
*Stages of Consolidation
*Growth strategy implications
*Stage impact on financials ( revenue growth, profitability)
*Stage impact on strategy and operations
*Stage impact on management/organization
*Value-Building Growth Matrix
*Niche strategies
Global Developments in Food Safety and Resource Efficiency Vikas Sharma
Presentation given by me at the Accreditation and Conformance 2012 event organized by Singapore Accreditation Council. Touches upon the growing importance of accreditation; and convergence of standards in the areas of Food safety and Energy/Water efficiency.
Business Model Innovation: Designing and testing business model in a corporat...Milan Vukas
A hands-on workshop about how to design and test business models in a corporate environment. This workshop will empower you to create better value propositions for your innovative ideas.
This workshop was part of the Knowledge in Focus Conference 2016 organized by Podravka on 24. November 2016 in Zagreb, Croatia (More information about the event here: http://www.podravka.com/company/knowledge-in-focus-2016/)
Innovation and Entrepreneurship - Boost Innovation by working with start-ups ...Ken Dooley
Lecture at Aalto University, Helsinki to the Real Estate Business and Entrepreneurship course on 17.1.2017. How big companies can become more innovative by working with start-up and SMEs. New innovation methods. Corporate innovation
Ukraine: National Export Strategy Consultation. Innovation - An International...Subhrendu Chatterji
Introductory presentation to Ukranian National Export Strategy consultation participants on concepts re developing an export-oriented national innovation system and policies.
The Puzzle of Innovation in China - Adding the Missing Parts (goetzpartners s...Wolfram Römhild
+ Innovation: the key to continuing growth in China
+ A plan for the future: setting an innovation road map for MNCs
+ Overcoming barriers: taking the lead with proactive measures
+ Looking inward: a way to identify innovation capabilities
Methodology
The opinions and data presented in this report are based on goetzpartners’ work experience with multinational corporations in China. In addition, a comprehensive innovation survey was jointly undertaken with our partners from renowned Chinese institutions. In cooperation with Professor Zheng Han, Chair of Innovation and Entrepreneurship at Tongji University, and the
German Chamber of Commerce in Shanghai, we interviewed more than 100 German corporations operating subsidiaries in the Chinese market, with two thirds of them being present in China for more than ten years.
https://www.goetzpartners.com/publications/studies/
This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here:
http://flevy.com/browse/business-document/consolidation-endgame-curve-framework-201
The Consolidation Curve, or Endgame Curve, is a
framework based on the theory that all industries
consolidate and follow a similar course through the 4
stages of: Opening, Scale, Focus, and Balance &
Alliance. This framework is based on a study of
25,000 firms globally, representing 98% of the global
market cap, conducted by the strategy consulting firm AT Kearney. The Consolidation Curve shows that
merger actions and consolidation trends can be
predicted.
Using the Consolidation Curve as guidance, a business can strengthen its consolidation strategies and facilitate merger integrations. A niche player can also determine the appropriate niche strategy to use and when is the best time to be acquired.
Every major strategic and operational move should be evaluated with regard to the industry?s stage in the Consolidation Curve. Likewise, endgames positioning also offers a guide for portfolio optimization.
This document explains the framework in detail and includes case examples and PowerPoint templates. Topics include:
*Stages of Consolidation
*Growth strategy implications
*Stage impact on financials ( revenue growth, profitability)
*Stage impact on strategy and operations
*Stage impact on management/organization
*Value-Building Growth Matrix
*Niche strategies
Global Developments in Food Safety and Resource Efficiency Vikas Sharma
Presentation given by me at the Accreditation and Conformance 2012 event organized by Singapore Accreditation Council. Touches upon the growing importance of accreditation; and convergence of standards in the areas of Food safety and Energy/Water efficiency.
Business Model Innovation: Designing and testing business model in a corporat...Milan Vukas
A hands-on workshop about how to design and test business models in a corporate environment. This workshop will empower you to create better value propositions for your innovative ideas.
