The Ecotourism Society of North East was established in 2010 to promote sustainable tourism in North East India. It aims to raise awareness of the region's tourism resources, conserve those resources, and provide information and assistance to tourists, entrepreneurs, students and researchers. The Society organizes various initiatives like tree planting events, cleanliness drives, and excursions for schools. It also works to develop community-based eco-tourism sites and uses social media and a website to promote North East India tourism. The Society collects data on its social media following and website visitors to measure its outreach and impact. It has an advisory board of tourism and environmental experts and hopes its work will foster a balanced ecology and sustainable tourism industry in North