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The Concern for Ecotourism
• Indian tradition- human kind is part of nature
• Quest for the material end and the economic progress
• Exploitation of nature in all its appearances
• Global warming and green house effects
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Ecotourism in India
• India, the land of varied geography
• One of the 12-mega bio-diverse countries
• Rich cultural heritage
•The Himalayan Region, Kerala, the northeast India, Andaman &
Nicobar Islands and the Lakshadweep islands
•Thenmala – First planned ecotourism destination
7. Priyadarshini D
2018
India has a great potential to develop ecotourism ensuring
socio-economic development of local communities while
also conserving its biodiversity. However, limited scientific
and management focus to develop ecotourism as a viable
approach is a key reason why ecotourism has not been
successful in India.
Rob Law
2018
Tourism is an integrative reflection of economic, societal, and
cultural phenomena, which indicate that sustainable tourism
research should be comprehensive and multi-dimensional.
The present study explores the current condition of
sustainable tourism research in terms of bibliometric and
thematic analyses.
42. Radu-Adrian Moraru
2016
Lucrări Ştiinţifice – vol.
59(1)/2016, seria Agronomie
The farmers involved in agritourism businesses are
faced with a number of challenges: lack of experience
of farmers to run a tourism business; lack of
knowledge, expertise and training in the tourism field;
limited marketing channels; necessity to develop new
skills to manage the tourists and their expectations.
Abhishek Yadav
2019
youthkiawaaz.com
Agritourism is a novel concept in the Indian tourism sector,
& provides vast opportunities for tourists to experience the
authentic ethnic culture of rural societies and actively
engage in agricultural activities. Agriculture and its allied
activities can be harnessed to promote agritourism may
include organic farming, floriculture, sericulture,
pisciculture, apiculture, medicinal plantation, pottery, so
on and so forth.
62. 1/31/2020 62
Hon. Prime Minister Narendra Modi urged people to visit 15
domestic tourist destinations in India by 2022 to promote
tourism.
India was ranked 34th in the Travel & Tourism
Competitiveness Report 2019 published by the World
Economic Forum.
During January-July 2019, a total of 15,34,293 tourist arrived
on e-Tourist Visa registering a growth of 21 per cent..
66. 1/31/2020 66
•Need help in marketing and promoting their business (25%)
•Need expansion capital (25%)
•Need help finding qualified employees (21%)
•Insurance issues (19%)
•Difficulty obtaining financing (17%)
•Less than 2% felt competition was a problem.
Priority Needs in Agri Tourism
OSK REDDY (2017) Green Universe Environmental Services Society (GUESS),
Andhra University
67. • The time has come for Indian policymakers to realise that
agritourism can be harnessed to transform the rural
economy of the country.
• It can solve the issues of rural unemployment, consistent
neglect of the agriculture sector and urban migration.
• Policymakers need to bring positive legislation in this
regard to make a better India which not only acknowledges
its traditional knowledge but also appreciates it by bringing
practical measures to achieve tangible outcomes.
72. J. Appl. Sci. Environ. Manage. Vol. 22 (4) 531 – 537 April 201872
• The motivation and willingness to pay for ecotourism and
wildlife conservation at the University of Ibadan and Obafemi
Awolowo University Zoos in Southwest Nigeria were
investigated.
• The main motivations of the zoo visitors are to see the
condition of habitat and diversity of wildlife at the zoos,
proximity to their residence and viewing wild animals.
Adetola & Adedire (2018)
Indira Gandhi Zoological Park Vizag
74. 1/31/2020 74
Rural tourism may be
defined as the movement
of people from their
normal place of
residence to rural areas
for a minimum period of
twenty-four hours to the
maximum of six months
for the sole purpose of
leisure and pleasure.
Rural tourism refers to
all tourism activities in a
rural area.
79. 1/31/2020 79
• Varied topography and forests enhance the treasured wealth of
the Mother Nature in the state.
• The Haryana Forest department has created the eco-tourism
spots in the state.
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The Forest Department, Haryana, is encouraging eco-
tourism to save the environment by building log huts,
eco-lodges and jungle resorts for the nature lovers to
stay; equipped with eco-friendly furniture, roof
hangings crafted from bamboo and natural flora, which
take you further close to local systems and traditions.
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• The tents and tree houses at Thapli, Morni and
Chuharpur are well-equipped with modern day
amenities.
• These accommodations are surrounded by useful
herbs/herbal gardens, water spots and also have
workshop and seminar holding facilities.
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• Kalesar is spread over 60 acres of lush green
hillside along the virgin bank of Yamuna river.
• A visit to Kalesar National Park gives a complete
feel of being one with nature
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Elephant Rehabilitation and Research Centre (ERRC), located at Ban Santour in Yamunanagar
85
Serene and dense forests of Ban Santor offer amazing
wildlife view are some of the embedded geographical
features of Ban Santor.
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THE KALA AMB PARK is a well-known place where the Third Battle of
Panipat had been fought.
Legend and local tradition recount that a black mango tree stood at this
spot and it was under this tree that Maratha commander Sadashiv Rao
Bhau fought his last action.