This workshop was part of the Knowledge in Focus Conference 2016 organized by Podravka on 24. November 2016 in Zagreb, Croatia (More information about the event here: http://www.podravka.com/company/knowledge-in-focus-2016/)
Innovation and Entrepreneurship - Boost Innovation by working with start-ups ...Ken Dooley
Lecture at Aalto University, Helsinki to the Real Estate Business and Entrepreneurship course on 17.1.2017. How big companies can become more innovative by working with start-up and SMEs. New innovation methods. Corporate innovation
In this article, we examined strategic issues in technology and innovation as they impact environmental scanning, strategy formulation, and strategy implementation. It also examines issues in creating new businesses by properly managing new technology and innovative concepts. It hopes to illuminate issues for Nigerian businesses as to be competitive in today‘s modern world.
How Innovation and Technology Will Fuel the Transition to Sustainable Enterpr...EricCuka
This report has been created to provide insight as to why businesses should adopt sustainability practices into their core business strategies. Innovation and technology have not only created increased pressure and transparency, they have also created enormous opportunity for businesses in today's high-demand economy. There are incredible examples covered in the included research which demonstrate how organizations have utilized eco-efficiencies to increase margins while simultaneously benefiting both core and fringe stakeholders. The key concept of this paper is to encourage companies to embrace sustainability into their corporate culture in order to fuel innovation and create competitive advantages. Technology can be leveraged in a wide array of possibilities to maximize operational efficiencies, increase margins, and impact society at the same time. The research conducted to support the main argument of this report includes readings from Saint Cloud State University's MBA 605 - Strategies for Sustainable Development class, as well as multiple external readings from credible internet sources.
Anyone who is employed in a technology field will find this report especially interesting; however, the content is relevant to multiple areas of business and business strategy. Whether you are passionate about sustainability or not, the research in this paper will apply to you if you are interested in maximizing operational efficiencies through innovation and technology. The key eco-efficiencies covered include: reduced material and waste expenses, reduced energy expenses, and reduced water expenses. As companies embrace technology, combined with a sustainable strategy, additional innovations will be constructed as these companies strive towards becoming sustainable. The bottom line is that technology and innovation will fuel the transition to sustainable enterprises. Is your company going to be left behind?
Response to the Consultation on the European Commission’s Green Paper on Cha...IMP³rove Academy
IMP³rove‟s experience with EU and national public funding of R&D, innovation and competitiveness also strongly suggests further developing Innovation Management as a key success factor for achieving the objectives of the Innovation Union.
Please visit https://www.improve-innovation.eu/our-insights to get more insights and studies on innovation management topic.
Creativity and the results of research are the main sources of innovation, they are not exploited enough in the Middle East. This situation leads to paralysis, reduces creativity and prevents the region from joining the knowledge society.
This Working Paper was published by United Nations University Maastricht Economic and social Research Institute on Innovation and Technology (UNU-MERIT). It seeks to provide insights about the main characteristics of innovative firms and to gather new evidence with regard to the nature of the innovation process in the Latin American and Caribbean region. This Paper analyses data from a number of CARICOM countries.
Page 1 of 2 MARK901 Digital Marketing AUTUMN 2022 .docxLacieKlineeb
Page 1 of 2
MARK901
Digital Marketing
AUTUMN 2022
MIDTERM EXAMINATION
Time Allowed: 48 hours.
Total Number of Questions: 3
DIRECTIONS TO CANDIDATES
1. Answer ALL questions. The marks for each question are shown next to each question.
2. Total marks: 100. This Exam is worth 30% of your final marks for MARK901.
INSTRUCTIONS TO STUDENTS (FURTHER TO INSTRUCTIONS POSTED ON MOODLE SITE)
• Download the provided Answer Booklet and start typing your answers in the Answer Booklet (word
document). Keep saving your work on your desktop regularly.
• If your answer requires a diagram or calculation that cannot be created in the word document, use A4
size paper(s) to capture the diagram or calculation. Take a photo or scan of the paper (s), upload to
your computer and attach with the Answer Booklet word document in order to form one single file that
has to be uploaded.
• Upload the answer booklet as one file in Turnitin through the subject Moodle site. You have only one
attempt to upload the document - no changes can be made.
• If you are unable to upload the answer booklet in Turnitin before the due time, DO NOT PANIC. Email
it to the lecturer at [email protected] immediately within time limit as specified for
the Turnitin upload. Resubmit via Turnitin later.
• The Lecturer will have the discretion to conduct viva on the submission made, if needed.
Student Number………………………….
…………………………. First Name
Family Name ………………................
1
mailto:[email protected]
Page 2 of 2
Based on the given study, answer all of the following questions [Max 900 words each]:
Q1.
The study discusses the use of a number of different channels in Digital Marketing
a) List and explain the usage of each of these channels as mentioned in the study
b) Categorize these channels into the 3 types of digital marketing media or trifecta (as
discussed in class).
[30 Marks]
Q2.
a) Discuss the enablers of and the barriers to digital marketing usage in the SMEs of Finland,
as discussed in the study.
b) Speculate the applicabilty of each of the above in the case of SMEs in the UAE,
particularly Dubai. [30 Marks]
Q3.
Imagine you are the marketing manager of a mid-scale global fast food chain, and going to
open a flagship outlet in Dubai, UAE:
a) Perform the Segmentation,Targeting and Positioning process for your organization.
b) Determine and describe how you will implement the 7Ps (Product, Price, Place,
Promotion, People, Process, Physical Evidence) of the Digital Marketing Mix for your
chosen target market. [40 Marks]
Notes:
• Answers must be clearly organized into headings and sub-headings.
• Use bullet lists where suitable.
• Use diagrams where suitable.
• This exam will assess your synthesis,analysis and critical thinking skills among others.
This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail.
Author(s):
Title:
Year:
Version:
Please cite the.
Specific ServPoints should be tailored for restaurants in all food service segments. Your ServPoints should be the centerpiece of brand delivery training (guest service) and align with your brand position and marketing initiatives, especially in high-labor-cost conditions.
408-784-7371
Foodservice Consulting + Design
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
2. Assignment:
Task Details:
This will involve learners selecting one scenario
from three (see Task Scenarios below). All
scenarios will include an analysis of the options
open to the organisation and recommendations
on developing an entrepreneurial/innovative
approach to international market expansion. This
will be an individual assignment, in a business
report format. The report will include an external
international environmental analysis and the use
of relevant frameworks to support the
recommendations made.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
3. Scenario : Three Over Seven
Three Over Seven is a start-up founded in 2014 by a team of four entrepreneurs;
Tim Brown, Earl Stewart, Nicholas Crouch and Jonathan Spanos. The firm is
headquartered in New Zealand and the UK. Tim Brown, an ex-professional
football player recognised the opportunity for sports shoes made from natural,
biodegradable fibres which would minimise the sweating and odour associated
with traditional sports shoes. Three Over Seven has developed the technology
that will enable the firm to produce the world's first custom made woollen sports
shoes. By using a patent pending process, the firm has been able to convert wool
into a proprietary material, Fitwool, which can be used to manufacture footwear.
The team is aiming at using 3D printing technology coupled with a mobile phone
App (which customers will use to provide their sizing details) to provide their
customised footwear range. They intend to set up their first digital shoe factory in
London. In recognition of the uniqueness, innovativeness and international appeal
of their idea the team has been awarded a 12 month placement on the UKTI
Sirius programme. To date the firm has raised US30000 (approximately £17000)
through their crowd funding campaign on Kick-starter.
The team is excited. They are keen to explore additional avenues for funding. In
addition the firm is interested in gaining an understanding of the international
opportunities which are available for their firm. Tim Brown has been referred to
your consultancy firm by his advisors at the UKTI Sirius accelerator hub. He has
asked you to provide a report which provides a clear outline of the international
and funding opportunities available to the firm. Your report will need to follow the
guidance outlined under the Particular instructions to students section.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
4. Enterprise and innovation
Independent media brand
Focused on information needs of other applications
Reflects the innovative side of the organization
European Union(EU) : provides information on state of innovation
Europe 2020 strategy: creates job opportunities, makes
organizations compete in the global market, improves quality of life.
Community Innovation Survey (CIS): provides statistics
Innovation and Investment Division: promotes competition
Development of environment for economy
Innovation and Investment Division: manages funds and other
agencies namely IDA Ireland, Enterprise Ireland, Science
Foundation Ireland, Shannon Development, InterTrade Ireland and
the Higher Education Authority.
Whether it's delivered online, or in person, everything produced by
the corporation reflects the company's unshakeable belief in the
power of information to spur innovation.
Products include digital on-demand video content, live & on-demand
webcasts plus online communities.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
5. Extent of innovation
Almost half of all enterprises in the EU-28 reported innovation activity (48.9 %)
during the period 2010-12.
Innovative activities decreased by 3.9 percentages as compared with the financial
year of 2008-2009.