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Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in
2017
S.No Source Country FTAs (in Million) Percentage (%) Share
1 Bangladesh 2,156,557 21.49
2 United States 1,376,919 13.72
3 United Kingdom 986,296 9.83
4 Canada 335,439 3.34
5 Australia 324,243 3.23
6 Malaysia 322,126 3.21
7 Sri Lanka 303590 3.03
8 Russian Federation 278904 2.78
9 Germany 269,380 2.68
10 France 249,620 2.49
Total 6,603,074 65.80
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• Government, local authorities, operators, visitors and
local community
• Scientific and research institutes
• Non governmental organizations
Promoting ecotourism in India
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In the recent reports of 2017, India ranked first among the Top 10 Best
countries to visit in the world with Scotland and Canada net in the list.
India earns approximately 15 lakh crore rupees annually in the tourism
sector which seems to be growing rapidly.
Shah Jahan’s creation – Taj Mahal was declared one of the seven
wonders of the world for the year 2000-2007. This makes every citizen
of India proud and helps in attracting a large chunk of the crowd towards
India, contributing to the booming tourism sector.
Though India has great world recognition in the tourism sector, China
with its advanced metro lines, clean roads, top class airports and
developed technology, is way ahead in terms of its culture and heritage.
On the other hand, India is also known for its poor air quality and lack of
infrastructure.
Present situation of tourism sector in India
106. 106
•With daily reports of physical abuse and harassment cases,
India is not considered a country that offers security to the
female society.
•Nirbhaya case went viral across every corner of the world
due to which tourists find it less convincing to travel all the
way to India and explore its heritage.
•Being a developing country, we still are improving our
transport facilities, advanced airports, cleaner and wider
roads, infrastructural changes and economic stability.
•This could be a crucial setback for India hindering its tourism
market.
Ways to improve tourism in India
107. 107
Ways to improve tourism in India
Miserable air quality and the rising pollution makes the
situation worse by not only setting a bad impression in front of
our tourists, it is also destroying our popular heritage stations.
Reports suggest that Taj Mahal which is made of white marble
is seen to have become yellower and much pale than before.
There is an immediate need for a more flexible visa policy
in India. With our controversial relations with Kashmir and
even the North-east part barring the security issues, we are
definitely loosing out on a lot of tourists.
For visiting places like Nagaland, the tourist must have an
additional PAP(Protected Area Permit) issued by the Indian
Embassy.
108. United Nations Educational, Scientific and Cultural
Organization (UNESCO) recognises over 36 sites as World
Heritage sites in India.
This list includes Humayun’s tomb, Hampi monuments, Ajanta
caves etc.
We are blessed with natural beauty and we all must be
grateful to be a part of such an incredible India.
Our country has much more potential to excel in tourism
sector than it has displayed till now.
With proper government guidance and cooperation from
society, we all can carve out a new future for India especially
in the tourism sector.
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1) Prepare for your trip
• Educate yourself about your destination
• Learn about local history, customs and culture as well as
vital ecosystems
• Learn the basics of the local language
2) Respect local traditions and etiquette
• Appropriate clothing
• Be aware of people's sensitivity to being photographed
• Observe local customs
• Remember that you are the visitor
Ecotourism Guidelines for Travelers
110. 110
3) Avoid ostentatious display of wealth
• Extravagant to another culture
• For example, a camera, jewels or technological gadgets
• Create barriers and inhibit genuine interactions
4) Be flexible in your expectations
• Adapt yourself to the situation rather than trying to adapt the
situation to you
•Conserve resources
•Practice environmental minimum impact
•Choosing a tour operator or guide
•Support local economies
•Bridging cultural gaps
•Continued ecotourism
113. • Scope is very high
• Ecotourism industry is flourishing
• Careful planning and target oriented approach
• Government schemes and policies
• Responsible traveller
1/31/2020 113
Conclusion
114. • ADETOLA, BO; ADEDIRE, OP. (2018) Visitors’ Motivation and Willingness to Pay for
Conservation in Selected Zoos in Southwest Nigeria, J. Appl. Sci. Environ. Manage. Vol. 22 (4)
531 – 537.
• Chris Ryan & Jan Saward (2004) The Zoo as Ecotourism Attraction – Visitor Reactions,
Perceptions and Management Implications: The Case of Hamilton Zoo, New Zealand, Journal
of Sustainable Tourism, 12:3, 245-266
• http://www.conservationindia.org/articles/trends-and-pathways-for-ecotourism-research-
in-india
• youthkiawaaz.com/2019/02/how-can-agritourism-transform-rural-india
• https://www.groupdiscussionideas.com/how-can-tourism-be-improved
• https://www.ibef.org/industry/indian-tourism-and-hospitality-industry-analysis-presentation
• https://www.tripsavvy.com/back-to-nature-farmstays-in-india-1539352
• https://www.linkedin.com/pulse/agri-tourism-sustainable-business-opportunity-indian-
farmers-reddy
• https://www.consultancy.in/news/2150/the-travel-and-tourism-sectors-contribution-to-
indias-gdp-is-expanding
1/31/2020 114
REFERENCES