Ranks of innovative enterprise activities: Germany (66.9 % of all enterprises),
Luxembourg (66.1 %), Ireland (58.7 %) and Italy (56.1 %).
Lowest rates of innovative enterprise activities: Bulgaria (27.4 %), Poland
(23.0 %) and Romania (20.7 %).
In EU 28, in the year 2010: 27.5 % of enterprises conducted organizational
innovation, 24.3 % of all enterprises conducted Marketing innovation, 23.7 % of
enterprises conducted Product innovation, 21.4 % of enterprises
implemented process innovations.
Germany, the Netherlands, Belgium, Sweden, Finland and Luxembourg presented
the highest shares of product innovative enterprises, all over 30.0 % of all
enterprises.
Enterprises located in Portugal, Luxembourg, Belgium and Italy implemented
process innovation.
Highest share of organizational innovation: organizations in Greece, Ireland and
Germany.For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
6. Process innovation
Process innovations were introduced in more than one in five enterprises
(21.4 %) across the EU-28 during the period 2010–12.
The most common novelty or improvement among process innovators
was related to the methods to manufacture or produce goods and
services.
Among the EU Member States, Germany, France, Latvia and Lithuania
were the leaders in this specific type of process innovation.
Various supporting activities for management of processes, like that of
maintenance systems and/or operations for accounting, purchasing
and/or computing have been implemented in nearly three fifths (58.9 %)
of the process innovative enterprises across the EU.
Process innovations related to new or significantly improved logistics,
delivery or distribution methods for inputs, goods or services were
reported in far lesser numbers.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
7. Sources of information
Encouraged by the environment, the organizations take
decisions towards the implementation of various
innovative ideas.
Enterprises may also decide to undertake innovation
activities on their own initiative, as part of development
strategies.
Open innovation is 'the use of internal and other
enterprises' ideas to develop businesses opportunities'.
Open innovation is considered to be an important
component of the foreseen European Innovation
System.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
8. Methods for maintaining or increasing the
competitiveness for product and process innovations:
Data on methods for maintaining or increasing
competitiveness have been provided by 21 EU Member
States in the 2012 data collection exercise.
More than 6 in 10, that is around 61.9 % of the product and
/ or process innovative enterprises in the EU used lead time
advantage over competitors.
Slightly more than one quarter (28.5 %) of these
enterprises considered this method as highly important.
(60.6 %) of product and / or process innovative enterprises
used the complexity of goods or services to maintain or
increase their competitiveness: less than half of these
considered this method highly important.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
9. Trademarks, patents, copyrights and design registration
seemed to be less used by the product and / or process
innovative enterprises.
An increase in turnover was considered a highly important
goal by 60.0 % of innovative enterprises between 2010 and
2012, followed by a decrease in costs (55.4 %) and an
increase in profit margins (50.8 %).
The intensification or improvement of marketing of goods
and services was the strategy most frequently regarded as
being highly important between 2010 and 2012, both for
innovative and non-innovative enterprises.
The next two most common strategies reported as being
highly important concerned the development of new
markets, either within or outside Europe.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
10. The strategy of building alliances with other enterprises
and institutions was the strategy least often reported as
being highly important.
An increase in the market share was reported as a highly
important goal by 41.0 % of innovative enterprises.
For non-innovative enterprises, the ranking was quite
similar to that for innovative enterprises.
The use of these methods is more common for enterprises
in certain activities and the extent of their use is also
related to enterprise size: for example, larger enterprises
make more intensive use of patents.
One notable difference: the share of non-innovative
enterprises reporting an increase in the turnover as a
highly important goal was slightly less than the share
reporting a decrease in costs.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html
11. Data sources and availability
The legal basis for collecting these statistics is Regulation
995/2012 implementing Decision 1608/2003/EC concerning the
production and development of Community statistics on innovation.
The simple resale of new goods and services purchased from other
enterprises is not considered innovation.
Innovations should also at least be new to the enterprise concerned.
Innovative enterprises may cooperate with other parties and the
cooperation partners may be located in other countries or on other
continents.
In the 2012 data collection exercise, a particular module focused on the
goals of the enterprises and on the strategies they used and the
obstacles they faced to reach these goals.
Results highlight the differences between innovative and non-innovative
enterprises.
For more information : myassignmenthelp.com/answers/business-management-instructions-to-students-for-submission-of-
this-coursework-ta.html